The wicked mother-in-law doesn't try to whitewash herself; she only abuses her awful children.
Chapter 184 Forced Scarcity Marketing
After finishing breakfast, Tong Huaqiong headed to town.
She knew that Tong Fusheng's family would be unwilling to leave without going to town to check on her shop, but she never expected that Tong Fusheng's whole family wanted to eat Gu Taohua's dead line.
Tong Huaqiong told Gu Dashu that he should not go anywhere today and should focus on ensuring the security of Peach Blossom Dessert Shop, with the main focus on preventing Tong Fusheng's family from causing trouble.
"Mother, don't worry. I can definitely keep that family in check," Gu Dashu patted his chest and assured her.
The carriage that Tong Huaqiong had hired was waiting at the door early in the morning. Tong Huaqiong, along with Gu Taohua, Liu Yue'e, and Chen Sufen, got into the carriage.
Gu Dashu and Qin Qingyou followed behind, each driving a donkey cart borrowed from the Liu family and another from the Qin family. Gu Xiaocao, Liu Qiaoyun, Yue'e's sister-in-law Hu Shi, and Liu Xiuxiu were sitting in the donkey carts.
Tong Huaqiong gave Gu Dashu a sum of money to buy two donkey carts, since they couldn't keep borrowing from the Liu family.
However, Gu Dashu is still negotiating the selection of donkeys.
The carriage sped quickly toward the town.
Tong Fusheng led his wife and children along the shady path in the fields toward Yanguan Town.
Tong Huaqiong's carriage sped past, and no one looked into the fields, so naturally no one noticed Tong Fusheng and the others.
The wind lifted the carriage curtain, revealing Gu Taohua's hands resting on the windowsill. Tong Zhaodi recognized Gu Taohua at a glance because of her large gold bracelets.
Tong Zhaodi pointed to the departing carriage and said, "Father, Mother, look, that's Aunt's carriage."
Exhausted and hot from walking, Tong Fusheng gritted his teeth and cursed, "You've grown wings, you've grown wings, you don't even care about your older brother anymore."
Tong Zhijie gritted his teeth and said, "Dad, you wait for me to avenge you."
He was originally unwilling to marry Gu Taohua, but now he couldn't wait to marry her and get revenge for the humiliation he suffered at his aunt's house these past two days.
When Tong Huaqiong arrived at Peach Blossom Dessert Shop, she first changed into her work clothes, then gathered everyone for a brief morning meeting after everyone had arrived, and then tidied up before heading into the baking room.
Chen Sufeng is currently in charge of the baking room. Liu Yue'e's sister-in-law, Hu, has already taken over, and Liu Xiuxiu can also help out. Even with the three of them working around the clock, it is still difficult to bake all the food needed for the day.
Many customers queued for a long time, only to leave empty-handed.
Originally, Tong Huaqiong devoted all her energy to managing the shop, but now she also has to go into the kitchen to bake herself.
This consumed too much of her energy, making it impossible for her to manage the shop.
Although Gu Taohua was capable of handling the tasks, she was only fourteen years old and hadn't fully learned how to read account books, let alone handle core issues such as staff salaries, store cost control, raw material procurement, and profit margins.
The baking workshop has been operating non-stop these past few days, and some of our best-selling products can't keep up with customer demand.
Tong Huaqiong was a little anxious.
The key to so-called "hunger marketing" lies in controlling production volume in order to control the selling price of goods, increase profits, enhance product added value, and increase product influence.
Instead of being forced into supply shortages due to insufficient production.
Even if scarcity marketing is a good method, you can't use it every now and then.
Customers will experience aesthetic fatigue and become averse to it.
Besides the issue of production capacity, there is also the issue of cake pre-orders.
Now, Peach Blossom Desserts has sparked a cake craze in the Yanguan Town area. People order cakes for grand openings, full moon celebrations, birthdays of the elderly, and birthdays of wealthy families. Every day, families flock to Peach Blossom Desserts to order cakes.
