This man knows how to hype

Chapter 480 Animation? (Additional Chapter 57)

There is no doubt that "WALL-E" (Chinese name on Earth: "Wall-E") is a good movie.

Although it was released in 2008, it is still not outdated today.

That year, the global box office cumulatively reached 5.3 million US dollars, and the premiere box office was 6250 million US dollars, beating the 6024 million of "Kung Fu Panda" released in the same year.

However, the total box office still lost to "Kung Fu Panda" which earned 6.32 million yuan.

But "Kung Fu Panda" really can't compare with it in terms of awards, for example, it won the Best Animated Feature Film Award at the 81st Academy Awards.

In general, this is a movie with many honors. As for the box office, it can only be said to be so-so. It can't be said to be very high, but it is definitely not low either.

After all, even now, there are still many Hollywood movies that don't make 5 million.

However, overall, the box office of animated films cannot compare with that of live-action films. The famous "Zootopia" has a global total box office of just over 10 billion.

Fortunately, animated films have high derivative value.

Therefore, a good animation IP has high economic benefits and lasting cultural influence.

That is why Xu Xiyu wanted to make an animated film and build his own animation IP library.

However, as mentioned before, domestic animated films in Blue Star China have always been mainly aimed at the children's market.

On Earth, at least in 15, "The Return of the Great Sage" emerged, which opened up some situations. Later, "Nezha: The Devil Child Comes into the World" was released, pushing the box office performance of domestic animated films to a peak.

Since then, although animated films still account for a small share of the overall market, they have at least gained a place and expanded their audience.

On Blue Star, there are actually people making animated films for all ages. After all, the development of pay-to-win mobile games is so booming that the animation technology is actually not a problem.

But, I don’t know if these movies are really that bad or they were released at the wrong time, but none of them received a good market response.

This makes investors even more pessimistic about "domestic animated films".

Obviously the technology is there, but there is no good box office. This either means that domestic audiences don't like to watch it, or that the domestic animation film creation team is really not good enough.

It is also because of this that a company like Binary Shadow can fall into the hands of Xu Xiyu; and a company like "Parallel Chongcai" that is making 3A games can fall into the hands of Hu Ningwei and Yu Yuyu.

There is talent in the market.

However, due to the lack of successful cases to open up the market, the entire industry has been unpopular.

It would have been fine if I had just been met with a cold reception, but I just happened to have caught up with the trend of the right people.

As a result of this incident, leaving aside films for children, no one is watching animated films for all age groups, not to mention domestic ones, even Hollywood ones, because they have been crammed with too many correct elements.

Therefore, in the film reading room at this time.

Nancy and Inoue were more and more dumbfounded and unbelievable as they watched "Wall-E", which had a higher quality of images than those on Earth.

"Damn, damn Xu Damn, is he so good even in animated movies?" Nancy sighed in her heart.

It was not enough to sigh in her heart, she could not help but whisper to Inoue in English: "Why does this movie have a Hollywood vibe? This is so funny.

Hollywood now, under the right influence, doesn’t have that flavor themselves. He has learned all that.”

After saying this, Inoue couldn't help but look at Xu Xiyu who was distracted.

To be honest, he never thought about how good Xu Xiyu's animated film would be.

After all, there is still a big difference between animated movies and live-action movies.

Originally, he had prepared himself for not being able to recover his publicity and promotion costs.

But now it seems that if this movie is promoted well, wouldn't it give a big surprise to those animation movie fans who are fed up with being bullied by the "right people"?

If I act as the agent for the overseas distribution of this movie myself, I'm sure I'll make a lot of money!
wrong.

No, no, no.

This is a Chinese animated film.

It would be fine if this movie was trash or just mediocre.

But with this quality, how can I really promote it well?
Isn't this helping China's cultural exports?

Even though this movie doesn't have any Chinese elements, it is a Chinese movie.

Thinking of this, Inoue felt conflicted.

On the one hand, it was an opportunity to make money, and it was an individual profit, and after the channels were divided with Sony, it was between himself and Nancy;
But on the other hand, it slightly conflicts with my generosity.

He is conflicted, but Nancy is not. When they were in Venice, she told Xu Xiyu that America is America, family is family, and she is her.

She didn't care if it was China's cultural export or not. American culture was all pieced together anyway.

Thinking of this, she said to Inoue again: "We are lucky this time!"

"Yeah." Inoue pulled the corner of his mouth and said somewhat angrily.

Seeing him like this, Nancy sneered in her heart. How could she not know what Inoue was thinking in this state?

Unfortunately, no matter what you think, it’s useless because I’m still here.

Thinking of this, she turned to Xu Xiyu who was still distracted and said, "Wow~~Xu, this movie is great! As great as you are!"

"What?" Xu Xiyu turned his head. He had indeed been thinking about something and didn't hear what Nancy said at all.

“I said, this movie is great.”

