I am farming in the real world.

Chapter 104: Big city makes money, big city spends money, once you leave, you want to take it home
"International Food Fair?"

Chen Jue took the invitation with curiosity.

When I opened it, I saw that in addition to the names of many influential organizers, there was also an invitation letter to Chen.

The meaning of the letter was very simple. In view of the fact that Chen Ji’s secret roast chicken became popular overnight, Chen Ji was specially invited to attend the exhibition as a brand.

"Does it cost money to participate in the exhibition?" Chen Jue asked after reading the invitation letter.

Dai Cheng shook his head. "We are the special guest of the Vancouver area. Like those time-honored brands participating in the exhibition, we don't have to pay for a booth. If a small, unknown brand went there, it would probably cost a lot of money."

When Chen Jue heard that he didn't have to pay any money, he approved the documents for participating in the exhibition.

After all, these days, there are many unscrupulous organizers who use the name of "trade fairs" to make money and cheat people out of money.

The name is very loud, and usually it is titled "XX International" to raise the level of the exhibition.

In fact, it is a shell company that specializes in trade fair business. They just find a small venue to hold it. In fact, there are very few customers who actually go to visit and see the fair. They mainly make money from exhibitors who are kept in the dark.

In the past, there were many similar eye-catching gimmicky trade fairs in Wenzhou and Rui County every year. They were all set up in large shopping malls or ancient streets, with various red tents selling local snacks and specialties, making them look like a large market in the countryside and very low-class.

Since the organizer has chosen the National Exhibition and Convention Center in Shanghai as the venue and does not charge fees easily, it should be a serious exhibition.

As long as it is not a fake like the Guinness World Records and China Guinness, allowing Chen Ji to participate in the exhibition will also be beneficial to future international brand promotion.

……

After wandering around Chenji Catering Company for an hour or so and finalizing some matters that only he, as the boss, had to decide, Chen Jue got in a Trumpchi commercial vehicle and drove towards the Rubik's Cube Factory.

By the way, in order to solve the problem of the 100-cap limit for Iron Golem recruitment, Chen Jue had arranged for Chen Ji's human resources department to recruit more than a dozen experienced drivers with more than 10 years of driving experience while he was away.

These experienced drivers all hold A and B licenses. Some are responsible for cold chain transportation and delivering goods from the central kitchen to various branches, while others are dedicated to running errands for the service operations department.

For this purpose, Chen Jue specially asked the logistics department to go to the 4S store to pick up 10 top-of-the-line Trumpchi M8s for the company's operations. The new black cars, all painted with the Chen's logo, looked particularly imposing when they were parked in the ground parking spaces of the building.

Of course, the expense of buying a commercial vehicle is a drop in the bucket for Chen Ji at the moment.

Because according to the report just sent by the financial department, the daily turnover of the seven stores in Vancouver has steadily exceeded 7 million!
After a month of operation, the company has a cash flow of about 6000 million, which is more than enough to purchase 200 top-of-the-line M8s.

"After deducting staff salaries, rent and material consumption, the net profit is more than 5000 million a month!" Chen Jue leaned comfortably on the back seat and enjoyed the massage, while using his mobile phone calculator to calculate the profit situation of each Chen's store.

He didn't know this until he calculated it.

Since the core MC roast chicken is produced at almost zero cost, the number of chickens in the underground farms is increasing, which has led to the net profit margin of Chenji stores remaining at over 90%!

If those restaurant owners outside knew about this, they would probably break down Chen Ji’s door!
Because the profit margin in the catering industry is very low, the gross profit is usually half of the turnover. After deducting the rent, water, electricity, labor costs, and the cost of essential ingredients, the net profit is usually 8% to 12%, which is very good.

Even in places like Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, where there are many Black Pearl and Michelin restaurants, they still cannot escape such low profit margins.

If you want to make a name for yourself in the catering industry, you basically have to rely on sales.

Either they open thousands of chain stores to earn franchise fees like those Internet-famous milk tea shops, or they sell high-priced products like KFC and McDonald's. There are very few companies like Chen Ji that can control quality and profit margins to such an incredible degree while only operating direct sales.

"If we open stores across the province or even the country, it will definitely make more money than selling resources like soybeans and timber!" Chen Jue thought to himself.

After clearing the data in the computer and thinking about those wealthy and leisurely tourists from all over the country, I immediately understood a great business principle.

That is, when the economic environment is good, you must choose to earn money from the general public. When the economy is bad, you want to start a business, then you must change your mindset and earn money from the pockets of the rich.

Because no matter whether the economy is good or not, the rich always have money, and they are also the customers who are most willing to spend money on themselves.

……

With the daily output of cash and milk from Chen Ji, Chen Jue became more calm about the several hundred million bank loans and construction vehicle installments.

These debts can be easily repaid in the next few months without even mobilizing Red Star Trading’s funds.

So on the way to the Rubik's Cube factory, Chen Jue was in a good mood. While reviewing documents from various departments on DingTalk, he chatted with the company's new driver, Lao He, about family matters.

I asked about his salary, whether he was happy working at Chen Ji, etc.

"Mr. Chen, the treatment our company offers is absolutely amazing."

"I drove for my last company and earned 8,000 yuan a month. Now I am paid 12,000 yuan a month at Chenji, and I also get commissions and bonuses based on the time I drive. Many friends I know are asking me for help and asking if our company is still short of drivers."

Seeing Chen Jue suddenly asked, Lao He immediately opened up, just to leave a good impression of being down-to-earth and honest in front of the new boss.

After all, driving in a large company is a technical job. If you can serve your boss well, you will be close to promotion and salary increase.

However, when it comes to food and accommodation, Lao He couldn't help but complain about the high prices in Vancouver.

Whether it’s renting a house or eating out, prices in Vancouver are comparable to those in first-tier cities.

Although earning 10,000 or 20,000 yuan a month may seem good, once you have to support your family and spend the money, these workers who come to Wenzhou basically cannot save much money throughout the year.

Just like the joke that goes around the internet: make money in big cities, spend it in big cities, and once you leave, you want to take it home.

When Chen Jue heard the thoughts of new employees like Lao He, he also started to wonder, "Is it a problem of housing and food? It's not impossible to provide food and accommodation."

In order to be a qualified entrepreneur, Chen Jue found that in addition to paying his employees high salaries, he also had to consider their work mood.

As a person born in the countryside, he understands the needs of these lower class people better.

We come all the way to Vancouver to work hard, just to find a stable home and a two-bedroom apartment for our family in the big city.

After figuring this out, Chen Jue looked through his address book and contacted Secretary Lin from the municipal government, asking him if he could get a piece of land near Chen's operational headquarters.

He planned to use the resources at hand to build a brand new residential community for Chenji’s employees!
This chapter is guaranteed~
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(End of this chapter)