After being fed to top-tier orcs, I became the darling of the entire intergalactic world.
Chapter 434 They've really figured out how to use scarcity marketing.
Chapter 434 They've really figured out how to use scarcity marketing.
Göring, who thought he wouldn't be involved much, unexpectedly found himself back in the topic of cooperation.
However, their cooperation this time seems more like a cover to mislead the rebels, which is definitely different from their initial idea.
"Fortunately, Liang He mentioned mermaids during her live stream. In fact, netizens were very curious and kept leaving messages on the official website, hoping that we would do our best to facilitate the cooperation."
Otherwise, their sudden mention of cooperating with the merfolk might arouse suspicion among the rebels.
All I can say is that it's all fate's arrangement.
But they will not succumb to fate forever.
"After I arrived here, what really interested me was Mermaid City."
The emergence of Mermaid City gave the mysterious mermaid race a lifestyle similar to that of humans.
As we all know, tourism is about visiting places that others are tired of. The ordinary daily life of the mermaid tribe is what everyone is most curious about and most eager to experience.
“My initial suggestion to Goring was to have a Mermaid Palace, a popular tourist attraction, but after seeing Mermaid City, I felt that we could have a more in-depth experience.”
A cursory glance at various attractions and an immersive experience are certainly different feelings.
However, they need to consider the issue of visitor capacity.
"Mermaid City is located in the deep sea, so it's impossible for 100,000 tourists to flock there. Therefore, we must set a threshold. This will also lay the foundation for the subsequent investigation of the rebels."
It's a pipe dream to expect them to take charge of the actions of 100,000 people.
Moreover, the number of sea pearls provided by the merfolk cannot possibly support a monthly consumption of 100,000, which would consume the merfolk's resources.
“I agree, the benefits of limiting visitor numbers go beyond these.”
Elius was the first to express his views and suggestions.
"Things are valued for their rarity. The rarer something is, the more it can attract tourists. If they don't have the chance this time, they will definitely remember it and come back again. In this way, what was originally a one-time transaction will generate more repeat customers."
To put it bluntly, it's a form of scarcity marketing.
Moreover, since it is based on objective facts rather than intentional circumstances, tourists are more likely to accept and understand it.
"At the same time, the rebels will definitely come to spy on us more than once. This will not only help us identify our spies, but also allow us to make money off the rebels. Why not?"
It must be said that Elius's remarks struck a chord with Göring.
It can help the mermaid race overcome the crisis of extinction, increase the income of the protected area, and give back to this vast ocean. It is a win-win situation and a very good thing.
"So how should we select visitors for the experience? How many slots would be appropriate? And should the price be included in the ticket price?"
Goring asked a series of questions, and the only person who could answer him was, of course, Liang He.
However, she first asked the clan chief.
"If a certain amount of sea pearls needs to be provided every month, how much will it affect your strength?"
Knowing that they would be fighting enemies at any time, they certainly couldn't put the merfolk in danger for such a small amount of money.
Therefore, calculating the number of sea pearls without affecting the strength of the mermaid race is a reasonable approach.
"There are over 10,000 people in the clan. Excluding the elderly, the weak, the sick, the disabled, and the young, providing five to six thousand sea pearls each month should not be a problem."
Despite the slow aging and long lifespan of merfolk, reproduction is actually quite difficult for them, which is why their numbers have only reached a few tens of thousands over the years.
Fortunately, the merfolk are united, especially when facing external enemies, which is why they have survived to this day. "Then let's set it at five thousand?"
Golin glanced tentatively at Liang He, only to see her shake her head without hesitation.
"No, set it at one thousand. This way, with a six-month cycle, we can maximize the strength of the merfolk."
Moreover, since it's been described as a scarcity marketing strategy, having too many products would actually make it harder to raise the bar and increase the difficulty of subsequent checks.
"One in a hundred is enough. As for the method and price of obtaining the spot..."
This is a bit of a challenge for Liang He, as she isn't very good at controlling prices.
Since scarcity drives up value, it certainly can't be too cheap.
"Based on my past experience taking Beibei out for trips, I think that priority purchasing rights can be set for the highest-level guests."
Evelyn offered a suggestion based on her own ideas.
The introduction of priority purchase rights will definitely encourage more people to rush to buy the highest-level tickets, while also providing special treatment and emotional value to guests, thereby increasing the satisfaction of these guests.
"Then a portion of the spots will be allocated through a lottery. Tourists who win a spot in the lottery can choose whether or not to purchase it, but it cannot be transferred."
This method depends on luck and is more suitable for guests who didn't manage to snag a luxury ticket or who don't want to spend the money on a luxury ticket but still want to explore Mermaid City.
In any case, the ticket price is basically fixed, there is no forced buying or selling, and it can also avoid the existence of scalpers.
"Finally, a small number of spots will be auctioned off directly to the highest bidder. This way, we can avoid the situation where we can't get the most luxurious tickets and we're just unlucky, but customers with enough money will complain."
Generally, these kinds of guests are either very wealthy or have ulterior motives, willing to spend a fortune to secure a place in Mermaid City.
Regardless of the reason, they are the ones who ultimately benefit.
“Evelyn’s explanation is very comprehensive.”
After listening to Evelyn's advice, Liang He gave her a thumbs up, which made Evelyn a little embarrassed, but also happy and proud.
"Okay! Let's do it that way then, but how should the ticket price and the specific proportion be divided?"
Goering had no business experience and was essentially feeling his way in the dark. Now that everyone was here, he naturally hoped to get it done in one go.
Evelyn offered further advice in response.
"It depends on the arrangements in Mermaid City. If it's just a quick visit and then back, the price can't be too outrageous. But if it includes a one- or two-night stay with meals and accommodation, then the price can be raised."
This also involves the division of the merfolk.
Although their original intention was to solve the crisis of the merfolk's extinction, they could not take advantage of the situation and should give what they were entitled to.
"Then I'll discuss this with the clan leader privately."
The chieftain nodded knowingly, indicating that Gorin was welcome to come to him for discussions at any time.
"As for the ratio, the number of people booking the luxury suites can be selected directly when they buy the tickets, since those who book the luxury suites are usually not alone."
Therefore, it is not easy to determine the proportion in this regard, so we can only start from the number of auction slots.
"Conversely, auction off ten spots, with the highest bidder winning. The remaining spots, including luxury suites, will be the number available for a lottery. The lottery can also be set up for voluntary participation to avoid too many people winning but not having enough budget to buy them."
During the voyage, when they arrived at Mermaid City, it was the second half of the journey, giving them enough time to draw lots, redeem prizes, pay money, and redraw for the spots that had been given up.
“I have a new idea regarding the auction.”
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