After being fired, I became the light of medicine

Chapter 32 The launch conference of Avatrombopag begins!
Monday, April 8th.

It has been exactly three months since the end of the Phase III clinical trial of Qingshan Avatropol.

At ten o'clock in the morning, Su Wenping, head of the BD trading department of Hengrui Medicine, a top domestic pharmaceutical company, appeared at the door of a hotel in Chengdu.

"The Juyang Hotel is right here."

He opened his phone, glanced at the address on the invitation letter, and then walked in.

When he arrived at the hotel lobby, he was more certain. The welcome sign in the lobby read:

"Please go to Chaoyang Hall for the press conference on the launch of Qingshan Pharmaceutical's 'Qingshan Avaqubo Tablets' →"

That’s right, the purpose of his visit today was to attend the press conference of “Avatrombopag Tablets” of Qingshan Pharmaceutical.

Half a month ago, Hengrui received an invitation letter from Tsingshan Pharmaceutical.

Of course, as one of the top pharmaceutical companies in the country, Hengrui could have refused to participate, but this invitation letter was not sent by Qingshan Pharmaceutical, but was delivered to the office personally by Zhou Hai from the "Innovative Drug Support Center".

After much deliberation, it was naturally impossible for Su Lin, as the boss, to attend in person, so he was sent as a representative, which was also a way to give Zhou Hai face.

While thinking, Su Wenping followed the hotel's signs and came to the Chaoyang Hall.

When the door was opened, the Chaoyang Hall, which could accommodate about thirty to forty people, was crowded with two-thirds of the seats occupied.

Under the guidance of the staff, he quickly found his seat as an invited guest. Not long after he sat down, his attention was attracted by two reporters wearing media badges next to him.

"Old Li, I didn't realize that you, the China Medical News, took this press conference so seriously that you sent your capable people here."

"Hey, Lao Zhang, don't you think that Medical Weekly takes this seriously? They sent core members like you! Don't blame us, look at the People's Daily nearby, they even sent reporters here."

Old Zhang was a little thin, and there were many wrinkles on his slightly old face. He looked in the direction and couldn't help but sigh:
"That's true! But we should pay attention to it! It's been a long time since our Chinese pharmaceutical industry has produced such an amazing drug! 'Avatrombopag' is the top drug in the world!"

"No, no, no, Lao Zhang, I have to correct you. It's not that it hasn't been released for a long time. It's that our Chinese pharmaceutical industry has never had such an amazing innovative drug. This is the first time!"

Hearing this, Su Wenping couldn't help but sigh slightly.

indeed,

Although he felt that Zhang Yang alone could not develop a drug like "Qingshan Avatrombopag Tablets".

However, in terms of clinical treatment effects alone, the data shown in the Phase III clinical trial of Qingshan Avatrombopag Tablets has already convinced everyone that its treatment effect is not inferior to AkaRx's "Avatrombopag".

If he were to ask himself honestly, he would admit that with Hengrui's current R&D capabilities, it is not possible to develop drugs of this level!

At this moment, the reporter Lao Zhang pushed up his glasses on his nose:

"It's awesome, but what's the point of being awesome?"

As he spoke, he sighed slightly and changed the subject.

"To be honest with you, Lao Li, I have recently joined several groups of patients with blood diseases. Recently, the topic discussed in the groups is not the therapeutic effect of Qingshan Avatrombopag, but the final price."

"Everyone is guessing whether it will cost 7000 yuan, 6000 yuan or 5000 yuan. If it's too expensive, what's the point of having a good medicine if people can't afford it?"

This topic suddenly became a bit heavy, and Old Li at the side didn't even know how to continue.

After hesitating for a moment, Lao Li couldn't help but lower his voice.

"Boss, we also need to understand Qingshan Pharmaceutical; after all, this is an innovative drug, and the price cannot be cheap."

"If they can set the price at 6000 yuan, which is 900 yuan cheaper than AkaRx's original drug, I think that would be very conscientious." Mr. Zhang, who wears glasses, shook his head:
"I'm looking at Xuan!"

"Mr. Li, have you forgotten Beifeng Pharmaceutical's Eltrombopag? That generic drug is only 300 yuan cheaper!"

"Hey……"

The two of them talked in low voices, and Su Wenping on the side couldn't help but fall into deep thought.

So far, Tsingshan Pharmaceutical has not disclosed any price information of "Avatrombopag" to the outside world, not even a price range.

If this drug is Hengrui's drug, how much would the company sell it for?

If we refer to the pricing of AkaRx's "Avatrombopag", the price will probably be between 6500 and 7000 yuan. After all, the efficacy of both drugs is comparable, so there is no reason to sell one cheaper than the other.

What if you have pricing power?
He thought for a moment and decided that if he had the power to set the price, he would probably set it at 5900 yuan.

In this way, although the company's profits will be reduced a little, patients can save 1000 yuan per box of medicine compared to now, which is a great thing for all patients!

Thinking of this, he couldn't help but smile knowingly, and his eyes fell on the podium a few meters away.

I don’t know whether Zhang Yang of Qingshan Pharmaceutical will have the same vision as myself and be able to consider the patients a little more.

His thoughts were in a tizzy when, at this moment, the speakers in the conference hall suddenly started to sound, and then a female host walked up to the podium with a microphone.

"Good morning, distinguished leaders, distinguished guests, and journalists who have come from afar."

"The time has come. Today, our Qingshan Pharmaceutical's press conference for 'Avatrombopag Tablets' will officially begin!"

"First, please invite the leader in charge of our city to give a speech at the press conference..."

There was a sparse burst of applause from the audience. Su Wenping put away his thoughts and looked towards the stage.

After a while, the leader in charge finished his brief speech.

"Thank you for the speech, next..."

"Please invite Mr. Zhang Yang, the president of Qingshan Pharmaceutical, to come on stage and give an opening speech for this press conference!"

Warm applause broke out, and Su Wenping also clapped his hands lightly. He looked up and saw that it was the young Zhang Yang who walked onto the stage!
Zhang Yang took a deep breath and stopped in the middle of the podium.

He had decided to hold a press conference for "Qingshan Avaqubopa" long ago, but his original plan was just to do it simply.

Unexpectedly, after Zhou Hai knew that he was going to hold a press conference, he directly used his personal connections and not only invited leaders from the city and the State Food and Drug Administration to attend, he even invited representatives from friendly companies such as Hengrui to participate. In this way, the influence and scale of the conference were immediately enhanced.

But it’s also good this way, “Qingshan Afaqubopa” deserves such glory!

"Hello everyone, I am Zhang Yang, the president of Qingshan Pharmaceutical. Today, on behalf of Qingshan Pharmaceutical, I officially release our latest drug that can be used to significantly increase platelets - 'Qingshan Avatrombopag Tablets'!"

"The specific clinical data and clinical effects will be introduced to you by my colleague Ren Xiaomin in the following introduction. Now I will just make an opening statement."

"Here are some of the things I want to say about this press conference."

Having said that, Zhang Yang paused.

……

PS: Thank you to Brother Zhaxinya Laotie for the 2 monthly tickets, mua.

感谢书友心若成海、6月9号、书友16050818024685、淡化思念、miona、20190526064924934、冰之顶峰、梦中不见胡凯、盘古大神、张琦1991、书友20220514084519819、风雨山水间、lianqinruo、书友160413223758437大大们的月票，爱你们哟！
(End of this chapter)