Hong Kong 1980: The Savage Era

Chapter 295 Chapter 296 [Need to be beaten]

The charter king lost the huge cash source of the shipping industry, and his strength was naturally compromised. Although the Harbour City and container terminals of the Wharf Group could fill some of the gap, the Wharf Group was a listed company after all and could not be as convenient as the Global Shipping Company, and the Pao family only held about 50% of the shares.

Luo Qihong plans to acquire the 12% stake in the electric light company by borrowing money, so as to preserve the current cash strength.

As soon as this news came out, it immediately caused turmoil in the market.

Not only did Cheung Kong Holdings receive more than 1 million in dividends from the Electric Light Company, it also successfully sold its shares in the Electric Light Company at the original price without incurring any losses.

This move made people outside marvel at Li Jiacheng's power. It was just like the "Great Shift of Heaven and Earth" described in Jin Yong's martial arts novels, transferring the risks to Luo Qihong and Baochuan Wang.

The charter king also did not lose out, as he obtained a 10% stake in the International City Company. In the future, his losses will be compensated, and he may even make a fortune.

Luo Qihong did not suffer much loss. With the help of Li Zhaoji, he obtained the shares of International City Company held by the Jardine Matheson Group. Once the transaction is completed, he will become the third largest shareholder of International City Company.

When the market recovers, the shares held will increase significantly, bringing asset appreciation to Luo Qihong.

a few days later
Li Jiacheng personally attended the press conference of Whampoa Garden and publicly announced that Hutchison Whampoa will invest HK$6 billion in the next six years to build 40 residential buildings on the old site of Whampoa Shipping, with a total of 94 residential units. The total building area will exceed 11224 million square feet, and a shopping mall area of ​​764 million square feet will be built.

Such news naturally caused sensational comments and also led to a small increase in the share price of Hutchison Whampoa.

The Whampoa Garden project of Hutchison Whampoa occupied the headlines of newspapers for three days. Some newspapers re-posted the Superman combination picture when Li Jiacheng acquired Hutchison Whampoa, and the name of Superman Li once again resounded throughout Hong Kong.

Luo Qihong put down the newsprint and laughed coldly, "This superman really knows how to hype things up. There's really no one in Hong Kong who is better than him in this respect."

Bai Jinyan took a sip of coffee and said leisurely, "This kind of good news is worth taking advantage of. Once the Huangpu Garden project is completed, the profit is expected to be no less than 30 billion yuan. There is also 169 million square feet of rental area, and the annual rent is no less than 2 million yuan. If calculated based on the highest rent in 82, the annual rent can reach 3 million yuan."

Luo Qihong smiled and said, "You didn't count the 90 square feet of land that Qingzhou Yingmu Company owns in Hung Hom, right?"

Bai Jinyan's pupils slightly dilated, and he said thoughtfully: "It is not included. That is not the land of Hutchison Whampoa Company."

"The 90 square feet of land can be used to build 38 high-end residential buildings, with a profit of no less than 8 million yuan, and there are also 68 square feet of rental properties. Li Jiacheng is going to make a fortune." Luo Qihong analyzed, "With this capital, the scale of Li Jiacheng's company can be expanded by at least 3%, and if it performs better, the scale can be expanded by 5% or 6%."

"What a blessed land! I am drooling with envy. Where can we go to make up for such a big gap?"

Bai Jinyan's face turned ugly. Luo Qihong was often compared with Li Jiacheng, but he forgot that Li Jiacheng had been in the business world for more than 30 years, while he, Luo Qihong, had only been in the business world for 4 or 5 years. His current achievements were beyond the reach of his peers, so there was no need to compare himself with Li Jiacheng.

"We can make up for these gaps in securities investment. Construction takes time. If we find a good opportunity, we should not lose to Li Jiacheng." Bai Jinyan encouraged.

Luo Qihong smiled bitterly and said, "That makes some sense. We can only catch up. Complaining is useless."

"This is an invitation letter from the Hong Kong Television Broadcasting Corporation. Please attend." Bai Jinyan suddenly handed over an invitation card with a dazzling bright red cover.

"Invitation letter?!" Luo Qihong stretched out his right hand, took the invitation, and opened it.

Miss Hong Kong Contest!
It’s this!
This was somewhat beyond Luo Qihong's expectations; he thought it was an important event.

The Miss Hong Kong pageant has been held for 11 years (hosted by the Hong Kong Television Broadcasting Corporation), and this year is the 12th. Every year, many girls rely on this platform to achieve class advancement, such as Zhu Lingling, born in 77, who joined the Huo family and became an envied wealthy wife.

Since the 80s, Miss Hong Kong has become a hot topic among Hong Kong citizens every year. As the Miss Hong Kong pageant was initiated by a television broadcasting company, it is, to some extent, a microcosm of Hong Kong's business society: unpredictable and full of ups and downs.

