Chapter 376
On March 3, all mainstream media websites in the country jointly released the daily box office data of Your Name.
It mobilized 45 viewers and grossed over 3618 million yen in the first six days of the film.
Ordinary viewers may not understand this data, but it is only more than 40 million when converted.
But for people in the industry, it is really terrifying to achieve such a box office result in Xiaorizi's home country.
Xiao Ri Zi has done a very good job of protecting copyright, and there won’t be an incident where a high-definition pirated copy suddenly appears online during the release period, causing the box office to suddenly drop in half.
As long as the audience recognizes it, there will be a steady flow of box office revenue, and even if it declines, it will not be cut in half or show any signs of a fracture.
More than 500 million in six days, at least 1.5 billion box office!
The sales of Xiao Ri Days are based on 10 billion yen.
Your name has definitely broken the local best-selling line!
Many people couldn't believe it and went to check whether there was any cheating, but the results that came back showed that the promotion was normal.
Guangguang paid for the film out of its own pocket, and only contributed 5 million yuan for publicity and promotion.
"This result... is a bit exaggerated. His daily life actually depends on his movies!" said Wang Xiaolei.
"Although the share of my daily income is quite low, it is free money!" Wang Dajun said with great sorrow.
Forget about making money, at least don’t lose money!
"Hey, only domestic audiences buy Feng Kuzi's movies. The Hong Kong and Taiwan distribution doesn't even make back the money."
If You Are the One grossed over 3 million yuan in Mainland China and over 100 million yuan in Hong Kong.
If You Are the One 2 grossed over 10 billion yuan in mainland China, but only over 600 million yuan in Hong Kong.
This result is really speechless. When Feng Kuazi attended the Asian Film Awards, he scolded the Hong Kong audience again.
They say that Hong Kong audiences look down on us, and as soon as they hear about mainland directors, they immediately throw them in the towel.
The media in the audience were not happy with this and mentioned the 1700 million box office of Bouquet of Flowers in Hong Kong. Some reporters even mentioned the 1500 million box office of Earthquake in Hong Kong.
Finally, the Hong Kong media collectively blasted Feng Kuazi, saying that the advertising director made a rubbish film and the Hong Kong audience was not fooled.
This made Feng Kuazi very embarrassed.
I can persuade him, but I won’t ask him to pay.
"Brother, Li Mingyang has a bad reputation in Taiwan. It's normal that your name can't be shown in Taiwan anymore. Why can't it be shown in Hong Kong?"
Wang Dajun rubbed his chin and said, "We didn't reach an agreement."
"Li Mingyang doesn't care about money!"
"Zuo Shandiao was so angry about this that he slammed the table... Haha, they were afraid that Li Mingyang would break last year's Hong Kong box office record. Ip Man 2 only grossed 4330 million last year."
"It's not easy to break... The Hong Kong box office market is getting worse and worse."
"You should read more information if you are working on movies. The box office in Hong Kong is now supported by young people. The audience group has changed a lot."
Wang Xiaolei forced a smile and said, "I've been busy with variety shows lately, so I haven't had time to pay attention to it."
Wang Dajun took off his glasses and closed his eyes to rest. "How's the variety show going?"
"It's quite profitable. At the current pace, we will make at least 100 million yuan in profit in October."
"I'll buy some art and sneak back."
"Sotheby's has already made arrangements. By the way, Mr. Wang of Sotheby's has a son who wants to develop in the mainland."
"Auction house, I don't have any connections."
"No, his son wants to be an actor and has acted in many movies."
"Just to get rid of it." Wang Dajun put on his glasses and said tiredly, "This live broadcast is really not suitable for us. There are so many troubles. In the past, Liu Yan took care of it, but now we do it ourselves and have changed two managers."
"More and more departments are asking about this..." Wang Dajun moved his mouse and looked at his own live broadcast website while saying, "We should shut down this live broadcast. The threshold to enter is low, but the threshold to do well is too high. Those big Internet companies are about to enter the market. We started too late, and we can't sell it at a high price even if we want to."
"There are no good projects now, let's wait a little longer..." Wang Xiaolei advised.
Wang Dajun pondered for a while and said, "Nowadays, TV dramas are the most profitable, and ancient costume dramas are the most profitable. We happen to be making serious dramas. This is really unfortunate."
Huayi plans to produce more than a dozen TV series in 2011, including "Husband and Wife Affairs", "Steel Soul", "Mother 2", "Parents of the World", "Black Rose and White Rose", "The Gate of Heaven", "The Flying Eagle", "Redwoods in the Wild Forest", "The Past of Dali's Family", "The Year ", "Lies", "Chinese Blood", "Chasing", "The Last Shot"... all of them are serious dramas.
However, the most popular now is ancient costume drama. TV stations can sell serious drama at a high price, and there are policies to encourage serious drama.
