This man knows how to hype

Chapter 467: Indeed There Is a Set

The folk music band in the southwest corner played passionate and heavy music;

The inheritor of intangible cultural heritage at the center, Teng spins brilliant and dazzling sparks.

The audience, holding their mobile phones, cheered and marveled;

The media scattered around the square were filming and reporting;

Netizens who watched the live broadcast were commenting and discussing.

But the special guest standing by the window looked solemn.

It started with Li Qiyang's charcoal flower dance performance and ended with Gulixiati's iron flower performance.

Now that the Hanfu show has begun, Lv Qinyao personally took the stage to sing the first traditional Chinese music of the show, which was copied from "Short Song", the ending song of "The Longest Day in Chang'an".

Be it Mao Gaojun, Qi Xiangyang, Nancy, or Inoue Saburo, the expressions on their faces became more and more exciting.

Not that the performances were really that great.

In fact, whether it is charcoal flower dance or iron flower making, the degree of replicability is quite high. Including the "Hanfu Show", intangible cultural heritage exhibitions and other things, are also very easy to replicate.

But it is precisely this ease of replication that is the source of the four people's solemn mood.

Follow the trend.

The four believed that after tonight, there would definitely be other scenic spots or other event organizers in China that would follow suit and perform charcoal flower dances and iron flower making.

There will also be countless viewers who will follow suit to watch, shoot, publish and spread related content.

Not only that, when the novelty of charcoal flower dance and iron flower making has faded.

These scenic spots or event organizers who have tasted the sweetness will also look for new "national style performances".

Just as after "New Paradise" became popular, many scenic spots launched their own "New Paradise-like" plans to attract tourists.

For example, on Earth, there was a period of time when "music festivals and compilation concerts" were very profitable, so music festivals and compilation concerts were held all over the country.

It is even possible that after seeing the popularity of the "National Style Culture Festival", various places will simply follow suit and start their own National Style Culture Festivals.

At this point, some people may think that if everyone is doing the "National Style Culture Festival", wouldn't they be "stealing business" from Xu Xiyu and Ke Xinying? Wouldn't this be a good thing for Mao Gaojun and others?
At first glance, that's what it looks like.

But this is not the case.

Because, if the National Style Culture Festival planned by Ke Xinying wants to truly have an impact, it requires all parts of the country to follow suit.

Only in this way can we quickly cultivate a large number of audiences for the "National Style Culture Festival".

You must know that doing anything requires corresponding soil.

The National Style Culture Festival is still a niche activity in China. It is not even as good as the "Comic Exhibition", let alone holiday themes like "Halloween" that scenic spots and amusement parks will never miss.

Under this situation, if Xu Xiyu and his family were the only ones to promote the business, not only would the progress be slow, but it would also easily become a game for their own entertainment.

But if all places are doing it, then the soil for the "National Style Culture Festival" will soon become "fertile".

After cultivating a large enough audience, as the initiators of the National Style Culture Festival, Ke Xinying and Xu Xiyu can take advantage of the opportunity to raise their National Style Culture Festival to a higher level and build it into a "top-level National Style Culture Festival."

Just like a game, only when there are enough players can a game with great influence be created.

Just like football, every part of the world has its own league, but the most influential one is always the "World Cup".

Ke Xinying's ultimate goal is to turn her "National Style Culture Festival" into a "World Cup" and a top event for the audience of national style culture.

She can absolutely do this relying on her own financial resources and the content support of the cultural and entertainment sector.

Only in this way can we truly lead the trend and make the National Style Culture Festival a concentrated exhibition place for Chinese fashion and Chinese aesthetics, and a carrier of top Chinese shows.

Therefore, it is right to let people follow suit.

We need to get more people involved and work together to make the "national style culture" pie bigger.

Mao Gaojun and Qi Xiangyang could naturally understand this logic.

It was precisely because he understood this truth that Mao Gaojun suddenly realized that he had still underestimated the "National Style Culture Festival".

You have to know that on Earth, Su Mang relied solely on her foreign fashion resources to get a bunch of celebrities to curry favor with her, and that's how Harper's Bazaar was established.

The same is true on Blue Star.

Mao Gaojun didn't even dare to imagine how many celebrity artists would rush to participate just to show their faces if Xu Xiyu and Ke Xinying really succeeded in making this happen.

For example, take the following two opening performances.

The CCTV car is parked on the side of the road. Gulixiati and Li Qiyang might both appear on the "News Broadcast" tomorrow.

Especially Li Qi Yang, the way this grandson plays with a fire lantern in a red ancient costume, I don’t know how many fans he will attract. Girls think he is handsome.

The men thought he was so handsome that they couldn't wait to go up and play with him themselves.

Mao Gaojun was thinking that if Ke Xinying agreed to arrange some kind of opening performance for those top stars who couldn’t sing or act, they would probably fight over it.

Thinking of this, Mao Gaojun couldn't help but turn to Xu Xiyu and said with a mixture of praise and resentment: "Boss Xu, good trick!"

