This man knows how to hype

Chapter 459 Immorality Smokes
"You are the long road~~
Lights in the foggy mountains~~
I am a child, walking in your eyes~~
......"

A children's chorus slowly floated out from the speaker of the mobile phone. After this part ended, Lv Qinyao's singing continued.

Everyone on Earth should be familiar with this song, it’s called "As Wish".

Accompanied by the children's voice and Lv Qinyao's singing, it is a familiar MV.

The reason why it looks familiar is that this MV is interspersed with a lot of scenes of "Ke Xinying taking the children to Tiananmen Square to watch the flag-raising ceremony."

Even the children who sang were selected from the chorus of "Tomorrow Will Be Better".

Of course, the leader is Jiang Yue’s daughter Buluolu. This little girl also played Lu Qinyao’s daughter in "Dying to Survive".

Overall, the song is a good song and the MV is also a good MV.

Even Mao Gaojun and Qi Xiangyang thought it was really good after listening to it.

But even though it was good, the two of them felt something was wrong the more they listened, because...

"No, is this song promoting Lu Qinyao or Ke Xinying?" Qi Xiangyang couldn't help but ask.

It’s no wonder he asked this question, because Lv Qinyao did not show her face in this MV. The children did show their faces, but Lv Qinyao’s only singing voice appeared.

This is a disadvantage in terms of communication.

Because in terms of the ability to construct an impression, images are greater than sounds.

It would be fine if there wasn't this MV, but now with this MV, when everyone hears the song "As Wish", the image that comes to mind must be Ke Xinying and this group of children.

Also, the other children are not as famous as Ke Xinying.

Therefore, it can be said that at least half of the popularity that this song can bring will be taken by Ke Xinying, and the remaining half will belong to the original singer Lu Qinyao.

As for Xu Xiyu, very few people discussed him.

Because, in this song, Xu Xiyu was deliberately ignored, including the scenes in the MV, which also avoided shots of Xu Xiyu.

This approach made Mao Gaojun fall into deep thought.

After a long while, he suddenly said, "I see, the reason why they want to do this is for one purpose, which is to give Ke Xinying and Lu Qinyao some popularity and short-term topics at the same time.

All in all, it is to increase the attention of the National Style Culture Festival, because Ke Xinying is the planner of the National Style Culture Festival and Lu Qinyao is the performing guest.

These two people are now strongly related to the National Style Culture Festival, just like Gulixiati, their popularity is due to the popularity of the National Style Culture Festival. "

Qi Xiangyang also reacted after hearing these words. Before he could speak, Mao Gaojun continued, "I think you were right in one point.

Logically speaking, we should continue to adhere to the core concept of Chinese style in our promotion. Even if we release a song, it should be a song related to Chinese style.

But Xu Xiyu never limits himself when it comes to creating popularity. I think he knows very well that the core gimmick to attract public attention to this cultural festival is not the traditional Chinese style.

It is "celebrity" plus "national style"; in fact, the weight of the celebrity is even greater, and he is now working hard on the celebrity element."

Mao Gaojun is not talking nonsense. For example, the same iron flower performance is being performed. The attraction on the left is "Jiang Xunqian (September)"; the attraction on the right is "Yang Jianjun" performing. Which one would you go to?
Obviously, there are more people on Jiang Xunqian's side, because she is a celebrity with millions of fans. It is useless even if Yang Jianjun is her master and the legitimate inheritor of Queshan iron flower making.

Based on this factor, Xu Xiyu thought about it and felt that no other ancient style song was better than "Ruyuan".

Instead of deliberately pursuing ancient style, it is better to sing songs for National Day. Either way, it is just for popularity. The real traditional Chinese style songs should be sung on the day of the National Style Culture Festival.

What is more important now is to let the main guests quickly capture the audience's attention.

The more guests that occupy the audience's attention, the more attention the National Style Culture Festival will receive when they all gather in it.

Mao Gaojun and Qi Xiangyang quickly understood the above logic.

So Qi Xiangyang asked, "What should we do? How about cutting off the source of the problem and instigating people to report him to the education department, so that he can't do anything at the university and stop him from doing it?"

"No, no, no, this is not credible. Why do you think they are singing for National Day? It is just to encourage the official media to continue to support the guests of the National Style Culture Festival.

We just stood up for Gulixiati, and now it's time for Ke Xinying and Lv Qinyao. There are enough official media on the platform, so some methods are not easy to use. "Mao Gaojun shook his head.

He felt that Xu Xiyu must have taken this into consideration and that was why he wrote such a song. This would provide an insurance for the smooth holding of the first "National Style Culture Festival".

After all, if a situation really arises where "parents feel that doing this kind of thing in school affects their children's studies", there might be trouble.

Don’t think it’s impossible. “Parental reporting” is a common tactic used by certain groups, because if you report it, you will have to give feedback, and the feedback is likely to be one-size-fits-all.

It will be interesting to see people from the education sector come out and call for a halt. We have to be on guard against that.

"What should we do? Just watch like this?" Qi Xiangyang was a little unhappy. He didn't want to see this situation at all.

