I'm not interested in money or women.

Chapter 53 It’s a Good Deal
There is a reason why Lu Feng made the additional request.

Although the "Mother's Kneeling March" event planned by Shi Jinquan can be regarded as a righteous act, his usual online marketing style and expertise are hard to describe in a few words.

Perhaps because of his grassroots background, his understanding of marketing is rather simple and crude, even bordering on vulgarity.

Take his first online hype as an example, he relied on shocking words to post a blog titled "Threatening Li Yuchun with Death to Get Breast Augmentation" on the Internet, which was then posted on major news portals by reporters and made him famous.

Although he is said to be famous, he is actually a black celebrity and is mostly criticized online.

Most of his subsequent online planning events also used sensational content to attract attention.

For example, news events such as "Holding up the 'wife-supporting qualification certificate' to ask wife to quit being a 'foot massager'", "The most powerful beggar in history worships Fan Paopao as his teacher", "The nephew of the 3.6 ​​million yuan prize winner in Henan Province invites fellow villagers to come home in Guangzhou to celebrate" and so on.

Although these news events have attracted widespread attention and influence, the "Henan 3.6 Million Yuan Prize" incident was reported by many media including CCTV.

But from the perspective of content and subsequent impact, these fabricated fake news have basically no value at all.

Apart from satisfying some people's gossip mentality, it did not bring much good influence. Instead, it made Shi Jinquan even more notorious and he was criticized by the mainstream media.

However, this cannot be said to be Shi Jinquan's fault, because in the past few years, Internet marketing is still in its most basic stage. Most of the people in this industry are grassroots people like Shi Jinquan who have not received professional training in marketing or journalism. Most of those who engage in Internet marketing can only engage in vulgar hype.

Take some of the most popular online promoters as examples.

For example, Chen Mo, who launched cases such as Sister Furong and Eryue Girl.

A Ren, who founded the first online marketing website and launched the well-known product sheep placenta.

There is also Shi Jinquan’s boss, Xiaodao Duanyu, the Empire moderator who was responsible for the Overheard City incident, the Wuhan University cherry blossom incident, Chen Kaige’s The Promise crew pollution incident, and the Zhu Jianqiang name-changing incident, etc.

The marketing hype methods that made them famous are basically inseparable from the exaggerated, vulgar and low-brow style.

Currently, most of the promoters are basically grassroots, relying on their keen sense of Internet hot spots to carry out online marketing planning.

This is just like the early days of short videos becoming popular, when the platforms were full of internet celebrities who used all kinds of hard work and jokes to attract attention. They all belonged to the wild stage in the early development of the industry.

It takes a period of development before it can slowly become professional.

What Lu Feng needs is not a sensational internet promoter, but a professional internet marketing planner.

He admired Shi Jinquan's righteous act, but if Shi Jinquan's ability did not meet his needs, he would not use Shi Jinquan to do things for him.

This video marketing is a test for Shi Jinquan. If he can complete the transformation and truly learn how to conduct online marketing in a formal and professional way, it will prove that he has the potential to be trained.

If he can't do it, then Lu Feng can only go to professionals like Brother Lang.

Although the fees are definitely more expensive, at least it is professional and the risks are minimal.

Seeing that Shi Jinquan took over the project, Lu Feng also replied and asked: "How do you charge?"

Shi Jinquan quickly replied: "Your project will not be cheap, it requires a lot of human resources, I may have to find a lot of friends to do large-scale investment together, so the cost will definitely be higher.

This is the first time I have done a project this way, so I can’t give you an exact figure for the price.”

Looking at his reply, Lu Feng nodded slightly.

The young man is teachable, and Shi Jinquan finally found the right way.

Internet marketing can certainly use opportunistic methods to attract attention, but if you want to develop in the long run and have sustained combat capabilities, you have to take the route of large-scale traffic delivery, which is the right way.

Shi Jinquan's dialog box flashed for a few times as the other party was typing, and then he sent a message: "How about this, you give me a deposit of 5 first, and I will communicate with you at any time about the use of money and the effect of the promotion. It would be best if it is enough, but if not, I will discuss it with you again."

Seeing the message, Lu Feng raised his eyebrows and replied, "5?"

Shi Jinquan seemed to be afraid that Lu Feng would find it too expensive, so he quickly explained: "5 yuan is a bit much, but the effect you require can only be achieved through large-scale investment, so the cost is high.

If I follow my previous method and design a hype hotspot for you, it would probably only cost a few thousand or even a few hundred yuan. Just like the "Henan 3.6 million big prize" incident I mentioned earlier, someone paid me yuan to do it, and I spent yuan to make a billboard, plus other miscellaneous things, and it was done for more than yuan, and it was even reported by CCTV.

But if you insist that it cannot be done this way, then we can only use the clumsy method of large-scale delivery.

I can’t handle large-scale deployment by myself, so I have to ask others for help. As a result, the cost is high.

It's up to you whether to do it or not, so think about it and decide!"

Looking at his message, Lu Feng couldn't help laughing.

Lu Feng didn’t think 5 yuan was too expensive, but he thought it was too cheap.

If it were in the future, if you wanted to create a hot event that would stir up some heat on the entire network, you would need at least several million traffic.

I didn’t expect that it only costs 5 yuan to operate it. It’s such a good deal.

"Don't think about it, 5 is fine. If it's not enough, I can give you more."

Lu Feng replied: "Just go for it. I want to see your limit. If the results are good, I can give you a bonus."

Shi Jinquan obviously didn't expect Lu Feng to make a decision so quickly. After a while, he replied: "Are you sure?"

5 yuan is the income that many families can only earn in a year without eating or drinking, and yet he just used it to hype up the situation as an internet promoter?
Lu Feng replied without saying anything: "Send me the account number."

Soon, Shi Jinquan sent the account number over.

Lu Feng directly transferred 5 yuan into the account.

After a while, Shi Jinquan replied with a fist-bump: "Brother [fist-bump], that's really nice. Don't worry, I will definitely do my best to help you push it, and not a penny will be wasted on you."

"Whether to push it with all your strength or not, I also need to look at the data."

Lu Feng replied: “You need to summarize the data of content views, video playbacks, likes, comments, reposts, etc. on each platform you put it on and give it to me.

I will use this data to judge the effectiveness of your push and give you a bonus. The higher the data, the higher the bonus. "

"Okay [handshake], I'll start tonight, and you'll see the results by tomorrow afternoon at the latest."

Shi Jinquan was full of fighting spirit after receiving the money. After replying to the message, he started to operate.

Lu Feng quit QQ, turned on his computer, logged into Wenhua Finance, and started looking at the market.

"Q!"

Qin Qiang and his friends had been talking about the welcome party, and now they finally reached a consensus: "We have discussed it, let's go together! It's better than marching in the hot sun!"

"now it's right."

Lu Feng turned around with a smile and snapped his fingers: "You only get one chance to go to college, so have fun and don't leave any regrets."

"that is!"

Qin Qiang agreed with it and was very excited.

Guo Zitao was a little worried: "You sing well, we will go with you, it would be bad if we hold you back."

"What's the matter with being a drag? Just have fun! Just have fun."

Lu Feng laughed, picked up his phone, found the WeChat of the DJ named Achang, and sent a message: "Brother, do you know a good producer? Please help me find a recording studio. I need it in the next two days. I will treat you to a meal later."

(End of this chapter)