After being fired, I became the light of medicine

Chapter 155 The cooperation with Johnson & Johnson broke down

"Mr. Zhang, I'm Sun Xiaohua of Johnson & Johnson, the executive vice president of the Huaxia region. I'm mainly responsible for marketing and business negotiations. Nice to meet you!"

Two weeks after the Phase III clinical trial of Tsingshan Pharmaceutical's sAC male contraceptive was successfully carried out, Johnson & Johnson's China headquarters took the initiative to contact Tsingshan Pharmaceutical.

Zhang Yang was a little surprised at first, but he couldn't help but sigh that international giants like Johnson & Johnson have really high market sensitivity.

He immediately agreed to meet with Johnson & Johnson.

"Hello, President Sun, please take a seat."

"Thank you."

Sun Xiaohua is a middle-aged man in his forties, full of energy and vigor. After sitting down on the chair, he skillfully took out the documents in his briefcase and placed them on the conference table.

Then, he looked at Zhang Yang and said:

"Mr. Zhang, I'm a straightforward person, so I'll get straight to the point."

"We have already discussed this briefly on the phone. The purpose of our visit this time is for the male contraceptive drug that your company is currently conducting phase III clinical trials!"

"According to our understanding, your company's main business direction and sales focus have always been on hospital clinical drugs. This male contraceptive is not your company's main drug."

"And it just so happens that Johnson & Johnson has sufficient advantages in this type of retail drugs, so we think there should be very good room for cooperation between us."

"We hope to obtain the exclusive global agency rights for your company's male contraceptive pill. Can we discuss this in detail?"

Zhang Yang smiled and glanced at Sun Xiaohua, who looked calm and composed.

It can be seen that there is a sense of confidence in Sun Xiaohua's tone when he speaks, and his words are very straightforward without using any so-called negotiation strategies.

He could totally understand it. After all, Johnson & Johnson was the world's top pharmaceutical giant, and countless pharmaceutical companies around the world were looking forward to cooperating with it.

Because of this, they do have the ability and confidence to take an absolutely proactive stance in negotiations.

However, there is no need for global agency rights. Zhang Yang would rather discuss the US agency rights first.

"President Sun, we don't have any plans for a global exclusive agency agreement at the moment, but we can talk about the U.S. market agency. I think you guys would be interested as well."

"After all, the United States is the world's largest consumer of birth control pills and is also Johnson & Johnson's home turf."

“Is it just the U.S. market?”

Sun Xiaohua frowned slightly and reminded:
"Mr. Zhang, if it's just the agency authorization for the U.S. market, the price may be very different from the exclusive agency rights for the global market."

Zhang Yang nodded persistently, showing no intention of changing his mind.

"All right!"

Sun Xiaohua was a little disappointed, but he quickly took out a simple manuscript from the pile of materials and handed it to Zhang Yang.

"Mr. Zhang, this is a simple cooperation plan we drafted."

"We hope to acquire the patent for your male contraceptive drug in one go. As long as you agree to buy out the rights to develop, produce and sell the drug in the U.S. market, we can provide your company with $8 million in one go."

"After the third phase of clinical trials, your company can also obtain a milestone clause of 1.2 million US dollars."

"And when the drug is actually launched on the market and sales reach 5000 million US dollars, your company will receive a final reward of million US dollars."

"What do you think?"

Zhang Yang looked down at the terms and conditions given by Johnson & Johnson.

Obviously, this is a very standard milestone BD transaction.

However, after taking a quick look, Zhang Yang put down the cooperation plan in his hand and said:

"President Sun, I don't have the idea of ​​selling the patents all at once. We prefer the traditional dealer model! This is also the basis of our cooperation."

“Can you accept the traditional dealer agency model?”

Sun Xiaohua was stunned for a moment, and without even thinking, he shook his head and refused.

He knew very well that the top American officials were optimistic about the future sales prospects of this contraceptive. The benefit of buying out the patent at one time was naturally to make him feel more confident and bold and to invest more resources in promoting this drug.

The dealer model not only has meager profits, but also will not be able to fully control pricing and initiative in the future.

This approach is obviously not what Johnson & Johnson wants.

"Mr. Zhang, if you insist on using the traditional distributor method, I think we may not be able to reach a cooperation."

"Besides, I think even other retailers would not be willing to accept this approach."

"Would you like to reconsider it? Or maybe we can talk about the price."

Zhang Yang shook his head without hesitation. Not to mention that the buyout clause proposed by Johnson & Johnson was 8 million plus 1.2 million US dollars, which was only about 9.2 million. This amount of money was insignificant to Tsingshan Pharmaceutical.

More importantly, as the first drug independently developed by Qingshan Pharmaceutical, he has no reason to buy it out and sell it completely. There is no need.

“I wouldn’t consider that approach.”

"Ok."

Sun Xiaohua from Johnson & Johnson clearly had no intention of backing down, and stood up with some disappointment:
"Mr. Zhang, if that's the case, then there's no need to talk further, but if you change your mind, you can contact us at any time." "Okay!"

Zhang Yang was originally quite excited when he received the cooperation call from Johnson & Johnson, but after a brief conversation, he found that the core interests of both parties did not allow for cooperation at all.

This is normal.

Johnson & Johnson is a super strong company in the industry, and Tsingshan Pharmaceutical or Zhang Yang also has its own bottom line.

It is difficult for two powerful pharmaceutical companies to achieve cooperation by one side making concessions.

After the breakdown of negotiations with Johnson & Johnson, Zhang Yang realized the somewhat embarrassing situation of this male contraceptive pill.

Top pharmaceutical companies like Novartis are not very interested, and pharmaceutical companies like Johnson & Johnson, which have absolute say in the retail industry, are simply unable to reach a cooperation on their own.

