I am farming in the real world.

Chapter 50: Chen Ji's Grand Opening

Early in the morning of August 8st, a long queue had already formed in front of Chen Ji Store No. 1.

After a period of promotion, guests living in the high-end residential areas of Binjiang Road rushed in after hearing the news, and the originally remote alley corner was packed with people.

Outside the store, part-time students like Zhao Xiaoguang, wearing work clothes printed with "Chen Ji", used the popularity accumulated from many days of door-to-door sales to politely greet the familiar customers in line with a smile, and distributed pre-printed number plates to everyone.

Everyone's eyes were focused on the natural log-style decoration inside the store, the real-time broadcast of the outdoor ecological chicken farm, and the secret roasted chickens hung on skewers in the window and illuminated by food heating lamps to a brown color.

The tempting aroma of roast chicken wafted out through the window, whetting the appetites of the customers in line.

Even the private car drivers passing by Binjiang Road during the morning rush hour couldn't help but roll down their windows when passing by here, staring curiously at the long line of people that snaked from the alley entrance to the roadside.

"What kind of store is this?"

"Chen Ji?"

“I’ve never heard of that before!”

“But it smells really good!”

Passing drivers and people taking the bus to work were talking about it, and some even took out their mobile phones to take pictures while waiting at the traffic lights.

Once the "Ready to Go" sign hanging at the door is taken down, we'll officially open for business.

The line at the front began to move slowly. The first batch of customers who entered the store looked curiously at the interior layout, as well as the business license and food safety inspection certificate hanging high up. They immediately took their number plates and mobile payment QR codes and said to the pretty girl at the counter, "Give me two secret roast chickens to take away!"

"Okay, brother. I'll charge you 376 yuan for two."

"It's best to eat it while it's hot! If it's cold, don't steam it or heat it in the oven. It will taste better if you heat it in the microwave at the lowest setting."

The cashier girl raised the barcode scanner and it beeped. She then used the sales talk taught in the on-the-job training to patiently explain it to every customer who came into the store to buy chicken.

This is the result that Chen Jue personally tested during this period.

Because the MC roast chicken just taken out of the [Furnace] or backpack has a taste of 9.9, which is almost a perfect score, but after being left for a long time, the hot dish becomes a cold dish, and its taste will naturally drop by a few tenths of a point.

Telling the guests in advance is also to avoid a collapse of word-of-mouth.

After the receipt was issued, several young full-time employees guarding the counter, dressed in uniform, with chef hats on their heads and disposable gloves on their hands, swiftly took out two steaming roast chickens from the deli cabinet and wrapped them with brown paper on the spot.

The big and strong man in the lead was quite satisfied with the clean and hygienic open kitchen and stove. After receiving two bags of roasted chicken, he asked, "By the way, little sister, when will Chenji be able to provide unlimited supply?"

"The purchase limit for each person is two at the opening. If you buy them back, there won't be enough to share."

The diners who lined up to enter the restaurant later also expressed similar sentiments.

Those who are willing to spend money to buy such an expensive roast chicken are all wealthy owners of high-end residential areas on Binjiang Road.

It was hard to get the half-price items at the stalls before, but I didn’t expect that they would still use this kind of hunger marketing after opening the store. It really made these gourmets quite excited.

"Brother, our new store has a limited supply. The manager said we can only supply a maximum of 1,000 per day."

“We have to wait until the chickens in the farm grow up and are ready for slaughter. Other types of chickens won’t taste this good when roasted.” The cashier girl pointed to the large-screen TV hanging on the wall and explained patiently.

Of course, these are the rhetoric taught in advance during the on-the-job training, specifically to enhance the quality of this secret roast chicken.

Those diners who came into the restaurant later were also listening attentively from a distance.

Looking at the roast chickens being packed away one by one in the window, smelling the tempting aroma of roast chicken in the air, and looking up at the chickens running happily in the mountains on the surveillance screen, the diners' resentment caused by the long queues and purchase restrictions was slightly calmed down.

……

The line was moving little by little, and most of the diners who came into the store to pay their bills left the store carrying two brown paper bags.

The fat guy who was eager to try the new food stood on the side of the road as soon as he walked out of the store, opened a bag, and tore off a steaming chicken wing or chicken drumstick and stuffed it into his mouth without caring about his image.

After all, the cashier girl inside said that this thing is best eaten while hot.

This scene also caused a round of jokes and cheers from the customers waiting in line outside: "Brother! Can you give me a piece to try?"

"Yes! Big brother, you eat so deliciously, you definitely have the potential to be a food anchor!"

"How about registering an account and shooting a video on TikTok? I'll be your fan!"

The fat old man with a mouth full of greasy food smiled nonchalantly and said: "Please queue up and buy it yourself! I came here to queue up at 8 o'clock in the morning. Forget about taking a video, I can't bring myself to do this."

As he said this, the fat old man slurped the juicy chicken leg in his hand until only a bone was left. Then he carried the two large bags and got into a Porsche Panamera parked on the side of the road and drove away in style.

Such a scene also made Chen Jue's close friends who came to support him stunned. "Chen Jue, I feel like I'm taking advantage of you by paying 200 million for your 5% stake."

