I am farming in the real world.

Chapter 38 Local Old Brand

"Superb Catering Group?"

Chen Jue took the black business card and glanced at the name on it.

I felt that this company sounded familiar, so I turned to the back and saw a densely packed list of food brand companies under this group.

Tengqiao smoked chicken, salami, country bumpkin, Chuxu duck tongue, Yonggao fish cakes, etc. are all well-known to Vancouver locals, who have been eating them since childhood and have been operating for decades. They are the legacy of childhood memories.

In addition to these brands that can be purchased in supermarkets and e-commerce platforms, there are dozens or hundreds of new and old stores spread across the streets and alleys, firmly controlling the taste buds of Vancouver residents.

"There are so many behind-the-scenes investors of old brands. Isn't their net worth at least several billion?"

"This guy is probably the real catering and food tycoon in Vancouver!"

Chen Jue's heart moved, thinking of the high housing prices near Binjiang Road and the wealthy and prominent owners living there.

He knew that the delicious taste of MC roast chicken would sooner or later attract interested investors or potential franchisees.

I didn't expect that he would be such a person with a profound background.

So he politely took the business card, and after saying a few words to Zhao Xiaoguang, Chen Jue accepted the other party's invitation and went to sit in the coffee shop nearby, intending to see what this local catering tycoon was up to.

……

Vancouver is a mountainous city with few opportunities. In the past, in order to make a name for themselves, many overseas Chinese went abroad to earn foreign currency and send money home.

It was precisely thanks to the hard work of these overseas Chinese and the original capital accumulation that the Vancouver boss miracle was created in the 1980s and 1990s.

Of course, the early group of overseas Chinese businessmen who went to Western Europe to study abroad not only brought back leather shoes and textile technology, but also brought back steak, Western food,

Coffee was brought back by foreigners as part of their food culture.

However, due to the epidemic in recent years and the opening of milk tea shops on the streets, there are not many of these traditional old-fashioned coffee shops left.

Even if there are some open for business, most of them are taken care of by mature businessmen like Lin Youlong, and have become private places for daily reception of guests and discussion of cooperation.

Lin Youlong was very familiar with this coffee shop. After entering the shop, he greeted the owner and led Chen Jue to a very private booth in the corner.

After ordering two cups of coffee and some snacks, Lin Youlong got straight to the point: "The day before yesterday, my father bought two roast chickens from your Chen Ji's stall and brought them home. I tasted them and they were so delicious! So I thought about discussing cooperation with the owner of this roast chicken shop."

"I didn't expect that I had been waiting outside my neighborhood for two nights but didn't see you guys setting up the stall. Fortunately, God helps those who work hard. Today, I went out for a walk and finally found you, Brother Chen."

Chen Jue complained in his heart, "What kind of old-fashioned way of doing things?" He smiled and said, "Thank you, Mr. Lin, for the compliment. We have just started Chen Ji and are still in the initial stage. Recently, in order to promote the tasting, we have been wandering around several communities, and the locations of the stalls are all randomly selected."

Lin Youlong nodded in agreement. "The initial stage of brand promotion is the most difficult, especially now that fast food, take-out, and internet celebrity stores are everywhere. They are all for the purpose of making quick money and gaining traffic. They open a business for a while, and if it works, they keep doing it. If it doesn't, they will move to another place and reopen. It's rare to have a business like yours, Chen Ji, that takes root in the local area and intends to dig deep into the market."

Then Lin Youlong started to make big promises while being polite to Chen Jue.

They began to bring out the chain plans of several mature and old brands of their Chaofan Group, and even took out Zhengxin Chicken Steak from Vancouver, Wenheyou from Xiangjiang, Juewei Duck Neck, Zhou Hei Ya from Jiangcheng, etc. as examples.

The meaning is very simple. This big boss took a fancy to the secret recipe of MC roast chicken and planned to take advantage of the early stage of Chen Ji's entrepreneurship to invest in it and accelerate the expansion of Chen Ji.