"Thank you." Xu Xiyu said politely.

"It will definitely be a great box office result."

After hearing this, Xu Xiyu smiled without comment: "Maybe." "Why, you don't have confidence?" Nancy asked curiously.

"No, I am very confident, so I hope you can put more effort into distributing it overseas." Xu Xiyu said something nice.

But in fact, he doesn't think the movie will do well at the box office.

The reason is just as I said, the domestic animation film market has not yet taken off. In fact, affected by the worsening performance of Hollywood animation films, the animation film market has shrunk.

Given the general environment, it is difficult for a movie to change.

Unless there is some big news, like "The Three-Body Problem" winning a big award abroad, but that's difficult.

The reason why "Nezha" was able to achieve that box office success was because the previous films had paved the way.

Therefore, the domestic box office performance of "Wall-E" is unlikely to be optimistic.

Of course, this pessimism refers to the comparison with Xu Xiyu’s previous films, not that the box office will collapse.

In addition, overseas distribution was handed over to Saburo Inoue.

In Xu Xiyu's opinion, this is even more unreliable. It would be a miracle if this little devil could promote it well.

But Xu Xiyu had no other choice, because it would be the same if he handed it over to Warner. Jeffrey went back to Hollywood to work on his new project and had no intention of talking to him about anything else.

The most important thing is that he heard that he was the distributor of "The Intouchables" and was attacked by the anti-Hua faction within the company, who believed that he was helping China export its culture.

Combining the two factors, Xu Xiyu feels that there is a high chance that this movie can make a small or medium profit, but forget about making a huge profit.

After I finish drawing it, I will play it on all platforms to accumulate some audiences for animated films. My real hope is to put it on the half-finished "Coco".

But then again.

Xu Xiyu thinks that the low box office of "Wall-E" is not a bad thing.

Aren’t those investors always keeping an eye on me now?
This movie's box office revenue is just the right amount to cool them down.

Taking this opportunity, he released the news that because the box office of "Wall-E" did not meet expectations, some gambling agreements between him and Hu Ningtian were triggered.

Therefore, he returned to the live-action movies he was good at, and planned to work hard on "The Fortress of Shanghai" and the second season of "New Paradise: Wangxian" to turn around his momentum.

By the way, let’s focus on other IPs. "Infernal Affairs 2" is also about to start filming. The majority of the money is from Xiao Moss and Jiahe. Hua Qing also invested a little, but outsiders don’t know about it.

In this way, there is still a chance for those old guys to pick their own peaches.

I can still successfully "exit in disgrace" or "be forced to leave", accuse them of colluding with external forces and make a big mistake for them.

Anyway, they did do this, so it can't be considered slander.

Thinking of this, Xu Xiyu was in a good mood.

Sure enough, a poor box office performance also has its advantages; it will definitely not lose money, it just won’t make as much as other movies.

So he said to Nancy, "I'm sorry, I was just thinking about something."

"It's okay, Xu, this movie is great, we will definitely promote it well." Nancy laughed.

"Then I'll leave it to you. This movie is very important to me and it affects my position in the industry. Please promote it well." Xu Xiyu said and glanced at Inoue Saburo.

As I said before, he didn't believe that this little devil could promote it well.

The more you show that you care about him, the more he will try to trip you up, which is in their best interests.

But Saburo Inoue didn't understand what he was saying at all and could only smile foolishly.

Upon hearing this, Nancy turned to Inoue and translated, "He said that this movie is not important to him, it's just a test product. His main focus is still on science fiction live-action movies.

Mr. Inoue, I think he is not lying, this movie is really not important to him. But, precisely because it is not important, I think this is used to test our sincerity.

Therefore, you must have a long-term vision and not just focus on the present, otherwise how can you gain his trust? "

"I understand." Inoue Saburo nodded and said, "Please tell him. I will definitely let him see my sincerity."

Nancy smiled when she heard that, then turned to Xu Xiyu and said, "Inoue said he would try his best, but I think he was lying. But it doesn't matter, I will help you, because I like you."

"Hahaha, what a coincidence, I like myself too." Xu Xiyu laughed and didn't believe what Nancy said.

Nancy was confused by his words "I like myself too".

Damn Xu Damn!

On the other side, Inoue saw Xu Xiyu laughing. Although he didn't understand, years of habit made him laugh along.

When they laughed, Nancy, who was originally angry, couldn't help laughing when she thought about the scene of her messed up translation just now.

For a moment, accompanied by the movie scenes of "WALL-E", the three people in the reading room laughed happily.

They are happy.

On the other side, someone was unhappy.

This person is Mao Gaojun.

"No, what did you say? You won't deal with Xu Xiyu for the time being?"

More than just not getting along, if Xu Xiyu has any work to be released now, they are going to help promote it.

Skillful.

Five days later, they found that "WALL-E" had begun its promotion and would soon start previews.

(End of this chapter)