This man knows how to hype

Chapter 346 Are you coming to the amusement park to discuss the project?

Chimelong has become popular.

To be precise, it is Chimelong, which was already quite famous, that became even more popular.

Xu Xiyu, his girlfriend Ke Xinying and an unknown beauty went to an amusement park. After coming out, they met a street singer who was singing one of his songs and sang a duet with him. Then he sang his newly created song "Starlight Amusement Park".

These three events combined directly dominated the attention of all entertainment sectors and sparked a lot of discussion.

Many people think this is an extremely successful brand marketing.

The main marketing entity is Guangzhou Changlong.

Some people even started spreading rumors that Hu Ningwei was the daughter of a shareholder of Guangzhou Changlong.

Not only that, that very night, because of the lyrics of "Starlight Amusement Park" "On the left side of the backpack, on the back of the ticket stub, I secretly wrote down my wish while you weren't paying attention."

Many tourists of Chimelong began to post photos of their ticket stubs with blessings written on them online.

At first, I just wrote some lyrics excerpts like "I pray that the stars in the sky tonight will not go out, and I promise in my heart to be with you forever."

Within half an hour, showing off the ticket stubs had become a competition of "three-line love poetry" and "hard pen calligraphy".

Some people show off their literary talent, while others show off their writing.

Everyone has a bright future.

Suddenly, “going to the amusement park with girlfriends and writing blessings on the ticket stubs” has become another trend after “the first cup of milk tea in autumn”.

Such a raging heat.

Such a sudden event.

The operators of Chimelong Park were all dumbfounded.

Zheng Yuanxian, the head of his department, was looking at the public opinion and asked in confusion: "No, wait, have we reached a marketing cooperation with Xu Xiyu?"

"No, I haven't heard of this news."

Hearing this, Zheng Yuanxian thought for a moment and said, "Call the head office and see if this is an event organized by the brand department."

"It shouldn't be. How could they not inform us when they organize such an activity?"

“Boss Zheng, is there a possibility that this is an accident? I just checked the ticket purchase information of the park. It seems that Xu Xiyu and his team bought tickets, including their security guards, for a total of 12 tickets.

If they were organizing an event, they would definitely give them tickets, and they would also ask us to arrange for the park staff and security to cooperate with them throughout the event. "At this time, someone interrupted.

"Damn, so this time it really is pie in the sky?" Zheng Yuanxian's expression slowly became one of surprise.

"I feel like, it really is pie in the sky."

"Wow, this is really..." Zheng Yuanxian was about to sigh a few more times when his cell phone rang.

I picked it up and saw that it was Vice President Wu from the head office. As soon as I answered the phone, I heard Vice President Wu say, "Mr. Zheng, did you organize this marketing campaign?"

Seeing that Vice President Wu asked this, Zheng Yuanxian became even more certain that this wave of popularity was a godsend.

He even wanted to admit it directly, "Yes, it was me, Zheng, who planned it. Why don't you give me some credit?"

But reason told him that he should not talk nonsense, as it would easily lead to failure.

So, he made a second choice and pretended to be confused and asked, "Ah? Mr. Wu, wasn't this event organized by you?"

"How could it be possible that I did it? If I did it, I would definitely inform you." Mr. Wu on the other end of the phone was stunned.

"No way, how could it not be you who did it? We were just talking about it. We said that such a good plan was something that no one in the company could have thought of except you." Zheng Yuanxian said sincerely.

This flattery really touched Mr. Wu's heart, and his tone of voice became much softer the rest of the time.

After a few pleasantries, Vice President Wu got down to business and said, "Well, see if you can contact Xu Xiyu, or contact the relevant business manager at Huaqing.

Ask Xu Xiyu when the official version of "Starlight Amusement Park" will be released, buy the commercial rights for this song, and then invite them to shoot the song MV here, and use it as the promotional theme song for our amusement park in the future."

Hearing this, Zheng Yuanxian suddenly had an idea and said directly: "Mr. Wu, I think there is no need for us to waste this money."

"How can this be a waste?" Vice President Wu was a little surprised.

But Zheng Yuanxian has his own theory: "You see, whether we buy the license for this song or not, he sings it in front of our door. In other words, "Starlight Amusement Park" has become our Chimelong promotion song.

I think that the most urgent thing we should spend money on is things like "If you love her, bring her to Chimelong" and "Life is incomplete without coming to Chimelong".

And hype up the topic [The blessing on the Chimelong ticket stub is the most romantic gift], and by the way, see if the ticket can be redesigned to make the ticket stub into a small postcard style.

This makes it more convenient for tourists to write their wishes and is also good for collection. As for Xu Xiyu, we have already enjoyed his popularity. Isn’t it a waste to spend money on him? "

After these words were spoken, Mr. Wu fell into a long silence.

Zheng Yuanxian became nervous.

To be honest, it certainly wouldn't cost much to buy the license for a song from Xu Xiyu. It's not a buyout, and buying a commercial license would only cost a few hundred thousand at most.

But this is not a matter of hundreds of thousands of dollars, it is a matter of saving money for the group.

Spending hundreds of thousands of dollars to buy authorization does not prove its value. However, it saves the group a lot of marketing expenses, which is a great achievement.

No matter how much money you save, the answer is that I, Zheng, am very meticulous about the interests of the group and always consider the group.

It turned out that Zheng Yuanxian's suggestion was correct. After thinking for a while, Mr. Wu said, "I think what you said makes sense. Let's do it this way. I'll make the arrangements."

Having said that, the two hung up the phone.

Zheng Yuanxian happily opened the audio app again and checked the related topics.

