This man knows how to hype

Chapter 317: A Cool Story for the Audience

On the 17th day of the release of "Dying to Survive", the total box office was 35.19 billion yuan, and the single-day box office had dropped to the level of to million yuan.

At this time in Huaqing, Shan Xinbao knocked on the door of Xu Xiyu's office, walked in quickly, and said to Xu Xiyu who was still writing the script: "Boss, Du Chenshuang has been arrested!"

As soon as these words were spoken, Xu Xiyu paused typing on the keyboard. Just as he raised his head, he saw Shan Xinbao handing him the phone.

Xu Xiyu took it and took a look.

It is a text version of the news announcement.

It says [It is reported that Du Chenshuang, vice chairman of Donghai Media, is suspected of illegally embezzling company assets, tax evasion, organizing and inducing prostitution, rape and molestation, organizing obscene gatherings, etc. He has been detained by the police in accordance with the law...]

After seeing this news, Xu Xiyu searched for related news on his mobile phone.

The result was just as he guessed. There wasn't much related content on the Internet, let alone any hot discussions on the Internet.

After all, there are really few people on the Internet who know Du Chenshuang;

Moreover, Qi Xiangyang will definitely find a way to suppress the popularity. Although he defeated Du Chenshuang, this is a scandal for Donghai.

A scandal of enormous consequence.

After looking at it for a while, Xu Xiyu handed the phone to Shan Xinbao and said with a smile: "Du Chenshuang has done a lot of things."

“Indeed, I heard that he has a group of prostitutes under his command who specialize in hooking up with male artists. Many male artists in Donghai fell into his trap and were secretly filmed.

A vice chairman of a big media company, but he turned her into a mommy... No, it should be daddy?" Shan Xinbao curled his lips and said disdainfully.

"Oh my god, there's no such thing. It should be a boy mommy." Xu Xiyu chuckled.

“Hehehehe…” Shan Xinbao also covered his mouth and started laughing.

After laughing for a while, Shan Xinbao asked again: "Boss, how about buying the popularity of this news?"

"No." Xu Xiyu shook his head.

Without waiting for Shan Xinbao to reply, he leaned back and asked thoughtfully: "What do you think Qi Xiangyang is thinking about now?"

"He must be wondering when you will take advantage of this popularity to promote 'The Annual Party Can't Stop'." Shan Xinbao said as he tried to hold back a smile on his face.

That’s right, Xu Xiyu lied to Qi Xiangyang at that time.

He told Qi Xiangyang at the time that the ending of "The Annual Meeting Can't Stop" was also the arrest of the vice president, so he hoped to take advantage of the popularity of "Dong Hai's vice president was arrested."

But in fact, in Xu Xiyu's plan, "The Annual Meeting Can't Stop" was to be released at the end of the year when the holidays are approaching and various companies are holding annual meetings.

This movie should be released at this time.

Compared with the naturally existing "annual meeting topic" and "interaction between film and reality" at the end of the year, the help of Du Chenshuang's arrest to "The Annual Meeting Can't Stop" can be said to be negligible.

Of course, Xu Xiyu would not let go of Du Chenshuang's arrest. He had prepared a topic for this matter early on to gain attention.

The main people who benefited from the popularity are himself and "Dying to Survive".

Thinking of this, Xu Xiyu said to Shan Xinbao: "Xinbao, let's proceed as planned. Let's show netizens a good article."

"Okay." Shan Xinbao nodded and walked out briskly.

At the same time, on the other side, Qi Xiangyang, who felt like he was 10 years older, sat in the office somewhat depressed as he attended a meeting with several senior executives.

The theme of the meeting was how to make "The Annual Meeting Cannot Stop" suffer a major setback.

"Boss Qi, is Xu Xiyu really going to take advantage of Du Chenshuang's arrest?"

"Of course he will. This guy is scheming all the time, isn't it just for this little thing? "Dying to Survive" has already finished, and he wants to take advantage of the momentum to promote his new movie.

In this way, he can put the box office of the two movies together and fool the fools in the stock market." Qi Xiangyang said with great certainty.

Speaking of the stock market, the already depressing atmosphere in the office became even more depressing.

Donghai’s plan to go public has finally failed. After this incident, there’s no chance of it going public in the next two to three years.

In contrast, Huaqing's stock price did not rise too much when "Kuang Da" achieved good results. After all, this is a TV series, and the revenue it has generated is not intuitive enough.

But when "Dying to Survive" was released, the stock price skyrocketed like a rocket. The stock price rose in the same direction as the box office.

