I'm not interested in money or women.

Chapter 63: Investing requires skills
Zhenbei Road, PT District, Kintetsu City Plaza, is located at the golden intersection of Changfeng Ecological Business District and Central CBD, and is the key commercial planning area of ​​PT District.

The current headquarters of Hungry is located here.

Feng Xiaoxiao heard Lu Feng talk about investing in this company on the way here.

“Why do you want to be a venture capitalist again?”

Feng Xiaoxiao was very confused.

“I’m investing.”

Lu Feng parked the car and handed the car keys to Feng Xiaoxiao: "I do stocks, foreign exchange, venture capital, luxury goods, and art collection. Who said I only do futures?"

"Do you work in so many fields? Can you handle it?"

It was obvious from Feng Xiaoxiao's words that she felt Lu Feng had cast his net too wide and she was worried that Lu Feng wouldn't be able to handle it.

But Lu Feng didn't care. He smiled and asked her, "I'm a little too busy. Do you want to help me?"

"Okay! How much annual salary will you give me?"

Feng Xiaoxiao said this with a smile, but her tone did not sound serious.

"That depends on your ability and loyalty."

Lu Feng smiled faintly and did not continue the topic.

Feng Xiaoxiao still doesn't really understand what kind of opportunity is in front of her.

This is because she has not really experienced what it means to make real money.

But once she experiences Lu Feng's efficiency in making money, she will respect Lu Feng as a god!
Taking the elevator to the fifth floor, Lu Feng found Ele.me’s headquarters.

This is an office of about 200 square meters, with a sign of Lazzus Network Technology Co., Ltd. hanging on the door.

There were about fifty or sixty people busy working in the office. When the receptionist saw Lu Feng and his friend come in, she stood up and asked, "Hello, we are from the Ele.me platform. Do you have an appointment?"

"No appointment."

Lu Feng asked directly: "Is your CEO Zhang here? I'm here to discuss investment intentions with him."

Upon learning the purpose of his visit, the receptionist became more serious, welcomed the two men into the conference room, and poured them two cups of tea.

After a while, a round-faced man pushed the door and entered the meeting room.

He was wearing black-framed glasses and a suit, but with a plaid shirt underneath and jeans.

It was obvious that he had learned that he was going to meet a client, so he put on a suit jacket to look formal.

"Hello, I'm Zhang Xuhao, nice to meet you."

Zhang Xuhao enthusiastically extended his hand.

Towards Feng Xiaoxiao.

But Feng Xiaoxiao did not move, but glanced at Lu Feng beside her.

Zhang Xuhao was slightly startled, and also looked at Lu Feng, taking a look at him.

He originally thought that among the two, the young woman who was dressed smartly and looked like a financial practitioner was the real person.

But judging from the reaction of this young woman, it seems that the young man next to her is the backbone!
Seeing this, he quickly turned to Lu Feng, smiled and extended his hand: "Hello, hello, nice to meet you."

"Hello, Mr. Zhang. My name is Lu Feng. I just started my own business not long ago. I also do some private equity and venture capital."

Lu Feng smiled and shook hands with him, not paying attention to his deviation in his gaze.

Start a business?

Zhang Xuhao's eyes moved slightly.

When he first heard the word "entrepreneurship", he thought Lu Feng was looking for investment and almost wanted to leave.

He is extremely short of money now, where would he get the money to invest in others?

But then he heard about private equity and venture capital, and it suddenly dawned on him.

So it’s this startup!

People who can do private equity and venture capital are extremely wealthy.

Judging from Lu Feng’s age, he is obviously a rich second-generation who uses his family’s money to practice!
"Young and promising, young and promising!"

Zhang Xuhao praised him and looked at Lu Feng carefully, but the more he looked, the more confused he became.

"Hi? Mr. Lu, why do I feel like you look familiar?"

Zhang Xuhao looked at Lu Feng and thought: "Have I seen you somewhere before? Eh?"

At this point, he suddenly remembered something and asked in surprise, "Are you the military training idol who was so popular on the Internet a few days ago?"

Military training male god?

Feng Xiaoxiao looked at Lu Feng in astonishment.

She doesn't usually read entertainment news or check Weibo, so she has never seen Lu Feng's video.

When did Lu Feng become the military training male god?
"Mr. Zhang, please forgive me for making a fool of myself."

Lu Feng smiled and explained: "I am also working on a startup project related to Internet marketing, which is an online promotion and targeted advertising model.

The hot topic of this military training male god was actually a test I arranged for someone to do. I didn’t expect it to become popular immediately, and the effect was quite good.”

“Internet marketing?”

Zhang Xuhao's heart moved.

He was planning to promote Ele.me nationwide. Apart from lack of money, what he lacked most was publicity channels.

Mr. Lu is so young, but he is so good at online marketing. One of his topics has become a hot topic on the Internet. It seems that he has some ability.

If the cooperation is possible, it will also be beneficial to Ele.me's subsequent promotion.

"How did Mr. Lu come up with the idea of ​​doing network marketing?"

Zhang Xuhao plans to learn more about this online marketing project.

