This man knows how to hype

Chapter 514: Winning the Prize is Popular, Not Winning the Prize is Even More Popular

"Director Zhang, Xu Xiyu was shot!"

"Pfft~~cough cough cough cough...What did you say? What happened to Xu Xiyu?" Zhang Jianbai, who was filming "Fate", almost choked to death when he heard his assistant suddenly say this to him.

"Xu Xiyu was shot in Spokane," the assistant repeated.

"Huh?!!" Zhang Jianbai finally heard it clearly this time. His pupils began to tremble. Obviously, this news had too much impact on him.

So, he continued to ask in an incredulous tone: "Then he...he he he, he is dead?!"

Of course, Zhang Jianbai didn't hate Xu Xiyu to that extent, so he was not cursing Xu Xiyu. He just simply felt that it was difficult to survive being shot.

Without waiting for the assistant to reply, he continued, "How can you, at such a young age, ..."

"He's not dead, and he doesn't seem to be injured. But he's in danger. Foreign media reported that he was at the scene." Seeing that Zhang Jianbai was about to start delivering a regretful "eulogy", the assistant quickly waved his hands and explained.

Hearing this, Zhang Jianbai was stunned for a moment, then laughed awkwardly and said, "Why would he go to the United States for no reason? What's so good about that award?

How much more sales can he increase? You are really overthinking it. It is not worth it. If he really gets shot, it will be totally unprofitable. "

"Yes, yes." The assistant also laughed dryly.

"Hey, you mean foreign media reports?"

"Yes, Xu Xiyu himself did not make any announcements about this, nor did he accept any interviews from foreign media."

"Why would foreign media report on him if he didn't accept any interviews?" Zhang Jianbai didn't understand. Is Xu Xiyu so famous in foreign countries?
Not really. Although "New Paradise: Wangxian", "The Intouchables" and "Wall-E" are all very popular abroad, it is Lv Qinyao who is popular. Ordinary people probably don't know Xu Xiyu, right?

The same doubts also appeared in Xu Xiyu's own mind.

It has been less than three hours since the shooting. Neither I nor Du Zhiping accepted any interviews, nor took the initiative to talk about this matter internally. How could it become a hot topic in the country so quickly?

If it weren't for the phone calls from China asking about my situation one after another, I wouldn't have known about it.

That’s right, after Xu Xiyu delivered the bag to Du Zhiping and just returned to the room, his cell phone started ringing non-stop.

Ke Xinying, Lu Qinyao, Yang Xueqing, Hu Ningwei, the Li sisters, and a bunch of other people were all calling him.

Even at this moment, he was still answering Qiao Shuangshuang's call.

While answering the phone, he was also checking the trending searches in China.

The term #徐希羽被射射# topped the hot search lists on all major platforms, with comments coming one after another in the comment section.

[Good fellow, even Ah Dan could encounter such a thing? ]

[You shouldn't be so surprised. This is a specialty. Ah Dan has finally come here. Do you want to leave without experiencing this specialty? ]

[Shouldn't this be adapted into a movie based on my personal experience? ]

[I guess I don’t feel like revising it. It’s not pleasant to be pointed at with a gun.]

[Huh? Being pointed at with a gun? ]

[I don’t know the details, but he said he came out after the police had handled the case.]

[No, why did he go to the United States? ]

[Didn’t the news say that he was going to receive the Hugo Award?]

What is the Hugo Award?

If The Three-Body Problem can win the Nobel Prize in science fiction, it will be the first Asian work to win the award, breaking history.

【Can I get it? 】

[It's hard to say, probably uncertain, but, isn't it said that those who survive a great disaster will have good fortune in the future? ]

Seeing this, Xu Xiyu thought for a moment, and said to Qiao Shuangshuang on the other end of the phone: "Shuangshuang, since we have this topic, let's take this opportunity to popularize the Hugo Award in China.

Let everyone know the status of the Hugo Award in the science fiction world, and mainly let the bigwigs who manage our industry know about it."

Seeing that Xu Xiyu had just encountered such a big thing and his mind was full of work, Qiao Shuangshuang said helplessly: "Okay, my good boss, you should pay attention to your safety."

"Hey, don't worry. I'm not unlucky enough to experience two shootings in a short period of time." Xu Xiyu laughed.

"Bah, bah, bah! Don't set a flag." Qiao Shuangshuang hurriedly reminded.

Upon hearing this, Xu Xiyu also immediately exclaimed "Pooh". Sometimes one has to be on guard against metaphysics.

Just like that, after chatting with Qiao Shuangshuang for a few more sentences, Xu Xiyu hung up the phone.

After hanging up the phone, he began to trace the sources of relevant domestic news.

After studying it for dozens of minutes, he finally figured out that the incident was reported by the local media in Spokane and then reposted in China, sparking heated discussions among domestic netizens.

That’s right, when the local media reported on it, they also focused on “Xu Xiyu”.

The reason for this is actually very simple.

You have to know that in the past, due to limited channels for information dissemination, people actively sought out the media to obtain information.

Today, due to the development of channels, the surge in information, and the increase in the number of media, the situation has reversed. People have changed from actively seeking information from the media to the media trying every means to stuff information into the audience.

In particular, it can be said that non-official special large media have gradually turned into "traffic dealers". The first consideration in reporting news is no longer "truthfulness, objectivity, timeliness and accuracy", but whether it is "topical" enough.

This is true both at home and abroad.

Based on this situation, when this shooting incident, which seems to be a common occurrence here, occurred.

