The wicked mother-in-law doesn't try to whitewash herself; she only abuses her awful children.

"any solution?"

Wu Ren's eyes lit up.

"Don't meddle."

Gu Youtian has been disappointed in Gu Ruinian many times.

He feared that Gu Ruinian's methods would cause him to fall to rock bottom again.

Wu Ren had a very good impression of Gu Ruinian. After all, he was a scholar and a student of the first level of the imperial examination. Wu Ren naturally had a biased view of such a young man.

“You Tian, ​​let’s hear Ruinian’s idea first.” Wu Ren turned to look at Gu You Tian. “I think Ruinian is quite smart. What if his idea works?”

With Wu Ren's support, Gu Ruinian boldly spoke up: "Uncle Wu, Father, we've tried all sorts of methods, but there's one that works best: small profits but quick turnover."

"What is 'small profits but quick turnover'?" Wu Ren had never done business before and didn't understand.

Gu Youtian understood.

He thought so too, but the key issue was that this way, Wu Ji's profits wouldn't be enough to go around.

Gu Ruinian ignored Gu Youtian and continued to Wu Ren: "Small profits but quick turnover means that we lower the price, and many people will buy it because of the low price. As more people buy, the overall profit will increase."

Wu Ren immediately thought this was a good method.

Then lower the price. Jufulai attracts people by offering 20% ​​off.

“We need to lower our prices to be lower than Jufulai’s.” Gu Ruinian said, taking a piece of paper out of his pocket and handing it to Wu Ren. “This is the price list I collected yesterday for the items in our shop at Jufulai. If we lower our prices slightly, we can attract customers.”

Gu Ruinian thought to himself, "Isn't this just a price war?"
Although he had never eaten pork, he had seen pigs run. In his world, the business giants that rose to prominence did not all rely on price wars.

For example, Meituan, Didi, and Duoduo.

In the end, a price war will result in a winner-takes-all outcome.

Then they can reap the rewards and make up for the previous losses.

As for whether he can beat Jufulai, he believes that with the right strategy, it is not impossible.

Compared to Jufulai, Wuji is a small business that can afford to lose money, while Jufulai, with its large store and numerous products, cannot continue to compete indefinitely.

However, he really hoped that Jufulai would give him a beating, so that he could wear Jufulai down.

Gu Ruinian looked at the customers queuing outside at Jufulai and said, "Uncle Wu, you see, everyone who comes to Jufulai to queue for free pot and pan repairs is a bargain hunter. If we lower the price now, we'll definitely attract customers."

Holding the order form, Wu Ren said to Gu Youtian, "Ruinian is right. If we lower the price, I don't believe we can't attract these bargain-hunting customers."

Gu Youtian frowned and said, "Lowering prices will reduce profits."

Based on his understanding of Wu Ren over the past few days, if he receives less profit, he will definitely feel that the responsibility lies with Gu Youtian.

He can lower the price, but he must let Wu Ren know that lowering the price could result in losses.

Gu Ruinian said, "Father, we can't hesitate any longer. Let's attract people in first. How can we cultivate the habit of going to Wuji if customers don't come in? We need to get these customers used to going to Wuji now."

Gu Ruinian thought to himself, "Maybe in the future, all the customers of Jufulai will be doing the work for Wuji."

Wu Ren no longer hesitated and said decisively, "Okay, lower the price. Any items that Jufulai also has in our shop will be priced lower than Jufulai's."

Since Wu Ren had said so, Gu Youtian had no reason to object. In fact, Gu Youtian thought his son made sense; they should attract customers first by lowering prices and offering promotions.

Customers don't know about Wu Kee now; we need to make them aware of it.

However, he could not decide to lower prices to promote sales, because if there were losses, Wu Ren would make him bear the entire burden, so he wanted Wu Ren to make the decision.

Since Wu Ren is now insisting on lowering prices, the losses have nothing to do with him anymore.

Gu Youtian, being a seasoned businessman, quickly figured out how to spread the news of the price reduction.

You don't need many; just pick the items that customers use most often.

For example, needles and thread, bowls and chopsticks, whetstones, and hemp rope.
These are common items, and people are familiar with and sensitive to their prices, so a price reduction can easily attract customers.

So he had his assistant shout out the prices of needles and thread, and bowls and chopsticks to the crowd.
This trick worked! When everyone heard that it was indeed cheaper, even cheaper than Jufulai, some people started thinking about going to Wuji to take a look.

Since Jufulai hasn't opened yet, let's check out Wuji first.

Soon, customers started turning to Wu Ji.

Gu Ruinian smiled. Gu Youtian, this cheap father, still needed his ideas.

If it were his turn to be in charge of this martial arts, he would definitely use his ultimate move.

The so-called "big move" is that if any product purchased at Wu Kee is cheaper at Jufulai than at Wu Kee, Wu Kee will refund the price difference.

This move, not to mention attracting everyone in Pingchuan County, will make Wu Ji famous throughout Pingchuan County.

Just wait. Once Wu Ji starts generating revenue in the next couple of days, Wu Ren will trust him more and more. At that point, he can sideline Gu Youtian and make Wu Ji the boss.

He wasn't going to steam buns; he was determined to prove Gu Youtian wrong for looking down on his son.

Wu Ren beamed with joy as he watched customers stream into Wu Ji's restaurant.

Two shop assistants weren't enough, so Gu Youtian went to the back and called Gu Fengnian, Wei Shi, Gu Honglian, and others to the shop to attract customers. Even the Wu family members joined in, since good business would benefit everyone.

Wu Ren praised Gu Ruinian a few times, and everyone then realized that the reason the customers came to Wu Ji was because of Gu Ruinian's idea.

Madam Jia looked at Gu Ruinian with pride. She had always said that her youngest son was clever, and it was indeed so.

It's all because Qinghewan is a place that brings bad luck to his youngest son. Once he leaves Qinghewan, his youngest son can do anything.

The more Jia thought about it, the more she felt that this was true. Gu Ruinian had been an ordinary person from birth to the age of ten in Qinghewan. But after leaving Qinghewan and going south, he suddenly became enlightened. He had been doing well in the south, but when his elder brother passed away, his younger son went back to Qinghewan for the funeral. When they returned to the south, the idea he came up with led to the loss of the family shop. Not to mention, ever since he returned to Qinghewan, his younger son has encountered nothing but bad luck.

It must be Qinghewan Ke's youngest son. Jia made up her mind to keep Gu Ruinian in Pingchuan County.

“Sister-in-law, look, this cloth and comb are definitely cheaper than Jufulai. Trust me, if Jufulai is cheaper than Wuji, come to me and I'll refund the difference.” Gu Ruinian was completely unaware of Jia Shi’s thoughts and was trying his best to attract a seemingly straightforward middle-aged woman.

Seeing her earnestness, the middle-aged woman said, "Alright, I'll buy a comb and a steamer cloth."

She saw the exact same comb at Jufulai yesterday, and it was indeed slightly more expensive than Wuji's.

She was going to buy it yesterday, but it was sold out. It was a display item that wasn't for sale. They told her to come back today and they would definitely reserve a set for her.

But Jufulai is not open yet, and she can't wait any longer; she needs to rush home to steam buns.

Gu Ruinian was in a good mood after closing a deal. His eyes darted to the middle-aged woman, and he said, "Sister-in-law, I won't charge you for the steamed bun cloth. I'll even give you an extra piece. I have a favor to ask you, is that alright?" (End of Chapter)