After being fired, I became the light of medicine

Chapter 182 Durex, should we fight back? (Please subscribe)

Tsingshan Pharmaceutical.

After playing with Zhou Xiaomei during the lunch break, Ren Xiaomin came to Zhang Yang's office just after work at two o'clock in the afternoon.

Unexpectedly, the first thing he talked about was the "Men's Sperm Strengthening Oral Liquid".

"Zhang Yang, we have only two or three days left to complete the Phase III clinical trial of 'Strengthening Essence and Strengthening the Body Oral Solution'. Judging from the current results, our chances of passing the clinical trial are very high, and it's basically set in stone."

"My colleagues in the market research department have also completed various market research before the drug is launched, and the preliminary pricing plan has been handed over to me. When are you free to take a look?"

After he finished speaking, Zhang Yang noticed that Brother Ren was holding a piece of paper in his hand.

With the rapid development of Qingshan Pharmaceutical, the company has become larger and larger. Zhang Yang can no longer put drugs on the market by estimating the approximate price as he did before.

Tsingshan Pharmaceutical has established a special "Pricing Strategy Department", where professional colleagues first conduct research and analysis on the market demand for innovative drugs, competitive products, etc., and finally issue a detailed pricing strategy.

This approach will undoubtedly make the pricing of each drug of Qingshan Pharmaceutical more reasonable and more commercialized.

Of course, Zhang Yang still has absolute pricing power over the final price of each drug!
"Okay Ren, let me take a look."

Zhang Yang immediately took the pricing information from Ren Xiaomin and began flipping through it while Ren Xiaomin explained in detail:
"The marketing department's pricing plan is mainly based on four dimensions: drug effect, drug use cycle, market competition and drug cost."

"Let's talk about the effect first. This time, we recruited a total of 740 patients in the first, second and third phases of the clinical trial of 'Strong Sperm and Solid Body Oral Liquid'. Excluding the 50% control group, 370 male patients actually took the drug."

“这370人里面有74%的受试者经过3个月到半年的临床服药后，精子的活性从最初低于3%上涨到了12%，达到了医学上对男性正常精子活性最低的要求。”

"For another 26% of patients, although the sperm activity still did not meet the standard, it also increased to the range of 7-10%."

“It can be said that the overall effect is very good.”

Zhang Yang nodded in approval.

The quality of male sperm depends on two factors: sperm activity and sperm deformity rate.

The Qiangjing Guben oral liquid is only used to improve sperm activity. It can significantly enhance sperm activity and restore it to normal, which is enough to be called a significant effect.

Ren Xiaomin continued:
"And the medication cycle..."

"In fact, our original idea was to take the drug for at least three months, because laboratory data showed that after long-term use for three to six months, the activity of male sperm can gradually recover to more than 12% and return to normal."

"But as you know, many subjects actually became pregnant after taking it for one or two months..."

Ren Xiaomin paused and said with a smile:
"I have to say, the human body is really amazing. 12% is just a medical standard. In reality, many patients have 6% or 7% sperm activity. As long as the frequency is a little more frequent, they can still get pregnant."

"So... from the data collected throughout our clinical trial, the period of pregnancy for the subjects is much shorter than the period of sperm activity returning to normal. The average period from taking the drug to pregnancy is only two months and one week."

"So, my colleagues in the pricing department set the average medication period for each patient to two months and one week, which is exactly the pregnancy period. I think it is reasonable."

Zhang Yang thought about it for a moment, then nodded.

He had noticed before that patients taking "Strong Sperm Oral Liquid" were different from patients with traditional diseases.

For patients with traditional diseases, the criteria are whether their biological indicators have returned to normal, while for patients taking "Strong Sperm Oral Liquid", the only criterion is whether they are pregnant.

Whoever gets pregnant still needs to take medicine even if the sperm activity does not meet the standard.

"The third aspect is competitive products."

Ren Xiaomin continued:

"There are currently no similar drugs on the market that can increase male sperm activity, so we are unique."

"If we have to talk about competitors, test-tube babies can barely be considered our competitors. Ordinary first-generation test tubes cost about 2 to 3 yuan, and second-generation test tubes cost about 3 to 5 yuan."

"But it also includes some other medical services, and its price can only give us a rough reference."

"The last one is the cost of the medicines."

Hearing this, Zhang Yang's eyes also fell on the cost area corresponding to the plan.

"Our 'Strong Essence and Solid Body Oral Liquid' is in a glass bottle, so the cost is higher than that of tablets. The cost of each bottle is about 6 yuan, but this is only the production cost."

