I'm not interested in money or women.

Chapter 20: Cognition determines destiny
Huo Chenglong was still explaining the feasibility of the project to Bai Yuliang, but Bai Yuliang remained unmoved.

Even Qin Qiang, who had some interest at the beginning, became a little bored.

Huo Chenglong was obviously disappointed, but when he heard Lu Feng speak, his confidence suddenly rekindled. He turned around and looked at Lu Feng: "You say."

Seeing his serious attitude, Lu Feng did not hide anything and asked directly: "Have you ever done business before?"

Huo Chenglong thought about it and admitted frankly: "No, but my uncle's family runs a supermarket. I know how efficient supermarkets are in making money. If the business is good, it won't be a problem to make millions a year."

Hearing him say this, Qin Qiang also agreed: "Supermarket business is good, it is really profitable. The supermarket in my high school is opened by the principal's brother-in-law. He easily makes millions a year."

Lu Feng did not refute, but just looked at Huo Chenglong and asked: "Then do you know how much money it usually takes to keep goods in a supermarket?"

"Pressure?"

Huo Chenglong was stunned for a moment, and tried to recall: "It should be a lot. My uncle said that the goods in his supermarket and warehouse alone are worth hundreds of thousands."

"So you understand?"

Lu Feng patiently reminded: "Supermarkets are asset-intensive investment projects. If you want to open a supermarket, you can't do it without hundreds of thousands of goods to circulate.

In addition, if you want to do campus group buying and door-to-door delivery services, you will need several people to manage the QQ group, take orders, and distribute the goods.

It takes at least a dozen runners to deliver the goods to the door, and these people also need to be paid.

Even if a person only earns 2,000 yuan a month, the human resource cost is still 40,000 to 50,000 yuan a month.

The average gross profit of most goods in supermarkets is around 30%. Even if the daily turnover is 30 as you said, it would only be per month.

30% of 30 yuan is about 9 yuan in profit, of which labor costs account for half. "

Listening to his analysis, Huo Chenglong was also silently calculating: "That's still half of the profit, right? Making 40,000 a month is not bad."

"Aren't you going to hold back the goods?"

Lu Feng explained to him: "The money that the supermarket makes is all from the goods, and how much money do you have to invest in the early stage? How long will it take to get your money back?
Assuming that the supermarket purchases 60 worth of goods in its initial opening, it generally needs to have about 20 worth of goods on hand for turnover, plus rent, utilities, publicity and promotion, and other miscellaneous costs.

Let's assume it's 90, then the cost of opening a store is 90. Where are you going to get this 90?"

90?
Huo Chenglong hadn't thought about it carefully and was a little surprised for a moment.

Does it cost so much to open a supermarket?
But he still didn't give up: "Isn't this what I'm discussing with everyone? And we can also find other people to cooperate with us, right?"

“That’s a crowdfunding partnership.”

Lu Feng followed his train of thought and analyzed it for him: "You want to find classmates to raise funds, but do you think that since we are all college students, who can come up with so much money to invest?

If we set an entry threshold of 5000 yuan per share per person, then to raise 90 yuan, we would need 180 shareholders.

With more shareholders, the shared profits become smaller. If the monthly profit of 4 yuan is distributed to each shareholder, that is, 222 yuan per person.

There were nearly 200 people, and it was very exciting, but after a month, each person only earned a little over 200 yuan. Do you think it’s worth it?”

"..."

Huo Chenglong was speechless and didn't know how to answer for a moment.

Everyone at the table looked at them quietly, with different expressions in their eyes.

Seeing Li Mengyao and Zhao Sijia whispering something, Huo Chenglong thought they were discussing him, and felt a little ashamed, angry and sad for a moment.

I just want to do business and make some money, is that wrong?

For a moment, he was a little unconvinced and couldn't help asking Lu Feng: "So what do you think is the best way to start a business?"

After analyzing it for a long time, he finally asked a reliable question.

Lu Feng took a sip of tea and gave some advice: "Ordinary college students who start a business must control costs. The lower the cost, the better. It is best to start a business with zero cost, which has the lowest risk. Even if it fails, there is no loss."

“Zero cost?”

Huo Chenglong laughed dumbly: "Even if you set up a stall to sell hand-pulled pancakes, you have to spend several thousand yuan. How can you start a business without spending money?"

Lu Feng looked calm: "If you can buy a house without spending any money, why can't you start a business?"

“No money for buying a house?”

Qin Qiang was also stunned: "How is it possible?"

This is a very simple financial trick, nothing more than entry-level operations such as hedging, raising prices, and obtaining bank loans.

The reason why many real estate speculators in later generations were able to own dozens or even hundreds of houses was because of this trick.

But those present were all college students who had just entered university, and talking to them about this was like talking to a cow.

