I'm not interested in money or women.

Chapter 98 The Third Generation of Kebab Sister

As the first generation of Internet promoter, Wu Juan is much more experienced than Shi Jinquan.

The character she created for Xiong Baochan is a new generation of campus goddess, and the related topic is skewers sister.

This is a standard routine for online marketing, which can be considered an orthodox method, and it comes from Lao Lang.

It was by this method that Lao Lang launched the goddess sister Erma.

Later, Huahan followed suit and launched Milk Tea Sister Zhang.

Wu Juan also used the old trick this time and started marketing Xiong Baochan.

Although this routine is old, it is effective and more reliable.

Shi Jinquan's unconventional tactics might work occasionally, but they were ultimately inferior and could not be accepted by the upper class.

If there is a disadvantage, the only disadvantage of this method is that it is relatively expensive.

But expensive is relative.

Hua Han only spent one million to promote Milk Tea Sister.

Even if the price doubles, it would not be a big deal for Lu Feng.

But in the early stages of promotion, it is simply not possible to spend so much money.

The mainstream media content that Wu Juan arranged for Xiong Baochan centered on the new generation of college girls who were not defined by tradition.

Every generation of internet celebrity girls has a core personality.

The main character of Tianxian Sister is a self-reliant person who relies on herself to get out of the poor mountainous area, improve her life, and help her family. Her character is relatively traditional and she takes a people-friendly approach.

But a few years later, after the appearance of Milk Tea Sister, there were new changes in her personality.

This time, the internet celebrity sister is youthful and cute. She likes to drink sweet milk tea and has an urban style, which is in contrast to the rural and original ecology of the fairy sister.

The character that Wu Juan created for Xiong Baochan is mainly placed between the two.

She doesn’t have the petty bourgeois feel of Milk Tea Sister, nor is she as traditional and simple as Fairy Sister. Her main focus is on being down-to-earth.

The content of the article is that after Xiong Baochan went to college, she attended classes, participated in street dance club activities, performed at the welcome party, went home to read books at night, went to the street to eat skewers with friends during breaks, and recently got involved in live streaming and became a host.

Based on this theme, the author of the article brought out that national development has led to progress and improvement in people's lives, and the new generation of college students has a more colorful life.

These articles are written in a very formulaic way, seeing the big picture from the details, and linking the development of the common people to the national development.

Although it looks a bit old-fashioned, it is very effective and is very popular with mainstream media. So after it was released, it was widely forwarded, and Xiong Baochan also entered the mainstream media's field of vision.

However, if you want to really increase your visibility in the short term, it is still unreliable to rely on these mainstream media.

What really works is online media.

While releasing the publicity content in mainstream media, Wu Juan also helped Xiong Baochan create a Weibo account for Xiong Baobao and posted several sets of photos.

The contents of those photos are all pictures of Xiong Baochan eating various street food stalls.

At first glance, it looks like a casual shot, but the clarity and texture of the photos are both professional level.

In the photo, Xiong Baochan turned into a foodie, tasting various delicacies with a happy face.

And in every photo, there are more or less some clues of her hot body.

For example, the looming gap, the curves when leaning over to get a drink, the fullness when stretching after a meal, etc.

These photos will be accompanied by some brief text.

"I'm so full! I ate too much again today."

"Woo woo woo, the skewers are so delicious!"

"I'm a fat kid who loves to eat~!"

“I want to lose weight, but I just can’t help it, what should I do?”

Through these photos and captions, Wu Juan easily helped Xiong Baochan create a likable foodie beauty persona.

A beautiful woman who loves to eat delicious food, and her favorite food is street food, especially grilled skewers. This immediately attracted the attention of netizens.

Coupled with her hot body that is hard to ignore, these dynamics have become a little popular before Wu Juan took any action. But a little popularity is not the goal, Wu Juan arranged for people to add the suffix "烤串妹妹" to the end of these Weibo posts and began to repost them vigorously.

