I'm not interested in money or women.

Chapter 132: Setting a Benchmark

Cutting off YY’s channel for playing shady tricks does not mean that Sunshine Live Streaming is safe.

In fact, the strategy launched by YY is the most damaging to Sunshine Live.

Because if Sunshine Live wants to break out from this heavy pressure, there is almost no useful way except to spend money and see who has more health.

Almost, not none.

To put it simply, YY's strategy is to use subsidies to attract as many anchors and users as possible and maintain stickiness.

The advantage of this approach is that it can attract enough traffic to the maximum extent and occupy the largest base.

But the downside is that it’s too expensive.

Lu Feng doesn’t have that much money to burn at the moment.

The bulk of his money is still in the futures market, and the amount he can use is limited.

Moreover, several of the projects he had discussed before would, conservatively estimated, require hundreds of millions of dollars in investment.

His current cash flow gap is still very large, and it is impossible for him to compete with his competitors in terms of consumption.

Therefore, he had to find another way.

The so-called path is to set a benchmark.

Spending money on attracting new customers is too costly, and its main purpose is to attract users.

Therefore, even YY has spent most of its funds on winning over anchors.

The anchor represents the live broadcast content. With sufficient content, it can bring continuous attraction and thus achieve the purpose of attracting users.

However, if we want to provide a guaranteed salary for all contracted anchors like YY does, the financial cost would be too high.

Even if each anchor only has a guaranteed salary of 1000 yuan, the monthly labor cost of a thousand anchors would be over a million yuan.

Currently, there are thousands of anchors, MCs, and hosts in various YY channels.

Adding in the newcomers attracted by the guaranteed salary, the conservative estimate is that the number could be over 10,000.

That month, YY had to pay out tens of millions just for the minimum salary.

1 million yuan of funds may sound like a lot, but in fact it is only enough for YY to burn for 10 months.

YY is rich and can spend like this, but Lu Feng can't afford it.

Therefore, he has to concentrate his limited resources to create a benchmark and set an example for the anchors.

This is commonly known as drawing cakes.

At present, whether it is YY or other live broadcast platforms, the anchors are basically grassroots.

The live broadcast content on major platforms is also quite down-to-earth.

But even so, for most viewers on various platforms, live streaming is a high-end entertainment industry, and the anchors are like little stars who need to be pursued.

The audience calls watching live broadcast "watching TV". They can interact with the host and feel the excitement of being on TV.

For the anchors, live streaming is obviously different from ordinary jobs, at least it carries a layer of dreamy aura.

Being noticed and admired by thousands of people, enjoying flowers and applause, this makes many ordinary grassroots people also experience the feeling of being a star.

However, at present, the so-called Internet celebrities and anchors are not accepted and recognized by the public.

The entertainment industry even sneers at these grassroots amateurs, believing that they are all just fooling around and have no artistry at all.

Those high-profile stars don’t know that in the next few years, they will also rush into the live streaming industry and compete for dividends with the internet celebrities and anchors whom they once looked down upon.

But at present, internet celebrities and anchors of humble origins still have filters and are full of fantasies about the entertainment industry.

Every young anchor who sings in front of the live camera has more or less a dream of stepping onto the mainstream stage, becoming a real star, and being recognized by the public.

And Lu Feng wanted to create a dream for them.

This dream is called ideal.

There are indeed more viewers and more stable income on YY.

But on Sunshine Live, you could become a real star!
This is a fatal attraction for all anchors, especially the top anchors.

But the prerequisite is that Sunshine Live can do it.

And Luo Qingcheng is Lu Feng's evidence to prove this.

Just speaking of singing, Luo Qingcheng's singing skills are very good.

This can be seen from her performance at the welcome party.

Even in the music industry, he can definitely reach the level of a demo singer.

In fact, many people working in the music industry know that singing skills are not particularly valuable in the industry.

There are so many singers who can sing well, but only a few of them can become famous.

In the music industry, except for geniuses who are so talented that they can't be suppressed, such as Jay Chou, in most cases, packaging and capital support are the key to becoming popular.

A typical example is the Voice of China, which started airing in July this year and is currently in its finals.

There are many examples in this show that proves that singing skills are not the key; packaging and hype are the key to becoming popular.

What Lu Feng needs to do is to leverage the popularity of this show to make Luo Qingcheng an industry benchmark.

The next day, 1912, a sake bar called Suye had a closing sign hanging on the door.

But inside the bar, there were many people walking around.

The bar has a small stage, about three or four square meters, which is just enough for one performer and a small band of three or four people to perform on it.

At this moment, on the stage, there were only Luo Qingcheng and Qin Yu who was doing her makeup and styling.

There were many people sitting on the platforms and sofas below the stage, but none of them were drinking. Instead, they were sitting quietly waiting.

The bar's curtains were drawn and the lights were turned on, creating an evening feel.

In front of the stage, a middle-aged man stood behind the camera, looking at the screen on the monitor and directing the busy staff on both sides: "The light needs to be dimmed a little bit. Try to block the light from the door, but we need to add some light to the stage."

This is a film crew that Lu Feng invited from the Magic City.

This middle-aged man is a director, and the guests around him are all actors.

Lu Feng called them here just to shoot a short film for Luo Qingcheng.

Luo Qingcheng sat on the long stool, letting Qin Yu put on makeup for her while she sang softly.

The busy people around her did not affect her at all.

In other words, she didn't pay any attention to the people around her except Lu Feng.

Looking at Lu Feng who was standing not far away, she felt at ease.

She didn't want to think too much. As long as Lu Feng asked her to do something, she would just do it.

Once life becomes so simple, there will be less pain and more happiness.

"All right."

Qin Yu finished her makeup, picked up her makeup bag, and walked off the stage.

Seeing this, the director behind the monitor shouted, "Come on, come on! Cheer up, one more take!"

Hearing his call, all the guests sat up and got ready.

A young man held a clapperboard in front of the camera and said in a serious tone, "Showdown, Scene 1, 1 take, second time, action!"

Snapped!
The clapperboard clicked and the guests around moved in response.

They were either chatting, drinking, or playing games, just like a normal night scene in a bar, creating a lively atmosphere.

The camera in front of the stage was aimed at Luo Qingcheng, taking her close-up.

Luo Qingcheng didn't even look at the camera. She just followed Lu Feng's request, stood up and said to the audience, "Next, I will sing a song for everyone. The song is called "Devil from Heaven."

(End of this chapter)