Dragon, choose cultural victory to make money

Igor's life changed dramatically.

He thought the ad would be successful, but he didn't think it would be that successful.

Almost overnight, his shoddy ad received hundreds of thousands of views.

Through the link at the end of the video, his small online store with only one product received nearly 10,000 views.

Igor knew that when it came to advertising, there was a concept called conversion rate, which referred to how many views the ad attracted and how much these people paid.

He didn't know whether his figure was high or low, but that didn't affect his excitement when he received the first order.

At nine o'clock in the morning, Ms. Louise from No. 14, Seventh Avenue, Levi District, Royal City, with a mobile phone number ending in 1328, became the first customer of Igor Magic Refrigerator.

The magic energy supply lines have not yet been popularized in the royal city, and have only been laid in a few wealthy areas.

As for full popularization, I don’t know how long it will take.

All the plots of land in the royal city are the ancestral property of the old Sutton Silver Emblem Banner masters. If you want to dig magic energy lines, you have to negotiate with them one by one.

However, the clever Igor had already anticipated this situation, so his refrigerator also has a magic stone socket. A standard-sized magic stone can keep the refrigerator working for forty to fifty days, depending on the set temperature.

In order to gain popularity, he is now at the stage of losing money to gain publicity.

Not only is it sold at cost price, shipping is included, but a magic stone is also given away.

But he didn't expect that express delivery of large items would be so expensive.

He basically invested all the money he had left.

Fortunately, the results are worth it.

After the first order, buyers appeared one after another, and within three days, all the first batch of refrigerators were sold out.

The online store’s shift from spot goods to pre-sales still couldn’t stop consumers’ enthusiasm.

He now has a backlog of hundreds of orders.

It is far beyond what can be achieved by hand rubbing.

At this time, the owner of the factory where he was doing the internship fulfilled his promise and brought Igor investment, a studio, and suppliers.

With the development of the magic industry, the days when mages had to make all alchemical items from raw materials themselves are gone forever.

All components of a magic device are produced by factories specializing in this field.

Efficiency is improved and costs are reduced.

Because of bulk orders, the cost of Igor refrigerators is 25% lower than that of hand-kneaded models, while the selling price remains unchanged.

Although it is not much, at least there is profit margin. After covering the shipping cost and the money for magic stones, you can still make a little profit.

The factory owner even promised an assembly line for the production of the core component, the adjustable cryogenic rune, and the final assembly.

The profit margin can be further increased by then.

Igor now has more than a dozen workers under him, including two mage apprentices trained in night school, new-age "mages" who cannot cast spells but only master the principles of magic.

He originally wanted to hire a wizard from a legitimate wizard academy or wizard tower, but those people were too expensive.

You can only choose a mage apprentice, but fortunately the apprentice has all the knowledge needed to make a refrigerator.

Even for these current employees, the salary pressure is still very great for Igor.

Starting your own business involves taking risks, and the first thing you think about when you open your eyes every day is how much money you owe.

Although he currently has no savings, owes a lot of loans to the bank, and has not yet earned the workers' wages for next month, Igor still feels that he is a "rich" boss.

There are a lot of gold coins there, but you haven’t earned them yet. But you will earn them sooner or later.

This confidence in the future makes him full of motivation and devote himself to his work every day.

Planning what improvements can be made to the refrigerator, what new functions can be developed, different models, and also shooting a serious commercial.

The video riding on the popularity of the snow kid does attract attention, but what’s the word? It affects the brand image.

This may make consumers feel that Igor is not a serious brand and its quality is not up to standard.

At nine o'clock in the morning, Igor got up from his bed on the floor. He now sleeps in a small cubicle in the factory, achieving zero commuting distance and avoiding wasting time on the road.

In the early stages of starting a business, material conditions may be poor.

The conditions of the small factory are also very simple. It is located in a very remote place on the outskirts of the Deepwater City factory area.

The area is not large, after all, it is only temporary. After the new assembly line is designed, they will move into a larger factory that can accommodate at least one production line.

There are only a few simple machine tools in this shed now, which have been resold countless times. They are running like an old man who relies on a crutch to walk and can't straighten his back, and they are running in a makeshift manner.

It makes some strange noises from time to time, making people worry whether it can survive the day.

Igor took a deep breath, the air was filled with the smell of metal and engine oil.

It shouldn't smell good, but Igor likes this smell very much now. To him, it is the smell of wealth.

