I am farming in the real world.

Chapter 203 The Zotye call-up order that caused a sensation in the automotive industry!

The image of this Chinese beaver is based on the animation model made by Chow Yun-fat in the classic Hong Kong film "A Better Tomorrow".

Coupled with the rational speech of Xiao Ma Ge, even foreigners who don't understand Chinese characters were attracted to it. This triggered a hot trend on Douyin, a foreign website, and became a popular Chinese Douyin inspirational stalk in the first half of the year.

Chen Jue borrowed this meme-like video and used it in Zotye Auto's comeback promotion, which also happened to correspond to Zotye's ups and downs in recent years.

"I've been waiting for three years just for this opportunity. I want to fight for it!"

As soon as this classic movie line came out, Wu Xiaodong, a die-hard fan of Zotye, immediately understood the meaning behind it.

“What is Zotye doing? Is it also starting to imitate the official officials and play memes?” Wu Xiaodong muttered to himself.

After watching this short video, he looked through the chat history in the group.

The more he scrolled, the more excited Wu Xiaodong's face became. "A call for Zotye car owners? Old car owners will enjoy free lifetime maintenance from now on? If you trade in your old car for a new one, you will get a 5 yuan voucher unconditionally when you replace your next Zotye model in the future?"

"Fuck!!!"

“Is this poster real or fake?”

Because according to the official poster released by the owner of the car club, this time the brand has launched an unprecedented gratitude and feedback event in order to build momentum for the declining Zotye Auto's return to the market.

Disguised 5 yuan cash replacement subsidies like the second one are now being used to great effect by major automobile manufacturers in order to boost sales of their own models.

With manufacturer subsidies + national or provincial subsidies, an old car can be worth tens of thousands of dollars.

Just open TikTok and search, you will see people offering zero down payment or even negative change. There is nothing strange about it.

But the first one, which was also unexpected to all Zotye owners and friendly car companies, was that Magic Cube Group solemnly promised to provide subsequent free lifetime maintenance to the original 18 Zotye owners.

You know, this is not a lifetime warranty, but damn lifetime maintenance!

Many domestic car companies now, such as Chery, NIO, and Ideal, have launched slogans and offered lifetime warranty services to car owners who purchase their own brand cars.

However, this type of service looks very confident and gives customers the illusion that product quality is guaranteed, but in fact it actually contains hidden tricks.

First of all, if you want to enjoy the "lifetime warranty", you must be one of the first users of a newly launched car model.

Judging from the current level of internal competition among major domestic automobile manufacturers, a brand would be considered unqualified if it does not launch 4 or 5 new cars within a year.

This has resulted in a bloated car series launched by car companies, with a wide variety of new models. With frequent updates and replacements, it is difficult to track common data problems generated by subsequent cars.

Because new or iterative models basically use new processes and production platforms, product quality is not mature in the absence of data provided by a large number of car owners.

Problems such as breaking down on the road and electronic failures are particularly prominent in new models.

For the first batch of car owners who bought new models, they unknowingly became the experimental guinea pigs of the car companies.

Although a 'lifetime warranty' is given, if problems occur frequently, the owner has to go to the 4S shop for repairs, which not only wastes the owner's time but also costs extra money.

After all, the so-called "lifetime warranty" only applies to the three major parts of the car: engine, gearbox, and chassis.

But car owners all know that the parts of a car that are most likely to break down are not the three major components, but some wearing parts such as rubber covers and wiper blades.

In this way, the trap clause of "lifetime warranty" is perfectly circumvented, and car owners have to pay for the accessories themselves while also paying the 4S store high labor and parking fees.

But the 'lifetime maintenance' launched by Zotye Auto this time is different!
One is maintenance, the other is quality assurance, but the difference of just one word makes the treatment as different as heaven and earth.

“Is it really a lifetime warranty?”

"Free maintenance every 5000 kilometers?"

“No fees, no tricks?”

The more Wu Xiaodong read the group messages, the more confused he felt.

Because just after the release of this "Zotye Car Owners Call", Zotye's old car owners from all over the country rushed to their local dealers and 4S stores to check the situation as if they had been injected with chicken blood.

As a result, as soon as I arrived at the store, they drove my car onto a lift for inspection without saying a word. They not only replaced the oil and filter, but all the wearing parts such as swing arms, shock absorbers, rubber sleeves, etc. were replaced free of charge, and they didn't even charge for the labor.