"During the research and development process, we also invested a lot of money and manpower costs. Of course, since this drug was developed under your leadership, we saved a lot of research and development costs, but the costs of biochemical experiments and animal experiments were still high. The total research and development costs reached 5.6 million yuan."

“This amount must also be included in the cost.”

Zhang Yang nodded again, motioning for Ren Xiaomin to continue:

"So, after comprehensive calculation, the 'price strategy department' gave a price of 800 yuan per box."

"800 yuan a box?"

"Well, under normal circumstances, patients need to take four boxes per month, each box costs 800 yuan, and the monthly cost is 3200 yuan."

"Based on the normal median of two months and one week of taking the drug to get pregnant, a patient can get pregnant after taking about nine boxes, which is 9*9 yuan, and the total cost for a patient is about 800 yuan."

"This is equivalent to the cost of artificial insemination, which I think is acceptable."

"Of course, this is the median situation. If the patient is unlucky and still hasn't gotten pregnant after taking it for two months, then she needs to continue taking it for three to six months to restore sperm activity to the normal value of 12%!"

"But even if it's six months, 24 boxes, it's only yuan, which is still acceptable."

"Ah."

Zhang Yang nodded. It must be said that this was professionalism.

With complete market data and competitive analysis, this price is very reasonable.

But this is not the end. While speaking, he had already noticed the next content of the plan - payback period.

According to the current situation in China, there are approximately 5000 million infertile families, of which 40% are men, which means there are approximately 2000 million men with the problem.

Among them, 50% of men have problems with sperm activity, which means there are 1000 million potential male patients.

The plan gave a very bold prediction that 200 million boxes would be sold in the first year and no less than 20 male patients would be treated.

Calculated at 800 yuan per box, the annual sales amount can reach 16 billion yuan!

All in all, just half a year is enough for Qingshan Pharmaceutical to recover its R&D costs, and the rest is pure profit.

The huge profits made Zhang Yang excited, but he also knew the costs, especially the R&D costs. The reason why they were so low was because the "Qiangjing Guben Oral Liquid" was quickly developed by himself using the energy points in the simulator.

In reality, only some marginal work and animal experiments were done, otherwise there would be no such high profits.

and.

These profits also have to support the research and development funds of other innovative drugs at Qingshan Pharmaceutical's Drug Research and Development Center. Only when other innovative drugs have results can he exchange them for energy points in the simulator and obtain more drugs.

so cycle.

Thinking of this, he was very satisfied with the price and basically agreed to it in principle.

But after a moment, he suddenly looked at Ren Xiaomin and said:

"By the way, Brother Ren, didn't the people from the National Health Insurance Bureau contact you?"

Ren Xiaomin was stunned for a moment, then reacted.

Normally, once Tsingshan Pharmaceutical develops a new drug with good effects, even if it has not completed clinical trials, people from the National Medical Insurance Administration will come to inform them in advance to understand Tsingshan Pharmaceutical's price positioning for the new drug, so as to facilitate the subsequent decision on whether to include it in medical insurance. This can be regarded as a tacit understanding between them.

This time, the "Strong Sperm Oral Liquid" is about to complete clinical trials and apply for production approval, but colleagues from the Medical Insurance Bureau have not yet informed us. This clearly shows that they are not interested enough, or have no intention of including it in medical insurance.

He then smiled bitterly and said:

"Zhang Yang, the Medical Insurance Bureau will probably not include this drug in the medical insurance list."

"Firstly, after all, the medical insurance does not even include IVF in the reimbursement program; secondly, the inability to have children is not a universal issue, and most families can still have normal children."

"According to the current medical insurance policy, we still hope to use more medical insurance funds on life-saving drugs and increase the reimbursement ratio of life-saving drugs and chronic drugs."

Zhang Yang thought about it and agreed.

And to be honest, "Qiangjing Guben Oral Liquid" is a one-time medicine and does not need to be taken for a long time. So, most families can afford to have a child at a cost of 10,000 to 20,000 yuan.

The problem is not big.

But just as he slowly closed the last plan and put it back on his desk, Ren Xiaomin suddenly changed the subject and continued:
“However, although this oral solution is not given much attention by domestic medical insurance, our neighbors seem to be interested in it.”

"A few days ago, I received a business letter from Samsung Biopharma in South Korea. They asked if we could cooperate and introduce this drug to South Korea."

"South Korea? Samsung Bio?"

Zhang Yang raised his eyes, a little surprised.