The workers had arrived at work earlier than him and were all in place.

It’s not that Igor is lazy. He stays up later than anyone else and often goes to bed at three or four in the morning. It’s unhealthy, but he always feels that he has more inspiration in the quiet of the early morning.

Igor quickly walked past the workers who were assembling refrigerators and came to a separated area on the east side of the shed.

It's a "laboratory", barely.

Where he and two magic apprentices work.

When he walked to the laboratory, he asked without any greetings, "How is it going? Has the inscription base plate we ordered been delivered?"

Recently he discovered a shortcoming of the first generation of refrigerators: they easily form frost.

The things people store in the refrigerator contain some moisture. In a low temperature environment, they will form frost and freeze together or stick directly to the refrigerator wall, making them difficult to remove.

It's the same principle as the tongue licking a steel pipe in winter.

Therefore, Igor set defrost technology as the first goal for optimizing the next generation of refrigerators.

For this purpose, a base plate was ordered from the Twin Towers City, which had a preset set of inscriptions on it to facilitate the creation of spells of a certain category.

Mages usually call this thing a "single-chip board".

Igor asked eight times a day recently whether the board had arrived. Although he was a courier and was very clear about the delivery speed, he still couldn't help but get anxious.

"Not yet, sir. I asked this morning. If nothing unexpected happens, it will be delivered today. It has already arrived at the sorting center in Waterdeep." A brown-haired mage apprentice replied.

Asking where the express delivery is is his regular job these days.

"Oh, okay, nothing unexpected." Igor scratched his head helplessly. It was a little oily because he hadn't washed it for several days.

"Hello, this is the express delivery for Mr. Igor." The courier's voice came from the door.

Igor turned around immediately and ran over quickly.

"I knew I'd be lucky today. The express delivery arrived right away, hahaha..."

However, the smile froze the moment the express was received.

It's a very thin bag, which contains at most a few pieces of paper. It can't be a substrate.

What’s worse is the sender, which clearly says “Drogo Group”.

Igor had roughly guessed what was inside, but he still didn't dare to face it.

It took a few seconds to adjust my mindset before I tore open the bag.

There were two pages of paper stapled together inside.

The title on the first page made Igor's heart skip a beat.

Lawyer letter.

"Igor Magic Home Furnishing Company: Your company uploaded a video on the YouTube video platform, in which, without our permission, you used..."

Sure enough, he came to my door.

Igor was mentally prepared for this, as it was indeed he who used the image of the snowman without permission.

The consequences are nothing more than deleting the video, apologizing and paying compensation.

acceptable.

He continued to look down.

As he expected, these were the three demands, but his hands still shook when he saw the final compensation amount.

"One thousand gold coins! This is too expensive!"

Hearing the boss scream, the workers all looked over.

Igor realized that he had lost his composure and quickly said to the workers, "It's okay, it's okay, just continue to do your work."

Forcing yourself to smile won't solve your current problems.

One thousand gold coins was a sum that he couldn't afford anyway. Was he going to fight the Drogo Group's legal department in court?

Isn't that asking for a beating? You are not in the right anyway.

Besides, if, just in case, he defeated the Drogo Group legally, the Drogo Group might be able to defeat him back physically.

Igor thought about it and came to a conclusion that he had no choice but to discuss with the Drogo Group to see if the money could be paid in installments and whether they could delay the payment for a while.

But the lawyer's letter is only one page long.

Igor suddenly realized, what is the next page?
It can't be a more serious problem.

Igor carefully turned to the next page.

"To Mr. Igor: The magic refrigerator you invented is very practical, has a broad potential market, and has a bright future..."

Eh, that's not right.

Igor rubbed his eyes to make sure he wasn't seeing things. Why was he still praising his refrigerator?
"Zhuoge Group hopes to cooperate with you. We can provide technical support, raw material supply, publicity channels, and hope to launch a Snow Child co-branded refrigerator..."

What is a co-branded refrigerator?
Igor didn't quite understand, but judging from the meaning, he seemed to be planning to open up the copyright of the Snow Child to his own use.

"We will provide you with one thousand gold coins for the research and development of the co-branded refrigerator..."

Wait, this is also one thousand gold coins.

Igor suddenly remembered the various rumors about Drogo Benlong on the Internet.

Could it be...

He looked at the contents below.

“Hehe, were you scared when you read the first page of the lawyer’s letter? :)”

Hehe, what the hell!
Such a big boss, playing a prank to scare young people?

