Chinese entertainment, from radio love songs to superstars

Chapter 140: The First Shot in Europe and America

The World Cup is one of the most influential sporting events in the world, with recognition far exceeding that of other sporting events, including the Olympic Games.

As the world's largest sport, football's World Cup tournament closely connects countries and regions around the world.

The reason why the World Cup has such a huge influence is due to the combined effect of many factors, including its global participation and attention, the popularity of football, the wide media coverage, the huge commercial value, and the embodiment of national honor and national pride.

The release and promotion of the World Cup theme song is also an important means for businesses and sponsors to conduct marketing.

These songs have been widely disseminated through media such as television, radio, and the Internet, attracting attention from all over the world, thereby driving related commercial activities and cultural exchanges.

For example, "La Copa De La Vida (The Cup of Life)", one of the theme songs of the 1998 World Cup in France, was sung by Puerto Rican singer Ricky Martin. It combines English and Spanish, and has both the characteristics of Latin American music and an international style. It quickly became popular around the world and won the championship of the music singles charts in 30 countries.

Shen Lang took the first step.

Won the theme song for the Korea-Japan World Cup.

All we need to do now is “let the bullets fly for a while”.

"What are your plans for releasing an album this year?"

"If the song 'Hall of Fame' becomes popular, I plan to release two more English singles to impact the European and American music charts. I hope the head office can help with the operation then."

"That's natural. Don't worry, I can guarantee this. There won't be any Mandarin or Cantonese albums released?"

Chen Yaochuan is not optimistic about Shen Lang's development in Europe and the United States.

It’s not that I don’t recognize his strength.

There have been too many cases of failure over the years.

In the Chinese music scene, who doesn’t want to be a world-class superstar like Michael Jackson?

Therefore, many Chinese singers have released English singles.

Even singers from Japan and South Korea have done the same thing.

However, there are almost no people who can become famous beyond Asia and into the world by singing English songs.

It’s not that these singers lack talent, nor that they lack adequate publicity. Which of these big companies, Synso Records, Warner Music, and Universal Music, doesn’t have world-class publicity and promotion capabilities?
However, although Asian singers can sing English songs, their acceptance in the European and American markets is not high.

This is mainly because there are significant differences in cultural background and musical style between Asian singers and those in the European and American markets.

When Asian singers try to integrate into the European and American markets, they often find it difficult to get rid of their "Asian characteristics", which causes their music to appear out of place in the European and American markets and ultimately fail to become popular.

There is also the issue of discrimination. Most Europeans and Americans look down on others.

If you want to stand out in the international market, the quality of your music and your creativity must reach an extremely high level.

Chen Yaochuan felt that instead of competing for this extremely low-probability event, it would be better to manage the Asian market well.

Shen Lang, however, has his own ideas.

He has good vocal conditions, especially a wide vocal range, which allows him to sing many difficult songs.

Among them, rock music is easier to resonate with listeners who like English songs because it has a "hot" sound.

The first shot in the European and American markets must always be fired.

As for whether it will succeed, you have to try it to know.

As the saying goes: The world is still undecided, you and I are both dark horses.

"Let's put the Mandarin and Cantonese albums on hold for now. I have a lot to do this year. I have to shoot two TV series, perform in nine concerts, and maybe even go to the opening ceremony after the World Cup theme song is selected."

"alright."

Chen Yaochuan felt a little disappointed, but he could understand Shen Lang's approach.

Xinsuo is not Shen Lang's destination.

There is nothing wrong with leaving the money for your own company to earn.

It's just that he hasn't been having a good time at the company lately.

Frequent pressure from above made him squeeze the maximum value out of Shen Lang.

As of today, Shen Lang has released five albums in the past year.

The single "Fairy Tale" sold 400 million copies in Asia; the album "The Most Beautiful Harmony" sold 210 million copies in Asia;

The album "Lang" sold 240 million copies across Asia;

The single disc "Olympic Games and World Cup" sold 330 million copies in Asia;

The album "Same Time, Next Year" sold 120 million copies across Asia.

Total sales reached a staggering 1300 million copies.

Completed five consecutive championships in the mainland and Formosa Province.

I don’t know if this is unprecedented, because previous statistics on album sales were inaccurate.

It was reported that the sales of Ren Xianqi's single album "Heart Too Soft" was 2600 million copies, the highest sales of a single album among Chinese singers, and it was even listed on the American Gold Record Wall of Fame.

However, the data needs to be verified, and it is impossible to know how many of them are genuine and how many are pirated.

But what is certain is that Shen Lang is the album sales king since the millennium, no doubt about it.

The key is that it only took him two years to achieve this honor.

Xinsuo has already made a lot of money just from the commission, so how could it miss such a good opportunity to make money?

Yes, Chen Yaochuan also once regarded Shen Lang as a cash cow.

But he admired Shen Lang's talent more.

Plus there are corresponding clauses for free release of albums in the contract.

It is not reasonable for him to be a "bad guy".

As a result, many unfavorable voices against him appeared in the company.

All of these major record companies are the same, competing openly and secretly, scheming against each other, and saying that they are doing it for the benefit of everyone, but in fact they only care about whether their own interests can be maximized.

If all else fails, just join Shen Lang.

This was not the first time that Chen Yaochuan had considered this issue. Anyway, he had never let Xinsuo down, so he left with a clear conscience.

Shen Lang didn't know what he was thinking, otherwise he would have definitely added fuel to the fire and made this happen.

Chen Yaochuan's current creative ability is not as good as before, but his management ability is first-class.

Shen Lang wants to establish his own music company, and he really needs people with experience and ability in management.

"The tickets for the first three concerts have been sold out." Chen Yaochuan changed the subject to a light-hearted one.

"So fast?" Shen Lang was slightly surprised.

The ticket sales promotion only started on New Year's Day this year, and it has only been more than two months.

You should know that the venues for the three games in Yanjing, Shanghai and Chengdu are the Yanjing Workers' Stadium with 7 seats, Shanghai Stadium with 8 seats, and Chengdu Sports Center Stadium with 4 seats.

Moreover, the three sessions are held consecutively, with only three days between each session.

That means there are 19 tickets to sell at the same time.

This number is a huge challenge even for superstars with a strong fan base.

Is this sold out?
"You have somewhat underestimated your influence and popularity in the mainland. Not to mention three consecutive shows, even if you hold 3 shows in a row, you won't have trouble selling tickets." Chen Yaochuan's vision is correct in this regard.

“……”Shen Lang.

Influence and popularity are related to box office appeal, but they are not the same as box office appeal.

Influence and popularity are measures of the influence of an artist or public figure on social media, public opinion, etc. They reflect the public's attention and love for a certain person, and are usually measured through social media interactions, number of fans, public discussions, etc.

Although influence and popularity are very important indicators for singers, the tastes and demands of the audience are constantly changing, and the star effect alone cannot guarantee box office success.

In addition, the success of a concert box office is also affected by many factors, including the singer's musical level, planning level, and appeal.

A successful concert requires the singer to have sufficient works to support it, as well as careful planning and arrangements.

Obviously Shen Lang meets all these qualifications, so it is reasonable that all the tickets were sold out.

(End of this chapter)