Hong Kong 1980: The Savage Era

Chapter 254 [I Want More Things]

Yu Jichang was not familiar with Luo Qihong, and for a moment he could not understand what Luo Qihong meant, so he asked, "What does Luo Sheng mean?"

He did not think that Luo Qihong was planning to launch an acquisition, but rather that he was trying to take some measures to capture the market, such as lowering prices or giving away prizes.

Luo Qihong raised his lips and said, "Acquire some valuable newspaper companies and expand the scale of operations instantly."

"." Yu Jichang widened his eyes. He actually made a reverse acquisition when the market was not good. This Luo Sheng's thinking was really different from that of ordinary people.

Luo Qihong remembers that in the late 80s and early 90s, there was fierce competition in the media such as magazines and newsprint, and many dominant players emerged. For example, Hu Xian of the Sing Tao Newspaper Group was swept away, and people like Cheng King-hon were nurtured.

A mere newspaper number can be sold for tens of millions of yuan, which is not much different from some high-quality properties. Therefore, the media industry is still very profitable. Not only does it make money itself, but the advertisements it publishes are even more profitable.

Luo Qihong was not asking for Yu Jichang's opinion, but was trying to ask if Yu Jichang could help. "Editor Yu, do you have any good newspapers or newspaper numbers to recommend?"

Yu Jichang quickly searched for suitable newspaper numbers and newspaper companies in his mind, and the office began to quiet down.

After 4 minutes, Yu Jichang replied, "Mr. Luo, today's Hong Kong Media Paper Industry is controlled by three major groups, but there are also many high-quality newspapers, such as Tiantian Daily. If Mr. Luo really wants to start an acquisition, I can help collect some information."

Tiantian Daily is a comprehensive daily newspaper in Hong Kong. It was founded in November 1960 by the Zhang brothers of Ertiantang Pharmaceutical Factory. It has now been acquired by Liu Tianjiu, who has established Tiantian International Co., Ltd., which holds 11% of the shares of Tiantian Daily. Wei Jianbang holds 75% of the shares, and the remaining shares are pledged to banks, mainly Jincheng Bank.

The current situation is very favorable. The Miaoli Group, which is controlled by Liu Tianju, has fallen into a financial crisis and intends to sell Tiantian International Co., Ltd.

The circulation of Tian Tian Daily has exceeded 10 copies, making it one of the most popular daily newspapers in Hong Kong and one of the top five major newspapers, only slightly inferior to Oriental Daily News.

After Luo Qihong became a newspaper publisher, he learned some basic information about Tiantian Daily and knew that it was a good thing.

"How much money would it take to acquire Tiantian Daily?"

Yu Jichang frowned and reported a number guiltily, "It may not be less than 8 million yuan. Although Liu Tian only spent 77 million yuan to acquire Tiantian Daily in 165, the current Tiantian Daily is in high demand, so it is normal for it to triple or quadruple."

"Okay, it doesn't matter! Please help me make an appointment with Liu Tianjiu and tell him that I am interested in acquiring Tiantian Daily." Luo Qihong said, "Please help me collect information about Miaoli Group and Tiantian International. I want to analyze it carefully."

"Okay, Luo Sheng!" Yu Jichang thought about it again and again, and finally suggested, "Tiantian International also has several magazines with good sales. Why not spend more money and acquire the entire company?"

Luo Qihong thought about it for a while and felt that it was feasible. "If the price is right, I can buy the whole company. I won't be short of that one or two million."

Although he was mentally prepared to spend so much money, Luo Qihong still felt a little distressed. Considering the future development, he felt that it was worth it. After all, companies like Sing Tao Newspaper Group are also very valuable and profitable.

After arranging the affairs of Fujia Newspaper, it was time to get off work. Luo Qihong had no social engagements, so he went to Jiahui Garden in the Mid-Levels to have a date with Guan Jiahui.

Luo Qihong and Guan Jiahui were sitting on the sofa, snuggling with each other. The servant had already gone back to the room, waiting to be called.

"Underwear sales are a bit bad now. I wonder if it's affected by the situation?" Guan Jiahui pouted and acted coquettishly with a bit of discouragement.

