After being fired, I became the light of medicine

Chapter 114: Fuck Novartis (Added for Annual Ring Empire)

“US$1500 a bottle!”

When Friedman heard Green's question, a gleam of light suddenly flashed in his eyes, which were originally a little lost, and he immediately answered.

$1500!

One bottle? !

The words that came out of his mouth stunned Green and another vice president, Klein. After a full minute, the two looked at each other and saw the shock in each other's eyes.

"At $1500 a bottle, isn't Friedman's price too high?"

After a long silence, Klein was the first to break it.

"Not expensive."

When talking about price, Friedman's eyes regained confidence, and it was obvious that he had done his homework.

"President Green, Klein, think about it, where does the price of a drug come from?"

“It’s due to the effects of the drug.”

"Although our 'LivClearX' is mainly used to treat severe fatty liver in clinical trials, clinical data show that it also has an excellent alleviating effect on the treatment of early liver cirrhosis.

Moreover, the active enzymes in it can really promote liver cell regeneration, reduce inflammation, and protect the liver.”

"In fact, I think its ability to protect the liver is even more important than treating fatty liver. You know, protecting the liver and promoting regeneration are what all rich people want and need the most."

The two nodded.

Not to mention the rich, even they can't help but want to buy it after hearing about this function.

“In addition to effectiveness, the second principle of pricing is scarcity.”

"It goes without saying that we have no competitors in the field of treating fatty liver and even protecting the liver!"

“So the price of this ‘LivClearX’ can’t be too low! And $1500 is the final figure I calculated through big data!”

“This price is totally affordable for the middle class!”

The two nodded again, but soon, Klein suddenly frowned.

"Friedman, let me interrupt you. There is indeed nothing wrong with your conclusion."

“US$1500 a bottle is nothing to the high-end rich, but it is affordable for the middle class!”

"but!"

"I would like to remind you that the largest consumer group of our drug should be patients with severe fatty liver disease, right?"

"Correct!"

"Then there is another question. Patients who suffer from severe fatty liver are all poor or the lowest-class white people. Do you think they have $1500 a month to buy this drug to treat fatty liver?"

"I am sure that the $1500 price tag will cause us to lose the largest consumer group of 'LivClearX'!"

Friedman's expression did not change at all. He glanced at Green and then smiled.

Slowly said:
"Of course these poor people don't have $1500, but... Medicaid does!"

"These poor people who can't afford medicine can take to the streets and protest! Once they are covered by medical insurance, they can get free medicine!"

Friedman suddenly lowered his voice:
"At first, I thought about applying for 'LivClearX' to be a health product, but later gave up because if I applied for it, these poor people would not be able to eat it!"

"Now, 'LivClearX' is a drug for treating severe fatty liver disease. As long as they have a doctor's examination report, they can take this drug for free. Whoever prevents 'LivClearX' from entering the medical insurance system will be trying to kill them!"

"The poor people at the bottom will not obey, they will rebel, they will help LivClearX get into medical insurance!"

“In this way, the rich and middle class who don’t have severe fatty liver disease will have to buy it themselves, and these poor people!”

“And medical insurance pays for them too!”

"And we will make everyone's money!"

After the words fell, Klein and Green looked at each other, their eyes full of shock.

But soon, greed flashed in the shocked eyes of the two men.

“Friedman, I think $1500 is a fair price.”

"Then we have only one item left, the purchase price from Qingshan Pharmaceutical. How much do you think Qingshan Pharmaceutical will give us as an agent?"

Friedman has obviously thought about this question as well.

After thinking for two or three seconds, he answered:
"I don't know exactly how much they will ask for, but I guess it won't be more than $500."

"500 dollars? So that means we can make 1000 dollars per bottle?"

Green, who was usually calm, suddenly felt his breathing quicken and he looked at Friedman.

He said in a deep voice:
"Then I'll leave this matter to you. Contact Qingshan Pharmaceutical and find out their bottom line." "Okay."

……

Zhang Yang has been busy with the Phase II clinical trial of "Hepatocyte Regeneration Activator" recently and has not paid much attention to the progress of Novartis' "LivClearX".