"Lao Qi, I think you've fallen into his rhythm again. That's right, let's just watch. Not only do we watch, but we also have to restrain others from taking action." Mao Gaojun chuckled. "What do you mean?"

"Lao Qi, in recent years, every National Day or other commemorative days with special significance, there is always a disgusting drama in our public opinion. Do you know what the drama is?" Mao Gaojun asked with a smile.

"What's going on?" Qi Xiangyang asked puzzled.

"I got beaten for wearing a He uniform ("合" replaces "和", not a typo, just to avoid being blocked)." Mao Gaojun said softly.

After saying this, he was afraid that Qi Xiangyang still didn't understand, so he deliberately explained: "There is a group of people who deliberately choose these special days, deliberately do these disgusting things, and then hype them up.

You are also an old hand in the entertainment industry. You don't need me to analyze for you the purpose of this method of 'desensitizing public opinion, blaming others, and convicting and redeeming sins', right?"

"You mean, someone would do this during Ke Xinying's National Culture Festival?" Qi Xiangyang asked tentatively.

"I will definitely go. Think about it, it's the National Day and there's a Hanfu show during the National Style Culture Festival. How can that group of people miss such a good opportunity?

If they don't go in groups wearing matching clothes and deliberately get beaten, then film it and post it online to hype it up, labeling the national style supporters as populists, how can they justify the money they get?" Mao Gaojun said with a stifled laugh.

"You mean, you want to use this to ruin their national style cultural festival?"

“This year’s festival cannot be ruined, but our goal has never been to ruin the National Style Culture Festival, but to suppress Xu Xiyu’s group.

Therefore, we just wait for these people to come over and cause trouble, and then we will let the public see the charm of journalism. "When Mao Gaojun said this, he couldn't help but burst into laughter.

Qi Xiangyang laughed and asked, "Boss Mao, please explain it more clearly so I can learn from you."

"Think about it, how many people can actually participate in this national style cultural festival? Most people will probably just watch short videos and learn about it. In this way, there is room for operation and information gap.

As long as we wait for those idiots to stop making trouble and everyone knows that someone wore a matching costume at the National Style Cultural Festival, we can hype up a topic.”

"What topic?"

"The Hefeng Cultural Festival, with Wa replacing Tang."

Qi Xiangyang's eyes lit up when he heard this: "Are you trying to put the blame on Xu Xiyu and stigmatize their event?"

"Yes, as the saying goes, it takes only one mouth to spread a rumor, but it takes a lot of effort to refute it. We only need to cut off the beginning and the end of the story about [someone was beaten for wearing a uniform at the National Style Culture Festival].

It can become [someone wears combined servers at the National Style Culture Festival], and finally, after some time, it can become [secretly promoting combined servers at the National Style Culture Festival].

In addition to this, they can also make unreasonable arguments and confuse the public by bringing out some exhibits that do not belong to their cultural festival and saying that they are replacing Tang with Japan.

By then, if Xu Xiyu and Ke Xinying are not traitors, they will be traitors. If they are labeled as such, it will affect more than just the National Style Culture Festival.

And all the works produced by Huaqing, and all the artists of Huaqing!" Mao Gaojun said with a sneer.

"That's not right, Mr. Mao. The official media should support them." Qi Xiangyang shook his head.

"Mr. Qi, haven't the official media failed many times? Besides, if the official media's support was always effective, would there be so many strange and bizarre arguments in the public opinion field?
Let me tell you something realistic. Do you really think there are no insiders in the news industry? Some accusations are hard to get rid of. As the saying goes, gossip can melt gold. Don't forget that Ke Xinying's mother has been abroad for many years. "

Mao Gaojun sneered again as he spoke.

When Qi Xiangyang heard this, he finally couldn't help but give a thumbs up and said, "My goodness, Mr. Mao, you are really wicked... No, you are really wise!"

“……” Mao Gaojun glanced at him and was too lazy to argue with him.

He just warned, "So, let's not do anything now, but don't let Xu Xiyu, that grandson, get the chance to drag those idiots' affairs onto us."

"I understand, I understand." Qi Xiangyang said as his eyes began to move.

at the same time.

On the other side, in Xu Xiyu's office.

Ke Xinying was surprised and asked, "What did you say? You want people to hype that we are traitors?"

"Yes, I'm worried that the Japanese-funded idiots will target us. In recent years, they like to cause trouble during the National Day. We should take precautions first.

We should try to desensitize public opinion. Today’s netizens are very smart. Some things are better left unsaid. As long as you click on them, everyone will understand what is going on.”

If Mao Gaojun could think of this kind of thing, Xu Xiyu could naturally think of it as well.

In fact, not only them, but also people who are sensitive to public opinion should be able to think of it.

Therefore, we have to guard against it.

He continued to say to Ke Xinying: "Not only is this hyped up, but by the way, let the Koreans also make a fuss, saying that some of the intangible cultural heritage of our National Style Culture Festival plagiarized Korean traditional culture, and stir up trouble."

(End of this chapter)