But it’s very difficult to sell online copyright! It depends on the effect after the broadcast.
Even though the show was well-received, it was not worth the money. It was totally incomparable to the costume dramas that easily cost over 10 million!
Just as he was worrying about how to make money, his cell phone suddenly rang. It was Wang from Wanda. Wang Dajun answered the phone and chatted with Wang for more than ten minutes before hanging up.
"Wanda actually wants to lead us into real estate? This is like a weasel paying a New Year's visit to a chicken!" said Wang Xiaolei.
"All those movie and TV cities are just a bunch of shams. Do they really think they are Disney?" Wang Dajun picked up the walnuts on the table, ate two to replenish his brain, and said, "The situation this year is a bit strange. Since variety shows make money, we should increase investment! Variety shows + cultural tourism... Li Mingyang really understands trends better than us. If he can do it, so can we. By the way, Korean Wave is now a general trend. We can strengthen cooperation with Korea and organize more boy bands and girl bands to make money."
"This is not good..." Wang Xiaolei said a little worriedly. They are from the Beijing circle, and they are actually trying to make money by pulling Koreans. Isn't this just inviting a wolf into the house?
"The channels are in our hands, it doesn't matter."
Wang Xiaolei hesitated for a while and said, "Mango TV wants to cooperate with us to produce an outdoor variety show. They have already asked us out many times..."
"It's not good for us if Mango TV dominates the market. Let's just watch Blue TV fight them."
"The brokerage income in the first quarter is not ideal. Guangxian is competing fiercely for resources. This is not a solution. Should we do something?" Wang Xiaolei suggested.
"Don't worry, there are people who are more troublesome than us." Wang Zhongjun laughed and said, "The domestic entertainment industry is so small.
Wang Changtian is a sinister and vicious person, his methods are even more despicable than ours, something bad will happen sooner or later, we just need to pretend to be dead and get through this year."
"What about the cinemas..."
"It's better to go into gaming or real estate."
There are cinema chains, but they have never been developed seriously. This is mainly because as digital movies have become mainstream, audiences have higher and higher requirements for the viewing environment, screens, and services, and the investment has also increased accordingly.
In addition, the cycle from site selection to construction and operation of a cinema is very long.
One company is under construction and many are in talks. The battle line is very long and is not limited to real estate.
The most active industry in the cinema industry right now is real estate.
If the company focuses on cinema chains, banks will approve loans, but there are only so many bustling locations. Real estate companies can use their brands and cinemas, bundle them together, and guarantee revenue.
China Film Group and Shanghai Film Group took advantage of policies to grab territory.
Just choosing a location takes a long time.
It would be better to go into real estate.
Brothers Wang Dajun and Wang Xiaolei had almost finished their discussion and went to the conference room for a meeting.
The domestic film market this year is very bleak. Ever since Your Name was withdrawn from theaters, the entire film market has fallen into a strange low ebb...
It seemed as if everyone’s wallets had been emptied. In March, Fan Binbin’s Guanyin Mountain took the lead.
Guanyin Shan is known as the sister film of Apple. It is an art film and could not afford ticket subsidies, but Fan Binbin still invested five million in it.
This year, Maoyan changed the ticket subsidy rules and only subsidized once, instead of twice as much as before.
A total of 10 million yuan was spent on ticket subsidies...but the box office didn't even break 100 million yuan when the movie was almost taken off the screen.
People in the industry joked that she couldn't carry the box office, but the dozen or so movies that were released next were worse than the last, some even used ticket subsidies, but no one watched them...
Just when people in the industry were questioning whether ticket subsidies were useful, the Hollywood blockbuster Battle Los Angeles was released on the 18th.
Treated like a domestic film, released on Friday!
The ticket subsidies were fully sold right from the start, totaling 60 million tickets. Without much publicity, the first weekend
A box office hit of 1 million!
For movies released at the same time with ticket subsidies, Wu Ershan's Sword Smile was beaten black and blue. It would be a blessing if the movie could get 10 million in box office before it is withdrawn.
It’s not that ticket subsidies are useless, it’s just that Hollywood is too difficult to fight…
And this is just the beginning...
There are still a lot of Hollywood blockbusters coming up!
Of the four major domestic film companies, except for Bona, which is really going to enter the market, the other three have begun to extend their battle lines and will run until next year...
Domestic films are destined to be a tragedy this year...
In terms of TV dramas, military themes are now the main focus because of the great success of military themes in the past few years.
However, this subject matter can only be taken care of on television.
The benefits of online broadcasting cannot be enjoyed.
Regarding the company's next development plan, executives expressed their views and opinions.
Wang Dajun took a pen and pretended to take notes. When the meeting was over, he left with the manager of the publicity department and released a series of development strategies.
……
(End of this chapter)
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