"That's right, because I also run a video live streaming platform, just like YY's Huya Live and Twitch overseas, which mainly focuses on shows and game content."

Lu Feng patiently explained: "To build your own platform, you need to cultivate your own anchors. To cultivate anchors, you need publicity channels, so I started to work on projects in this area."

"Live video streaming platform?" Zhang Xuhao was surprised: "Mr. Lu has invested in quite a lot of projects!"

“It’s okay, I mainly want to exercise myself.

Since I am still in college, the projects I want to do are all related to college students.

My friends like to watch live broadcasts, so I wanted to try to create a platform myself.”

Lu Feng's smile is like that of a harmless college student.

But when Feng Xiaoxiao saw it from the side, she couldn't help but get goosebumps.

It was like seeing a wolf disguised as my grandmother, and a chill ran down my back.

Why does this guy seem to be able to change his face?
"really."

Zhang Xuhao smiled and nodded: "I see you are not that old, you should be in school, how old are you?"

Hearing that Lu Feng was still in school, he suddenly felt much closer to Lu Feng.

"Just a freshman."

"Freshman? So young?"

Zhang Xuhao couldn't help but marvel at it, and then he said with emotion: "When I started Ele.me, I was a graduate student, and I did it with my classmates."

"That Mr. Zhang is a senior entrepreneur! I need to learn a lot from him."

Lu Feng gave a fitting compliment.

"How can I be considered a senior? We are just a few poor losers who got together to start a project, but we haven't done it yet!"

Zhang Xuhao waved his hands, but his tone did not sound humble, but rather that he was genuinely worried.

Lu Feng took advantage of the situation and brought the topic back on track: "I came to Shanghai this time to find a few talented art students to be my anchors.

After coming here, I found that ordering food through Ele.me is very convenient.

I have also seen advertisements for Ele.me in Jinling.

I just happened to come here this time and wanted to take a look. I think this project has great development prospects. "

“It has great development prospects.”

Speaking of his own project, Zhang Xuhao was immediately full of confidence and assurance: “Our platform is very popular among merchants and users because it is indeed convenient.

Currently we have more than 6000 orders every day, and we are still in short supply. These are only orders from some markets in the Jiangsu and Zhejiang regions.

We have successfully implemented this project model. As long as it can be widely promoted, we can take over the school market and the white-collar market across the country! By then, the scale will be tens of billions!"

"sharp."

Lu Feng praised it and then asked a question: "Why not promote it on a large scale?"

"..."

This question hit Zhang Xuhao right in the sore spot.

"No money!"

Zhang Xuhao spread his hands: "Promotion costs too much. In addition to publicity, we also need to contact merchants and recruit riders, all of which require manpower and material resources."

Having talked about this, we finally got to the main topic that Lu Feng was concerned about.

"I have money!"

Lu Feng smiled and said, "How much is the current gap? I'll invest."

"You want to vote for us?"

Zhang Xuhao laughed, but did not agree immediately.

Financing is also a technical job, and you can’t just take money from anyone.

Although Ele.me is short of money, it is not to the point where it cannot survive.

Last year, Ele.me received US$100 million in Series A funding from GSR Ventures.

Although most of the money has been spent by this year, GSR Ventures has always intended to raise funds again to expand its shareholding, and has been communicating with Zhang Xuhao.

Moreover, just a few days ago, a partner from Matrix Partners came to discuss investment intentions with him.

GSR Ventures and Matrix Partners are both relatively large venture capital firms in China, each with assets worth over one billion US dollars, including US dollar and RMB funds.

Moreover, they all have very successful investment projects and have a certain reputation in the industry.

Being selected by such a large venture capital fund as the lead investor will have a positive effect on the project.

Just like the famous Sequoia Capital, if they announce an investment in a company, no one would have heard of that company the day before.

But after Sequoia Capital invests, a large number of people will immediately follow suit by waving their money. This is the leading effect of big capital.

However, if an unknown private equity firm comes to invest, not only will it not add any value to the project, it may even have a counterproductive effect.

Therefore, except for the initial stage of entrepreneurship, entrepreneurs are looking for money all over the world.

Any project that has some potential will have certain requirements regarding the strength and scale of the investors.

Lu Feng was very clear about this, so he did not ask for investment directly right away.

In that case, Zhang Xuhao would most likely refuse directly.

Lu Feng’s negotiation method is to first show his advantages, then play the emotional card to build closer relationships, and finally take advantage of the situation to propose investment intentions.

In this case, Zhang Xuhao will most likely not refuse for the sake of his face.

Zhang Xuhao's reaction also verified this point.

Investing requires skills, especially investing in high-quality projects. You not only have to deal with the entrepreneurs, but also your competitors.

Lu Feng knew that in January next year, Ele.me would receive a total of US$1 million in Series B financing led by GSR Ventures and Matrix Partners.

In November next year, Sequoia will enter the market and lead the C round of investment of 11 million US dollars.

He is investing now because it is the vacuum period between Ele.me's A and B rounds. If he enters the market later, he will miss this opportunity.

So what he has to do now is to deal with Zhang Xuhao and get some shares from the two small capital crocodiles, GSR Ventures and Matrix Partners.

(End of this chapter)