Even after arriving at the store, there are free working meals, fruits and drinks, which directly made the old Zotye car owners exclaimed! Including the Yiwu Zotye car owner group that Wu Xiaodong joined, many car owners are already on their way to the Zotye 4S store.

There were also some people who had already completed the maintenance and started sharing the reception video and a long paragraph of heartfelt praise in the group, which made Wu Xiaodong feel itchy inside.

So as soon as he got off work, Wu Xiaodong didn't plan to go out for fun or food. He just stepped on the accelerator and changed route to the nearest Zotye 4S store.

But when he got there and saw the place, he was dumbfounded!

Everywhere you look, you see all kinds of Zotye cars!

The line stretched all the way from the maintenance area of ​​the 4S shop to the front door.

The eye-catching Z-shaped logo and the grand scene of a group of young and old men getting out of the car and entering the 4S store to inquire about the call-up order made the staff of popular car companies such as BYD, Geely and Volkswagen stunned!

"Worthy!"

"What's wrong with Zotye?"

"It's already time to get off work, why are there so many customers? And they're still refusing to leave?"

"This is really weird! Didn't Zotye go bankrupt? Where did all these old car owners come from?"

Most of the 4S stores are concentrated in the suburbs of a city or in a wider urban area. The purpose is to serve the car owners and make it convenient for them to enter and exit the store.

As a result, Zotye has been in poor condition for 8 years and is on the verge of bankruptcy and has no popularity anymore.

A call to action for old car owners directly mobilized all 18 Zotye owners across the country.

Those who need consultation are asking for consultation, those who need maintenance are doing maintenance, which has made the 4S stores everywhere very busy.

I'm afraid that those who work in the automotive industry nearby have never seen so many Zotye cars with the Z logo running on the road at the same time in their lives.

Once the term of "lifetime maintenance" began to take root, it caused a sensation in the automotive industry and on the Internet!
"I have never seen such an activity that loses money but gains publicity in my life (I am convinced)"

"Zotye seems to have just got a new boss, so damn rich! (Awesome)"

"Free lifetime maintenance, how much money can the car owner save in a year? (Staring)"

"A friend of mine drives a Zotye. In the past, he would go out for drinks and brag and was always looked down upon by us who drive joint venture cars. But now he is standing up and laughing to our face at us for spending money on 4S stores every quarter (covering face)"

"The queues for Zotye cars here are crazy! It is said that they are all here to get free maintenance! (Photo)"

Netizens were talking about it, especially those who own cars, who began to share their experiences in the comment section.

In recent years, the domestic per capita income and consumption levels have increased year by year, and the car penetration rate has reached an exaggerated level of one car for every three people.

As more people use cars, more and more car owners are cheated by "4-son stores".

Everyone gathered in the comment section of Zotye's Jianghu Call to Action to complain about the high cost of using the car. After a rough calculation, not to mention the fuel and insurance expenses, the maintenance alone would cost at least several thousand or tens of thousands a year.

If you encounter a luxury car owner, the repair and maintenance costs will be even higher.

Old brands like Mercedes-Benz, BMW, and Audi have come up with a so-called parts-to-whole ratio, which means that they disassemble the entire car and sell it for more expensive than a brand new car. Replacing a headlight assembly can easily cost tens of thousands of dollars.

On the other hand, Audi Thai uses the slogan of "grateful and giving back to old car owners" to provide free maintenance to car owners and try every means to save money for car owners. The purpose is to improve the after-sales reputation and brand quality image.

In such a contrast, the publicity campaign of this call-up order has almost become a legend in the automotive industry!

Especially the 18 old car owners who enjoyed the benefits have been posting photos and service experiences non-stop in the past few days, bombarding them with messages, which made the car owners of other brands jealous.

"No! I'm going to buy a second-hand Zotye! (covering my face)"

"Brother above, you are too late. As soon as the call came out, second-hand car dealers across the country went crazy. As long as it was a Zotye car with a Z logo, no matter what the condition of the car was, you couldn't buy it even if you paid 2 yuan in cash on the spot (shocked)"

"If this car can really live up to its lifetime maintenance promise, it will be passed down through three generations and still have the car."

"One of my friends is in the used car business. He just replaced his Porsche Macan with a Zotye SR9. He said that business is not good and he needs to use it sparingly (laughing and crying)"

(End of this chapter)