It was not until Friedman came to Tsingshan Pharmaceutical for the third time that he noticed that "LivClearX" was progressing so fast and was ready to go public.

However, he already had his own considerations about the agency price of "LivClearX".

He is well aware that "LivClearX", which was derived from the "hepatocyte activator", has absolutely no competitive pressure in the entire medical field.

And for patients with severe fat in the United States, "LivClearX" naturally has the best market.

Of course, these are just reference factors. The one who really influenced his decision was Friedman.

After communicating with Friedman two or three times, he has deeply realized that this Jewish man is a typical capitalist. He will never sell "LivClearX" cheaply in the United States. He will suck the blood of every patient dry.

Thinking of this, he did not wait for Friedman to speak, and said first:
"Friedman, you know the spending power of the U.S. market better than I do. I'm sure you've already discussed the pricing in the U.S. before you came here."

"How about this, first tell me how much you plan to sell it for in the United States?"

Friedman was not at all troubled by Zhang Yang's temptation.

He smiled slightly:
"Zhang, we are just an intermediary agent. Our final selling price for this drug depends on the price you give us."

"If you offer a low price, our prices in the United States will naturally be lower; if you offer a high price, we can only be more expensive."

"But you know that most of the patients with severe fatty liver in our country are poor and low-income people. They don't have money to buy medicine."

"If you make it too expensive, then we will undoubtedly lose this largest consumer group."

Zhang Yang nodded slightly in agreement.

"Okay then, I'll tell you a price first, $2000 a bottle."

2000?

U.S. dollars?

Friedman was stunned. No matter how much preparation he made in advance, he never thought that Zhang Yang's price would be so outrageous!
Even more cruel than him!

After a moment, he looked at Zhang Yang deeply, and for the first time felt that this smiling Zhang Yang seemed not easy to deal with.

"Zhang, forgive me for not telling you the truth just now."

"Before we set off, our top management did have a discussion about the price. We plan to set the selling price at around 1000 US dollars. You know, this is a drug that needs to be taken for a long time..."

After he finished speaking, Zhang Yang was already shocked.

He originally thought that if Novartis could sell this drug for $500 per bottle, it would be considered a high price, and his previous offer of $2000 was just a test.

I didn’t expect that the price set by Novartis executives would actually be around US$1000!

Do not!
Don’t believe a word this Jew says!
“1500 USD!”

"open……"

After two hours of negotiation, Zhang Yang gradually figured out Friedman's expected selling price. Taking into account Novartis's advertising and channel costs in the United States, Zhang Yang finally set the purchase price at US$900 per box.

900 US dollars. To be honest, it was already a surprise for Zhang Yang, whose original psychological price was only 300 US dollars!

But for Friedman, the negotiation was something of a failure.

His original expectation was to keep it within 500 US dollars, but fortunately he could still make a profit of 900 US dollars!
After talking with Zhang Yang, Friedman immediately returned to the United States and began to rush to launch "LivClearX" for sale.

Zhang Yang also turned his attention to the Phase II clinical review of "hepatocyte activator".

A few days later, the Phase II clinical treatment effect of the "Hepatocyte Activator" passed the review and the Phase III clinical trial officially began.

There are a total of 450 subjects in the Phase III clinical trial, and it took more than days to recruit all of them.

Just when Zhang Yang was catching his breath, good news came from the other side of the ocean: "LivClearX" represented by Novartis will be officially launched in the United States!
When the news came out, Zhang Yang was not excited, but countless Americans were excited and were looking forward to the final retail price!
"I'm so looking forward to 'LivClearX' curing my fatty liver! I can't wait! Release it soon!"

"Wow! Nova, you are my idol. You are like a ray of light that illuminates the entire United States!"

"Novartis has always been a socially responsible company. They often donate to children's organizations. I believe your price won't be too high!"

the next day,
On January 1, Novartis officially announced the price of its latest fatty liver treatment drug “LivClearX”.

LivClearX——US$1500 per bottle.

"What the Fuck! 1500 USD?! You're more expensive than gold!"

"Fuck you Novartis!"

……

ps: The second chapter will be updated today, and there is 1 chapter left for reward.
(End of this chapter)