This man knows how to hype

Chapter 274 Oops, I was fooled
"The universe is majestic and indifferent~~
Our love is small but shining~~
Bumpy, but so selfless~~
Fate brought us together outside of troubled times~~
Fate wants us to love each other in times of trouble~~
Maybe the future is light years away~~
......"

The carefully edited movie scenes, accompanied by Lv Qinyao's beautiful and rich singing voice, together form a high-quality promotional MV for "The Coming of Qiming".

The song "Light Years Away" was originally the Chinese theme song for the movie "Passengers" and was written and sung by G.E.M.

To be honest, when Zhao Mengwen approached Xu Xiyu and asked him to write a promotional song for the movie, this was the first song that came to his mind.

The reason is simple, because this song is so well-matched with the plot of "Apocalypse", as if it was tailor-made for the song.

Of course, adaptation is one aspect, and the quality of the songs is indeed good, as anyone who has heard them should know.

Therefore, when Xu Xiyu completed the demo of this song in just two days and handed it to Zhao Mengwen, Zhao was extremely excited.

He kept praising Xu Xiyu's "musical talent" to the crew.

After all, Lao Zhao had predicted that Xu Xiyu could finish the song within half a month, which would be considered fast. But he ended up finishing it in just two days.

Not only did it come out, but the quality was also so high.

Doesn’t this mean that “Apocalypse” is destined to achieve success?

Otherwise, how could Xu Xiyu write so smoothly? It was obvious that the movie inspired him.

Under this circumstance, Lao Zhao quickly arranged for Lu Qinyao to record this song.

During the recording process, Lv Qinyao's performance surprised Lao Zhao again. As mentioned before, Lv Qinyao has singing skills, and Lao Zhao naturally knows this.

But even though he knew it clearly, Old Zhao never expected that she could sing so well.

In fact, not only Lao Zhao did not expect this, but Xu Xiyu and Lu Qinyao herself did not expect this either.

Maybe it’s because she starred in the movie herself, so she has a different understanding of the song. Or maybe it’s simply because her singing quotient has improved.

That’s right, it’s the singing quotient rather than the singing skills.

Singing skills refer to singing techniques, while singing business refers to the ability to better use one's singing techniques to express a song.

In fact, there are many people with similar singing skills in the domestic entertainment industry, but there are some singers who can sing better than others with similar singing skills.

For example, Chen Chusheng and Yu Kewei are singers with high singing quotient.

However, some contestants with low singing quotient, no matter how good their singing skills are, give people a bad listening experience. It is like some singers, who have a wide vocal range but give people the feeling that they can only sing a few high notes randomly.

The same is true for Lu Qinyao at this time. There is actually no obvious improvement in her singing skills.

But in terms of how to sing a song to make it sound better, more catchy and more enjoyable to listen to, there has been an inexplicable great improvement.

In Xu Xiyu's opinion, this was simply God feeding Lu Qinyao another spoonful of advice, reminding her that the time for her to become popular again had really come.

All in all, with the combination of various factors, the promotional MV of "The Dawn" immediately received praise from countless netizens once it was released.

Coupled with the purchase of promotional materials during the film's publicity and promotion stage, "Lightyears Away" can be said to have become an instant hit.

The song's sudden popularity brought Lu Qinyao, who had been inactive for half a year, back into the public eye, and she entered the public eye in a strong manner, quite like her peak back then.

At the beginning, she became famous all over the country with her film and television works and music works.

Countless fans who liked her back then expressed their feelings about youth in the comment section of the MV.

In addition, many fans of Xu Xiyu shouted that the creative talent Adan is back.

More importantly, in addition to making Lu Qinyao popular again, "Light Years Away" also directly pushed the discussion of "The Rise of the Cinderella" to the peak.

After all, this MV combined with this song is really touching.

The publicity and promotion department of the film did not miss this opportunity, and took advantage of this opportunity to launch the publicity and promotion materials of "Awakening" on major mainstream platforms such as Weibo, Duoyin, and D Station.

There are various movie highlights, reactions from the audience at the screenings, praise from the artists, and all kinds of bragging from internet celebrities and marketing accounts.

Of course, the publicity and promotion department also did not let go of Xu Xiyu’s awkward boast about the “connection between the Morning Star and the philosophy of life”.

Not only did they not let it go, the entire film's creators also began to shift their tone in this direction.

Zhao Mengwen even made an enhanced secondary creation based on Xu Xiyu's embarrassing praise. Wow, he talks so eloquently that when he opens his mouth, he talks about life, and when he closes his mouth, he talks about philosophy.