Chen Sufeng and Ms. Hu also had to find time to make cakes. Liu Xiuxiu was very skillful and was in charge of frosting and decorating with buttercream. From baking the cake base to the final shape, making a cake involved a lot of effort from the baking department.
Tong Huaqiong plans to hire a few more people for the baking room.
She plans to open three baking lines: new-style pastries, traditional pastries, and cake pre-orders. Each line will have a dedicated chef, which will enhance the professionalism and prevent the baking chefs from having to switch fields.
Following Hong Xiaoxi's recommendation, Tong Huaqiong recruited a master chef surnamed Song from Su Shi Yuan to be in charge of traditional pastries.
Today is Master Song's first day of work, and with him here, Tong Huaqiong can finally breathe a sigh of relief.
Hong Xiaoxi, who works at Taohua Dessert Shop, has maintained contact with the staff and chefs at Su Shi Yuan. According to him, since Su Shi Yuan changed owners, business has been declining, which angered the owner, Ma Ming, to the point that he personally took charge of the shop.
Despite the competition from peach blossom desserts, the business still hasn't improved.
Even without Hong Xiaoxi reporting to Tong Huaqiong, Tong Huaqiong knew that Su Shi Yuan was declining just by looking at the sparse customers as she passed by the entrance of Su Shi Yuan every day.
Tong Huaqiong had a lot of respect for Manager Feng. To be honest, although he was a bit unethical, he was quite capable.
The fact that Su Shi Yuan has been able to dominate Yan Guan Town for over a decade speaks volumes about its capabilities.
If he weren't so wicked, and if they hadn't made enemies, Tong Huaqiong would have really wanted to recruit Manager Feng, who had returned to the countryside to farm, to work in her own shop.
According to Hong Xiaoxi, several employees and chefs have been trying to gauge his interest in whether Peach Blossom Dessert Shop needs any more staff. Everyone is looking for a way out before Su Shi Yuan goes out of business.
Peach blossom desserts naturally require people.
But apart from asking for a baking master named Zhou, Tong Huaqiong is not planning to easily agree to the other people.
She was waiting for Ma Ming from Su Shi Yuan to come find her.
If Su Shi Yuan continues to drag on, it will only lead to its demise sooner or later. If Ma Ming is smart, he will definitely take the initiative to come and transfer Su Shi Yuan to her. If it really is as Tong Huaqiong predicted, she would not mind taking over the whole business, from the shop to the people.
Tong Huaqiong could take the initiative to find Ma Ming, but that would put her in a passive position.
She didn't want Ma Ming to take the opportunity to raise the price.
Customers flocked to Peach Blossom Desserts, and the first batch of pastries sold out as soon as they came out of the oven.
Considering that the weather was getting hot in the middle of summer, Tong Huaqiong ordered that mung bean soup be prepared in the shop. Anyone who came to the shop could have a bowl of mung bean soup for free, even if they didn't buy anything.
This measure alleviated the negative emotions of customers caused by queuing, and everyone praised Peach Blossom Dessert as a conscientious shop.
Even if some people don't buy pastries, they'll still stop by Peach Blossom Dessert Shop for a bowl of mung bean soup.
While Tong Huaqiong was busy in the baking room, Gu Dashu, following Tong Huaqiong's instructions, kept a close eye on the customers queuing up, fearing that Tong Fusheng would bring his family to cause trouble.
Tong Fusheng led his wife and children on a long mountain road and finally arrived at Yanguan Town.
Tong Zhaodi learned from Liu Yue'e that Tong Huaqiong's shop was called Peach Blossom Dessert Shop, so when she arrived in town, she asked everyone she met where Peach Blossom Dessert Shop was.
As a popular shop in Yanguan Town, Taohua Dessert Shop is known to everyone in Yanguan Town and even to villagers from the surrounding areas who come to the market.
After asking around for less than two people, Tong Fusheng learned the exact address of Peach Blossom Dessert Shop.
So the family headed towards Rouge Lane. (End of Chapter)
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