Lu Feng did not explain and continued the previous topic: "The core of the so-called no-cost business is to use chickens to lay eggs.

Borrow someone else's chicken and lay your own eggs.

This other person can be a friend or relative, or a corporate platform.

But if you want to lay your own eggs, you have to choose the right direction and find the right track."

"Track? What track?"

Huo Chenglong didn't understand his Internet terms.

"It's about finding the right projects." Lu Feng patiently explained: "For example, the simplest and lowest threshold ground promotion is a zero-cost entrepreneurial project.

You only need to organize people to take on the company's ground promotion projects, and you can earn a basic salary plus commissions. This kind of project is a zero-risk, no-cost business."

"Turning?"

Huo Chenglong finally heard a familiar topic and grinned: "It's just handing out flyers? I've done it! I've been handing out flyers since junior high school.

At that time, I distributed flyers to various shop owners and also distributed game flyers in Internet cafes. I worked so hard that I only earned a few dozen yuan a day. It was not interesting at all. "

"Me too. I went out to hand out flyers in the second year of junior high school."

Qin Qiang started talking.

“I have sent it too.”

Cui Tingyan, who had been eating, also raised her hand.

There are also Ma Guanghua, Jia Xiaoyu and others.

Even Liu Bo nodded in agreement.

He also distributed flyers when he graduated from junior high school.

"Lu Feng, you can't make any money by handing out flyers now. Those who own shops don't hand out flyers much anymore."

Liu Bo persuaded Lu Feng in a low voice, obviously not agreeing with Lu Feng's opinion.

But Lu Feng shook his head and said calmly: "I just said that we need to find the right track, and the same applies to ground promotion.

The years when door-to-door marketing was most popular were driven by the online game market.

Shanda's "Legend" in 2002, Kingsoft's "Swordsman Love" in 2003, and later "A Chinese Odyssey" and "Fantasy Westward Journey", all the way to Giant's "Zhengtu" in 07 and 08.

At that time, offline marketing was popular because online game companies made money, and offline marketing could also help online game companies make money, which was a win-win cooperation for both parties.

In 07, nearly % of the online gaming industry’s revenue came from sales personnel.

It was not until 08, when pop-up ads appeared, that the number of Internet cafe users decreased, and online game companies no longer paid attention to offline marketing, and offline marketing gradually declined. "

Everyone present listened quietly to his analysis.

Liu Bo looked at him talking and understood.

Lu Feng should have learned this information when he was working in an Internet cafe.

It turns out that working can broaden your horizons!
Lu Feng looked at Huo Chenglong and patiently explained: "The decline of ground promotion is because there are fewer companies paying for it, but it does not mean that this industry cannot be done.

In the past two years, various Internet companies have been engaged in O2O e-commerce, that is, Online To Offline.

For example, online shopping on Taobao and buying things through QQ groups like you do, and having the goods delivered to the door in real life are all typical O2O projects.

But if you want to realize O2O, companies need to have an online website or APP. If you want to increase the number of users of the website and APP, you have to find ways to promote it.

In addition to traditional media advertising, ground promotion is the most effective promotion channel.

Therefore, in the next few years, ground marketing will be a very good project, because Internet companies are famous for being rich and willing to spend money.

As long as you promote projects of Internet companies, you can basically make money without doing anything.

Moreover, there is no threshold to this line of work. You can do it as long as you organize people. The basic salary and commission are paid by the project party, and you can also get a commission based on the number of people.

In addition, the three major telecom operators have been promoting 4G services in the past two years, and will soon usher in a period of explosive growth.

Telecom operators and universities have always been close partners and are among the richest project parties, even richer than Internet companies.

If we do ground promotion, we can smoothly take over the campus card business of telecommunications operators, which is also very profitable. "

Lu Feng's words made Huo Chenglong dizzy again.

Not only Huo Chenglong fainted, but everyone else also looked confused.

What is O2O? Internet projects? 4G services?

Aren’t these the words that appear in the news broadcast?
Is this something ordinary people can do?
"This……"

Huo Chenglong hesitated and said, "What you said is too high-sounding. We are just ordinary college students with different majors. How can we get the Internet and 4G?
I think supermarkets are simpler and clearer. They clearly show how much goods they buy and how much they sell for.”

Hearing his answer, Lu Feng took a deep breath, exhaled slowly, and fell silent.

It turns out that cognition can really determine a person's destiny.

It is also difficult for people to earn money beyond their cognition.

If a person's cognition is not in place, he will not choose the answer even if it is placed at his lips.

Lu Feng didn't notice that Gao Qi, who was sitting next to him, was staring at him blankly with shock in his eyes.

No one knew how much shock Lu Feng's words had given her.

She seemed to understand why Li Mengyao was so tightly controlled by Lu Feng.

Lu Feng is really not a simple person!
(End of this chapter)