In Hong Kong, we build a global business empire

Chapter 531 The Rapidly Growing 711 Convenience Store

Toyota Motor's fourth largest shareholder?

This news was reported personally by Yasuya Kawai, general manager of Citibank Japan Branch, who called in person.

Lin Haoran put down the receiver in his hand and couldn't help but smile.

Toyota Motor, a giant in the automotive industry, had a market value of more than 300 billion US dollars at its peak.

Moreover, Toyota cars were among the best until the 21s of the 20st century. Even in the era before Lin Haoran traveled through time, Toyota's sales volume always ranked first.

Now, he has become the fourth largest shareholder of the company, and he will hold even more shares in the future.

Unfortunately, the money used to buy the stocks was not his.

This action is purely for short-term profit.

He is short of money now and cannot hold on for long.

In addition, it is a bit unfortunate that Toyota Motor cannot be acquired by him.

Although this company is a listed company, it can be regarded as a national pride brand of Japan.

He would only make a purchase if the company encountered a crisis, or even reached the point of life and death and on the verge of bankruptcy.

Otherwise, neither the Japanese consortium nor the Japanese government would allow him to acquire it.

Therefore, Lin Haoran never thought of acquiring Toyota Motor.

Now, he is hoping that Citibank can get him as many Toyota shares as possible. The more the better, and the more he can make from this opportunity.

Sony's stock surged, giving him confidence in Toyota's stock.

Moreover, Lin Haoran already knew the final outcome of the US-Japan automobile negotiations. Such a big thing could not be changed because of his time travel.

Therefore, a surge in Toyota Motor’s stock price is inevitable.

Time passed quickly, and more than ten days passed.

At this moment, it is already April.

Lin Haoran has been in Japan for two months.

During these ten days, he successfully sold Sony's shares and recovered more funds than he expected, reaching 413 billion yen.

Although Sony's stock price will continue to rise slowly in the future, as long as he continues to hold it, he will not suffer any loss.

However, he is short of money now, so it is impossible for him to continue holding these shares.

Money should be spent on the most critical areas.

For example, he is now planning the expansion of 711-Eleven convenience stores around the world, as well as the expansion of industries such as real estate in Japan, all of which require money.

There are so many places to make money, he has to grasp the rhythm and direction of spending money, and he has to give up something in order to get more returns.

It has been nearly a month since he took over the Southern Company. With his investment and full support, the expansion speed of 711-Eleven convenience stores has indeed increased a lot.

In the Japanese market alone, over the past month, the number of franchise stores that have been signed and self-operated stores with good locations and under renovation has reached 711. Together with the stores it already had, once all of these stores are successfully opened, the number of -Eleven convenience stores in Japan will exceed .

This number has already surpassed other convenience store brands in the industry, such as FamilyMart, 7-Eleven, and Lawson. Convenience stores of these brands are also developing rapidly in Japan, but nowadays they basically only have a few hundred chain stores.

It can be said that today's 711-Eleven convenience stores are truly far ahead in Japan.

Last year, it would have been impossible to add so many stores in one month.

Last year, only more than 711 -Eleven convenience stores were added in Japan.

And now, in just less than a month, this increase has exceeded the entire year last year.

This is the remarkable result brought about by the influx of large amounts of capital and the optimization of franchise policies.

As a time traveler, Lin Haoran is not very good at corporate management.

But he knew very well that in the retail industry, scale and speed were one of the key factors that determined success or failure.

Now, he wants 711- convenience stores to quickly capture the market.

As for the previous model of slow development, it is obviously not feasible.

Once you slow down, your competitors will catch up.

This industry is not a monopoly industry, but an industry that is very easy to replicate.

Otherwise, there wouldn’t be so many convenience store brands.

Of course, 711 convenience stores naturally have their own advantages.

As one of the oldest convenience stores in the world, 711-Eleven has the most complete convenience store business model and the most powerful logistics system, which are difficult for other convenience store brands to imitate and surpass.

With the support and promotion of Lin Haoran, the well-funded 711-Eleven convenience stores are not only making great strides in the domestic Japanese market, but are also performing very well in the international market.

For example, in Hong Kong, after reaching a cooperation agreement with Dairy Farm International in early March, 711-Eleven convenience stores appeared in Tsim Sha Tsui, Mong Kok, Yau Ma Tei in Kowloon, Central, Wan Chai, Causeway Bay, Sheung Wan and other places on Hong Kong Island in just one month. The number of 711-Eleven convenience stores that have been in operation or under renovation has reached 13. The Hong Kong Land Group itself owns a large number of real estate properties in Hong Kong, and it is easy for Dairy Farm International to operate 711-Eleven convenience stores in some strategically located shops.

After unified decoration, the stores can be quickly put into operation under the 711 convenience store logistics system.

Therefore, it is not difficult for Dairy Farm International to open 50 711-Eleven convenience stores in the center of Hong Kong within a year.

