This man knows how to hype

Chapter 373 This man knows how to hype
online.

Public opinion remains in disarray.

Because of that response video, Xu Xiyu even got a new nickname "Humorous Iron Egg".

Yes, everyone thinks he is quite humorous.

A big boss of an entertainment company publicly expressed his hope that his peers and brands would take care of newcomers in his company. This behavior is indeed a bit too "artistic".

However, as I said before, among the onlookers, basically no one took it seriously, and everyone thought that Xu Xiyu was just joking.

But only one day passed.

Everyone suddenly discovered that the news suddenly broke out on the Internet.

[According to industry insiders, Aiqiyi will invite @Gu Lixia to propose the heroine "Luo Zijin" for the platform's self-produced drama "Qing Qing Zijin"...]

Good guy.

When this news came out, the onlookers were stunned.

[Damn, did Adan get a response to my recommendation? ]

[Is this news accurate? ]

[It should be accurate]

[Adan still has a lot of face]

[It’s because of money. He just paid back the money to Aiqiyi. Isn’t it reasonable for Aiqiyi to invite her to act in a TV series? ]

[Yes, that's true.]

[Let’s go, I don’t know what you guys are bragging about, your Ah Dan’s abilities are just this much]

[Anyway, it’s much better than you who hides behind the screen every day to slander him]

The appearance of these comments means that a new round of verbal abuse is about to begin.

The protagonist they were discussing, "Humorous Tiedan", was treating people to a meal at that time.

The people he invited had very special identities. Every one of them was a representative of the brand endorsed by Zhang Wenyan.

As the leading actor of a hit TV series and the TV King, Zhang Wenyan's commercial value is naturally not low. Since the broadcast of "Kuang Bi", he has successively received many endorsements.

Later, he won the Best Actor award and obtained endorsement contracts from several major brands.

Now that Zhang Wenyan had suddenly encountered such an incident, these brands naturally followed suit and announced the termination of the contract and entered the claim process.

However, it is still uncertain whether you can get compensation in the end.

Because, nowadays, the endorsement contracts of "popular" artists are quite strong.

Especially for those top stars, in the contracts signed by many people, the liability for "compensation for collapsed building" is so small that it is almost equivalent to nothing.

Zhang Wenyan was quite popular before.

Therefore, there are many altruistic contents in the contract.

In this regard, Xu Xiyu did not have a "sense of justice" to demand that the responsibilities in the contract be increased. Anyway, the general environment is like this, and he does not need to go against the trend and put shackles on his own artists.

However, since you are inviting someone to dinner, you still have to express the necessary attitude on the surface.

At this time, in a private room of Ke Xinying's private club, Xu Xiyu was in the main seat, Gulixiati sat next to him, and the rest were representatives of 8 different brands.

Xu Xiyu stood up, holding up the cup, and said, "Everyone, I am ashamed to say that I did not control my artists well, which affected the brand image behind you.

Don't worry, Hua Qing and I are definitely on your side in this matter. Although Zhang Wenyan has not yet terminated his contract with our company, we will never cover up for him."

After saying this, Xu Xiyu drank the white wine in the glass.

The representatives of various brands looked at him in confusion.

To be honest, they still hadn't figured out why Xu Xiyu invited everyone to this meal.

It can't be that this is just to apologize, right?
However, even though they didn't understand, these brand leaders still felt honored when faced with Xu Xiyu's apology.

Soon, Xu Xiyu did something even more respectful.

Because he didn't just drink one cup, but three cups in a row, this behavior conveys the meaning of "self-punishment".

"Hey, Mr. Xu, please stop drinking. I don't think you did anything wrong in this matter. Zhang Wenyan is much older than you. You can control his work, but can you also control his private life?"

"That's right, Mr. Xu, you must not take the responsibility on yourself. How can you be blamed for this?"

Seeing Xu Xiyu drinking three cups as a punishment, the brand representatives were quite understanding and started to persuade him one after another.

Seeing this, Xu Xiyu poured another glass and raised it up: "Today's dinner was a last-minute invitation. Under such circumstances, you are still honored. I feel that I must toast everyone again to express my gratitude."

As soon as these words were spoken, everyone present looked at each other in bewilderment.

Sometimes, giving too much face can also be a kind of pressure. Who knows what you want in return for giving face?
As a result, the male representative closest to Xu Xiyu immediately stood up and held out his hand to block the wine glass and said, "Boss Xu, we are all your fans.

We are honored to have dinner with you, so we should toast you with this cup. Please take your time. "

As soon as he finished speaking, another female representative covered her mouth and laughed, "Yes, Mr. Xu, in fact, it is not an exaggeration to say that you are very famous in our product promotion industry. We have studied and learned in depth many of the cases you have worked on. Therefore, we are indeed your fans in various senses. If you have any ideas, you might as well tell us directly, and we can also learn from you."

Hearing this, Xu Xiyu first raised his head and drank the wine, then gently put the cup down. Then he smiled at everyone and said, "Boss Liu is a straightforward person, so I won't beat around the bush.

