This man knows how to hype

Chapter 252 Don't Jump (Two Chapters in One)
The theme content of the promotional video released by Xu Xiyu is not much different from the original content of "The Annual Party Can't Stop".

It tells the story that because the male protagonist Hu Jianlin did not understand the meaning of optimization, he promoted and increased the salary of Xu Yongsen, an employee who should have been laid off, and the salary increase process was even broadcast live.

Of course, in order to make this film stand out from "The Annual Meeting Cannot Stop" and still be an independent story, some additional information was added on the cause and effect.

For example, Hu Jianlin’s background was introduced through two lines of dialogue.

He emphasized that he was an experienced fitter who had worked in the factory for more than 20 years and was inexplicably transferred to the group's employee relations department, so he did not understand what "optimization" meant.

For example, why is the Guangjin Plan called the Guangjin Plan? It’s because it sounds like “Guangjin layoffs”.

The narrative structure of the entire film is similar to that of "Never Expected".

The film uses Ma Jie as the main perspective, and inserts some of his inner complaints to create laughs. At the end, the classic reversal mode of "Never Expected" is also used.

Ma Jie thought he had messed up this time and was going to be optimized.

As a result, by giving Xu Yongsen a promotion and a raise, the employees who were causing trouble were divided, and the matter was accomplished by accident.

To put it in the words in the video, “My name is Ma Jie, and my English name is Magic. I never expected that I would eventually complete this optimization task.”

It is a classic line, Blue Star, that reappears.

This made Xu Xiyu feel extremely emotional, as if the rotation of the stars and the moon had changed the world.

Overall, this is a story that most audiences can understand.

It is just a short film, and judging from its content alone, it is definitely not excellent or interesting.

However, whether a piece of content can generate enough response.

It depends on whether the preparation is sufficient, the historical background, and most importantly, who the audience is. Xu Xiyu's film is clearly aimed at the vast number of urban workers.

Therefore, Qi Xiangyang, who was watching this promotional video at the time, didn't quite get the point of it.

After watching it twice, he turned to his secretary and asked, "What the hell is this? Is this movie about layoffs?"

The secretary actually got the joke here and was secretly laughing while watching it.

Now, when I heard the boss ask the question with such an attitude, I immediately put away my smile and said, "It should be a story about layoffs."

"So, what's the point of this?" Qi Xiangyang didn't mean to belittle it, but the content here really couldn't resonate with it at all.

For example, he thinks the phrase "layoffs are rampant" makes a lot of sense.

He even thought that if his company had to lay off employees in the future, he could use this as the name of the plan. Apart from anything else, "Layoffs" just sounded auspicious.

There is also the word "optimization", which makes many workers feel nauseous.

Qi Xiangyang didn't think there was anything wrong with it. Layoffs were indeed optimizing the company's personnel structure. Was there anything wrong with that?

After all, the secretary next to him was standing at a different angle from him, so the secretary could really feel the point that the film wanted to express.

Whether it is "widespread layoffs" or "optimization", it is a satire on the current workplace environment.

The female secretary felt that if this film really grasped this core, it might really resonate with the working class and get good box office results.

But can I say this to Qi Xiangyang?

I can’t say it. Even if I say it, Qi Xiangyang may not listen to me. He might even give me a lecture.

Some people, if they stay in "heaven" for too long, will lose the ability to be "down to earth".

Therefore, when Qi Xiangyang asked her if this thing was interesting, she looked left and right and hesitated for a moment, and finally shook her head and said against her will: "It's really not interesting."

Hearing this, Qi Xiangyang couldn't help laughing and said, "Xu Xiyu is also anxious, bringing up all kinds of garbage. I see, I don't know where this film was found.

He is planning to take advantage of the annual meetings of major companies at the end of the year, and the recent layoffs at Huaqing, to make some money by riding on the popularity. I think he is overthinking it. How can a movie be that easy to make money?"

"Indeed, Mr. Qi, Xu Xiyu is still too young compared to you." The secretary continued to say against his will.

"Who the hell is he? How dare he compete with me?" Upon hearing that, Qi Xiangyang immediately started pretending.

On the other hand, netizens on the Internet have completely different ideas from him.

In their opinion, this video is very interesting.

After all, it is the end of the year, which is the time when office workers are most anxious.

Labels such as [Annual meeting], [Year-end bonus], [It seems that I didn’t make any money this year], [When can I end my life as a slave], [Year after year, I’m so tired] all enter my mind.

