I am farming in the real world.

Chapter 160 Xiya Food Exhibition (Subscription Request)
Just as Zheng Yinhua was holding the business card and trying hard to recall where he had heard of the Red Star Trading Company.

Chen Jue has already arrived at the National Exhibition and Convention Center in Shanghai in a business car.

This is the largest convention and exhibition center in the country, and different types of exhibitions are held here almost every ten days or half a month.

There is a banner at the entrance with the words "SIAL CHINA". This is an international food exhibition initiated by the French Gourmet Exhibition Group and has a great influence.

According to the invitation letter received by Chen Ji, there are more than 70 exhibitors from 5 countries and regions participating in the exhibition, and the exhibits exceed 000 categories.

It covers 24 major categories including catering, supply chain, fresh food, frozen food, candy, agricultural product technology and processing of supplied materials. You can find corresponding exhibitors here for anything related to food.

Moreover, according to news reports, there were more than 18 suppliers and buyers who paid for their own tickets to attend the exhibition. One can imagine the influence of SIAL in the food industry.

Compared with those domestic pheasant exhibitions that claim to be "international food exhibitions", it is more authoritative.

"so many people!"

Chen Jue couldn't help but sigh as he watched the crowds of people carrying their scrolls into the venue. He called Li Fei and asked him to send over an exhibitor's tag.

"Cousin!" Li Fei was wearing Chen Ji's uniform logo work clothes. He had a capable temperament and it seemed that he had developed this skill after working as the deputy general manager for a period of time.

"What's the situation?" Chen Jue asked as he followed the other party into the crowd.

Li Fei shook his head and explained helplessly: "It's a bit less than ideal! The booth we were assigned is a little too far back, in the D16 area, and it's not as popular as the booths in the front."

You know, the National Exhibition and Convention Center in Shanghai looks like a blooming four-leaf clover when viewed from above, with a total of four parallel venues: A, B, C, and D.

There are 17 exhibition halls inside these four major venues. The place is very large, with an exhibition area of ​​more than 60 square meters. It would be very tiring to walk from beginning to end.

When Chen Jue was in college, he accompanied his roommate to attend ChinaJoy, specifically to appreciate those online games and take a look at the beautiful showgirls.

After walking around the entire venue, my steps counted at least 2 on WeChat Moments, firmly ranking first on the day's step count rankings. It's the kind of walk that can break a person's legs.

This results in the venues getting smaller and smaller in number as time goes by.

This is because ordinary people are not stupid enough to go against their own bodies. When they get tired of walking, they will give up the idea of ​​browsing the entire exhibition in one go and will just stop at the first few exhibition halls.

Since Chen Ji was a specially invited emerging domestic catering brand and did not pay to bid for a good spot, its booth was arranged in an inconspicuous corner of the D16 exhibition hall.

"D16? Assigned to such a remote location?" Chen Jue listened to Li Fei's report while observing the conditions of the exhibition halls closer to the front along the way.

The front exhibition halls were basically occupied by internationally renowned food giants such as Best, Nestlé, Danone, and Mondelez, which are among the world's top 500 companies. The booths of major domestic brands such as Yili, Daliyuan, Wahaha, and Weilong were also very prominent and eye-catching, attracting crowds of onlookers.

After passing through 16 exhibition halls in one breath, we arrived at the D16 area where Chen Ji was located.

Chen Jue could clearly feel that the number of people around him had decreased by more than 10 times. Among those buyers and tourists holding flyers, only a few were wandering around.

It seems that there are more staff in the exhibition hall than people visiting the exhibition.

As for Chen Ji's booth, it was arranged in a corner as Li Fei said, and it was grouped together with several county-level catering brands from Jiangsu and Zhejiang provinces.

"Hello, Mr. Chen!"

"Mr. Chen, you are here!"

Seeing the boss appear, the several Chenji shop assistants who were originally a little listless now came up to greet him.

"You all have worked hard. After the Xiya exhibition is over, I will ask the finance department to give you performance bonuses." Chen Jue saw that the employees were not motivated, so he gave everyone a word of encouragement when he arrived at the place to boost the team's morale.

After all, such a bad exhibition hall location has affected the performance of several Chen Ji products.

Even if Chen Ji had been very famous on the Internet for some time, it would still be difficult to attract tourists all at once.

Because in the exhibition halls at the front are all well-known brands that are familiar to people in the world.

As a catering company that has not yet expanded beyond Jiangxi Province, Chenji is indeed inconspicuous among so many competitors.