No, what the hell is this :)

Looking in the wrong direction?

Igor tilted his head in confusion.

"..."

Igor put the letter in his pocket and took a deep breath.

"Don't get excited, don't get excited. Getting excited is bad for your health."

Now he knew the rumors about Drogo on the Internet, such as "a dragon on the outside but a naughty child at heart", "the meanest rich man he had ever seen", "he never said anything serious"...

Not quite accurate.

The evaluation is conservative.

After sorting out his feelings, Igor said to the apprentice mage, "I have something to do today and need to go out for a while. When the single-chip board arrives, just help me sign for it."

"Good boss."

After giving the order, Igor spent a huge amount of money to buy a teleportation scroll and was directly transported to Waterdeep.

Because in the letter sent by Drogo, in addition to teasing him, he also informed him to go to Waterdeep to discuss investment cooperation.

Travel expenses reimbursed.

Otherwise he wouldn't be willing to buy the teleport.

……

Waterdeep, Lord's Mansion.

Drogo was playing with his swivel chair, for no particular purpose, simply out of idleness.

In Dances with Dragons, all the scenes that needed him to shoot were shot, but Nick still couldn't spray accurately in the end, so he had to let Furyn create the illusion.

He is not needed for the rest.

The swivel chair was custom-made by Zhuo Ge from a furniture-making business group as a replacement for the office seats of the group's employees.

We used to use a very traditional wooden chair, which was not convenient to push or pull, and it would hurt our buttocks if we sat on it for a long time.

Drogo was pleased with the end result.

"The swivel chair is really fun.

Be considerate of employees’ difficult sitting posture.
I’m a good boss.”

"puff--"

Elsa's uncontrollable laughter came from the door.

"What happened!" Drogo pretended nothing happened.

"Igor is here."

"Okay, bring him here."

Elsa turned and left. Ten seconds later, Elsa's laughter was heard in the corridor.

"Hahaha, 'I'm a good boss', this can't be a poem, hahaha, it's not as good as Barn Furnace..."

"If you laugh again, I'll deduct your salary!"

Drogo's dragon head poked out from the office door and shouted angrily.

Soon, Drogo met Igor.

A guy with some magic but not much, whose clothes look wrinkled and whose hair is greasy.

"Are you Igor?"

"Yes."

“You designed the refrigerator.”

"Yes." Igor was a little nervous.

"What about the commercials? The one about the frozen snow child, was that also something you came up with?"

"Uh, that's me too."

"Talent."

Igor didn't know whether Drogo was praising him or insulting him, his tone sounded strange.

"If you want to use the image of the snowman, why don't you contact the animation production team for cooperation? Although this is not a big problem in itself, infringement is indeed not good. This is the basis for protecting the interests of creators. If you don't respect it, other people can imitate your refrigerator at will."

Drogo said seriously.

"I understand, but there was nothing I could do at the time. I couldn't afford the authorization fee," Igor explained, "but I promise it won't happen again."

The attitude of admitting mistakes is still very sincere.

Drogo didn't pursue the matter further. After all, the refrigerator he made was indeed a good thing.

Bring the great ice cola to the world!
Afterwards, Zhuogo confirmed all aspects of the investment cooperation with him.

In the end, Zhuoge Group became the major shareholder of Igor Magic Home Furnishing.

After finishing the business, Drogo began to discuss the next topic.

"I specially designed a logo for the co-branded refrigerator."

"Really? Thank you so much." Igor didn't expect Drogo to be so thoughtful.

"Look, isn't it very unique?"

"Forehead……"

Igor looked at the logo. There were two children standing together. They looked like a snowman and, a deer?

And both of them were wearing shorts.

Why does the snowman wear shorts?
Why is the little deer only wearing shorts!
"Yes, well, it's quite distinctive."

"Well, you don't like it, I can see."

"No, I..." Igor didn't want to displease Drogo, but he couldn't bring himself to praise this symbol.

"You don't have to use the sign, but you must listen to this advice," Drogo said mysteriously, "It's best to make the new refrigerator divided into two parts, with the top for refrigeration and the bottom for freezing. It's more convenient than a large box divided into left and right."

Igor thought about it and it seemed to be true. "That makes sense. I'll think about how to make it happen. But, then, it can't be called a refrigerator anymore."

The refrigerator in the common language is composed of ice and boxes.

"It should be called a freezer." (End of this chapter)