After all of them were reborn, who would still be an actor?

Chapter 479: Hard hit piracy, critical hit to the sinking market

Box office for the first four days.

Dragon Gate Flying Dagger ranked first with 2 million.

Weathering With You is second with 2 million.

The Flowers of War ranked third, with 2 million.

"The Flowers of War" was released very late, which is equivalent to one day less, but it still made over 200 million at the box office.

In terms of both word of mouth and box office performance, it is the best among the three movies.

Various praising articles have sprung up like mushrooms after rain on mainstream websites, major forums, Weibo, and Douban.

Even the most critical film critics commented, "This is Zhang Yimou's best work in the past 10 years!"

The title of national master was proven again.

Countless netizens, film critics, and writers feel that this movie has a good chance of fulfilling Guo Shizhong’s dream of winning an Oscar.

Zhang Yimou was very modest about this and said, "I know myself well. I am not good at writing and directing my own films. My specialty is that I have good visual images and good visual expression ability. I hope I will be lucky enough to come across a good script and a good screenwriter next time."

Regarding the title of national teacher.

Zhang Yimou rarely responded, "Don't call me that, it will attract criticism. Don't position yourself. I have many outstanding colleagues. Chinese films need many, many works to support them. Human life is short, and we are lucky to be able to do what we like. My generation was educated not to waste time indulging ourselves and not to enjoy life. My peers have all retired, and fate has made me what I am today. I don't want to waste my time. That's it. If I can bring happiness to everyone, I will be even happier. There are many emotional resonances, which is already amazing."

The national teacher seldom speaks, but he is definitely the best eloquent person in the country.

Low-key and humble.

When something goes wrong with the movie, he will decisively shut up.

Keep a calm mind, keep silent, and be invisible.

Because the box office results were encouraging.

Zhang Yimou also gave a detailed explanation of the 600 million yuan film cost.

The movie "The Flowers of War" took four years to prepare, with an investment of 4 million yuan. It took 6 days and 164 hours to shoot, and each scene cost tens of millions.

First of all, the film production team is a world-class Hollywood team; the costume design is by cheongsam master Chang Shuping; the art director is "the god of Japanese film art" Taneda Yohei; the soundtrack is produced by the famous American violinist Joshua Bell, who has won the Grammy Award and the Oscar for Best Original Soundtrack;

Secondly, the cost of smoke scenes is high, which is equivalent to the cost of the entire war film. During the filming, the actors need to be exposed to the smoke of war for a long time. Ordinary films use smoke cakes, but these smoke cakes are choking, so coffee beans are mixed with imported cooking oil to atomize into smoke. Imported cooking oil costs tens of thousands of yuan to burn for one hour, not to mention coffee beans. This expensive material greatly increases the cost.

Finally, since it is a war scene, there is no shortage of war scene equipment such as blasting and tanks, and a war scene costs tens of millions of yuan.

The Flowers of War, the fighting spirit is high, and Zhang Yimou's eloquence is amazing.

Over there, Flying Swords of Dragon Gate also found a new way to promote it, focusing on promoting Chen Kun and Chun Ge, and secondly on the filming of 3D martial arts. On the one hand, they were singing the praises of the decline of martial arts movies online, and on the other hand, they were promoting Dragon Gate as a milestone in 3D martial arts movies at Dongda! A new starting point!

This was originally the promotional idea for Weathering With You, and was copied by Yu Dong.

Of course, this is all agreed upon.

Li Mingyang and Wang Changtian also agreed.

It's not that they both have good intentions.

When the two of them came up with this marketing strategy, they didn't expect that Weathering With You would encounter so many catastrophic setbacks.

Putting aside the production costs, the publicity and promotion costs of "Dragon Gate" and "The Flowers of War" are both in the hundreds of millions of yuan, plus there is unlimited ticket subsidies.

Weathering With You was hit head-on with malicious publicity and smear marketing costing over 200 million yuan.

Conventional publicity and promotion are directly locked!

Now the publicity and promotion basically relies on Weibo, and no other publicity and promotion expenses are spent.

The money saved is used for ticket subsidies.

Weibo + fans + ticket subsidies! That’s Li Mingyang’s marketing strategy.

Then, by detonating the 'domestic film pill', he indirectly became a great hero of the domestic film industry.

12 month 20 number.

The Film Bureau announced more accurate box office figures for the 19th.

Weathering With You grossed 1780 million yuan in daily box office.

Dragon Gate has 3890 million viewers, Flowers of War has 4400 million viewers.