You know, the branches opened by Chen Ji are very popular in all districts and counties of Vancouver, with long queues and huge orders every day. But at the Seattle Expo, no one was interested in them, and there were few people in front of the booth.

This huge difference in treatment inevitably made the Chenji employees who came to the exhibition feel a little emotional.

This is like a martial arts master from a small place who suddenly runs to a big city and is beaten to a pulp by his colleagues who run a martial arts school. Anyone would feel psychologically unbalanced.

After Chen Jue calmed everyone down, he asked, "This Xiya Exhibition will last for three days. When will it be our turn to promote on stage?" Li Fei pursed his lips and smiled bitterly, "We received a notice from the organizer that the special invited brands like us will have to wait until the afternoon of the last day."

During large-scale exhibitions like this, a main venue will be set up for participating brands to take turns to showcase their products.

However, since there were too many exhibitors registered for this Seattle exhibition, the duration of each exhibition was strictly controlled within 10 minutes.

By the time it was Chen Ji's turn, the Xiya Exhibition was almost over.

By then, let alone external publicity, it would be good enough if a few tourists could stay on site to watch.

As for the so-called closing ceremony, apart from the security guards and cleaners who would stay to watch, only the exhibitors who came to play minor roles and check in would go to take photos and leave messages.

As a result, Chen Jue, who had come all the way here, couldn't hold back any longer: "Didn't we come here just to show off our loneliness?"

Li Fei nodded in agreement: "I have talked to the heads of several nearby brands. Specially invited brands like ours are basically invited by the organizer to make up the numbers."

Upon hearing this, Chen Jue's face turned ugly.

Looking at the exquisitely packaged secret roast chicken and mung bean smoothie on his own booth, Chen Jue felt that if he just sat there and waited for death, it would not be his style to just go through the motions at such an exhibition that was suitable for building fame and make a cameo appearance.

So he suddenly had an idea and asked Li Fei to look after the stall.

He took Tie Laoliu and temporarily left the venue, and went to the parking lot to find the van responsible for distributing exhibition materials.

After getting into the car and closing the door, Chen Jue opened his MC [backpack] and took out a street stall car that had not been used for a long time.

"Old boy!"

“It’s time to go out again!”

Chen Jue grinned upon seeing this, and recalled his early experiences in starting a business.

However, this colorful street vendor cart is a bit too low-class to be brought to the Seattle Expo.

So Chen Jue took out a high-power mobile power bank for outdoor camping, as well as mechanical processing equipment such as hand drills and cutting machines from his backpack.

Let Tie Laoliu switch to the [Mechanical Engineer] skin and command it to cut off all the protrusions such as the LED banner above the street stall car, including the sticker advertisements with eye-catching fonts.

Then he took out another iron block and carried out on-site cutting and processing, and with the help of welding gun tools, he transformed this street stall cart into a Western food cart commonly used for serving food in Western restaurants.

However, this western-style cart was a little too big, and Chen Jue had stuffed an MC [Furnace] into the bottom.

To be on the safe side, Chen Jue specially attached an iron plate to the outside of the [furnace].

Afterwards, he asked Tie Laoliu to drive out and buy a pure white tablecloth with floral patterns, and then cover the cart that was hastily made with it.

Soon, tourists and buyers who came to visit the Xiya Exhibition discovered that in the aisle of the exhibition hall at the front of Area A, there suddenly appeared a burly chef wearing Chen Ji's black and red uniform and a chef's hat on his head. He was pushing a Western food cart and moving gracefully and slowly in the exhibition hall.

On the western food plate on the cart was a roasted chicken dish that was steaming hot.

The crispy chicken skin is golden and attractive, paired with the emerald green lettuce underneath. Every few steps you take in the exhibition hall, an extremely rich aroma of roasted chicken fills the air.

Soon, the front several exhibition halls in Area A were like being attacked by biological weapons, with the distorted aroma of freshly roasted food everywhere.

"Huh? It smells so good!"

"Where does the fragrance come from?"

"It smells like New Zealand roast chicken coming out of the oven!" The tourists talked about it, and many of them quickly found Chen Ji's Western food cart out of curiosity.

Even those well-informed buyers couldn't help but give a thumbs-up when they saw this: "Which brand came up with this idea? Isn't it said that open flames and open stoves cannot be used in exhibition halls? They used an electric oven to bake it?"

"This smell is so strong! It smells even better than popcorn or stinky tofu before it comes out of the pot!"

"That's awesome! This is much better than handing out flyers or offering free samples!"

I am almost sick of working overtime these two days after the holiday. I am already writing a chapter at this time after coming back. I would like to apologize to everyone in advance.

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(End of this chapter)