In order to gain more attention immediately, the local media in Spokane instinctively began to look for the special features of this incident.

As for whether such behavior would damage the local image of Spokane or even the international image of A-Mei-Rika, that was not within their consideration. They only cared about whether their reports were popular enough. As Nancy had said to Xu Xiyu, she was her, the family was the family, and the country was the country.

What's more, the local media soon discovered that there was indeed something special about this incident, and that special person was "Xu Xiyu".

According to the school, their vice-president, Kelly, is a loyal fan of novels such as "The Intouchables", "Wall-E", "New Paradise: Wangxian" and even "The Three-Body Problem".

Therefore, after hearing that the creator of these works, "Xu Xiyu", came to Spokane, they sent Xu Xiyu an invitation letter, inviting him to attend the celebration.

Yes, that’s what the school said.

It is impossible for them to say that they sent the invitation letter because they received a donation of 10 US dollars, because there was an agreement when Du Zhiping made the donation, and saying so would be a breach of contract.

After the local media learned of the news, they immediately released a news report.

The title is [Leonardo Xu, producer of "WALL-E" and "The Intouchables", was shot in Spokane...]

In the main body of the news under the title, the shooting incident was reported very briefly, and instead the focus was on introducing Xu Xiyu's identity and influence in China.

[Former chairman of Huahai, the largest private film and television company in China;
The youngest billionaire among China's self-employed entrepreneurs;
The creator of the best-selling music album in China in recent years;
The creator of the best-selling movies and TV series in China in recent years;
The first creator in China to have accumulated movie box office revenue of over 150 billion RMB;
The ex-boyfriend of famous Chinese actress QinYao LV;

A Chinese superstar with tens of millions of fans on social media...】

Wow, it can be said that they listed all the names they could think of and find for Xu Xiyu.

Westerners like to label themselves.

This is reflected in all aspects, from the self-stacking in the competition for the position of Supreme Commander to the introduction of the identities of characters in film and television works such as "Game of Thrones".

Even the names of some dishes on the menu will list the ingredients in detail.

Therefore, listing Xu Xiyu's identities in this way really aroused the desire of many foreign netizens to discuss.

As this news became increasingly popular on the Internet, it was naturally moved to China, which led to it becoming a hot search in China.

It is worth mentioning that compared with domestic netizens, the perspectives of foreign netizens are naturally different.

In addition to some comforting remarks and comments discussing Xu Xiyu's works.

Many people took the opportunity to ridicule the unresolved shooting problem. After all, safety is always the first consideration for everyone's survival.

But, again, this happens too often.

The locals are already numb.

After making a few sarcastic comments like [Oh, poor Leo, he probably didn't expect to encounter something like this, it's okay, you will get used to it in the future, because this kind of thing happens every day XDD (laughs)].

Many people have turned their attention to another invisible protagonist in this shooting incident, the Hugo Award.

Seeing this situation, Xu Xiyu thought for a while and then called Nancy directly.

But before he could call, Nancy called him first.

As soon as the call was connected, she said worriedly, "Oh my God, I just saw the news. Were you shot? Are you okay?"

"No, don't worry." Xu Xiyu said with a smile.

"God bless you, I'm glad you're okay. How about I introduce you to a private security company?"

"Don't worry about this for now. There is something I hope you can help me with." Xu Xiyu said.

"You need help again?" Nancy was stunned, she hadn't finished helping with the first two tasks.

"Please help me arrange some internet trolls to hype up the long stories that won the Hugo Awards in the past two years, as well as the writers who were nominated."

"Why?" Nancy was a little confused. Why hype this?

“If you haven’t paid attention to the Hugo Awards, you may not know that the last and the year before last, the big prizes were given to works with a lot of correct elements, or to authors with the right buffs.

As you know, the nomination and voting for the Hugo Awards are membership-based, and normal science fiction readers make up the vast majority.

But 70 to 80 percent of the nominees have the correct logo. Do you know how outrageous this is? This is a blatant shady operation."

Having said that, Xu Xiyu paused and thought for a moment. It seemed that such an outrageous thing had never happened on Earth.

He then continued: “Now, because I was invited to the Hugo Awards and then I was shot, the attention to the Hugo Awards has increased a lot.

I hope to take this opportunity to hype this matter up and make science fiction fans, or even all modern literature fans, more angry.”

He did not hide his thoughts from Nancy.

Of course, he didn't expect science fiction fans to directly ridicule these things. Most people didn't dare to speak out because of the pressure of being right.

But the same experience in the gaming industry proves one thing: consumers can choose not to say anything, but they can also choose not to buy games that are filled with ugly things and correct elements.

Not only do they not buy them, but they also purchase "excellent works" that do not have these things to show their position and attitude.

Xu Xiyu was not talking about "Black Myth: Wukong" because the game had not been released when he traveled through time.

But anyone who knows about the gaming world knows that gamers have been suffering from these “junk stuff” for a long time.

Therefore, as long as science fiction fans become angry, it would be easy to achieve a "counterattack effect" by taking the opportunity to promote "The Three-Body Problem 1" which does not contain these elements.

Even the promotional materials are ready-made. The speed-reading videos that were previously posted in China can be translated and re-dubbed, and part of them can be posted on the external network.

It has been proven on Earth that the quality of the content of "The Three-Body Problem" is fully capable of impressing foreign readers.

Now that he has gained a certain degree of fame due to the shooting incident, coupled with his fight back against “correctness,” he will most likely become famous if he wins the award;
Even if he didn't win the award, he might become more popular.

(End of this chapter)