This kind of event naturally became a place for rich young men to hunt for beauties. Some beauties were spotted and booked by entertainment companies and hooked up by rich young men before the event was over.

Bai Jinyan was well aware of the influence of this event and was unable to influence Luo Qihong's decision.

Luo Qihong searched his mind and found nothing special about this session. He suddenly looked at Bai Jinyan and asked with a smile, "Do you think I should participate?"

Bai Jinyan was delighted, but her joy was quickly extinguished. She suspected that Luo Qihong was testing her.

"The TV broadcasters are quite powerful, so it's better not to offend them."

Luo Qihong nodded and said, "That makes sense. Let's go and take a look together."

Who knew that Bai Jinyan shook his head and said, "I won't go. I don't like this kind of activities."

She didn't want to see the scene of those beauties trying to please Luo Qihong. The mere thought of it made her feel sick, so she decided not to go.

Luo Qihong couldn't force it and could only nod slightly.

Kowloon Bay Fu Jia Newspaper Company

The sample of the new magazine "West Weekly" has been prepared and presented to Luo Qihong's desk.

Luo Qihong glanced at the rather sexy cover, continued flipping through the pages, and said, "West Weekly is a relatively high-end magazine. Sexy figures can be used on the cover, but they cannot be vulgar, and they cannot use gossip photos as the cover."

"Yes! We still have this bottom line." Yu Jichang answered affirmatively.

In the previous life, the things that the Oriental Press Group did using Eastweek were truly despicable.

After all, the Ma family cannot get rid of its tribal background and style of doing things. No wonder they are regarded as outliers by Hong Kong media people.

"The same goes for the content. There can be scandals, but there must not be vulgar words. You have to assign people to be responsible for controlling it and make sure there are no mistakes or omissions." Luo Qihong said sternly.

"Don't worry, Mr. Luo, I will do my job well." Yu Jichang couldn't understand why Luo Qihong paid so much attention to these things. He could only guess that it was because Luo Qihong disdained to make this money.

"The price of 15 yuan per copy is a bit high, isn't it?" Luo Qihong asked.

Yu Jichang shook his head and said, "Not much. This is a weekly magazine, published once a week, and the content is complicated. The profit of 15 yuan is only 4 yuan. It mainly depends on advertising to make a profit."

Luo Qihong nodded and said, "It's less than 30% profit, and it's only for a week, so it's not too high. How much is the advertising fee for the first period?"

Yu Jichang immediately replied, "Only 30. Once the name is known, the advertising fee will rise sharply. The second phase is expected to bring in more than 1 million yuan in advertising fees."

"One million for advertising! Very good. It seems my money will not be wasted." Luo Qihong laughed.

With a few best-selling magazines and the influence of Tiantian Daily, Fujia Newspaper Company could gain some fame and gradually become one of the top ten newspaper companies in Hong Kong, and even compete with Sing Tao Newspaper Group and Oriental Newspaper Group. Yu Jichang also reported the progress of the other two magazines. Although they were a little slower, they were also taking shape quickly.

There is no way. "West Weekly" has a large amount of financial support, more than the two magazines combined, so the speed will naturally be faster.

At Luo Qihong's order, "West Weekly" will be published every Friday, with each copy priced at 15 yuan, and it is expected to pay back the investment within a month.

Friday came in the blink of an eye.

The publicity of "West Weekly" was very effective. It not only advertised in "Tiantian Daily" but also on TV channels. Many citizens were looking forward to this magazine.

If those newsprints and magazines were not unwilling to accept advertisements from West Weekly, Luo Qihong would have been able to place the advertisements in magazines of the same type.

Comprehensive publicity is naturally much more effective than partial publicity, but the current publicity effect is not bad either, enough for West Weekly to achieve the sales expectations for the first issue.

到了当天下午5点钟，《西周刊》的销售量已经超过2万本，比预期的1万5千本还要多6千本。

It can be seen that as a best-selling magazine gradually becomes popular, the name of Fujia Newspaper Company will frequently appear on the desks of its peers.

Soon, the new department store was initially established, with three stores opened in Tsim Sha Tsui and Causeway Bay.

In the first few days after a new store opens, it is natural to offer simple discounts to attract customers to spend. It may seem like a loss, but in fact you can make a small profit, but it is very thin.

Luo Qihong knew some tips for opening a supermarket from his previous life. In order to give customers a sense of security, he deliberately added the information that he was the boss behind the scenes during the promotion. He also encouraged customers to open a credit card, advertising that if they topped up 1 yuan, they would get 20 yuan free, and they would enjoy a 9% discount after the opening promotion.

Such measures quickly attracted a large number of customers to apply for cards. After all, Hong Kong citizens all adhere to the principle of "if you don't take advantage of a good deal, you are a bastard."

As long as customers have recharged their accounts, Luo Qihong will not worry that these people will not come to consume. As long as he continues to maintain the bottom line of high quality and low prices, the department store's business will only get better and better.