"Yes, it is South Korea, Samsung Bio."

Ren Xiaomin confirmed:

"I carefully checked the business letter and it turned out to be Samsung Bio, a subsidiary of Samsung Group."

"They were founded in 2011 and have reached a number of cooperation agreements with world-renowned multinational pharmaceutical companies such as Pfizer, Novartis, and GSK. They want to introduce our 'Strong Sperm Oral Solution' probably in the hope of improving South Korea's fertility rate."

"You may have heard that South Korea's fertility rate is the lowest in the world. On the one hand, young people's desire to have children is constantly decreasing. On the other hand, it is also because the quality of male sperm is declining and men cannot have children."

"If our oral solution can be introduced, it will at least give Korean men more chances to have children."

After hearing the last part, Zhang Yang smiled bitterly.

If it is the Samsung Group that wants to introduce the "sperm-enhancing oral liquid", then that is normal. The Samsung chaebols are eager to have more cattle and horses in the country.

In fact, not only South Korea, but also countries with declining birth rates and low fertility rates may introduce "sperm-enhancing oral liquid" in the future.

However, Zhang Yang did not dwell on this matter any longer. After thinking for a moment, he said:

"Okay, Brother Ren, you will be directly responsible for this matter. I will definitely agree to sell it to South Korea. As for the export price, we can negotiate it later."

"it is good."

After resolving two issues at once, Zhang Yang originally thought that the meeting was over.

Unexpectedly, Ren Xiaomin not only had no intention of leaving, but after taking a sip of the tea, his face suddenly changed and his voice suddenly lowered:

"Zhang Yang, there is one more thing!"

"Do you remember that after we launched the sAC male contraceptive, there was an inexplicable wave of criticism on the Internet that we shouldn't have developed the contraceptive?"

Zhang Yang was also stunned, and then the memories of two months ago quickly flooded into his mind.

He remembered that he had already determined that someone had purchased Internet trolls to deliberately discredit Qingshan Pharmaceutical's male contraceptive pills. He even guessed that it might be a condom manufacturer!

He said anxiously:

"Brother Ren, have you found out who it is?"

Ren Xiaomin nodded heavily!
Zhang Yang's breathing involuntarily quickened. Although the person behind the scenes did not cause any concrete damage to Qingshan Pharmaceutical, it was still too disgusting!

"who is it?!"

“Durex!”

"It sure is him!"

Zhang Yang frowned, not too surprised.

China is the world's largest condom market, and Durex is the best-selling condom brand in China. The launch of Tsingshan Pharmaceutical's male contraceptives will inevitably cause Durex's sales to decline. It would be strange if they were not worried!

I just didn't expect that they would actually use such shady means.

"Brother Ren, how did you know it was Durex?"

"Haha."

At this point, Ren Xiaomin suddenly laughed, and Zhang Yang was suddenly puzzled.

He explained:

"What a coincidence. Do you still remember the medical celebrity on Weibo who was the most aggressive in slandering us? His name was Liu Zhiyuan."

"When you asked me to investigate him, I read his information carefully, so I was deeply impressed. A few months ago, when the list of patients for the Phase III clinical trial of 'Strong Sperm Oral Liquid' was transferred to me for signature and confirmation, I accidentally noticed this name!"

"After checking, I didn't expect it was really him!"

what?
Zhang Yang was also stunned:
"You mean this big V who slandered us came to participate in the Phase III clinical trial of our 'Strong Sperm Oral Liquid'? He can't have children either? He has asthenospermia?"

"Ok!"

Ren Xiaomin couldn't help but laugh:

"His wife is nine years younger than him and usually loves him very much. But after getting married, she has not been able to get pregnant. After a checkup, we found out that he has severe asthenozoospermia."

"I've read his test report. His sperm activity is only 1%. There are almost no sperm moving forward. Even IVF may not be successful!"

"After his wife found out, she wanted a divorce to divide the property. He had no choice but to secretly come to Chengdu to apply to participate in our Phase III clinical trial!"

"I noticed this!"

Zhang Yang found it funny, but soon a huge doubt arose in his mind.

"Brother Ren, how do you know the details so clearly?"

"Haha! Because after I found out, I immediately called him and refused to let him participate in our Phase III clinical trial!"

"He had no choice but to tell me everything, including the fact that Durex was the financial backer behind him!"

call.

Zhang Yang let out a breath, so that's how it is.

Gradually, his thoughts focused on Durex.

"Brother Ren, do you think we should fight back?"

(End of this chapter)