Weathering With You still earned 1780 million despite the rampant high-definition piracy.

It caused quite a stir in the industry.

The industry's attention was immediately focused on Weathering With You's box office on Tuesday.

If Weathering With You continues to maintain its box office, it will prove that Weathering With You has resisted high-definition piracy!

It hasn’t been long since the box office results for December 12th were released.

People from all walks of life in the film industry were stunned.

The daily box office of Weathering With You not only did not drop, but also increased by more than 2800 million, reaching a staggering million!
At first, many people questioned the possibility of ticket fraud. Before the Film Bureau said anything, Maoyan and Nuomi directly issued a joint announcement, releasing the data and slapping everyone in the face.

Real-time statistics of more than 20 mainstream cinema chains, including real-time box office, screening ratio, showtimes, number of people, and attendance rate.

As well as the real-time total box office in first-tier, second-tier, third-tier and fourth-tier cities.

The clear box office data amazed countless people. No one had expected that movie box office statistics had reached such a detailed and real-time level!

October 12, Wednesday.

The box office of Weathering With You has declined, but it still grossed 2450 million!
However, the highly-anticipated films Dragon Gate and Flowers of War both saw their daily box office drop below 3000 million.

Now many people in the domestic entertainment industry can’t sit still!
Despite the rampant high-definition pirated copies of Weathering With You, the average box office on the 19th, 20th and 21st was over 2000 million!
Weathering With You not only survived high-definition piracy, but also maintained strong box office potential despite being sandwiched between two blockbuster films!

There is a piece of data among them that makes countless people in the industry shudder!

That is the box office in the sinking market!

Box office in third-tier and fourth-tier cities!

Starting from the 20th, the box office of Weathering With You in the sinking market exceeded 500 million, surpassing not only Dragon Gate, but also Flowers of War.

Things were even more outrageous on the 21st. The box office in first- and second-tier cities dropped a lot, but the box office in third- and fourth-tier cities suddenly exploded!
A single-day box office of 800 million in the sinking market!

More than Dragon Gate and The Flowers of War combined!

At the Zhongshu Base, Zuoshan Diao looked at the data in his hand and chuckled, "This guy actually really took down the sinking market. Quite interesting."

"Mr. Han, I heard from the theaters down below that the tickets for Weathering With You are selling very well and the attendance rate is very high."

"It stands to reason that after the pirated products came out, the market in third- and fourth-tier cities basically died..."

“This reminds me of a movie…”

"It's a bit like turning into a third..."

"Compared to the Transformer 3, it's a far cry. Transformer 3 only has a 100 million ticket subsidy, but the rest is the normal ticket price."

"Fans have a huge impact on the box office. The repeat ticket purchase rate for Weathering With You is extremely high. When I went to inspect the theaters, a theater manager told me that all the theaters for Weathering With You were booked out. More than 20 women watched the movie for six consecutive days."

"If the male lead of Weathering With You was Li Mingyang, it's hard to imagine how popular Weathering With You would be."

"Li Mingyang's fans are very special, and they have a strong desire to watch the movie."

Han Sanping listened to the discussion of the theater managers while looking through the recent box office data.

Everyone is discussing this, but they are all ignoring one fact.

That is, Weathering With You is a very good commercial film.

The first version of Weathering With You is more about art than commerce, and the ending is a stroke of genius, "sacrifice everyone for love", an ending that goes against mainstream values. This trolley problem is very likely to arouse discussion and make people think deeply.

But Li Mingyang made major changes in the second version, directly changing the ending, deleting the contradictory and thought-provoking parts of the ending, giving a simple and warm happy ending.

Sacrifice art for the sake of box office!
He couldn't think of anyone else who was as decisive as him.

Weathering with You is not a domestic film in the traditional sense.

In terms of graphics and special effects, it is completely beyond the scope of domestic films.

Industrial blockbuster!

As far as the graphics are concerned, Your Name has set a precedent, and the graphics of Weathering With You are impeccable and no one can criticize it.

An excellent commercial film, but its underlying tone is that of an art film.

Zuoshandiao put down the data in his hand and recalled his daughter Han Jianu's evaluation of Weathering With You.

The story of "You save the world, I save you" can easily evoke the audience's resonance with youth.

Being emotional and not rational enough is precisely the embodiment of "youthfulness".

For love, do incredible things.

For love, regardless of everything, I don’t want the world, I just want you.

The exclusivity of love is fully displayed in "youthfulness".

