This man knows how to hype

Chapter 409 Nothing
In the video, the interviewee Xu Xiyu was asked, "How do you feel about being scolded as an advertiser?"

He immediately put on an extremely sincere expression and said, "To be honest, the performance of "New Paradise: The Truman Show" is a brand new attempt and exploration.

Even if Cheng Ming, A Li and Shang Ling perform for free, the cost is still not low, and there are great restrictions on the number of audience members, so it is definitely not able to be supported by ticket sales alone.

Therefore, it can be said that without the support of the brand, "The Truman Show" would not have been able to meet everyone so smoothly.

You just said that many people on the Internet are scolding them. I don’t think it’s necessary to make a big deal out of it. Most people are probably just joking.

In addition to being our investors, the brands also play a role similar to the "actors" who play villains in film and television works. Being scolded by the audience proves the role of their placement in promoting the plot.

To take a step back, if the brands in it did not exist in reality and I just made up a few names, it might not have achieved such a good performance effect.

Therefore, I am very grateful to these brands for their support, and even more grateful for their contributions in the process of exploring new performance models in our entertainment industry."

Zheng Yuanxian guessed correctly.

The product placement in "The Truman Show" was criticized, which was essentially a marketing campaign.

Although there are indeed some people who really "hate the whole dog within the house", or simply want to take advantage of the situation to curse and vent their anger, or there may be competitors in the same industry who are fanning the flames.

But most normal people are not that bored.

At most, because of the plot, people will have some unfavorable impressions of these brands, just like Cheng Yunqing. This is an instinctive reaction and there is no question of right or wrong.

It’s like when Feng Yuanzheng starred in "Don’t Talk to Strangers", many people thought he was a domestic violence man.

That’s why we have to arrange for the internet trolls to curse. The harsher and more outrageous the curses, the better.

In this situation, a normal person’s first reaction would be “not that bad”. The brand shouldn’t be scolded like this. Isn’t this an unprovoked disaster?
As long as you have the thought "not that bad", you have already sided with the brand subconsciously.

At the same time, because the behavior of "scolding the brand" seems too stupid and outrageous, it is easy for normal netizens to feel superior in IQ.

Based on this sense of superiority, they may refute or even laugh at such verbal abuse.

Refutation and ridicule are actually siding with the brand.

In this way, although public opinion seems polarized, in fact, the "real consumers" who are paying attention to this matter basically tend to be on the side of the brand.

At this time, as long as the brand takes the opportunity to launch marketing activities, distribute coupons, red envelopes, and hold raffles, the advertising plan will be complete.

It's all done.

Right after the video of Xu Xiyu's interview was released, participating brands took the opportunity to organize events and promotions.

In their live broadcast rooms, some people made jokes to apologize to Truman, and some imitated the advertising model and lines in "The Truman Show".

Especially the famous advertising slogan "Hui Ren Shen Bao, he is good and I am good too", everyone who saw it showed a knowing smile.

Therefore, this advertising slogan is particularly popular.

This made Huiren's brand department laugh out loud. They never expected that an advertisement for a drama could have such a good effect. They used to think Xu Xiyu was bragging.

That’s right, in their minds, “The Truman Show” is a drama, or a “new concept drama”.

You know what, they're not the only ones who think so.

Some people think so too.

On the seventh day of the performance, another piece of news was exposed online.

[It is reported that the National Theatre will cooperate with Huaqing to adapt "The Truman Show" and bring the work to the stage. According to sources, the two sides will further cooperate to develop the "New Paradise" series of plays...]

Wow, as soon as this news came out, it immediately caused a huge response from Xu Xiyu’s fans.

In their view, this means that Xu Xiyu's drama writing level has been recognized by the authorities.

They feel that this is a very proud thing. The "brother" they support, regardless of his identity as the chairman of an entertainment company, is far ahead of other contestants of the same age.

However, this incident was interpreted differently in the eyes of others.

For example, Yu Xingde from Taiwan who wishes he could have the surname Inoue.

After seeing this news, he immediately said to Du Yuxiong: "Look, look, am I right? He is always like this, taking people to watch the flag-raising ceremony, and then cooperating with the official theater troupe. Even if you really want to help him, can you help him?"

Hearing this, Du Yuxiong's face looked a little unhappy.

He knew that Yu Xingde was just making excuses for himself.

What's wrong with cooperating with the official troupe?
When the film directed by the chief director of the Olympic Games was taken to Taiwan, it still won a Golden Horse Award.

Although the current environment is different from before, in the final analysis, I believed Yu Xingde's lies and tried to be clever, which led to the failure to reach an agreement with Xu Xiyu.