Luo Qihong touched Guan Jiahui's tender hands and nodded, "Don't mention underwear, all industries have been affected. It will be fine after a while. Every region has its bad economic times."

"Well, it's really unlucky. How could I encounter such a time period?" Guan Jiahui heard that Luo Qihong had no way to deal with it, so she could only bear it and wait for the situation to improve. Luo Qihong suddenly thought of the mainland market. Although the current consumption level in the mainland is not high, there are still a small group of people who can provide consumption. No matter how small the mosquito is, it is still meat.

Moreover, Hexiang Trading Company already has channels in the mainland, and many of its electronic products have good sales. Among them, the best electronic watches can allow Hexiang Trading Company to help Guan Jiahui open up the market for her underwear products.

"It would be better to sell the underwear to the mainland, which would generate some sales," said Luo Qihong.

Guan Jiahui pouted and said contemptuously, "The mainland is too poor. Not many people can afford it. That little bit of sales is equivalent to nothing."

Luo Qihong pinched Guan Jiahui's left cheek and said mockingly, "The mainland's economy has just been opened up, and there are not many rich people, but the mainland has such a large population. Even if only one in ten thousand people can afford it, the turnover will be no less than tens of thousands."

"Also, don't underestimate the people in the mainland. We are compatriots. The Chinese in Hong Kong were able to fight their way out of the British oppression and put the British in great danger, not to mention their base in the mainland."

"It is very easy to seize the market and build a high-end brand if you enter the mainland market now. You will have the opportunity to make money in the future. If you miss the opportunity in the past few years, you will regret it in the future."

Guan Jiahui was a little surprised to hear that Luo Qihong was so optimistic about the mainland market. She believed in Luo Qihong very much, and there were not many markets to be developed in Hong Kong now. She needed to wait for time to bring opportunities so that she could devote some energy to developing other markets.

"Okay! Then go to the underwear company in a few days to arrange this matter." Guan Jiahui pinched a grape and stuffed it into Luo Qihong's mouth.

"How dare you order me, your boss, around?" Luo Qihong grabbed Guan Jiahui's teddy bear and stared at her viciously.

"Be gentle, it hurts. If I don't dare, who would? Would Bai Jinyan dare?" Guan Jiahui cried out in a low voice and patted the back of Luo Qihong's hand. When the force decreased a little, she began to tease Luo Qihong.

"I've said it many times, Bai Jinyan and I are just partners, why are you jealous?" Luo Qihong explained softly. He looked around the group of female stars and found that Guan Jiahui was prettier and more spiritual. He had also trained her for some time and was reluctant to give up.

"Hmph! Who would believe you? Unless you arrange for me to work at Dean Securities Investment Company, I can monitor you." Guan Jiahui took the opportunity to make some requests, which were taught to her by that woman Li Qiqi.

Only when a woman has more things will a man care about her and dare not abandon her easily.

Guan Jiahui regards this sentence as a classic and devotes herself to it, hoping to use it to occupy a higher position in the Luo family.

Unfortunately, Guan Jiahui overestimated herself. She did not have the ability to keep these things. Even if Luo Qihong gave her what she wanted, she might not be able to keep it.

Of course, whether these things can be kept or not is not Li Qiqi's business, because by that time, Li Qiqi will have achieved his goal.

Luo Qihong smiled and said, "You don't understand securities investment work, so what can you do if you go there? You should just do your job well. Bai Jinyan is my right-hand man in the securities investment industry, and he cannot be moved for the time being."

"Hmph! You still say it's okay, aren't you defending Bai Jinyan?" Guan Jiahui pouted and pretended to be angry, but in her heart she was thinking, 'Why don't you coax me'.

"Do you know the current market value of Dean Securities Investment Company?" Luo Qihong asked calmly.

"1 million? Or 2 million?" Although Guan Jiahui did not have that much money, she had privately calculated the amount of Luo Qihong's apparent wealth.

"10 billion, maybe. After some time, it will be over 12 billion, which is higher than the market value of Zhaoan Real Estate at its peak. And I own 90% of the shares, which means 9 million of it is mine." Luo Qihong saw Guan Jiahui's surprised look and continued, "Half of this is due to Bai Jinyan's contribution. Do you still want me to restrict her?"

(End of this chapter)