Chinese entertainment, from radio love songs to superstars

Chapter 8: The First Generation of Internet Celebrities

It rained in the morning and cleared up in the evening.

It seems to reflect everything that happened today.

Shen Lang sat in the taxi, looking at the bright lights of the city outside the window.

The wind blows quietly, and some things in life are felt in an instant.

Returning to reality, [the song "Angel's Wings" + the Qin Jiajia incident] will definitely make him famous.

How to catch this wave of popularity is what we need to consider now.

To this end, Shen Lang made a plan.

Continue to release new songs through their shows and continue to increase their popularity.

Then he released his first solo album and made his first fortune.

The difficulty of this is production, promotion and distribution.

Production includes sound editing, synthesis, and mastering.

Propaganda, as the name suggests, means advertising.

Distribution is the most difficult of the three.

In 2000, China ushered in the third climax of computer popularization. Personal computers began to enter thousands of households, and computer knowledge gradually became a part of contemporary culture.

However, the number of Internet-connected computers in the country is only 892 million, of which 141 million are dedicated line computers and 751 million are dial-up computers.

This means that the songs cannot be released online.

Then, the only option left is physical distribution.

Physical distribution is divided into vinyl, tapes and CDs.

First of all, vinyl is naturally the coolest.

The price of being cool is money. Usually, the minimum quantity that can keep costs within an acceptable range is about 200 to 300 sheets, each sheet costs around a few dozen yuan, and the production cycle is 2 to 3 months.

Secondly, tapes are pretty cool.

Although it is not as high-end as vinyl, the cost is greatly reduced, about a few dollars per disc, the minimum production quantity can be as low as 100 discs, and the production cycle is 1 to 2 weeks.

Finally, CDs are the most technologically advanced of the three, yet the least classy.

It doesn't matter if it's not high-end. It has now become the main physical medium for music. There are many domestic processing factories and the cost can be controlled at around a few yuan per piece. The specific situation depends on the quantity and the situation of the factory. However, most factories start with a minimum order of 1000 pieces, and the production cycle is 2 to 3 weeks.

Shen Lang's choice is the current mainstream [tape + CD] combination.

There are processing factories in Yanjing, and there are also many recording studios that provide one-stop service for recording songs, so the production of an album can be done by spending money.

As for promotion and distribution, the two are actually tied together.

The best option is to work with record labels because they have their own channels for promotion and distribution.

But this involves a problem: if you want others to cooperate with you, you either have to sign a contract with their company or spend a lot of money to hire them to do the work.

“It’s coming back again.”

"Young man, you can eat whatever you want, but you can't say whatever you want. I didn't take a detour!"

"Master, I didn't say anything about you. I was just talking to myself."

Shen Lang was very embarrassed.

What he meant by coming back to the point was that everything comes back to "money".

It is true that “with money you can travel the world, without money you can’t take a single step”.

------

------

On Monday and Tuesday, the two days of rest, Shen Lang did not stay idle in the basement.

Instead, he went to several tape and CD factories to explore the market.

It was pretty much what he knew.

We also negotiated a good unit price.

These regular and qualified small factories have not had an easy time in recent years.

China's audio-visual market has a consumer demand of 100 to 200 billion, while the total issuance of the national audio-visual industry last year was only 15.33 billion.

The rest of the market is occupied by piracy.

Even pirated products have established brands and started a silent brand war.

In order to solve the problem of counterfeiting, some pirated brands have even issued anti-counterfeiting labels. Isn’t that ridiculous?

When Shen Lang returned home in the afternoon, he bought more than a dozen newspapers.

News and entertainment are all available.

The purpose was to see if the events of that night had been reported.

——【Brent crude oil price rose to $31.90 per barrel, a 18-fold increase in just 3 months! 】

——【Huaxia Mobile Communications Group Co., Ltd. is officially listed! 】

——【Yanjing Olympic Games Bid Committee is established, embarking on the second Olympic bid! 】……

——【Wang Jingfei and Xie Tingfeng attended the celebration party of "In the Mood for Love" hand in hand, and their relationship was exposed! 】

——【Ang Lee's new film "Crouching Tiger, Hidden Dragon" has surpassed the $2 million mark at the global box office, securing the title of the year's No. Chinese-language film in advance! 】

——【Sun Yanzi's first album sales reached 30 copies, "Hei Hei Hei" became popular in both sides of the Taiwan Strait and Hong Kong and Macau! 】

……

"Do you want to read the local newspaper in Tianjin?"

Shen Lang smacked his lips.

You can’t buy this either.

Seeing that it was still early, he took his wallet and went out again.

Around 2000, Internet cafes began to quietly enter people's field of vision.

There are QQ and ICQ for chatting, CS and Warcraft for playing games, and the latest and fastest movies when you are bored, which really makes people reluctant to leave.

In this era, owning an Internet cafe is equivalent to having a cash cow.

Shen Lang went into a small Internet cafe on the street.

At a glance, there are about 50 machines.

The environment was very ordinary, with the smell of cigarettes mixed with sweat, and the crackling sounds of countless keyboards and mice.

"Boss, how much is one hour of Internet access?"

"8 yuan."

"Give me an hour."

8 yuan an hour, it really deserves to be the capital.

Shen Lang found the computer according to the machine number.

This year, the four major portals include Penguin, NetEase and Sina.

There are also forums such as Tianya Community, Mop.com, Xici Hutong, etc.

QQ was also renamed this year. It was previously called QICQ.

Shen Lang first registered eight or ten, and then picked out a few good ones to keep.

Then I tried to search for what happened last night using a search engine.

Don’t tell me, he really found it.

——【Radio host saves a girl who attempted suicide with a song! 】

——【The girl’s boyfriend passed away, she was devastated and was ready to jump off the building, but she was moved by the song “Angel’s Wings” and chose to live on bravely! 】

——【In two episodes, Shen Lang, the host of "Midnight Music Talk", saved love and life with two songs! 】

Even though there are only three, it’s a good start.

Shen Lang clicked on the last post on Mop.com.

I plan to take a look at netizens’ comments.

Maopu.com, also known as Maopu Hotpot, focuses on discussing video games and is one of the earliest personal gaming sites in mainland China.

Since most people who come into contact with video games and the Internet are very professional, there are a lot of original articles.

Because of the enthusiasm for game consoles, they were divided into the "SONY faction" and the "SEGA faction", but after the ID "Flying Dutchman" failed in a debate, he registered a large number of IDs to flood the forum with messages, which led to the term "water flooding".

Since it is called a hodgepodge, there are topics to discuss other than games, mostly celebrities, songs, and film and television dramas.

1F: [Front row! ]

2nd floor: [What a great guy, writing songs on the spot! ]

3rd floor: [Why do I not believe it? ]

……

10th floor: [If life ends here and I am no longer in it, I will find an angel to love you and sing to me until I burst into tears.]

20th floor: [If I could go back to the past, I would choose not to know you. It’s not that I regret it, but I can’t face the current ending. ]

30th floor: [If I had discovered it earlier and cherished that time more, would the ending be different? I’m sorry for leaving you with regrets.]

……

This post has 276 floors in total.

In just one day, the heat has already reached a very high level.

This is the rhythm of becoming the first generation of Internet celebrities.

Shen Lang couldn't help laughing.

Of course, the Internet at that time did not have as much influence as it does in later generations, but it could still increase popularity.

If you don’t vote and I don’t vote, when will the author be able to make a breakthrough? It’s the end of the month, please give me some monthly votes!



(End of this chapter)