After being fired, I became the light of medicine

Chapter 30 The domestically produced generic drug Eltrombopag is on the market!
The news of the price reduction of Avatrombopag tablets abroad quickly spread among patients across the country, but its impact is far from over.

A week after the price reduction of "Avatrombopag", "Eltrombopag", which is also an original drug imported from overseas, also began to reduce its price.

The price of 2600 yuan was reduced to 2000 yuan, a direct reduction of 600 yuan per box.

There is no other way. The price of the top-quality drug "Avatrombopag" has been reduced, so the less effective drug "Eltrombopag" has to follow suit.

The price reduction of the original "Eltrombopag" completely disrupted the pricing of domestic generic drugs.

To be precise, it disrupted the pricing of Beifeng Pharmaceutical's generic drug "Eltrombopag".

After more than half a year, the "Eltrombopag" that Zhang Yang successfully imitated at Beifeng Pharmaceutical also successfully obtained the production approval and was ready to be officially launched on the market.

Unlike innovative drugs, in China, generic drugs do not need to complete Phase I, II, and III clinical trials, but only need to pass the "consistency evaluation" of the State Food and Drug Administration.

What is consistency evaluation?
Simply put, it is to ensure that generic drugs and original drugs are basically consistent in "bioequivalence" and "stability", thereby ensuring the therapeutic effect of generic drugs.

Of course, even after passing the consistency evaluation, there are still some subtle differences between generic drugs and original drugs.

Now that the original drug "Eltrombopag" has been reduced in price, as a generic drug it is natural that the price must also be reduced!

In the general manager's office of Beifeng Pharmaceutical, Ding Jian had a gloomy expression.

What he worried about most happened.

When he first learned that Zhang Yang had developed "Qingshan Avatrombopag", he was worried that it would affect his own imitation "Eltrombopag".

I didn’t expect that in just half a year, “Qingshan Avatrombopag” would put so much pressure on AkaRx, and eventually it would affect itself!

You know, he spared no effort to obtain the generic approval for Eltrombopag and spent 2600 million yuan to imitate Eltrombopag, all because he was attracted by the high price of Eltrombopag in China, which was yuan!
And now,
Haha, not only did it fail to catch up with the good price of 2600 yuan, it was even forced to adjust the price before it was put on the market!
“Zhang Yang…!”

Ding Jian couldn't help but hold the water cup on the desk, and the knuckles on his fingers even turned slightly white from holding too hard.

He Youcai, who was standing by, could fully feel Ding Jian's anger and dissatisfaction.

He was very clear about how much Ding Jian and even the entire Beifeng Pharmaceutical Board of Directors valued the "Eltrombopag" project.

It is no exaggeration to say that "Eltrombopag" has been regarded by the board of directors as the company's next most important profit growth point!

But it’s no use saying all this at this moment. The most important thing now is to determine the final selling price as soon as possible!

"Boss, there is only one week left before we officially start selling. We must set the price today!"

Ding Jian loosened his hands and nodded slightly.

According to the previous pricing, he planned to set the price of the generic "Eltrombopag" at 2000 yuan, but now the original drug is 2000 yuan, so this price is definitely not appropriate.

After thinking for a moment, he looked up at He Youcai:

"Youcai, what do you think? How much do you think is appropriate?"

He Youcai was somewhat flattered. After a brief pause, he said:
"Boss, when the original drug was 2600 yuan, we were planning to set it at 2000 yuan. Now that the original drug is 2000 yuan, I think... around 1500 yuan should be more appropriate."

"Although the profit is 500 yuan less, overall our profit is still very generous!"

"1500 yuan?"

Ding Jian did not express his opinion immediately. After thinking for five or six minutes, he finally looked at He Youcai again.

"1500 yuan is too low, let's set the price at 1700 yuan!"

"1700 yuan?"

He Youcai was a little surprised, but before he could say anything, he heard Ding Jian say coldly:
“Don’t think it’s expensive!”

"We are the only company in the country that makes generic drugs, so this price is a bargain for these patients!"

He Youcai was speechless for a moment, and then he asked in a low voice:
"Boss, I just think that the price difference between us and the original drug is only 300 yuan... Will it have some impact on sales?"

Ding Jian smiled coldly. "Haha, you overestimate those patients!"

"300 yuan, even if it's only 300 yuan cheaper, they will still choose us!"

"Because they have no choice."

"Go ahead, distribute the goods at this price!"

……

Beifeng Pharmaceutical quickly determined the official price of "Eltrombopag". A week later, with reports from major media, the first batch of domestically produced generic "Eltrombopag" officially went on sale!
magic city,

Song Yang is a 30-year-old young man. Three years ago, he was diagnosed with "Henoch-Schonlein purpura".

After trying conventional drug treatment, the effect was not ideal and the platelet count remained very low. In the end, he had no choice but to take the originally imported "Eltrombopag Tablets" and became a blood disease patient who took "Eltrombopag" for a long time.

Today happened to be the day he came to the hospital to get his medicine every three months, but what made him excited was that he had noticed some time ago that the domestically produced generic drug "Eltrombopag" was about to be launched on the market, and today was exactly the time for it to be launched.

After waiting for a while, his number was finally called in the clinic.

"Doctor, I heard that you can prescribe the domestically produced 'Eltrombopag' today, right?"

As soon as he sat down, Song Yang couldn't wait to ask about the news of the domestically produced "Eltrombopag".

The doctor was still very impressed with Song Yang and nodded slightly.

Song Yang suddenly became excited:
"Doctor, I want to change the medicine. Although the price of the original 'Eltrombopag' has been reduced, it still costs 2000 yuan per box. I want to change to a domestically produced one. Do you think it's okay?

Oh, by the way, how much does the domestically produced Eltrombopag cost now? "

The doctor hesitated for a moment, then said slowly:

"The domestic ones are now 1700 yuan."

"1700 yuan?"

Song Yang suddenly widened his eyes, unable to believe the price he heard at this moment!

He has always thought that after the domestically produced generic version of "Eltrombopag", the price would at least drop to less than 1,000 yuan, if not a huge drop.
And now, the national generic drugs are only 300 yuan cheaper than the original drugs? !

For a moment, he found it difficult to understand, let alone accept!

"Doctor, didn't they say that domestically produced generic drugs would become cheaper? Why are they still so expensive?!"

The doctor also fell silent.

After a moment, he sighed softly and pushed his glasses up on his nose.

"Xiao Song, I suggest you take the original drug. Like you said, the original drug is only 300 yuan more expensive than the generic drug, and there is no need to change the drug..."

"Of course, the final decision is up to you."

Song Yang lowered his head and said nothing. He had come here with great expectations, but at this moment he was completely disappointed.

Indeed, from the doctor's point of view, it is better to continue taking the original drug for 300 yuan.

but……

After a moment, he suddenly raised his head and forced a smile:
"Doctor, forget it. I heard that the effects of domestically produced medicines are similar. Let's just take the domestic ones."

After walking out of the hospital, Song Yang stopped. There was still something in his heart that he hadn't said.

"300 yuan is not a lot, but for him who needs to take medicine every month, it is not a small amount!"

(End of this chapter)