Didn't you say that we would lose money after filming?

Ever since the little one was born, there has been a lot of commotion in this family. After all, the time when a child is just born is the most troublesome. Otherwise, when Jia Jia was just born, would Xia Yuan have turned down all his work and concentrated on taking care of the child?
Late at night, you can always hear your child crying. As an inexperienced parent, you don’t know why the child is crying.

It can really make people exhausted, but looking at the face of the human cub will make people enjoy it.

It's also quite sad. The stubborn young man who had just graduated from school and was struggling hard in the industry, was unable to let go of the bottom line in his heart and was unwilling to go along with the crowd to shoot things that would be criticized by others, and he kept hitting a wall.

Now I have a son and a daughter, and my family is happy.

Days like this continued for a few months. After accompanying my senior sister through her confinement, I could finally relax and they didn't have to worry about me anymore.

The reason was very simple. Xia Yuan's parents, the old couple, could not bear the longing for their grandchildren, so they flew directly to Xinhai.

Every time the old couple comes over, they have to stay for a few months at least. After all, they retired early and have been idle at home with nothing to do. They can be said to be living a leisurely life in their old age. They don't have much, but they have the most time.

In fact, it was just right, because after a period of settling down, Xia Yuan recently had some vague ideas about what he should do next.

This was an idea that had been planted in his mind ever since he participated in a reality show.

So, after explaining things to his parents, he went straight to the company.

The instructions are very simple, just don't secretly give money to children at every turn.

It’s not that we can’t spend money, but it’s unnecessary.

Don't underestimate Jia Jia's wallet. After all, as a little thing who has been raised in the palm of her hand, her wallet is definitely thicker than her mother's. At least she has hundreds of thousands of dollars in it.

Xia Yuan didn't allow her to touch the money casually. It is better for children to develop correct values ​​and consumption concepts from an early age, which also requires education.

But Jiajia is also very sensible. Every time she goes to the old man's place, the old man secretly gives her money, and she will tell them when she comes back.

Xia Yuan and Tang Ying were actually helpless about this, but it was actually normal if you think about it carefully.

The elderly all like this. They are afraid that the younger generation will not eat well, sleep well, or have no pocket money, so they will secretly give money to the children.

After returning to the company, Xia Yuan immediately held a meeting to discuss his next ideas, and then prepared to start the project.

What he has to do is simple: he doesn't plan to continue filming movies or any TV series.

At least in the short term, in the next two to three years, he will no longer have this character.

Ever since his high productivity in the early days of his career, he loved filming and felt that it made him happy, and he was able to maintain a very high level of enthusiasm for it.

But now as he is getting older and entering middle age, others in their thirties are at the age of making breakthroughs, but he has entered a period of burnout.

After finishing a film, I have to slack off for a long time.

Perhaps it was also a way to repay the aftereffects of the crazy high productivity back then. After many years, the aftereffects finally came back.

And what he wants to shoot now is a variety show!
That’s right! It’s a variety show!
A variety show without adding any scripts or making any arrangements!

As for the subject matter, he has already decided on it.

That is to do wilderness survival type themes!
This is the conclusion he came to after considering many factors.

First of all, the domestic variety show market is big, right?

It is very big if you say it is big, but it is also very small if you say it is small.

Because in the current variety show market, most of the shows basically focus on young urban women as the audience.

The reason for this is that the consumption power of the female market in Hanxia is large. You must not underestimate these girls, the women in Hanxia, ​​this market is very scary, after all, people say that the money of women and children is the easiest to make.

Not to mention anything else, just talking about a piece of clothing, a piece of clothing with the same material and fabric may only be worth selling for 15 yuan in the male market, because boys are not willing to buy it if it is too expensive, and most people will wear a T-shirt for five or six years.

The same is true for Xia Yuan. He is never picky about clothes. He wears whatever looks good and often wears the same piece of clothing for several years.

Usually, Tang Ying couldn't stand it anymore and bought him clothes, or directly took him out to buy them.

Basically all the clothes in his closet were bought for him by his senior schoolmates, and he never buys clothes for himself.

And for this same thing, as long as it is made into a women's version, you can add a zero at the end, or even two zeros if the style is better.

These talents are the ones with the greatest consumption potential and ability in Hanxia.

So, for the summer variety shows targeting young urban women as their audience, can you say that the market size is small?
That must be quite big.

But to say it is a big thing, actually it is not that big, because nowadays, only young urban women watch variety shows frequently.

Because homogeneity is becoming more and more serious and the nature of entertainment stars is becoming more and more serious, it has now become a tool to make celebrities familiar to the public.

So a category of programs that was once loved by people of all ages is no longer watched by anyone.

Girls don’t care about the script, but there are still some people who care. How many adult men and middle-aged and elderly people still watch variety shows?
Basically no one watches it anymore.

This is what Xia Yuan values.

If they could just take an entire category and completely break away from the category of the largest audience today.

Wouldn't that be a guaranteed loss?

Moreover, without a script, everything will become uncontrollable, and the main theme of the show is "documentary", which will reduce the program's effectiveness.

There is one more point to dissuade people from buying a car.

This is a fast-paced information age. Anything that can become popular and attract attention is basically inseparable from one situation: fierce conflicts and emotional triggers.

When none of these exist, can this thing get people's attention?
The answer is obvious.

And in his opinion, completely out of the category of script and arrangement, there is only one option left that is the best.

It is to shoot a semi-documentary variety show about wilderness survival.

Coincidentally, this was the type of film he wanted to shoot. Ever since he got older, he lost motivation and interest in games.

Now he has a special liking for traveling and outdoor activities.

It would be best if you could take an unplanned adventure with basic security.

Naturally, the company would not say anything about this proposal.

After all, within the company, he and Tang Ying have absolute say, and what they say is basically iron law.

But there is still a problem.

"Who should we ask for the film? Who will be the main actors and actresses?" Ami asked questions at the meeting.

"Main character? Main character of what? Where did these things come from?" Xia Yuan answered directly. (End of this chapter)