Luo Qihong looked at the customer flow of the Tsim Sha Tsui shopping mall and couldn't help but smile, "In half a month, we can open 2 or 3 more shopping malls, and help the department store to increase some property assets as the foundation of the company."

a

Department store peers began to imitate the sales model of Rocks Department Store, selling their own department store membership cards to customers. The rule was to recharge 1 yuan and get 15 yuan free, and a 9% discount.

The discount was slightly stronger than that of Rocks Department Store, so it naturally attracted some of Rocks Department Store's customers.

Luo Qihong is not in a hurry. This phenomenon is very normal and competitors will not allow Rocks Department Store to dominate the market.

After the customer base stabilized, Luo Qihong announced again that Rocks Department Store would provide free door-to-door delivery within a 5-kilometer radius of the department store, and asked employees to distribute a large number of flyers containing a list of department store items.

Luo Qihong is very clear that nowadays, service is also a kind of commodity that can indirectly bring profits to the company.

As a result, Locks Department Store won over its peers and earned a good reputation in the market.

The Bao Xiang Film Company, headed by Sammo Hung and Sammul Sham, has expanded significantly in size. Its profits last year exceeded HK$1 million, and it is ranked among the top three film companies in Hong Kong. This has made it famous and it has become a company that can compete with Golden Harvest Entertainment.

As a result, the two began to become dissatisfied with the dividends they received and started their own companies, such as Sammo Hung who opened the D&B Film Company.

Human energy is limited. As Sammo Hung and Sammul Sham put part of their energy into the new company, it was natural that some problems would arise in the operation of Bao Xiang Film Company, such as people's unstable hearts and different thoughts.

Baoxiang Film Company Meeting Room

Luo Qihong said bluntly, "I know that both of you have opened your own film companies. Although the strength is not great, it can still catch up with the money earned from Baoxiang Film Company. If you really don't have the energy to manage Baoxiang Film Company, we can find a professional manager to take charge of the management, and we shareholders can just share the dividends at the end of the year."

Hong Jinbao and Cen Jianxun looked at each other in bewilderment. They knew that the secret of the new company could not be kept secret for long, but they did not expect it to be discovered so quickly.

"Mr. Luo, we will not interfere with the company's daily management for the time being." Hong Jinbao said shamelessly.

Luo Qihong threw the report on the table with some anger and said, "Take a look at this first."

Hong Jinbao took the document doubtfully, and after reading it, he frowned slightly and said thoughtfully, "Luo Sheng, this is our fault. I promise I won't make the same mistake again. I hope you can give me a chance."

Cen Jianxun also quickly read through it, and then continued with Hong Jinbao's words, "We will definitely fix the company and restore its previous operating status."

"Mr. Hong, Mr. Cen, I understand that you want to make a lot of money, but you cannot harm the interests of the company. The company's employees are still relying on the year-end bonus to improve their lives," Luo Qihong advised earnestly.

Sammo Hung and Sammul Sham remained silent. In fact, they did not agree with what Lo Chi-hung said in their hearts, but they did not dare to refute the young tycoon.

Luo Qihong allowed Guan Shan to interfere in the company's equipment supply, which was pure favoritism. But now he is lecturing them, which is really unfair.

This was one of the reasons that prompted the two to start a new company.

"You are all the best in the film industry, and now you have the capital. If you want to go solo, please let me know in advance so that I can find a replacement." Luo Qihong pretended to sigh.

Sammo Hung and Sammul Sham had no intention of leaving the Po Cheung Film Company, or rather, they had no intention of stopping their collaboration with Lo Chi-hung.

They knew very well that many business matters were carried out so smoothly only because of the great god Luo Qihong. Without Luo Qihong's support, those real tycoons would probably not give them face, and they could not even enter the tycoon's office.

"Mr. Luo, you misunderstood. We have no intention of withdrawing from Baoxiang Film Company, nor do we have any intention of not cooperating with you." Cen Jianxun explained anxiously.

Seeing that his beating had achieved its effect, Luo Qihong comforted the two men. After all, he did not have anyone to replace them, and he still needed their help to mediate the filming of the movie.

"Guan Shan should follow the normal rules when he is in charge of the company's equipment business. He doesn't need any special treatment. If he can't make money, it's his ability problem." Luo Qihong suddenly remembered this. "I can only provide him with an opportunity, not share the company's profits with him."

Sammo Hung and Sammul Sham immediately guessed what Lo Chi-hung meant, which was somewhat like "don't sell out the interests of Po Cheung Film Company to a private company".

Since Luo Qihong treated Guanshan like this, they dared not steal the company's profits blatantly. At most, they could take some small benefits in private.

In fact, Baoxiang Film Company has little impact on Luo Qihong. Even if he can get 6 million yuan in dividends every year, it will not have much impact on its industries.

However, it is my own hard work and cannot be easily ruined by others.

(End of this chapter)