The wealthy entrepreneur: I want to support millions of employees!.

Chapter 588 Promotional Marketing! Prepare to Give Away 20 Boxes of Coke!

The interests of the factory are originally integrated with the interests of the cooperating dealers.

There is no need for Su Yang to exploit others!

Besides, Tiancheng Cola only costs four yuan a bottle, and the compensation the company gives to those distributors cannot be more than one yuan per bottle!

After completing the morning work, Su Yang breathed a sigh of relief.

Tiancheng Cola's business is temporarily on the right track!

In the short term, he does not have high requirements for Tiancheng Cola.

It would be nice to turn losses into profits first without laying off a large number of employees!

As soon as Tiancheng Cola started making money, Su Yang began to standardize the factory system.

Let the treatment of general workers at Tiancheng Cola be closer to that of general workers at Jiuxiang Food!
The company has not yet made a profit, so Su Yang cannot raise the salaries of his employees.

Within two days, Su Yang saw the cooperation promotion plan between Tiancheng Cola and Spark Entertainment Group.

At Tiancheng Cola, the new official wants to make some achievements as soon as he takes office!
As for the Spark Entertainment Group, since it is a new partner and also Su Yang's holding company, and they also attach great importance to the Shancheng market and want to work hard on the marketing of the Tiancheng Cola brand to prove their strength, the plan came out very quickly!
Su Yang estimated that someone must have worked overtime...

But at this time, he definitely wouldn't speak.

It is impossible to discourage the enthusiasm of both parties!
And publicity should be done as soon as possible rather than later.

Taking advantage of the fact that Jiuxiang Food’s acquisition of Tiancheng Cola has just become a hot topic and it is still quite popular now, it will be more cost-effective to promote it!
After browsing dozens of pages of promotional plans on the computer, he closed his eyes and began business simulation, and then constantly changed and modified the plans to make Tiancheng Cola achieve the highest possible sales!
As he continued to think, Su Yang began to slowly revise his plan...

It took about two hours, and only after he was slightly satisfied did he send the plan to Yu Siying and Cai Zhenyu in the WeChat group.

Not long after, Yu Siying said in the group: "The boss's publicity plan is really amazing!"

Cai Zhenyu also said: "Indeed, I feel that the promotional entry point seems to be better!"

Yu Siying: "@蔡振羽: The boss is a marketing master. The promotion of Jiuxiang Catering, Jiuxiang Food, and Yanhu Vocational College was personally controlled by the boss!"

Su Yang: "It's just a gimmick to attract everyone's attention. Your plan is actually not bad, but it's a little... too stable and conventional!"

Yu Siying: "I understand, boss!"

Su Yang: "Also, after the new Coke is mass-produced, we will spend 3.6 million to invite netizens across the country to taste the new version of Coke, and try to make it a hot search again!"

Cai Zhenyu also said: "Free?"

Su Yang: "Yes, a box of 6 bottles of Coke sells for 18 yuan in the market. 20 million yuan can deliver boxes!"

Cai Zhenyu: "Boss, what a big deal!"

Su Yang replied: "If the event is well done, it will definitely be better than just spending 3.6 million on advertising... Yu Siying, you will be responsible for the planning, and try to make this event a success!"

Yu Siying: "Okay, boss!"

Su Yang: "I suggest you start by playing the victim first. Playing the victim in all kinds of ways. Besides, we have already lowered our prices, so we are qualified to play the victim. It doesn't count as cutting leeks!"

Yu Siying: "Okay, boss!"

Two days later, Su Yang received news that Tiancheng Cola had officially reduced its price!

Another day passed, and as expected, the news of Tiancheng Cola's price reduction became a hot topic.

The title is: "According to netizens' advice, Tiancheng Cola price drops to 3 yuan per bottle!"

This title is very eye-catching, and many people who like to have fun on the Internet like to read this!
Su Yang clicked on the title and was directly redirected to Weibo to see related news reports.