Weathering With You is the youthfulness of Li Mingyang!
The male protagonist rebels against the adult world!
It is Li Mingyang’s resistance to all injustice!

Zuoshandiao felt extremely uncomfortable when he recalled his daughter's excited look on her face as she jumped and danced.

My daughter takes Li Mingyang as her role model and becomes more and more rebellious...

When everyone had almost finished discussing, Zuoshandiao took a sip of tea and said, "I asked you to come here today because I have something to tell you about next year's screen indicators..."

Zuoshandiao was halfway through his words when his secretary rushed in and whispered in his ear.

"Cancel the ticket subsidy?"

Zuoshandiao widened his eyes and looked at the secretary in disbelief.

The secretary nodded heavily.

…"Cancel the ticket subsidy?"

Li Mingyang was having dinner in the restaurant. When he heard the sad news, his heart sank.

"Hollywood is questioning whether this unlimited ticket subsidy is destroying the market and is a form of vicious competition that cannot truly reflect the market value." Wang Changtian shook his head. "This is all the thief crying thief, but the higher-ups held a meeting and decided to cancel the unlimited ticket subsidy. There will be no ticket subsidy starting tomorrow, but group purchases will still be valid."

"Group buying is taking money out of the cinema's pocket..."

The ticket subsidies are paid by the platforms and producers.

Group buying is a profit-making service provided by cinema chains, which offer a certain number of discounted tickets. After users pay on the group buying platform, the platform will then purchase these discounted tickets from the cinema.

Users got benefits, the platform earned the difference and market, and theater attendance increased.

"Ticket subsidies have been around for more than a year, and cinema chains have enjoyed the benefits for more than a year. It's a bit difficult to ask them to give up their own interests now, but it's not a big problem. The market has finally heated up, and they understand the principle of small profits but quick turnover..."

“What’s the lowest group purchase price?”

"19.9 dollars."

It has doubled...and each cinema offers a different discount price.

Even if you buy group tickets, the major cinema chains will still require you to pay the price difference when you redeem them for movie tickets.

Li Mingyang suddenly felt that the food no longer tasted good.

Weathering With You has successfully entered the lower-tier markets and won the love of countless young people in small towns.

It is achieved through the vertical critical hit of ticket compensation.

Ticket subsidies are a way for the Internet to burn money and seize the market, and making money is not considered at all in the initial stage.

Group buying doesn’t have this power.

It would be great if the cinemas and the platform could come up with a solution that satisfies both parties in a short period of time!
"Before one wave subsides, another wave rises." Li Mingyang said helplessly.

Zhang Zhao, holding a cigarette in his hand, suddenly said, "It's not a bad thing actually. It's not just you who's affected. Everyone is unlucky. This is a reshuffle, maybe we can win."

"I'm not that optimistic. Weathering With You has pirated copies, but they don't," said Wang Changtian.

"If they dare to show pirated content, we can do the same!" said Boss Zhao.

"It's impossible. The fine is too heavy. Huayi Cinema Line was fined five million yuan, and the license of that cinema was revoked. Now no one dares to mess around." Wang Changtian said.

"Can you find out?" Boss Zhao asked in surprise.

"For digital movies, each server number is unique and is recorded in the system. With the server number, you can find out which theater, cinema, and city it belongs to," said Li Mingyang.

"I don't think we need to worry too much. With Director Li's appeal, even if the ticket price doubles, it's only 888 yuan, which is not a big problem." Boss Zhao said with a smile. "Director Li's fans have strong purchasing power. The package has sold more than copies!"

"Young people nowadays have really strong spending power! Don't worry too much, the bad news may very well be good news," said Zhang Zhao.

“If it really doesn’t work, we can organize an online event and give out movie tickets in the name of giving back to fans!”

"This is also a way."

"I'm not short of money anyway."

The three were optimistic.

Li Mingyang was not as optimistic as the other three. He was very anxious...

The confidence he gained over 1 billion came from ticket subsidies!
Without ticket subsidies, can Weathering With You still break 1 billion?
The box office battle during the Lunar New Year holiday has reached this point.

In the first week, there was no big gap between the two teams and everyone was evenly matched.

Once a pirated version comes out, it doesn’t matter who wins or loses!

As long as Weathering With You breaks one billion!
He is the biggest winner!

Double billion director!

His opponents during the same period included Jiang Wen, Feng Kuazi, Chen Kaizi, Zhang Yimou, Xu Ke...

