Didn't you say that we would lose money after filming?
Chapter 498 Why do you care so much about the rating system?
Generally speaking, unless you have created something phenomenal, it would be a very slow process to go viral at a normal speed.
Xia Yuan and Tang Ying do have a large number of fans, but they also need channels to obtain this information.
With the modern working and living styles, unless you push relevant information to them accurately, they will not understand what you have done.
In fact, this is what is called investment, promotion and publicity. No matter how big an artist is, he or she cannot avoid this step before launching a new activity. Every year, major brokerage companies invest a huge amount in this area.
Otherwise, you can also look at the previous world tours of some superstars, where their management companies were very proud to choose not to publicize them.
As a result, the first departure station ended in a dismal failure, with 90% of the remaining tickets unsold, the scene was deserted, and nine out of ten seats were empty.
It was from the later stops that the agency learned from its mistakes and began to invest normally in publicity and promotion, and only then did the theaters return to their full capacity.
Therefore, the existence of Heye Group is indeed a unique flower in the current Hanxia entertainment industry, especially Xia Yuan, who is an even more unique flower among the unique flowers.
After all, this is the only company that requires fans to take the initiative to understand the recent developments of its artists and directors. But those fans still enjoy doing so because they always come up with something surprising.
It's not just Xia Yuan. Basically, all the artists and directors signed by the Heye Group have never produced anything really bad. At most, the quality is average and does not meet the expectations of fans.
You know, if you can achieve this level, you can basically be considered to be very successful in China, and the quality of your work is enough to beat 99% of your domestic peers.
An expert once commented: The success of Heye Group cannot be replicated.
If you want to copy, then you'd better have a plug-in, not care about the economic loss, and not be afraid of losing money, and then you also need a peerless genius like Xia Yuan to assist you.
At the same time, you have to ensure that the quality of each output is high. In order to lay a solid foundation for you, you also have to deal with crises repeatedly during the entrepreneurial process, and make clever use of crises, and turn them into methods that are beneficial to your marketing while handling crises.
To put it in a simpler way, you are competing with a peer who is many times larger than you, and the other party uses some means to cause your reputation to collapse. You need to use this opportunity to turn the crisis around to your advantage, and then spread your reputation. Then, you may have a one in ten thousand chance of being able to replicate it.
The expert's statement was very certain.
Of course, this also indirectly proves that Heye is indeed a very special company.
Gui Qirui studied business management, so he often paid attention to these things. He was deeply impressed by that professional report.
And now, He Ye was clearly facing another crisis.
This not only made Gui Qirui somewhat interested.
If Heye follows the character it has shown before, it is most likely that it will reverse the disadvantage and turn it into an advantage, allowing this part of the traffic and public opinion to feed back to itself.
It can be said that it is very smart. The boss of such a company is definitely the smartest among the smart people.
I think, if the real world is like a game, where you can see data and have a rating system, then the boss of Heye Group, Tang Ying, such a smart boss, her rating should be five stars, right?
Should I? Should I? Should I? Should I?
Surely it can’t be lower, right?
Meanwhile on the other side.
After the opening and speeches, Tang Ying and Xia Yuan returned to the backstage. They were going to prepare for makeup and styling because they would be responsible for hosting the event later.
At this time, Tang Ying was impatiently saying to Xia Yuan: "You are so great with five colorful stars. What's wrong with one star? Ah? I asked you, what's wrong with one star? What! happened!? Why do you care so much about this rating system? This kind of rating and evaluation will alienate people's efforts, do you understand? Do you know what alienation and concretization are, ah? Can you say it? Can you say it this way? Let me give you an example, for example, there are six people in Dan's family, right? His mother used to cook every day, and his father worked hard outside every day to run business, ah, and then at the end of the month, when the accounts were settled, Dan looked at the rating system and said:
Oh my, my dad got the MVP!
My mom is a full-time housewife at home every day, either doing laundry or cooking. She is just a lazy winner!
My mom's rating this month is 3.0 (Calm).
My dad made a lot of money this month, right? 13.0 carry game, can it be counted like this? Huh?
Damn, why do you care so much about this rating system? Do you think I'm going to be anxious? I tell you, I don't have any fluctuations in my heart. This can't attack my psychology. So why do you care about this rating? Huh? Doesn't it depend on what you have done? Huh?
Did I provide you with emotional value!?"
Tang Ying put her hands on her hips and looked down at Xia Yuan.
"Yes," Xia Yuan nodded.
"Have I been a good pendant for you? Have I been naughty?" Tang Ying continued to ask with her hands on her hips, "Did I lick you in a way that made you feel comfortable?"
"Yes." Xia Yuan was silent for a moment, then nodded.
"Did I feed Jia Jia every day? Changing her diapers, and coaxing her to sleep?!"
"Yes," Xia Yuan nodded.
"Then tell me, what is my rating? Is it 3.0?"
"No, it's 13.0."
Tang Ying calmed down at a speed visible to the naked eye, and the corners of her mouth couldn't help but rise: "Okay, let's adjourn!"
"No. Can you please get down from the dressing table first?"
Xia Yuan looked helplessly at the senior who was standing at the dressing table with her hands on her hips looking at him.
The senior is good in every way, except that sometimes she is like a child who has not grown up. Her thoughts are rather unconventional and she often has some weird ideas and thoughts.
For example, now, do you think Xia Yuan is making a fuss about that one-star review again?
How could he not know that this thing was the forbidden food of the senior sister? The kind that would kill you if you touched it even a little bit, could he bring it up and say so?
The cause of the incident was simply that he paid a little attention to the invited players in the audience.
Among them was a young boy who wore thick glasses and looked very introverted and not very good-looking.
But it was his senior who mentioned it to him.
This person is a five-color star and a management talent.
Then Xia Yuan immediately said, "We must not accept that. We want low-star talents, preferably one or two stars, which meets our long-term strategic development requirements."
Then, the senior student triggered the keyword: one star.
The defense was broken, and now it happened. (End of this chapter)
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