"Thank you for the compliment." Xu Xiyu laughed.

When he smiled, Inoue Saburo, who was still smiling, his smile became increasingly stiff.

Although he didn't understand what the two said, he could understand what Mao Gaojun understood.

The power of culture is quite exaggerated.

Back then, Korean wave was very popular and many Chinese people had a favorable impression of Korea.

Later, the Korean Wave was restricted, and after only a few years, the reputation of South Korea in China plummeted, and the market share of other industries in China also declined.

Ultimately, in addition to the local cultural confidence brought about by economic development, there is also the impact of cultural barriers.

If the country is still flooded with Korean waves, then it is highly likely that there are still many people who have a favorable impression of them.

In this situation, if the Koreans do something bad, a lot of people will come forward to "defend their case".

After all, Koreans didn’t start to be “disgusting” only after the Korean Wave was banned. They have always been doing bad things. It’s just that the Korean Wave “covered” them up and helped them eliminate a lot of “bad feelings”.

With the influence of Korean Wave, it can also drive the development of their other industries in China.

On the contrary, it will be a complete defeat. Unless it is the only product in the world, any alternative product will be affected.

This is the power of culture, because it affects people's views on things, and all economic activities revolve around people.

Therefore, influencing people through culture is the most effective and lasting way of promotion.

The same logic applies to the United States, Europe, and Japan.

For example, Japan relies on its developed animation and game industries, which has eliminated many people's negative feelings towards Japan and even created a favorable impression of Japan.

The most typical example is "two-dimensional culture". Two-dimensional culture originated in Japan and has audiences all over the world, including China.

It has driven the development of many industries, and the development of the industries and the economic benefits have prompted practitioners to promote outside the circle to attract fresh blood, and to dig deep within the circle to extract more value.

From then on, people began to create words, rituals, and chains of contempt to strengthen the culture of the circle and the sense of identity.

For example, "periphery" is called "guzi" and "badge" is called "baji", which are all transliterations.

The crux of the problem lies here.

If a circle wants to ensure its long-term economic benefits, it naturally needs to sublimate, popularize and beautify the "circle culture". After all, no one will support a bad thing.

Even if one is advocating the legalization of a drug, one has to raise the lofty banner of freedom and human rights.

But the foundation of this "circle culture" comes from Japan.

Then, the effect of beautification is that not only the circle is beautified, but also the foundation of the circle culture, "Japan", will be beautified.

You have to know that there are only a few people who can look at problems dialectically, and many people nowadays are simply diodes.

Therefore, this beautification is likely to be comprehensive, because if you like a certain point, then you think it is good in all aspects. Even if it is not so exaggerated, you will love the whole house and the whole dog.

Once there are more people like this, the benefits to Japan will be all-round.

From large countries to small companies, and even individuals, all have supporters in China who will speak out for them.

Therefore, both the private and official sectors are working together to fully support the development of these cultures in China.

Even if it is not done openly, it is definitely being done in private.

Ordinary people should be able to understand this logic if they think about it carefully.

Therefore, Saburo Inoue, who has a special identity and a special mission, cannot stand the rise of the "National Style Culture Festival".

Because the market is limited, more people are playing Chinese style and fewer are playing Japanese style.

Of course, the number of people playing the two-dimensional world may still increase, but the problem is that the cultural foundation of the two-dimensional world in China at that time may not necessarily be that of Japan.

You know, China's animation, games and related supporting industries are also on the rise.

Once these are integrated into the National Style Culture Festival and form a strong systematic trend culture, squeezing out Japanese culture, that is no joke.

Without the "fig leaf" and "buffer zone" of culture, the consequence is to face new and old hatreds nakedly.

By then, it will be useless to spend money to hire big Vs and talk a lot, because there will be no mass base.

Perhaps, Xu Xiyu’s “National Style Culture Festival” does not have this ability, but it can’t stop others from learning it. Who knows, another strong person may come along and create something else based on Chinese culture?

If Xu Xiyu squeezes in a little, and others squeeze in a little, sooner or later all Japanese culture will be squeezed out.

Moreover, Xu Xiyu is a rising star in China's cultural industry and a representative of the younger generation. If he sets such a precedent, the authorities might go along with it, which would cause big trouble.

Thinking of this, Saburo Inoue broke out in a cold sweat.

He had the same idea as Mao Gaojun and felt that he had underestimated this "National Style Culture Festival".

After thinking for a moment, he made a decision in his mind: to win the enemy over first and then leave some leverage in the process.

With this thought in mind, he turned his head, smiled, bowed slightly, and spoke a string of English words to Xu Xiyu.

Xu Xiyu didn't quite understand what he said, but Nancy translated for him: "He said that he thought the opening performance was very good and amazing, so he wanted to invite these actors to perform in Japan."

As soon as these words were spoken, Mao Gaojun and Qi Xiangyang raised their eyebrows.

Xu Xiyu narrowed his eyes slightly.

He does have his own way of doing things in his daily life.

(End of this chapter)