Thinking of this, he frowned and shook his head, saying, "I heard that Cheng Guangzu has been very active recently and has met with many people on our island. I think it might be Xu Xiyu's idea."

"So what? How much better are those people than us?" Yu Xingde said disdainfully.

After saying that, without waiting for Du Yuxiong's reply, he laughed again, and said while laughing: "Hey, you said that Xu Xiyu is really infatuated. In order to help Lu Qinyao win an award, he mobilized so many people and spent a lot of money to win the smile of a beautiful woman, right?" "It's already this time, and you still have the mind to joke. I'm worried that Xu Xiyu will play some conspiracy now."

"Just be calm, what kind of conspiracy could there be?" Yu Xingde said indifferently.

After saying that, he silently added in his heart: It's good to play conspiracy, but I'm afraid that he won't play it, and I'm afraid that it won't make a fuss. What Inoue-kun wants to see is to make the conflict between the two sides deeper.

That’s right, Yu Xingde came here intentionally to cause trouble. He is different from Du Yuxiong, who is simply used to taking advantage of others.

But Yu Xingde had a deeper purpose.

He wanted to make a big fuss out of the conflict between Taiwen and Huaqing.

So, for him, the uglier the fight between Xu Xiyu and Du Yuxiong, the better.

It would be better to reach a cooperation with the Taiwanese group first, then use Du Yuxiong as an excuse to cancel the cooperation, and then encourage mainland counterparts to take the opportunity to suppress Taiwanese artists.

In this way, the goal of deepening the conflict between the two sides has been achieved.

That’s right, on this matter, Yu Xingde’s ideas and Cheng Guangzu’s current plan are actually the same.

In other words, Yu Xingde hoped that Xu Xiyu would do this from the very beginning.

As the saying goes, people die for money and birds die for food. Once some of their peers cannot make money in the mainland because of this, they will have no choice but to get closer to their masters.

Thinking of this, Yu Xingde's eyes turned and he said, "Brother Xiong, there is something I need to remind you of."

"what?"

"You must not expose the conflict between us and Xu Xiyu. If someone asks, just say that we are very happy to cooperate with each other and are considering cooperation on the next project."

Hearing this, Du Yuxiong just narrowed his eyes and looked at Yu Xingde, waiting for his next words without saying a word.

"Think about it, if everyone thinks that you and Xu Xiyu have a pleasant cooperation, then, can he easily turn against you? No, it will have a great impact on his reputation." Yu Xingde explained.

But having said that.

But he believed in his heart that Xu Xiyu would not fall for it, and he would still get angry. With his personality, how could he tolerate such humiliation?

But Du Yuxiong must say this.

Because only in this way, if Xu Xiyu uses Du Yuxiong as an excuse to exclude his Taiwanese colleagues, his colleagues will be even angrier and will think he is just playing tricks on them.

Based on this idea, Yu Xingde added: "Also, happy cooperation cannot be reflected only in words, but also in actions.

I see that the TV series "New Paradise·Wangxian" will be online in two days, right? Let's take the initiative to spend some money to buy him some water army and data.

Then quietly tell this matter to our colleagues on the island, so that everyone knows our respect and support for Xu Xiyu."

As soon as these words came out, Du Yuxiong's eyes showed a thoughtful look.

Yu Xingde chuckled. Based on his understanding of his peers on the island, he felt that once he bought some water army, his peers would follow suit in order to curry favor with Xu Xiyu.

After the purchase, they will definitely find ways to tell Xu Xiyu about this matter, and by the way, start looking forward to multiple returns.

If Xu Xiyu can't give them any rewards, or what he gives is not enough, then just wait and see.

Thinking of this, his chuckle gradually turned into a smug laugh.

He felt that he had the right to be proud, because from the very beginning, as long as Du Yuxiong and Xu Xiyu had a conflict, he was already invincible.

No matter what Xu Xiyu does next, the result will be towards his desired goal.

Even when he achieved his goal, Xu Xiyu might not realize that he had tricked him.

Is this the so-called youngest rising star in the mainland entertainment industry?

When I look at someone, he is just like that.

Just when he was feeling proud, Du Yuxiong seemed to have figured it out. He nodded and said, "You make sense."

Time passed just like that and two more days passed.

The news that Taiwen took the initiative to purchase data for "New Paradise·Wangxian" has spread among peers on the island.

They recalled Cheng Guangzu's suggestion.

For a moment, they could no longer hold back and joined the ranks of helping with "promotion".

As the saying goes, many hands make light work.

"New Paradise: Wangxian" was finally launched in this flame.

(End of this chapter)