Moreover, the convenience store model was still a new thing in Hong Kong. With the promotion of TVB and media such as Oriental Daily, 711-Eleven convenience stores quickly became popular in Hong Kong.

After operating for a period of time, although the popularity of 711 convenience stores has gradually declined, it has found its target customer flow, and many office workers have become regular customers of 711 convenience stores.

In addition, Lin Haoran also made a special call to Ma Shimin and told him that the best thing for convenience stores is to quickly occupy the market, especially in places like Hong Kong.

Otherwise, other brands will enter the Hong Kong market after seeing how profitable convenience stores are.

Moreover, he has learned that Lawson has been in contact with local companies in Hong Kong, hoping that local Hong Kong companies will cooperate with Lawson so that Lawson can enter the Hong Kong market.

Therefore, when it comes to the market, if you don’t seize it first, other brands will seize it.

In the early stages, don’t think about making money.

In addition to Hong Kong, 711-Eleven convenience stores have also officially entered multiple markets in Southeast Asia through Dairy Farm International's channels. 711-Eleven convenience stores have begun to appear in Singapore, Indonesia, Malaysia, the Philippines, Thailand and other regions.

Dairy Farm International already has its own sales channels in these regions. With the support of the Guo family, it is not difficult to cover these 711-Eleven convenience stores.

That’s not all. As the parent company of 711-Eleven convenience stores, Southern Company has already shifted its focus from the Asia-Pacific region to the more distant European region.

In mid-March, Southern Company established a European branch directly in London, UK. Next, 3-Eleven convenience stores will gradually appear in major European cities.

In addition, several major cities in Australia have also become targets of Southern Company.

With sufficient funds, 711-Eleven convenience stores will no longer expand as slowly as before.

……

"Boss, the rules for the auction of Changhe Real Estate Company have been announced. The time is next Friday at 3 pm. Are you really not going to participate then?" In an office in the Landmark Building, Huo Jianning asked Lin Haoran with a smile.

After a period of publicity, the auction date of Cheung Kong Properties was finally set on the afternoon of April 4th.

If the Hong Kong Land Group can acquire Cheung Kong Property Holdings Limited, it will indeed be beneficial to the Hong Kong Land Group's layout in Japan.

During this period, Lin Haoran has learned more detailed information about Cheung Kong Real Estate Company, including where the company has properties in Japan, and he has even visited them.

Those that have not yet been developed or have been developed but construction has been stopped all have good geographical locations.

Therefore, even Lin Haoran attaches great importance to it. He still hopes that the Swire Group can acquire Cheung Kong Properties.

After discussing with Fok Kin Ning, he has decided that even if the final auction price of Cheung Kong Holdings' assets reaches 1500 billion yen, they will still buy it.

Because there are not many good opportunities like this.

Although the current real estate market in Japan is average, house prices have not fallen sharply but are still rising slowly. Although the transaction volume is average, most real estate companies will not go bankrupt, unless they expand blindly like Cheung Kong Property Development Co., Ltd., which will run the risk of a broken capital chain.

Because of this, it is a rare opportunity to encounter a real estate company like Cheung Kong Properties being auctioned again.

Therefore, Lin Haoran still advocated striving to win it.

Of course, if the price is too outrageous and exceeds the market price, then the bidding will no longer continue.

Because there is no need for this anymore.

If he really wanted to bid higher than the market price, he might as well target a better listed real estate company and then acquire it secretly. Why would he buy Cheung Kong Properties?

Therefore, the final upper limit of the price for bidding for this company is 150 billion yen.

However, judging from the Japanese real estate market, their probability of successfully acquiring this company is over 90%.

Therefore, both Lin Haoran and Huo Jianning were full of confidence in bidding for Cheung Kong Properties.

"Forget it, I won't interfere. I feel at ease with you going there." Lin Haoran shook his head and said.

“I have learned from the auction that the starting price for this auction is set at 7 billion yen. There are seven consortiums or companies participating in the auction, and the competition is quite fierce. It is not yet certain whether it can be successfully won at a price of 1300 billion yen.

In addition, regarding the payment rules, it is roughly consistent with what I have learned before. Companies participating in the auction are required to pay a registration fee of 10 billion yen. If the bid fails, the fee will be refunded.

Once the bid was successful, 10% of the successful bid amount had to be paid within a week, and the remainder, as I expected, was given a year to raise.

After all, this is a huge sum of more than 100 billion yen, and even top companies find it difficult to raise it easily in a short period of time." Huo Jianning added.

Lin Haoran nodded, this was the best solution.

Although there is still a long time to develop the real estate industry in Japan, this approach is definitely not advisable if it is to develop slowly on its own.

After all, even if the planning time is longer, the overall housing prices in Japan are still rising slowly.

The slower the development, the higher the cost of the layout of the Hong Kong Land Group in Japan! (End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like