Coupled with Xu Xiyu's deliberate guidance, these people instantly wanted to complain after watching this film.

[Layoffs at Guangjin, Guangjin plan, this is really ironic]

[I don't know which idiot invented this word. Layoffs are just layoffs, but they have to call it optimization]

[You are wrong. For us, it was a layoff, but for the company's leaders, it was indeed an optimization (dog head)]

[I won’t watch this movie a second time because a friend of mine felt uncomfortable after seeing the corpse.]

[I used to think that the jargon used by some big companies was extremely cool, and I felt uncomfortable if I didn’t learn to use it.]

【What now? 】

[Now? Ha~~]

[Nervous, this “ha” made me laugh for no apparent reason]

[So, this movie is adapted from Hua Qing's current real situation? ]

[It’s different. Those people from Hua Qing changed jobs on their own. Besides, the Hua Qing incident happened recently, and the movie has already released a trailer. It looks like it will be released soon. The timing doesn’t match.]

[Rather than being adapted from Hua Qing's real situation, it's better to say that it's adapted from the situation of some large Internet companies. The optimized Xu Yongsen in the film is a programmer. The only difference is that he is 35 years old this year.]

[Whether it’s a big internet company or any other company, it’s all the same. This is the fate of us oxen and horses.]

[When will this movie be released? ]

[I don’t know, never mind, just click “want to watch”]

That’s right, although there is no trace of Xu Xiyu’s movie, when he sent out this promotional video, he also specially took into account the functions of each platform.

I did a small interaction similar to "voting", and this vote only had one option, which was "want to watch".

Just click after watching the video.

There is no use after clicking it, and there won’t be much follow-up.

The only function is that after clicking, it will show how many people have chosen "want to watch". The reason for doing this is to be able to produce data that can be promoted in the stock market.

After all, the number of people who "want to watch" it is much more valuable than the playback data of the promotional video.

Time passed slowly.

Half a day after the promotional video was released, the number of people who clicked to watch it on all platforms across the Internet had exceeded 50.

This data still surprised many of the onlookers.

Especially those colleagues who have movies to be released recently are now full of question marks.

Not that they were really worried about competing with Xu Xiyu's film.

Rather, the trailer came out too abruptly. The most common thing these people said was: "That's not right, why is there no news at all? I didn't hear that Hua Qing would be released during the Spring Festival."

"Not only have I not heard about it being released, I haven't even heard that Huaqing is filming this movie. Where did this come from?"

Obviously, these colleagues have fallen into a misconception at this time.

Promotion and marketing costs money, and it’s not a small amount of money.

Therefore, there are very few movies that start promoting before they even start filming. Generally, promotion will only begin when they are about to be released. This is the most effective and cost-effective way.

Even if there is publicity at the start of filming, the promotional materials are usually posters or simply some graphic news.

There is no one like Xu Xiyu, who didn’t even have a complete team and directly came up with a promotional video.

Therefore, everyone subconsciously thought that "The Annual Party Can't Stop" had been completed and was scheduled to be released, so they started promoting it.

However, this misunderstanding did not last long.

Therefore, one day later, the total number of people who wanted to watch the movie had exceeded 200 million. Although when the movie is actually released, those who clicked "want to watch" may not actually go to watch it.

But this data still made some people jump in fear.

Those who are upset are not their colleagues, but those employees who have changed jobs.

Others don’t know what “Annual Meetings Can’t Stop” is, but they know it all too well. Isn’t this just a short film that was rushed out in a week?

Why is it promoted as if we can go to the cinema to watch it right away?

"What the hell is this? Isn't Xu Xiyu a fraud? He's trying to deceive everyone with a promotional video that Huaqing is now thriving?"

"That's right, good fellow, I've never seen anyone so shameless."

"No, we have to expose his true face and let everyone know the truth!"

With this mentality of not wanting Hua Qing to be well, these people began to post comments continuously in the comment sections of various major platforms.

For example, [Trivia: This movie hasn’t started filming yet, everyone go home]

Some people even said, "As an employee who has just left the muddy pit of Huaqing, I want to tell you that Xu Xiyu is lying to you. There is no such movie at all."

Although there are only about 200 people in total.

But what this world lacks the least is people who like to follow the trend of "cold knowledge" and who think they are "maverick" and "clear-headed" even though they are doing "copy and paste" work.

