Hong Kong 1980: The Savage Era

第318章 319【6亿3千8百万】

This auction was more lively than the previous one, and a big reason for this was that the market was improving and real estate developers were hoping to get high-quality land for development and profit.

Luo Qihong and Cheng Jianshen found a random seat and sat down, quietly watching their colleagues.

The Wharf Group sent Vice President Wu Guangzheng to be in charge, which shows that it attaches great importance to the land on Canton Road in Tsim Sha Tsui and is determined to win it.

Suddenly, a smile appeared on Luo Qihong's lips, and he thought to himself, "Hu Xian is finally going to step into the big pit of the real estate market."

The local market makes money faster and more than the media industry. Even Hu Xian, the boss of Sing Tao Newspaper Group, couldn't resist the temptation.

There are many ways to make money in this world. If we talk about high-profit and legal ways, Luo Qihong believes that real estate can be ranked second, and stocks and securities naturally rank first.

With high profits, there will naturally be great risks, but the colorful banknotes can easily confuse the mind.

The auction officially began soon.

The first lot to be auctioned was a 3.8 square foot plot of land in Kowloon Bay, with a starting price of only HK$5 million.

The plot ratio of this land is 7.4, and it can be used to build an industrial building with a floor area of ​​28.12 square feet.

Many real estate developers bid, and Hu Xian on the side was also eager to try, but she still held back.

In the end, the land was acquired by a company called Helong Real Estate Co., Ltd. for 690 million yuan.

The second-to-last lot is the land at 73 Canton Road, Tsim Sha Tsui, which covers an area of ​​2.3 square feet, has a plot ratio of 9.2, and can be used to build a commercial building of 21 square feet.

Since the land is across the road from Harbour City, the Wharf Group is also very interested in it. If it can acquire it, the effect will not be 1 plus 1 equals 2, but the effect will be greater than 2 and equal to 3.

The starting price of this piece of land is a bit scary, as high as 2 million yuan.

It is much more expensive than the last Jinzhongbing land, which scared small and medium-sized companies away from bidding. Even the representative of Swire Properties shook his head.

In fact, the average price of this land is 9 yuan per square foot, which is quite affordable.

“2 million!” Wharf Holdings raised its sign.

Colleagues all looked at him sideways, but there was not much surprise on their faces. They still had some expectations about this.

Hu Xian was still considering whether to take this piece of land or the land at No. 28 Guangdong Road behind it.

Sino Properties followed suit with a bid of “2 million!”

Huang Tingfang is a well-known real estate enthusiast in Hong Kong. He is very interested in large-scale real estate development projects and land in core economic areas. There is no reason for him not to get involved.

"Boss, do you want to take over this piece of land?" Cheng Jianshen was still jealous. The strength of Zhaoan Real Estate Company in Tsim Sha Tsui area was a bit weak, and it was time to strengthen it.

Luo Qihong shook his head and said, "We can't be too greedy. If we get this piece of land, the probability of losing the next piece will greatly increase. It is right for us to focus on the piece of land at No. 28 Guangdong Road."

"Well! Which one do you think has a greater chance of winning the bid?" Seeing this, Cheng Jianshen had no choice but to give up.

Luo Qihong thought carefully and said, "Sino Properties is more likely to win. Wharf Group is very strong, but Wu Guangzheng is still a little inexperienced and he is indecisive, which hinders him from making a decision."

"2 million!" Hu Xian suddenly raised the sign.

Luo Qihong turned his head to look over there. He didn't expect that this woman was quite courageous. She was indeed a famous strong woman in Hong Kong and the top lady in the media industry.

However, it is impossible to snatch things from the Wharf Group and Sino Properties without paying a huge price.

"That lady seems to be Hu Xian, the boss of Sing Tao Newspaper Group?!" Cheng Jianshen said with some suspicion.

Luo Qihong nodded and said, "Yes, it's her!"

"Why did you get involved in the real estate industry when you were doing well in newsprint?" Cheng Jianshen was puzzled.

Luo Qihong laughed and said, "How can the media industry make as much money as real estate? Making 1 cents from a piece of newsprint is the most you can make. A piece of land can make tens of millions, or even hundreds of millions. How many newsprints do you have to sell to make that back?"

Cheng Jianshen suddenly remembered that his boss was also in the newspaper business and was very clear about the difference between the two industries, so he chose not to continue.

Surprisingly, the final winner of this piece of land was real estate novice Wu Xian, who won the bid for No. 2 Canton Road at 6 million yuan.