Although Ren Xiaomin also contacted some smaller drug retailers in the United States through some business channels in the following days, overall either Zhang Yang was not very satisfied, or the other party, like Johnson & Johnson, preferred to buy out the patent for male contraceptives in one go.

The promotion of Tsingshan Pharmaceutical's SAC male contraceptive in North America suddenly came to a standstill.

"Forget it, Brother Ren, let's not think about this matter for now. I think we should contact Novartis first and ask them to help us start the clinical trial!"

"While we are advancing clinical trials, we are also looking for a suitable cooperative agent. If that doesn't work out, we can only try to develop the market in the United States ourselves!"

"Well, that's all it can do!"

After discussing with Ren Xiaomin, Zhang Yang also knew that the most important thing at the moment was to advance the clinical trials of the "sAC male contraceptive" as soon as possible. He then contacted Friedman of Novartis hoping to help conduct the clinical trials of the "sAC male contraceptive".

Friedman was willing to help with this small favor, and Zhang Yang took the initiative to propose that Qingshan Pharmaceutical pay for all clinical trial costs.

Two days later, the two parties signed a commissioning agreement, and a large amount of clinical trial data was transmitted to Novartis, which then helped to start the clinical trials of the "sAC male contraceptive".

While Zhang Yang was organizing the clinical trials of "sAC male contraceptive" in the US FDA, the domestic Phase III clinical trials were also attracting more and more attention.

no way.

With the continuous launch of top drugs such as "Hepatocyte Activator" and "Kidney Toxin Clearer", Tsingshan Pharmaceutical has become the top player in the domestic pharmaceutical industry, and any clinical trial drug applied for has received widespread attention from both inside and outside the industry.

After all, everyone wants to know where Qingshan Pharmaceutical's next research and development direction will be.

As the Phase III clinical trial of the "sAC male contraceptive" was carried out in depth, many medical media soon discovered that the effective contraceptive rate of the "sAC male contraceptive" had increased from more than 40% in the second phase to as high as 98.5%, which immediately attracted everyone's attention.

You know, once it is successfully launched on the market, this will be the world's first male contraceptive!
The media were quite excited, but when news about the "sAC male contraceptive pill" began to appear in front of the public, the mainstream comments of many men in the country were unexpected.

"The world's first male contraceptive pill... How should I put it? I don't think a pharmaceutical company as awesome as Qingshan Pharmaceutical needs to develop contraceptive pills, right? Wouldn't it be better for you to develop other drugs with that energy?"

"That's right! I think the current contraceptive methods are very good. Women can get an IUD, so there's no need for male contraceptive pills, right?!"

"Tsk tsk tsk, if it weren't for the fact that you're from Qingshan Pharmaceutical, I would have to say a few words. Aren't you creating family conflicts? My wife asked me to get sterilized a few days ago, and I finally convinced her of the dangers of sterilization and asked her to get an IUD. And now you're going to release a male contraceptive pill? You're forcing me to use contraception?"

"I agree with the above. I won't take male contraceptive pills anyway. What if there are side effects and I am unable to have children? Aren't IUDs and condoms good enough now?"

"Haha, you don't want to take it? You don't even realize the biggest harm this contraceptive pill has on men!
I’m afraid that once this becomes widespread, if they don’t eat and don’t give them grass, what will you do? Will you eat or not?!”

"Hiss, what the hell, do we have to eat this? We men are all passive!"

"Fuck, let's strongly boycott Qingshan Pharmaceutical's male contraceptive pill. Can't we just keep it from being put on the market?!"

Zhang Yang originally did not have high hopes for the domestic market, so when many media reported on the "sAC male contraceptive", he did not take the opportunity to promote it.

Even so, he still didn't expect that the "sAC male contraceptive pill" would be boycotted by many male groups before it even came on the market...

This is the first time such a situation has occurred in the history of Qingshan Pharmaceutical.

However, compared to the resistance of the vast majority of men, women who saw the news were extremely excited and said that they would rely on men for contraception in the future.

"Qingshan Pharmaceutical is so thoughtful. When will this male contraceptive be available on the market? I'm afraid of getting pregnant when I'm in a relationship now, so I either wear a condom or take contraceptives every time... I'm going to find a man who is willing to take contraceptives for me in the future, otherwise he doesn't love me enough."

"Yes, why should they ask us to use birth control after they have sex? If you really love us, just take birth control pills yourself! If not, don't touch us!"

"That's right, ladies. The best way is to buy male contraceptive pills in advance and have him take them in front of you every time."

"I absolutely love Qingshan Pharmaceutical. Contraception cannot be left entirely to girls. I really hope that Qingshan Pharmaceutical can develop a drug that can make men pregnant. Then the girls will just need to be beautiful."

Zhang Yang also noticed these outrageous comments. He did not seem excited by the women's enthusiasm and excitement. In fact, he had already vaguely sensed something was wrong.

Originally, the target group for this male contraceptive pill should be married men with stable partners, giving such partners more contraceptive options.

And now, before the product even hits the market, discussions between men and women on the Internet are so heated, he even has the idea of ​​postponing the launch.

Zhang Yang was a little hesitant, so he simply focused all his attention on the US FDA certification.

He is still a little worried about the domestic situation, but he doesn't care about the response after this drug is launched overseas.

But unexpectedly,

After more than one month or two months of Phase I clinical trials, the "sAC male contraceptive" has advanced to Phase II clinical trials.

Judging from the speed at which the number of people are recruited in the second phase of clinical trials, the "sAC male contraceptive" seems to be much more popular among men abroad than in China!

The recruitment plan for the Phase II clinical trial was just released and within just a few days, a large number of men rushed to participate!

(End of this chapter)