This man knows how to hype

Chapter 379: Trying to do what Jiang Gan did to steal the book (Additional Chapter 1)

Huaqing is a big company.

There are many employees.

Therefore, no matter how much awareness of confidentiality there is, and no matter how much Xu Xiyu improves his control, some things with a low level of confidentiality will still leak out.

For example, his latest bold statement, “Our goal is to be the No. 1 in market value,” became widely known in the industry in just half a day.

As mentioned before, there are eight major private film and television companies in China's domestic entertainment industry, excluding China Film.

According to the ranking when Xu Xiyu took over, they were Wanta, Guangying, Taoyu, Tengyu, Huaqing, Bona, Jingcheng Culture and Huanle Pictures.

In other words, Huaqing ranked fifth at the time, and its market value fell below 87, to only billion.

Now, after Xu Xiyu took over, Huaqing’s market value has risen to 135 billion, ranking third.

Ahead of it are Guangying, with a market value of 206 billion.

And WanDa, with a market value of 228 billion. TaoYu, ranked fourth, currently has a market value of 109 billion, which is not that different from Huaqing.

It is worth mentioning that before "Dying to Survive" broke the box office record in film history, the producer of the box office No. 1 film in film history, "Huasheng Stew Shop", was Beijing Culture.

Its market value is only about 34 billion.

That’s right, its market value is roughly equal to the box office of “Washington Stew”.

This is actually very abnormal.

If other companies had such performance, their market value would have skyrocketed long ago.

But the film and television industry is somewhat special.

In addition to the fact that there are many investors in "Huasheng Stew Shop", Beijing Culture only accounts for a large portion of it.

Another very important reason is that the market’s valuation of film and television companies has already been squeezed out.

Take Huayi Brothers on Earth for example. When it first went public, its market value was once inflated to 900 billion.

What is the concept?
It's just crazy.

Now, let alone raising Huayi Brothers’ shares back to 900 billion, they can’t even reach 90 billion.

The same is true on Blue Star.

This has resulted in a consequence, that is, the market value of the film and television companies on Blue Star has become difficult to increase after reaching a certain amount.

Just like the box office of "Dying to Survive" and "The Annual Party Can't Stop" combined is over 70 billion.

Although the box office revenue can only be shared by about 33%, this 33% must be shared by Hua Qing, Xu Xiyu, Xiao Moss, China Film and other investors.

But even so, no matter how you look at it, this performance is still quite impressive. And this is not counting Huaqing's other income.

However, Huaqing’s market value has only increased by 48 billion in the past two years.

All we can say is that every world has its own situation and every industry has its own market conditions.

It is also for this reason that when everyone heard that Xu Xiyu wanted to make Huaqing’s market value the first in the industry.

Many people’s first reaction was to laugh.

Guangying, which is in the front, currently has a market value gap of 71 billion with Huaqing; and Wanta, which ranks first, has a gap of 93 billion with Huaqing.

This gap is equivalent to Hua Qing two years ago.

Becoming the best in the industry is probably just a pipe dream. After all, while Huaqing is making progress, other companies are not just sitting there waiting to catch up.

Even your current project, Huaqing, has also involved Wanta and Guangying, so you make money and they make money too.

"Unless Xu Xiyu can have a hit every year for a few years in a row and make a lot of money on every project, is that possible?" Mao Gaojun couldn't help but sneered at his assistant after seeing the news.

This is why it is difficult for film and television companies to increase their market value.

History has proven that no one can guarantee that the next film or TV series will make money. Every new project is a fresh start and a one-time deal.

Unlike other companies, we have made products, have standardized outputs, have a fixed consumer group, and can operate in the long term.

Therefore, Mao Gaojun said again: "I think Xu Xiyu is just giving chicken soup to the employees of their company."

"Not necessarily. Maybe he is confident in his creative ability."

“What’s the use of having confidence? ‘The Beginning’ was so well made, did he make any money from it? Creative ability is creative ability, and doing projects is doing projects.” Mao Gaojun sneered again.

The assistant opened his mouth when he heard this. He wanted to say that Xu Xiyu definitely didn't lose money, it was just a matter of how much he earned. But he really didn't dare to say this.

Because he knew that Mao Gaojun knew the truth, but he just didn't want to admit it, or couldn't admit it. After all, admitting that "Beginning" made money would be admitting failure, and how could he report this to his superiors?