"Whether it's tens or hundreds of millions of cash investment, store support, or central kitchen technology supply, Brother Chen might as well consider our Chaofan Group."

"We are all from Vancouver, and I really hope to see a big brand in our hometown, to bring the taste of Vancouver beyond the local area, and to make it famous throughout the country and even the world." Lin Youlong threw out an olive branch. He had investigated Chen Ji before coming here, and found that there was no store open in the city. He also knew from the immature street vendor that the brand was still in its infancy.

Especially when a young man like Chen Jue is the boss, although no one knows where he got the secret recipe, he can roast such delicious roast chicken.

However, as long as Lin Youlong personally goes out and uses the old brands on his business cards as an introduction, there are basically few young people in Vancouver who can resist the temptation of investing.

But Chen Jue is an exception!
He is a roast chicken made by the MC system, and it is impossible for him to share his biggest secret with others.

What's more, Chen Jue also knew that he would definitely not be short of money in the future.

If he wanted to speed up the incubation of the "Chen Ji" brand, he could just take a stone pickaxe and go to a large gold mine that has been discovered at home or abroad, and then dig around the edge of the gold mine.

With the help of 100 sleepless iron golems, no matter how deep or widely dispersed the gold mines are, they cannot escape the carpet-style excavation like MC digging blocks.

As for how to cash in the gold you’ve dug out, that’s even simpler.

At the Shuibei Market in Shenzhen, which has the largest gold trading volume in the country, any gold can be sold out in minutes, regardless of whether there is a mining license or customs clearance qualification.

The reason why Chen Jue didn't do it was because he wanted to develop steadily step by step according to the farming ideas he had originally set.

Although gold is easy to cash in, in recent years, in order to combat gray money laundering such as cyber fraud, gold shops have strictly controlled people who buy and sell gold in large quantities, and they report them to the police station at any time, which can often be seen in the news.

If he really chose this path, and was targeted by economic investigation teams just to make a little quick money, and asked Chen Jue to explain the source of the gold, it would really be a loss-making operation.

As for going abroad to do something big, that was not what Chen Jue wanted.

China is where he was born and raised, and he doesn't want to follow those Run people who go out to eat disgusting white people's food, experience zero-dollar shopping, and get shot at every turn.

It is better to stay at home and farm and sell vegetables and agricultural products. With the cover of the production area, at least you will not attract unnecessary trouble.

After figuring this out, Chen Jue made up an excuse and declined, "Thanks to Mr. Lin's kindness, we at Chen's don't have any plans to open a chain for the time being. Because I'm the only one who can make the secret recipe for roast chicken, and the daily output is really limited. And it can only be made and sold right after it's been made, otherwise it won't taste good if it gets cold."

Lin Youlong did not show any anger or dissatisfaction when he heard this.

After all, this was their first time discussing cooperation. If the deal was reached on the spot, he would worry that this young man, Chen Jue, was too casual and had no bottom line of his own.

"If Chen's really opens a store nearby, our Chaofan Group's Tengqiao smoked chicken business will probably be affected."

"But that's how business works. In the past, all the leather shoe brands in Vancouver grew through competition and eventually expanded beyond Vancouver to the rest of the country. Brother Chen, you might want to consider my proposal when you go back."

"In this fast-paced era, it's hard to grow big and strong by going it alone." Lin Youlong forced a smile, sat down and continued chatting for a few more sentences, and after adding Chen Jue on WeChat, he left with the excuse of having something to do and paying the bill.

“Competition?”

"With the MC system, why should I be afraid of competition?"

Seeing the other party leave calmly, Chen Jue smiled in his heart without comment.

After taking two sips of the localized iced Americano, his eyes suddenly lit up, and a new idea of ​​making money came to his mind: "Growing coffee beans and cocoa beans to get money from foreigners seems to be a good way!"

The first update today is here~ Keep asking for votes~
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(End of this chapter)