It is reported that Tiancheng Cola, a national brand that was just acquired by Jiuxiang Food, received an injection of hundreds of millions of yuan in funds and officially announced a price reduction.

It is said that this is because many netizens left messages on Tiancheng Cola's official account, saying that Tiancheng Cola is too expensive. The major shareholder Jiuxiang Food and the new management both believe that only by lowering prices can Tiancheng Cola gain stronger competitiveness.

This report also introduces the development history of Tiancheng Cola over the past century, its glorious overseas sales in the 1980s, and how it was “hidden” by Pepsi until it was on the verge of bankruptcy, and finally took back the brand and formula to re-establish the company! Then it also talks about how Tiancheng Cola was rumored to have closed down due to years of losses, and was sold out by netizens.

Finally, Tiancheng Cola continued to lose money after bankruptcy reorganization and was eventually acquired by Jiuxiang Food... This was considered to be helping Tiancheng Cola gain sympathy points!
Finally, this report also included screenshots of many netizens advising Tiancheng Cola to lower its prices!

It means that Tiancheng Cola lowered its prices after listening to the suggestions of netizens!
It turns out that when Jiuxiang Food acquired Tiancheng Cola, many netizens reported that the price of 500ml Tiancheng Cola was 4 yuan per bottle, which was 1 yuan more expensive than Coca-Cola and Pepsi, and asked if the price could be reduced.

A few days ago, probably after Tiancheng Cola reached a cooperation with Spark Entertainment Group and the official account of Tiancheng Cola was taken over by Spark Entertainment, it responded to netizens on Weibo, saying that it would report this suggestion to the company's senior management.

Yesterday, Tiancheng Cola officially announced a price reduction, and Xinghuo Entertainment took the opportunity to make this information a hot search!
Many netizens also left comments under this message:

“I didn’t expect that Tiancheng Cola would really reduce its price… Hahaha, I’ve been waiting for twenty years!”

"Yes! I never thought that I would see the price of Tiancheng Cola drop in my lifetime!"

"If it's three dollars a bottle, then I can support it!"

"Listen to advice, eat your fill, and there's nothing wrong with you!"

"But the taste of Tiancheng Cola is a bit strange, it smells like Chinese medicine!"

"Indeed, can the formula be improved?"

"You don't understand, this is what Tiancheng Cola tastes like!"

"No matter what, I'm willing to support you!"

"It's really not easy for Tiancheng Cola. They have been losing money for years and still have to cut prices!"

“Support national brands!”

"..."

While Su Yang was browsing netizens' comments, he saw that Tiancheng Cola's official account had replied to the message from the person who asked Tiancheng Cola to improve its formula.

Tiancheng Cola: "Last time, some netizens suggested that we improve the formula. Our company has already started to do so with the help of Jiuxiang Food. Please pay attention!"

As soon as Tiancheng Cola, the official account, made a statement, it was caught by many netizens!
"I'm honored to be mentioned by the official account, but are you really going to improve the formula?"

"Good fellows, you really listen to advice!"

"I'm embarrassed to talk if I don't pay attention to you guys now!"

"If it's Jiuxiang Food, it's still worth looking forward to. Jiuxiang Food's snacks are really delicious, and I can't stop eating them!"

"Indeed, I always feel that the snacks from Jiuxiang Food taste very good and suit my taste very well?"

"Is Jiuxiang Food really that good?"

"You can try the snacks from Jiuxiang Food, they taste really good. I recommend you try Jiuxiang beef!"

"..."

Tiancheng Coke added: "I feel wronged.jpg. Why are you guys going off topic? Shouldn't you pay attention to me?"

"Hahaha!"

"By the way, Jiuxiang Foods has invested in your company. Did they raise your salary?"

Tiancheng Cola: "All employees have received a monthly salary increase of 1,000 yuan!"

“I’m so envious!”

"Raising wages even if we are losing money? This is indeed the style of Jiuxiang Food!"

"..."

(End of this chapter)