With Wu Juan's promotion, the topic of BBQ Girl became popular all over the Weibo platform in just a few days and was repeatedly on the hot search list.

You have to know that Weibo during this period did not have many of the routines of later generations, and users were relatively sincere and honest.

Even celebrities are known for their true nature of being able to express their feelings.

Naying would scold those who pretend to be cool here, Lei Datou would post photos of himself eating skewers with bare arms here, Guan Xiaotong would play Barbie here, the three little ones would also post photos of themselves doing extra classes and homework here, and Yang Mi would also announce her relationship here and show her affection with Kaiwei.

The hot searches at this time are still very credible.

Therefore, after becoming a hot topic, Xiong Baochan became an instant celebrity.

Countless netizens are inquiring about her identity, wanting to know where this kebab girl came from.

Wu Juan has conducted a special investigation and found that the types of women who can attract the most male attention online are those who are white, thin and young, like Milk Tea Sister, who can arouse men's desire to protect them.

The other type is like Xiong Baochan, who highlights carnal desires and stimulates men's primitive desires.

However, this approach is risky and too much is as bad as too little. Excessive marketing will backfire and cause people to be disgusted.

Because although men are lustful, they don't like being regarded as lustful, and they don't like being regarded as fools even more.

Just like Gan Lulu, who was promoted by her peers last year, in Wu Juan's opinion, she is a negative example.

Although Gan Lulu has become a hot topic and her various outrageous remarks have attracted attention, making her seem very popular, it is actually all false popularity.

Many people who follow her treat her as a joke and just want to enjoy the fun.

Wu Juan had done in-depth research on this case, so when marketing Xiong Baochan, she was very restrained in showing Xiong Baochan's physical characteristics.

Although it is included in every photo, it is only a brief taste, giving just a little information and leaving plenty of room for imagination.

In addition, she also arranged a foodie character, weakened Xiong Baochan's sexy characteristics, enhanced her cuteness and friendliness, and greatly reduced her aggressiveness.

Beauty + food is one of the most popular combinations.

After Xiong Baochan's character became popular, Wu Juan posted on Weibo using Xiong Baobao's account, pretending to accidentally reveal her student ID, adding another label of a college student.

This label combination is also very powerful in the era of fierce competition among internet celebrities in later generations.

Therefore, in just a few days, the number of followers of Xiong Baobao's account exceeded 50.

Half of them were bought by Wu Juan for her, but the other half were active fans.

Although she only has 100,000 or 200,000 active fans, the number of people who know her is at least dozens of times higher.

So, when Xiong Baochan walked on campus, her classmates had already started to recognize her. Some even asked her for autographs and wanted to take photos with them. She felt like she was dreaming and like she was really a star.

Wu Juan also arranged people to help Meng Le set up an account and also worked hard on marketing.

But strangely, Meng Le’s popularity on Weibo has never been able to increase.

In YY's live broadcast, Meng Le's popularity is much higher than Xiong Baochan, and the number of gifts he received is directly overwhelming.

But on Weibo, he is no match for Xiong Baochan.

However, marketing sometimes depends on fate.

Wu Juan’s promotional Weibo post did not make Meng Le popular.

But Meng Le started to become wildly popular on WeChat.

After watching Meng Le’s live broadcast, many female viewers recorded videos with their mobile phones, forwarded them in WeChat groups, and appreciated them with their good sisters.

With their forwarding, Meng Le became popular on WeChat like a virus.

He only found out about this situation when he was on his way to the studio for a live broadcast. He was recognized by an aunt driving a Volvo, who hugged him and took several photos with him and left her contact information on her palm.

When Wu Juan learned about this, she couldn't help but sigh, "One may try to plant flowers but they may not bloom, but one may plant willows by accident and they may grow into a shade."

Then, Wu Juan turned her attention and organized people to promote Meng Le in the WeChat group, with quite explosive results.

(End of this chapter)