After hearing it so many times, he started to believe it himself, acting like a complete master.

Coupled with all the hype and gimmicks, "Apocalypse" has become a hit movie.

With this kind of publicity, by mid-June, the film was officially advanced for public release after the preview had been going on for about 6 days. Countless audiences, attracted by the songs and publicity, bought tickets and went to the cinema to watch the film.

Due to the large number of people, the box office of "The Rise of the Dragon" exceeded 2 million on the first day.

Seeing this result, Zhao Mengwen and the main creators were all excited. On the second day, the box office and screening schedule were still rising, reaching a scale of 2.3 million.

Now, not only the creators were excited, but the fans of the two popular leading actors of "The Dawn" were even more excited.

Although no one knows how many of them actually bought tickets to watch the movie in the theater.

But this did not stop them from overwhelmingly attributing the box office success of "Apocalypse" to their brother and sister on the Internet.

Such a hot result.

The colleagues who were watching the film, as well as those who attended the preview and thought the film was not that good, were dumbfounded.

Colleagues began to wonder, could it be that today’s audiences really like this type of genre?

Or is there anything unique about the promotion and marketing of "Apocalypse" that we can learn from?

And those ordinary audiences who had attended the preview could not help but think of Xu Xiyu's words at this time, something like "Morning Star" implies "philosophy of life" and so on.

As they thought about it, some of the audience began to doubt themselves.

However, this situation took a 180-degree turn on the fourth day of its release.

Fans of the male and female protagonists no longer say that the box office success of "The Rise of the Dragon" was attributed to their brother and sister, but instead began to try their best to distance themselves from the relationship between the two.

The reason for this shift is simple.

Because of the release on the first and second days, the reputation of "Inception" collapsed directly. The box office began to decline on the third day, and on the fourth day, the decline could only be described as a cliff.

The plot, special effects, and even the poor acting of the male and female leads were heavily criticized by the audience.

The bloggers in the film and television comment area directly started the team-building mode.

Complaint videos popped up one after another, and the number of views, barrages, and comments on each video was surprisingly high.

[Fuck, the promotional song is as good as the movie, I really got fooled]

[Zhao Mengwen is not suitable for this kind of film. He likes to be pretentious. There is not a single line of human language in the whole movie.]

[The most important thing is, I watched it for two hours, just wanting to see how we can overcome the crisis of Qiming's arrival, but the movie ends with the hero and heroine kissing? What the hell is this? ]

[According to Xu Xiyu, this is called an open ending, which represents the infinite possibilities of life]

[There are endless possibilities for bullshit, it's just a boast, right? ]

[He is the producer, so of course he has to brag]

[To be honest, the song is good, and the words said at the preview are indeed very interesting, but this movie is really not good]

[I think Xu Xiyu is still suitable for writing songs and giving speeches, but not for filming TV dramas. He does not have the ability and aesthetics in this area.]

[He didn't invest in "The Rise of the Ming Dynasty". He had been filming it before he took over Kitazato and Huaqing. What does it have to do with him whether the film is good or not? If you want to criticize, you should criticize the director, screenwriter and actors.]

[The egg powder that washes the floor, please stop smelling it. When the box office is good, it’s because your Ah Dan has good taste. When the box office is bad, it has nothing to do with him, right? ]

[When the box office was good, didn't a bunch of people say it was the credit of the male and female leads? Why did they say it was Xu Xiyu's credit? ]

[Egg powder is like this, selective blindness]

[I am also a fan of Dan, I think it is fine, Dan should just focus on writing songs, film and television dramas are not suitable for him, if you don’t have the ability, don’t force yourself, it’s quite awkward]

Public opinion gradually began to lean towards one side.

Colleagues who were watching the scene and the audience who attended the preview finally breathed a sigh of relief after seeing this situation.

To be honest, they have been constantly doubting themselves these days, especially their peers. For them, not being able to keep up with market preferences is a fatal problem.

Now I am sure that my judgment is correct, which is good news.

Of course, except for those players who are just watching the fun.

There are also some people who saw in these public opinions an opportunity to "cut off the source of the trouble" for Xu Xiyu.

Especially those colleagues who have confirmed that they will have new works to be released this year.

For them, no matter whether they knew Xu Xiyu or not, the blatant competitive relationship was right in front of them.

Therefore, if there is a chance to squeeze out Xu Xiyu, the opponent, in advance, there is no reason not to seize the opportunity to do something.

(End of this chapter)