This man knows how to hype

Chapter 312 How to get the award?

Talk about it.

The decline of the Hong Kong film industry can be described as visible to the naked eye.

The same police, gangster and other themes over and over again.

A bunch of old actors who keep coming back.

There are many reasons for the decline, including external political and economic factors, as well as the fact that practitioners in the Hong Kong film industry were too unkind in the past and are now suffering the backlash.

Xu Xiyu actually doesn't have much interest in exploring these things.

The reason why he came as soon as he received the news was mainly because this meeting was facilitated by Ke Xinying. The China Edifice Group has many industries in Hong Kong, covering real estate, shipping, culture and finance.

At the time, Huiwen Investment, where Ke Xinying worked, was one of the first institutions in the mainland to establish a joint venture film and television company with Hong Kong.

The original purpose of establishing the joint venture was to attract Hong Kong filmmakers to the north and promote the development of the mainland film industry.

In less than 20 years, the situation has been turned upside down.

The function of the joint venture has become to promote cooperation among mainland capital, mainland projects and Hong Kong films, and to help distribute Hong Kong films in the mainland.

To put it simply, it is to ensure that the Hong Kong film industry does not die so quickly.

Of course, all this has nothing to do with Xu Xiyu.

As I said, he came because Ke Xinying came, ever since this sister followed Qin Shangqi and a group of Huiwen Investment staff to inspect the industry and familiarize themselves with Huiwen Investment's industries.

The two people rarely met.

At this time, when they met in Pengcheng, they were naturally attracted to each other, and there was no need to hide it. After all, the two were serious boyfriend and girlfriend, and it was legitimate for others to know that they were checking into a hotel.

Of course, no one outside knew that Xu Xiyu and Ke Xinying were in Pengcheng at this time.

In the hotel suite, Ke Xinying, who had exhausted the last bit of her strength, lay in Xu Xiyu's arms and deliberately said, "You've been having a good time recently, right? You and Lu Qinyao have been on the road every day, and you're just spending time together every day?"

"There are so many people at the roadshow, how can we just spend our time alone together?"

"Tsk~~Are you still afraid of this?"

"No, what does Wu Youjin want to see me for?" Xu Xiyu changed the subject directly. The Wu Youjin he was talking about was the boss of "Queen Pictures" in Hong Kong. He came here this time to meet him.

Ke Xinying didn't continue to dwell on the topic of Lu Qinyao. If she dwelled on it too much, she would be the one who would feel uncomfortable.

So, she also took the opportunity to say, "This matter has to start from when I took over the position of Chairman of the Supervisory Board of Huiwen (Xiangjiang) Film and Television Investment Company."

"The supervisor is also responsible for specific matters?" Xu Xiyu asked puzzledly.

"That's not the case. The main reason is that I was in Hong Kong recently and met with several local film and television company bosses. It just so happened that from last year to now, all six Hong Kong joint venture films introduced to the mainland market have failed.

Not only did the joint venture film flop, they might have been really unlucky, as the purely investment-co-produced film also flopped.

Now seeing my boyfriend taking off like a rocket, with movies and TV series all taking off, Wu Youjin thought, didn’t he find me? "

Hearing Ke Xinying's repeated "flop"s, Xu Xiyu couldn't help laughing. It's true that your accent changes when you go to Northeast China, and Cantonese comes naturally when you go to Hong Kong.

To be honest, he was not surprised that the Hong Kong joint venture film failed, because Hollywood films also failed. The majority of the box office in the current film market is taken by mainland films.

So, he said, "So, are they planning to invest purely in my new project, or do they want them to take the position of producer and make a joint venture film?"

"I think they want to make a joint venture film. After all, it sounds better in terms of reputation, as the production is in Hong Kong. However, you may not be able to write a script with Hong Kong style.

There is no point in getting a Hong Kong screenwriter to write a script and looking for you to invest in it. So, I guess I still want to invest in your new project.