It doesn't matter if you don't look at it, but as soon as you see it, he bursts out laughing.

I saw a business and finance blogger with a lot of fans post a video. In the video, he said: "It is said that Chimelong spent 15 million yuan on a marketing campaign with Xu Xiyu. Is this marketing campaign worth it? Let me analyze it for you..."

"Hahahaha, 15 million, flop, these people are really bold to say that." Zheng Yuanxian turned his head and said to the person next to him.

After saying that, he added in his mind: Spread it. The more numbers you spread, the more money it will appear that you have saved for the group.

At the same time, in a hotel, after washing up, Xu Xiyu and Ke Xinying were lying on the bed, also reading related news.

Seeing that the rumors were getting more and more outrageous, Ke Xinying frowned and asked, "Do you want to post a Weibo post to clarify?"

"Not sending it yet." Xu Xiyu shook his head calmly.

"Why?" Ke Xinying was a little puzzled.

Hearing this question, Xu Xiyu hesitated for a long time.

He turned to Ke Xinying and said, "If I say that my people are fanning the flames of public opinion online, including that the 15 million was spread by us ourselves, what would you think?"

"???" Ke Xinying was stunned by this. After a moment, she asked hesitantly, "So, Chimelong really gave you money. This time you brought me and Hu Ningwei over to play. Is it a business cooperation?"

"That's not the case." Xu Xiyu shook his head.

"..." Ke Xinying thought in another direction, "So, you are setting an anchor price for similar cooperation in the future?"

The anchor price she mentioned is actually similar to how many artists hype up their endorsement fees and film pay.

The purpose is to give the market an expectation, facilitate negotiations and increase one's own value.

But Xu Xiyu's purpose was obviously not this. He just shook his head and said, "It's not to anchor my price. Let me ask you, how many domestic brand chain theme parks do you know?"

"Chimelong, Happy Valley, and Fantawild." Ke Xinying searched in her mind.

Coincidentally, the parent companies of these three companies are all in Guangdong. Fantawild is a subsidiary of Huaqiang Fantawild Culture under Pengcheng Huaqiang Group;
Happy Valley is a subsidiary of Pengcheng OCT Culture; Chimelong is only a subsidiary of Guangzhou Changlong Group.

"Yes, these are the chain brands that operate relatively well in China. So, if I want to build a Huaqing IP-themed park in the future, cooperating with them is the best choice." Xu Xiyu said.

"Wait, wait, wait." Ke Xinying couldn't keep up with her train of thought. "You mean, you want to build a theme park with the Huaqing IP?"

"To be precise, we built it together with one of them. We can't build it ourselves, and the probability of failure is high." Xu Xiyu nodded with a smile.

He now has a game company and an animation company under his control. In addition to "The Sequel to Journey to the West", Chongcai will definitely produce other games in the future.

As for the animation company, let alone "Wall-E" and "Coco" are just the appetizers. In the future, it is possible to produce well-known IPs such as "Nezha", "Zootopia" and "Frozen".

It would be a waste if we don’t build a theme park.

In addition, Xu Xiyu has a bold idea.

He is going to adapt "Westworld". As mentioned before, the background of "Westworld" is that tourists go to this world created by robots to play roles, which can be regarded as a real-life RPG game.

In this case, why not take advantage of the launch of this IP to build a giant immersive live-action theater called "Westworld" in reality?
Of course, the "Westworld" mentioned here is just a nickname and does not necessarily refer to the American West.

This was not just his imagination. On Earth, there was a giant immersive theater in Shanghai called "New World" Manor.

There are hundreds of story lines, and each visitor has his own identity and mission. The six-hour immersive role-playing left a very deep impression on him.

In the future, as Huaqing produces more and more film and television works, the volume of games launched by Parallel Chongcai will become larger and larger, and a lot of content will be accumulated for tourists to explore.

It's not just about making money; the fame and influence you gain will be beyond your imagination.

Just imagine that one day in the future, domestic and foreign players will be able to play games launched by Parallel Recolor.

What does it feel like to discover that in China, there is an immersive experience theater built based on game scenes, where you can even play the game characters in it?
Of course, it’s too early to say all this now.

Eat the food one bite at a time.

Do things bit by bit.

For Xu Xiyu now, it doesn’t matter whether it is to build a theme park based on animation and game IP, or to create a theater for immersive experience.

Hua Qing can't do it on her own.

Huaqing can create content, but the management, construction, operation of the park and even a series of other complicated and small things all require time to accumulate experience.

The management of these brand theme parks has accumulated experience in this area. Therefore, it is necessary to cooperate with them to give it a try.

At the same time, it is also to attract more stakeholders to share the risks.

This is the last purpose of Xu Xiyu bringing Hu Ningwei and Ke Xinying to the park this time.

He wanted to attract the attention of the amusement park and make these people come to him.

After saying this to Ke Xinying, her expression was very interesting.

She looked at Xu Xiyu, and the corners of her mouth and eyes twitched for a long time.

Then she flipped over and rode on him.

The quilt slipped.

Revealing her smooth back.

The long hair scattered on the back adds an extra touch of whiteness to the smoothness.

Unfortunately, the beautiful body did not bring the slightest bit of charming atmosphere to this moment.

Ke Xinying first widened her eyes and looked at Xu Xiyu under her in disbelief.

Then, he rubbed the bastard's face vigorously with both hands.

While rubbing him, he angrily said, "Xu Tiedan, are you still a human being?! You moved me to tears, and now tell me, when you did all this, all you had in your mind was business?!"

(End of this chapter)