I invited you all here today, firstly to apologize, and secondly, to apologize. However, the second apology is not verbal, I have a marketing plan for you all.”

After these words were spoken, everyone looked at each other again, quietly waiting for Xu Xiyu's next words.

"Everyone, why do you look for artists to endorse your products? I think there are four reasons. First, it is to gain exposure through the artist's fame.

Secondly, it is to demonstrate the company's strength to consumers by spending money to find endorsements, so that consumers will have trust in our products.

Third, the image of the product can be conveyed through the image of the artist. Fourth, perhaps we also hope to gain sales among the artist’s fan base.”

At this point, Xu Xiyu paused, looked around at everyone's reactions, and then continued: "However, these four goals can sometimes be achieved at the same time, and sometimes only one or two of them can be achieved.

Therefore, we should have different focuses under different delivery strategies. Now, I have an opportunity for your brand to get a lot of exposure. "

Hearing this, the female representative who had just spoken immediately asked, "What opportunity are you talking about?"

"Ask her to be your spokesperson." Xu Xiyu said as he walked around behind Gulixiati and put his hand on the back of her chair.

The representatives were completely confused by what they heard.

How can having her as a spokesperson be considered an exposure opportunity?
Just as they were puzzled, Xu Xiyu continued to explain: "Everyone, what are netizens eating melons for? It's the stories full of drama and unexpected highlights."

As he spoke, Xu Xiyu patted Gulixiati on the shoulder and said, "Who is she? She is the victim of the well-known Zhang Wenyan incident. And you are also victims of the Zhang Wenyan incident.

Now, as the victims, after you terminated your contract with Zhang Wenyan, you immediately chose her, who was also a victim, as your new spokesperson. Ladies and gentlemen, is this dramatic enough?"

As soon as these words were spoken, the eyes of everyone present began to widen in unison.

As for Gulixiati, she instinctively twisted her neck, raised her head and looked at Xu Xiyu, her eyes full of disbelief.

Xu Xiyu continued, "Secondly, I just posted a video saying that I hope my peers and brands can consider giving her a job opportunity.

As a result, you responded immediately. At this time, if you were a netizen, what would you think? Would you think that I, Xu, have too much face?

Or are you brands too good at grabbing attention? Or maybe you are so pissed off by Zhang Wenyan that you just want to disgust him.

Of course, there will be people who say that I am forcing her, that she doesn't deserve it, or that she is lucky. None of this matters. What matters is that no matter what the netizens discuss.

The final result it brings us is traffic, huge traffic. We can take advantage of this traffic to organize activities and do sales promotion. "

dumbfounded.

The brand representatives present were truly dumbfounded.

They never expected that Xu Xiyu invited everyone to dinner for this purpose.

This plan was announced so suddenly that no one knew what to do. However, someone instinctively asked, "Mr. Xu, what about the price?"

"Price?" Xu Xiyu smiled and said, "Everyone, have you forgotten what I just said? I said I have a marketing plan for everyone. Since it's a gift, why talk about the price?"

"No money?!" the female representative exclaimed.

After she finished her exclamation, she glanced at Gulixiati and confirmed, "Boss Xu, you are not kidding, are you?"

"I'm not kidding. For three months, Xiati will be your spokesperson for free. I only have one request. After three months, if you think she's good,

According to Hua Qing's second-tier artist's value, the contract was renewed for 9 months. Oh, by the way, considering the timeliness of Internet topics, it is best for everyone to consider it within two days. After this time, it will not be effective. "

Hearing this, the eight brand representatives all frowned and began to think about it.

Although Xu Xiyu's words were nice, saying that she would renew the contract "if you think she is good."

But to put it bluntly, he just wanted to negotiate a one-year endorsement contract with Gulixiati at the price of a second-tier artist, and then give her a three-month discount.

In other words, everyone now has to consider whether Gulixiati can achieve the same level of fame as a second-tier artist within three months.

If you can, it's pure profit.

After all, ordinary second-tier artists are not as talked about as she is.

If she fails to achieve that, it won't necessarily be a loss, because the reason is as I just said, ordinary artists don't create as much buzz as she does.

That is when they were thinking here.

Xu Xiyu's voice came to my ears again: "Oh, by the way, I forgot to tell you that the news uploaded on the Internet that Aiqiyi's new self-made ancient puppet drama "Qing Qing Zi Jin" invited her to play the leading female role is true.

Not only that, the third season of the top variety show "Longing Fields" produced by Shonan TV has confirmed that Xia Ti will be the new regular guest. She will be the only permanent female member of the show. "

As soon as these words were spoken, the representatives raised their heads abruptly, their eyes full of shock.

This is fucking awesome!

The one whose head movements were even more violent than theirs was Gulishati herself. Because Xu Xiyu was standing behind her, her neck was almost broken.

She just heard the news today.

Seeing this, Xu Xiyu gave them a "big boy" smile.

(End of this chapter)