What's more, Xu Xiyu has a group of haters.

So, it didn't take long before these employees' comments began to spread.

It was at this time that Shan Xinbao, who was responsible for coordinating with the company's publicity department to monitor public opinion, immediately ran to the chairman's office to report.

"Boss, things are just as you expected. Those employees who quit their jobs are really starting to spread the word that the film hasn't started shooting yet. Some people even say that you are lying to everyone."

After these words came out, Xu Xiyu couldn't help but laugh and said, "If they didn't say it, I should have arranged someone to say it myself."

"Hahaha." Shan Xinbao laughed foolishly when he heard that, as if his funny bone had been hit.

This is how the world is, some people always overestimate their own importance.

It’s just like those employees who changed jobs. They thought that telling everyone that "The Annual Party Can't Stop" has not started filming yet would affect Xu Xiyu.

In fact, this is not the case at all.

Because whether "The Annual Party Can't Stop" was filmed or not, in fact, the netizens who are discussing it most enthusiastically don't care at all.

Now everyone seems to be discussing "Annual Meetings Cannot Stop". In fact, what they are complaining about is their own workplace. "Annual Meetings Cannot Stop" is just an introduction and a pretext.

This is what Xu Xiyu had said to Ke Xinying before: misinterpretation. People’s resentment about the workplace was misinterpreted as attention to “The Annual Meeting Cannot Stop.”

As long as the resentment remains, the attention on "The Annual Party Can't Stop" will not disappear, even if the film has not yet started shooting.

In the office, Shan Xinbao continued to ask after he finished speaking: "Then shall we proceed as planned?"

"Yes, don't miss any of the three things." Xu Xiyu nodded.

The three things he said were simple.

The first thing is to spread a "statement" within the company.

This argument is: President Xu originally used "The Annual Meeting Cannot Stop" to confuse the public and almost drove up the stock price. When the stock price goes up, financing will be easy, and once the company has sufficient funds, everyone will have a good life.

As a result, those employees who had jumped ship came out to cause trouble again.

If you don’t believe it, go check out the Internet. These people are tirelessly saying that “The Annual Meeting Can’t Stop” hasn’t even started filming yet.

They just don't want everyone to have an easy life!
The purpose of spreading this matter is to create a common enemy for all Huaqing employees.

If this enemy is Donghai or some other company, it is too big. We must be specific to individuals, or groups that we have contact with.

These job-hopping employees are spread across various departments of Huaqing, and everyone knows them to some extent.

Originally, after changing jobs, some people said that those who stayed were "obsolete", which made everyone very angry.

Now that the company's business line seems to be picking up, these people have popped up again.

Traitors are hateful, and those who become traitors and then come back to cause trouble are even more hateful.

We at Huaqing cannot let others look down on us.

In this way, the employees can be united in their hatred of the enemy and their feelings towards the company will be strengthened again, which will be beneficial to the company's development and Xu Xiyu's deeper control over the company.

As for the second thing, it's very simple.

That is, taking advantage of the fact that some people say that "The Annual Party Can't Stop" has not started filming yet, I will take the opportunity to introduce this movie in detail.

Through the introduction, a concept is created. This is a movie that Hua Qing dedicates to all "working people".

It was after seeing the dark past of Hua Qing that Xu Xiyu decided to make a movie to speak out for the "working people" and denounce the "bad atmosphere in the workplace."

The purpose of doing this is naturally to gain favor.

As a boss, you should either be like Pony the horse and simply not appear in front of the public. This way it doesn’t matter whether the public likes you or not.

But Xu Xiyu obviously couldn't learn from Brother Tengzi.

Because he is a public figure himself, the public's impression of him can be better, which is also of great benefit to the development of the company.

Of course, the above two things are just incidental purposes.

The third thing is the core of Xu Xiyu’s subsequent operations.

He wanted to take advantage of an old employee who had changed jobs to reveal that "The Annual Party Can't Stop" had not yet started filming, and to reveal another thing at the same time.

It was exposed in the name of an old employee who changed jobs.

Just say [As a person who has just escaped from the quagmire of Huaqing, I am telling you a piece of news. The main project that Xu Xiyu really likes is called "New Mythology·Wukong".

At present, it seems that two financial sponsors have invested 5 million yuan together, but Donghai is also competing for this project. I don’t think Xu Xiyu can win. 】

(End of this chapter)