I'm not interested in money or women.

Chapter 136 Bar Queen
Zheng Jie is the deputy director of the Zhejiang Provincial Radio and Television Propaganda Management Office and one of the leaders in charge of propaganda.

He is responsible for the publicity and management of "The Voice of China".

These two months have been the happiest two months of his life.

The fundamental reason is the popularity of "The Voice of China".

It really costs money to produce a good show.

Especially for imported programs like "The Voice of China" that have purchased foreign copyrights, the cost is even higher, and the investment is in the hundreds of millions.

Not to mention the cost of setting up the venue and the labor cost of the nationwide auditions, the appearance fees of several famous mentors alone are astronomical figures.

The cost of program publicity and promotion also accounts for a large proportion of the overall cost.

Although the programs are mainly broadcast on TV stations, most of the advertising and promotion are also carried out on the TV stations' own channels.

However, the advertising prices on provincial TV stations are not low, especially for TV stations in economically developed provinces such as Zhejiang Province. The advertising prices are calculated by the second and start from six figures.

The same length of advertising time can earn millions if sold, but not a penny if promoted for internal programs.

After all, this is also a cost.

The station attaches great importance to "The Voice of China" and has allocated a lot of resources to it.

In the early stages of the program production, vigorous promotion began.

And the program did not disappoint everyone's expectations. As soon as the first episode was broadcast, it received a 1.477% audience rating and took a 44% share in CSM4.11 cities, ranking second.

Not only that, starting from the second episode, the program's ratings soared to 2.717%, with a CSM44-city share of 6.93%, ranking first.

The third episode's ratings exceeded 3%, and its share remained the highest.

Since then, the program's statistics have soared.

Starting from the sixth episode, the program's ratings have steadily exceeded 4%, and the audience share has reached 11.39%, continuing to rise.

Over the past two months, "The Voice of China" has become the most popular variety show in China, without a doubt.

The focus of domestic entertainment news has always been on "The Voice of China".

Within the TV station, the program team has received many awards.

As the person in charge of publicity, Zheng Jie also benefited a lot from it.

After the show became popular, there was basically no need for promotion; attention came naturally.

Currently, advertisers come to discuss cooperation one after another. Zheng Jie has dinner parties every day and is often invited to attend. He looks very cool.

With the popularity of "The Voice of China", the prices offered by advertisers are getting higher and higher.

But Zheng Jie never gave in.

He knows that now is not the time when "The Voice" is most valuable.

The show has reached the finals, and the PK among the mentors' respective groups is the most exciting part of the show.

The ratings will definitely continue to rise in the future.

Advertisers' quotations are linked to ratings.

As long as the ratings continue to rise, advertisers' bids will also increase.

If we relax now and the show breaks another record later, we will suffer a huge loss.

Therefore, he has been waiting for the broadcast of the subsequent group finals and the finals.

That is the peak moment of the show and the best price can be sold.

However, something he discovered today made Zheng Jie extremely angry.

Several videos suddenly appeared on major social platforms.

It was a video of a girl singing in a bar, being filmed by someone nearby.

These videos suddenly went viral online and were watched by countless netizens. The girl in the video, who was called the bar beauty singer, suddenly became popular and was hotly discussed by countless netizens, and even topped the major trending search lists.

Ordinary audiences can’t see it, but Zheng Jie is a professional leader in charge of publicity, so how could he not see the trick?

It is obvious that someone is using Zhejiang Satellite TV's pot to cook their own rice!
So outrageous!
A singing video has been spread all over the Internet. There must be someone pushing it behind the scenes.

Moreover, the titles of these videos, without exception, all contain the keyword "The Voice of China", and the words implicitly compare the girls in the videos with the contestants in the show.

Anyone with a discerning eye can see that this is hype.

After discovering that these videos had gone viral, Zheng Jie immediately searched on major online platforms and found a large number of identical videos.

Below these videos, a large number of uninformed netizens are discussing the content of the videos.

Some asked who the singer was, some asked where they could download the songs, and some asked where the bar where the songs were being sung was.

But Zheng Jie also discovered that some people in the comment section were mocking the Voice of China program team, saying sarcastically that the program team had manipulated the program and eliminated their favorite singers.

Some people also praised the female singer in the video, believing that she sang better than the singers who advanced to the next round of The Voice of China.

Zheng Jie didn't need to think that such obvious comments of pulling one down and praising another were intentional.

However, netizens still buy into this and every comment is a heated discussion.

Zheng Jie was furious, but he couldn't tell whether it was a cross-dressing bashing or a genuine fan complaint.

It is difficult to satisfy everyone for a program. If we have to select the best from the best, we will definitely not be able to cater to every audience.

In this case, eliminating one contestant will offend a group of fans.

As the program progresses, the production team is bound to make groups of viewers unhappy, but this is also a helpless move.

We have to pick a champion, right?
It’s either number 1 or number 2, right?

But before that, Zheng Jie is happy to see similar debates.

Because the more controversy there is, the more attention the program is getting.

The audience kept chatting about the contestants in the show, which was all beneficial with no harm.

But this time it was different. Suddenly, a beautiful bar singer appeared out of nowhere and immediately attracted the attention of a large number of audiences.

The focus of these audiences' debate became the comparison between the beautiful bar singer and all the contestants of The Voice of China.

This has brought an unknown female singer to the same level as all the contestants of The Voice of China.

If this isn’t picking peaches, what is this?
Every contestant in the program has earned their fame through two months of fierce competition in front of audiences across the country.

But now a female singer who suddenly emerged has been quietly elevated to the same level by netizens. This is simply nonsense!
Zheng Jie really wanted to denounce the person who was behind the incident, but he didn't know who it was.

He wanted to post an explanation through the program team's official publicity channels to let the audience and netizens know that such a comparison is unfair.

But he ultimately made no response.

Because he knew that no matter what the official response was, it would only help the beautiful bar singer attract attention, which would do more harm than good.

The most sensible approach is to pretend that nothing can be seen and not allow the audience to be distracted in any way.

As long as we wait until the show is successfully broadcast, there will be plenty of time to settle the accounts later.

However, what Zheng Jie did not expect was that the person behind the scenes did not give the program team any buffer time at all.

The day after the video became a hot search, another new hot search topped the hot search list.

[The Queen of Kugou Bar is the Devil from Heaven]

The song sung by the female singer in the video was posted on Kugou Music and topped the hot song chart overnight.

Zheng Jie's first reaction when he saw the hot topic was to laugh out of anger.

Just after singing one song, you dare to call yourself a queen?
The mysterious person who pushed this incident is too arrogant!
(End of this chapter)