This was indeed the case. Mao Gaojun stopped dwelling on "The Beginning" and changed the subject, "Did Jiang Yue give any feedback?"

“There is feedback.”

"How to say?"

"She said that the main actors of Nirvana in Fire had cleaned up their bodies very well, and it would be difficult to use the same old trick to catch the main actors and affect the broadcast of the show."

"Of course I'm aware of the difficulties, but the problem is, the leading actors are fine now, can't we guide them to make some mistakes? The entire party will be ruined." Mao Gaojun frowned.

"She meant to persuade us to change our thinking. Trying to use a new trick won't work." The assistant said helplessly. He also felt that it wouldn't work. The people at Huaqing weren't stupid enough to fall into the same trap twice.

But Mao Gaojun wanted them to fall into the same pit twice or even three times.

Only in this way can Xu Xiyu be completely disgusted to death.

Only when it is disgusting enough and Xu Xiyu finally vents his anger will he feel satisfied. Only when he feels satisfied will he be grateful to his boss.

Thinking of this, he said, "I don't think it's impossible, it's that she doesn't want to. This woman has been playing tricks on us from the beginning."

"So what do you mean?" the assistant asked curiously.

"What is Huaqing's next project to be launched?" Mao Gaojun asked while thinking.

"It seems to be the Infernal Affairs that they collaborated with Golden Harvest, the one starring Liu Wei-chi."

Hearing this, Mao Gaojun couldn't help but frowned. If it was a movie starring Liu Weichi and others, it would seem difficult to find trouble with the leading actor.

Also, what does this "Infernal Affairs" mean? What a crappy name!

So he asked, "What story does Infernal Affairs tell?"

"It's a police and gangster movie, a Hong Kong movie, that's all."

As soon as these words came out, Mao Gaojun's eyes lit up, and he couldn't help but say: "Hong Kong movies are so bad, Xu Xiyu suffered a huge loss in "Beginning".

You're still thinking about this movie? Are you crazy? If it were me, I'd rather put it on hold and wait for a more confident project to come online.

Only a strong project can redeem the impact of "The Beginning". If "Infernal Affairs" is finished, his goal of becoming the No. 1 in market value in the industry will become a complete joke. "

As he was talking, Mao Gaojun felt that sometimes waiting for the opponent to make a mistake seemed to be the best way to accomplish something.

"Is it possible that it's this movie? Xu Xiyu is very confident in him. Otherwise, why don't we ask Jiang Yue for the script of "Infernal Affairs" to take a look?" the assistant suggested.

"Ask her for the script? Ha, can she give us a serious script? I told you, she is not on the same page with us." Mao Gaojun shook his head.

"What should I do?"

"What should we do?" Mao Gaojun said and began to pace back and forth in the room.

After pacing for a while, he said, "Actually, it doesn't matter whether there is a script or not. It's not that I look down on Xu Xiyu, but the Hong Kong movies are really bad. Even if he has eight hands, he can't write a good one.

What I care more about is that since he is making such bold statements now, he must have a plan, and this plan is probably only known to people of Jiang Yue's level. We can let Bu Zhaojie steal it."

"Steal? He can't steal. I don't think Jiang Yue trusts him that much."

"Then find a way to make him gain Jiang Yue's trust."

"How to do it?"

"Do you remember Zhang Tonghe?"

"Zhang Tonghe?" The assistant was stunned.

"What do you think? If we let Bu Zhaojie go find Zhang Tonghe and get some negative information about Qiao Shuangshuang for Jiang Yue, will Jiang Yue look at him with a new respect?" Mao Gaojun said with a raised smile.

"Hey, don't tell me!" The assistant's eyes lit up when he heard that.

But after showing it, he felt something was wrong.

Wait, asking Bu Zhaojie to steal secrets, why does this sound so familiar?
At the same time, on the other side, Jiang Yue was chatting in Xu Xiyu's office.

They were talking about the same thing. As they were chatting, Xu Xiyu suddenly said, "Hey, Jiang Yue, are you a fan of Romance of the Three Kingdoms?"

"Ah?" Jiang Yue was stunned. Why did they talk about "Romance of the Three Kingdoms" today?
"Otherwise, how did you come up with the idea of ​​Jiang Gan stealing the book?" Xu Xiyu became more and more amused.

(End of this chapter)