Hey, boy, you are really popular now. Do you know how many people are eagerly waiting for your new project? They all want to come in and invest. " Ke Xinying said and patted Xu Xiyu's head.

She wasn't talking nonsense.

Both "Dying to Survive" and "Dying to Survive" are low-cost, high-return projects. Especially "Dying to Survive", which cost less than 1 million yuan and has already grossed more than 10 billion yuan on the first day of its release.

Anyone would be jealous.

But the investment share of a movie is limited, and everyone knows that Hua Qing and Xiao Moss together account for at least 6% of the share.

China Film Corporation will take a portion of the remaining 40%.

There will be less left to share with everyone.

This is the current situation in the investment world. Even if you have money, you may not be able to invest in a "famous" project. You have to beg others to invest in you.

As for those that are not "famous", no matter whether the quality is good or bad, most people will ignore them no matter how hard they beg for money.

Thinking of this, Ke Xinying couldn't help but touch Xu Xiyu's head and sighed: "What's wrong with your brain? How can it hold so many things?"

Hearing this, Xu Xiyu deliberately said: "What if I run out of ideas one day?"

"You've run out of ideas? So be it. By that time, you'll have a group of strong men under you. As long as you don't make the wrong decision, they will definitely be able to accomplish something to repay you."

"That makes sense." Xu Xiyu nodded, and then suddenly seemed to remember something, "Hey, can't I Am Not a God of Medicine be submitted for the Academy Awards?"

“Is this movie funded by Hong Kong?”

"No."

"You can't apply for it, but you can try for the Golden Horse Awards. They'll be judging at the end of the year, but the chances of winning are low. They've been a little crazy over the past two years. They might give you a bunch of nominations and then not give you a single award just to play a trick on you."

The Hong Kong Film Awards are different from the Taiwan Golden Horse Awards. The Golden Horse Awards selects all Chinese-language films.

Originally, only films with Hong Kong investment were eligible for the Hong Kong Film Awards. Later, the rule was relaxed to allow any film with Hong Kong investment structure to be eligible.

Generally speaking, in recent years, both the Golden Horse Awards and the Hong Kong Film Awards have become a bit self-entertaining.

However, in the eyes of many ordinary audiences who do not pay attention to the entertainment industry, especially older audiences, these two awards are still the most valuable awards in the Chinese-language film market.

This is a kind of mental inertia.

Thinking of this, Xu Xiyu sighed and said, "The Golden Rooster and Hundred Flowers Awards are about to be reviewed, and I don't know how many awards "Dying to Survive" will win."

"Will the Huabiao not be evaluated this year?" Ke Xinying was stunned.

"Wasn't this award just given last year?" Xu Xiyu said as a matter of course.

"Oh, I forgot." Ke Xinying reacted. The Huabiao Award is held every two years, so the next one will have to wait until next year.

After that, she said happily: "Why, from what you said, you want to take it all."

"It would be best if we could win all of them." Xu Xiyu said with a smile. In fact, what he wanted most was to help Lu Qinyao win a prize.

It would be better to get a few more, so that Lu Qinyao can truly become popular again in the film industry.

Ke Xinying seemed to know what Xu Xiyu was thinking and said, "Forget about Lu Qinyao's award."

"Why?" Xu Xiyu was puzzled, "She acted so well."

“It has nothing to do with how well she acted. The main thing is that the male actors in ‘Dying to Survive’ performed better, whether it was Xu Fengchun or Meng Chengming.

In addition, awards such as Outstanding Screenplay and Outstanding Film are probably also given to "Dying to Survive", judging from the habit of dividing the pie in previous years.

The awards for actress and even the Outstanding Director have to be given to other films, but there are definitely nominations." Ke Xinying explained that as a senior practitioner, she has always been at the top position.

Ke Xinying was very aware of these things.

When Xu Xiyu heard this, he couldn't help but scratch his chin.

What to do?
(End of this chapter)