"Your business is so damn good!"

Zheng Bocheng came over early in the morning with two barley flower baskets inscribed with "Warm congratulations on the grand opening of Chen's business". The baskets were signed with the name of Zhongbo Machinery, and they were lined with the flower baskets sent by "Sweetheart Fruit Luo Xian" and "Wencheng Merchants Group".

I just didn’t expect that the restaurant had just opened and there were more people lining up than the barley flower baskets delivered.

If this trend continues, even if sales are limited every day, it will not be able to stop these wealthy customers with strong purchasing power from rushing to buy.

"Yes! This business is so exciting that I want to quit my job and do business with you."

"As soon as this shop opened, there were queues as long as those internet-famous milk tea shops."

"Chen Jue, what made you come up with this idea? Did you hire a bunch of people to help you? Will you let outsiders join in later?" Guo Sen, who had taken a short vacation for a long time, had little questions in his mind spewing out like a machine gun.

Seeing such a grand opening, all of these close friends' eyes sparkled and none of them was unexcited.

It was as if an endless supply of wealth was flowing within sight.

“We can only do direct-operated chain stores, otherwise the apprentices will starve to death.” Chen Jue shook his head and replied with a smile.

Since he came here early in the morning, he has been chatting with a few close friends at a distance from the store, and has not interfered with the situation inside Chen's store.

To prevent his boss from appearing and disrupting the work of Zhao Xiaoguang and others.

Because according to the business philosophy of "Chen Ji" conceived by Chen Jue, he intends to turn it into a high-end fast-moving new Chinese-style restaurant.

Just like those internet-famous milk tea shops, you can buy and go immediately, without any delays.

The traditional cumbersome ribbon-cutting ceremonies were all cut out, and even the currently popular take-out food was eliminated.

If the real delicacy is packaged in a takeaway package, the taste will definitely change due to the steam that cannot evaporate, and the original taste will be lost. It is better to focus on offline sales.

Anyway, with 7 full fan groups as customer support, plus the quality control of the MC roast chicken, Chen Jue has great confidence, so Chen Ji Shop has continued to be popular since its opening, relying on word of mouth and the influence of early tasting promotion.

The grand opening scene with long queues in front of him was basically the same as the opening scene he had imagined.

……

"Mr. Chen, business is booming!"

While chatting with his buddies, Lin Youlong, the chairman of the Chaofan Group who had been thinking about the roast chicken recipe for a long time, came to the outside of the store in a black Leifa.

Two assistants got out of the car, each carrying a basket of barley flowers and placing it at an empty space outside the store entrance.

The other party approached Chen Jue uninvited and said, "I was wondering why your part-time employees at Chen Ji haven't been setting up stalls recently. It turns out that you opened a new store without making any noise."

When Chen Jue saw the local catering tycoon coming to congratulate him, he knew that he was still determined to invest in and join Chen Ji.

But considering the two barley flower baskets, Chen Jue decided not to hit the smiling man and started to be polite with him: "Thank you, Mr. Lin, for taking the time out of your busy schedule to come and show your support! I'll ask my staff to leave two bags of roast chicken for Mr. Lin to take away later?"

Seeing Chen Jue's indifferent attitude, Lin Youlong laughed and said, "No need, I just came to take a look. I've eaten your secret roast chicken several times recently. If I eat more, I feel like my mouth will be spoiled."

Then he changed the subject and commented, "But Mr. Chen, the location you chose for this new store is a bit off the beaten track. If you opened it on Wuma Street, your business would definitely increase several times."

Chen Jue pretended to be helpless when he heard this, "There's nothing we can do! It's hard to find a popular shop, and it's too expensive to open one on Wuma Street. Besides, our production of roast chicken is limited. We can only produce 2,000 chickens a day on the first day of opening, and we won't have any more to sell."

When Lin Youlong heard the stock quantity, he was also a little surprised: "A single store sells 2,000 a day? A daily turnover of more than 300,000? Aren't you afraid that you will die of overeating?"

However, when he looked at the long queue in front of Chen's shop and the truck with the Chen's logo spray-painted on it parked at the end of the alley ready to be restocked at any time, Lin Youlong still showed a bit of envy on his face: "What a great project!"

……

Just as Chen Jue was standing in the distance chatting with a few of his close friends and Lin Youlong.

The long line in front of the store began to shrink little by little, and those wealthy owners who got up early to join in the fun and try something new left with two bags of roast chicken in their hands, feeling satisfied.

Some of them even followed the example of the fat old man before and found a place under the shade of trees to show off while the going was hot.

One of them was a gentle-looking guy wearing glasses. He sucked the oil on his fingers and took a video showing off his roasted chicken and posted it to a group called 'Vancouver Online Writers Amateur Chat Group'.

“@Everyone, brothers! Remember the delicious Chenji roast chicken I mentioned last time? Their new store has opened! It’s near my community (location)”

This @ quickly brought up a bunch of Vancouver authors who had been lurking for years, because this guy's ID in the group clearly displayed the six big words "Legend of the Paladin".

The first update is here~ Keep asking for votes~
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(End of this chapter)