All the real estate developers in the audience were a little surprised. It was such a joke that Wharf Group and Sino Land were defeated by a newcomer.

In fact, the land was not worth the price in the eyes of Wharf Holdings and Sino Properties, and there was a bigger land. They could compete with each other, as the area of ​​land No. 73 was too small. Before the real estate developers could have too much communication, the auctioneer took the opportunity to launch the heavyweight land of this auction, the land No. 4.4 Canton Road, Tsim Sha Tsui, with an area of ​​28 square feet.

". The starting price is 4 million yuan. Each bid shall not be less than 4 yuan."

The auction hammer had just fallen, but the sound had not yet disappeared.

Luo Qihong was the first to raise his bid and shouted, "5 million!"

Huang Zhixiang, who was not far away, dilated his eyes slightly, supported himself on the seat with his hands, and looked towards Luo Qihong. Wu Guangzheng of the Wharf Group had the same reaction.

Luo Qihong's move is tantamount to telling everyone, don't compete with me, I am determined to win.

Huang Zhixiang suddenly felt a little regretful. He should have continued to compete with Hu Xian. After all, competing with Hu Xian was much easier than competing with Luo Qihong. The latter had been immersed in the real estate industry for many years and had a lot of cooperation with Sun Hung Kai Properties.

Huang Zhixiang thought about it and decided to follow. It would not be shameful to lose, but being afraid would only lead to gossip.

"5 million!" Huang Zhixiang's voice was not as strong as before, and inevitably revealed a sense of dejection.

Wu Guangzheng also followed suit and bid 5 million.

“5亿5千万！”罗齐鸿认为这块地皮远不止6个亿的价值，要是到了80年代末，价值10亿元都是低的。

"6 million!" a female voice suddenly rang out.

The person turned out to be Hu Xian, who had just won the land at No. 73 Guangdong Road, and she even had the funds to bid!

Luo Qihong was silent for a moment, then smiled and raised the sign "6 million!"

Is this stealing chicken?

It's hard for Luo Qihong to say, but Hu Xian probably isn't that confident about this piece of land, otherwise he should have bid for it at the beginning.

Huang Zhixiang sighed angrily and put down his bidding card, but the Wharf Group chose to continue bidding and bid 6 million yuan.

Until this moment, Luo Qihong was no longer anxious, and slowly raised the sign and said "6 million!"

This gives the competitors a glimmer of hope. Luo Qihong has reduced the price increase so much. Is he approaching his bottom line?
Hu Xian gritted her teeth and followed up with "6 million!"

"Six hundred and thirty-eight million!" Luo Qihong raised the bid again.

Wu Guangzheng had had contact with Luo Qihong before, and felt that Luo Qihong was playing a trick on him and was determined to get the land, so he no longer had any hope.

Hu Xian hesitated for a moment and decided not to follow. She had the same feeling that she could not defeat this young man.

"6 million first times!"

".Second time. Third time! Congratulations to our gentleman number 39!"

Huang Zhixiang forced a smile and walked over, clasping his fists towards Luo Qihong and saying, "Congratulations to Luo for being the highest bidder at the auction again."

Wu Guangzheng and others also came towards Luo Qihong and congratulated him.

Luo Qihong also clasped his fists in return and said, "Thank you, thank you!"

After some greetings, Luo Qihong took Cheng Jianshen and others to leave the venue.

"Boss, the price of 6 million is exactly a 3% premium. It may seem a bit high to others, but I think it's worth it." Cheng Jianshen said excitedly.

Luo Qihong smiled and said, "Including the construction costs, I'm afraid the cost will be close to 10 billion. This number is not small. It will take 7 or 8 years to get back the investment. Otherwise, why would those people stop?"

"Or maybe you could consider selling part of your equity to recoup your investment?" Cheng Jianshen suggested tentatively.

Luo Qihong glanced at Cheng Jianshen and said, "Didn't we acquire so many companies just for their property assets? Selling high-quality assets now is not an option for us. We can have the idea, but we shouldn't do it unless it is absolutely necessary."

These words sounded somewhat reprimanding, and they also made Cheng Jianshen sober up.

"Yes, boss, you're right. I was a little confused." Cheng Jianshen quickly admitted his mistake. As long as there was enough money, there was no point in talking about selling equity.

Luo Qihong knew what Cheng Jianshen meant. He didn't want to disrupt the company's overall development plan. He just wanted to help him solve the problem, so he didn't say anything else.

(End of this chapter)