Two days ago, it had already risen to the level at which Huaqing had not fallen.

Today, Huaqing’s stock price, like the historical breakthrough of “Dying to Survive”, has broken through its highest price in the past five years and is still rising.

Thinking of this situation, Qi Xiangyang gritted his teeth when he spoke. He looked around at everyone and said, "No matter what, once he starts to rub, we will act according to the plan."

"Understood." Everyone nodded in agreement. Just like that, after discussing for a while, everyone dispersed, waiting for the news of "The Annual Meeting Cannot Stop" to be released.

But we waited and waited for three days, which was the 20th day after the release of "Dying to Survive", but there was no news about "The Annual Meeting Cannot Stop".

What was waiting for Qi Xiangyang was a video that made him feel dizzy and appeared on the hot lists of major platforms.

The title of this video is [Uncovering the whole story of the East China Sea encirclement and suppression of Huaqing, and see how Xu Xiyu reversed the situation]

In the video, the UP host started from when "Huaqing artists collectively jumped jobs and Huaqing's stock price plummeted."

It has been said until now that "Dying to Survive" has won a huge victory over Into the Abyss, Du Chenshuang has been arrested, and Huaqing's stock price has broken through its historical high."

There are timelines and stories interspersed in the middle.

It tells the story of [the attack and defense of Lan Shuyun's dirty water incident], [Xu Xiyu used the project illusion of "The Annual Meeting Cannot Stop", and the operation of the equity pool to appease internal employees and the external market]

Also [using "All or Nothing" and "New Myth: Wukong" to divert public attention and successfully let "Crazy" and "Dying to Survive" "sneak peek"]

As well as events such as [using the "Hongmen Banquet" to invite Hua Qingbang's artists to dinner to stir up internal conflicts in Donghai].

Although the content of this UP host's speech did not hit the point in the eyes of real insiders, and some of the content was even wrong.

For example, "All or Nothing", Xu Xiyu really intended to shoot it at the beginning, and it was not a smokescreen as this UP host said.

But how would the audience know these things?
Even if I knew, I wouldn't pay attention.

Ordinary audiences like to read "exciting stories".

Just like the topic of "Enterprise Survey", the real situation is not like this. But the plot of "the survey found something good" is more popular than the real situation.

And the content of this UP host's 40-minute video is all standard cool writing.

Xu Xiyu is portrayed as quite weak.

And Dong Hai is a typical villain. The video shows how Dong Hai used various unacceptable means to suppress the "weak Xu Xiyu".

And how did the "weak Xu Xiyu" manage to defeat enemies of higher levels in such an extreme environment?

It is also interspersed with various specially selected music, as well as carefully edited images and news content.

The atmosphere of the video can only be described in four words.

That's what it means to be "on fire".

In this "burning" state, the UP host finally said something a bit childish: "In the entertainment industry, in the face of true talent, all conspiracies and tricks will be crushed!"

When he said this, several screenshots were shown in the video, including the pictures of Xu Xiyu's various music works reaching the top of the charts, and the pictures of "Kuang Biao" reaching the top of the ratings.

Finally, it was frozen on the latest official poster of "Dying to Survive".

There is a very conspicuous number on the poster, which reads [36 billion]. This is the box office data of "Dying to Survive" on the 20th day of its release. The more accurate number is 36.1792 billion.

This is already the first in the history of Blue Star's domestic entertainment.

But on Earth, "The Battle at Lake Changjin" had a box office of 57 billion yuan, "Wolf Warrior 2" had a box office of 56 billion yuan, and even "Hello, Li Huanying" had a box office of 54 billion yuan.

The development on Blue Planet is not much different from that on Earth, which means that the total box office revenue of a single movie cannot be just this much.

The reason why it failed to reach the grand scale on Earth.

It is probably because no movie has ever been able to fully unleash its box office potential.

In simple terms, it means that it has not yet been able to stimulate many people who never or rarely go to the cinema to buy a movie ticket.

It is definitely not enough to stimulate such high box office revenue just by relying on fanatical fans to watch the movie more often.

The silent ones are the majority.

This time, the video of this UP host was accompanied by a large number of long and short videos that followed the trend or were even directly plagiarized.

The topic of Xu Xiyu and "Dying to Survive", which had originally cooled down, became hot again.

This is not enough.

It was at this time that another platform gave a great assist to "Dying to Survive".

　Thanks to Mi Chong who was held back for the reward

　　
　
(End of this chapter)