Such a record! Who else!
……

Unlimited ticket subsidies cancelled!
It didn't cause any stir online because the ticket subsidies in 2011 were limited.

But many people in the industry burst out laughing.

Yanbei, inside a club.

"Damn it, without ticket subsidies, how can Li Houzi count on his face to get 1 billion!" Feng Kuzi was smoking a cigar and laughing happily, as if he had just got his revenge.

After laughing for a while, Feng Kuazi noticed that no one else in the box was laughing. Some were drinking tea, some were eating fruit, and no one responded.

The people in the box are the main actors of 1942.

Ever since Weathering With You was released, these former good buddies and good brothers have stopped mentioning Li Mingyang.

I was afraid of being dragged down by him.

Although he is reluctant to admit it, Li Mingyang is a very awesome director.

The 20-year-old director who became famous overnight is a talent no matter where he is!
To be honest, if they hadn't fallen out, Feng Kuazi wouldn't have had enough time to hide from Li Mingyang and would never have targeted him.

Only after fighting a box office battle with Li Mingyang can you understand how terrifying Li Mingyang is.

He never relies on the content of his movies to win, but on all kinds of incredible marketing methods.

But let’s put aside the marketing tactics.

His films are very excellent, complete and fast-paced commercial films!
In a normal fight, few people can beat him...

The only thing to be thankful for is that Li Mingyang is not sociable, disobedient, and rebellious by nature.

Otherwise, even ghosts would have a headache seeing it!
It’s so difficult!

Feng Kuazi felt quite bored when he saw that everyone was pretending to be dead and his wife didn't say anything.

He took a puff of his cigar sullenly.

Then we started the script meeting for 1942.

……

A beauty salon.

"Sister, their unlimited ticket subsidies have been cancelled. Can Weathering With You still break 1 billion?" Li Xue hung up the phone and said to Li Bingbing who was resting on the SPA bed.

Li Bingbing opened her eyes, propped up her upper body with her elbows, picked up the water cup, bit the straw and took a long sip.

"Is it so easy to get box office revenue? You can't think that it's easy to get box office revenue just because they have high box office revenue." Having said this, Li Bingbing lay down on the bed in a deflated manner.

This year, two films by Li Bingbing were released: Snow Flower and the Secret Fan and Revolution of 1911.

The box office performances are worse than each other.

None of them grossed over 100 million.

Every time I muster up my utmost enthusiasm, and then collapse at the very beginning...

This ticket subsidy didn't help her at all, and instead made her seem like she had no box office appeal...

"This year's box office market is actually quite prosperous...it's just that domestic films are not doing so well. It will definitely be better next year. Resident Evil will definitely make me proud."

"We shot a lot, but how much we can keep in the end depends on the producer's mood."

Li Xue felt that there was something wrong with her sister's tone.

Resident Evil 5 was created with resources provided by Deng Wendi, and he was able to participate in a big IP like Resident Evil.

My sister immediately became an international movie star, became International Li.

This should have been something to be happy about, but after my sister returned home, her mood became worse and worse...

Li Xue stood aside, suspicious.

Li Bingbing's mind was full of Li Mingyang.

Hollywood...only after she went there did she realize that it was not what she had imagined.

She finally understood why Jackie Chan and Li Lianjie left Hollywood and returned to China to develop their careers.

Hollywood is much more complicated than domestic entertainment. Without Deng Wendi, I am nothing.

As long as Deng Wendi is there, no problem will be a problem.

If she wants to make it in Hollywood, she can't do without Deng Wendi... She can't do without Deng Wendi.

Deng Wendi is very fond of Li Mingyang, to the point of obsession.

Although he was obsessed, Deng Wendi was worried that Li Mingyang would not be obedient, so he asked her to find a way to make Li Mingyang obedient.

Even Deng Wendi, who is extremely powerful in Hollywood, is not sure that Li Mingyang can obey him.

What can she do!

After thinking about it, the only option is the beauty trap!

However, the beauty trap does not refer to the enchanting and charming beauty, but to Mr. Luo Ji from The Three-Body Problem. Hello, I am Zhuang Yan.

buzzing...

Li Xue's work phone rang, and she looked down and saw it was the vice president of Tianyu.

"Um, a concert? How dare you?"

Li Xue hung up the phone and said to Li Bingbing who was looking over, "Sister, Mango is going to record Li Mingyang's concert tonight! Prepare it as promotional material for The Voice."

"They are so brave..."

……

(End of this chapter)