In Hong Kong, we build a global business empire

Chapter 508: The hero who led 711-Eleven to become the world's number one convenience store

"I understand, Mr. Yang, please tell them that I will do my best to help the mainland in developing the manufacturing industry." After thinking for a moment, Lin Haoran continued, "However, I need to first understand the specific policies and preferential measures of the mainland regarding the introduction of foreign investment.

After all, I want to ensure that the enterprises I introduce can truly meet the needs of the mainland, and can take root there and develop in the long run, without being affected by policies and damaging my personal interests. "

He was not willing to put himself at risk just because of momentary enthusiasm or blind patriotism.

In his memories of his previous life, he had seen many cases where entrepreneurs returned to their hometowns with great enthusiasm to invest, but ultimately suffered heavy losses due to various complex factors.

These lessons made him realize that investment should be cautious, especially in today's situation where mainland policies are not perfect, and a comprehensive assessment is needed to avoid repeating the same mistakes.

Of course, he also understands that in the current special period, coupled with his own social status and influence, under normal circumstances, he is unlikely to encounter anyone deliberately making things difficult for him or setting up obstacles.

On the contrary, he may get support and assistance from all sides and get the green light all the way to ensure the smooth progress of the investment project.

But as the old saying goes, don't be afraid of ten thousand, just be prepared for the worst!
It is still necessary to tell your parents in advance.

"Yes, boss, I have noted your opinion and will report it to the mainland government as soon as possible so that they can provide more detailed information and policy interpretations." Yang Mingyi replied on the other end of the phone.

"Well, if you have anything else, you can contact me directly. I probably won't leave Japan in the short term. Even if you can't contact me, you can contact Mr. Huo Jianning!" Lin Haoran said directly before hanging up the phone.

"Good boss!"

After hanging up the phone, Lin Haoran lay in the chair and started thinking.

According to the current situation in the mainland, a large amount of manufacturing industry is indeed needed to drive the economic development of the mainland.

Manufacturing is precisely one of his weaknesses.

Among the many industries under his control, only a small number of manufacturing industries are involved, such as Qingzhou Yingni and Fortress Electrical Appliance Company.

With just this little thing, even if it is vigorously developed in the mainland, it will not play a big role.

However, now that he has acquired the 711 convenience store chain brand, isn’t this a good opportunity for him to enter the manufacturing industry?

Beverages, retail, electronics, and even food processing are all manufacturing sectors that are closely related to convenience store chains.

He controls the 711-Eleven convenience stores, so sales are basically not a problem.

Moreover, in addition to the 711-Eleven convenience store retail channel, he also controls Dairy Farm International, Hong Kong's largest retail company, and has a certain influence in Southeast Asia.

These retail industries include electronic products, electrical products, clothing products, food, furniture products, machinery, and even communications, automobiles, etc.

Most of these are run as distribution agents, and very few produce their own products.

These retail channels that he controls are the basis for him to get involved in the manufacturing industry.

However, if you start manufacturing from scratch, it would be too complicated and time-consuming.

The simplest way is merger and acquisition!

This is also the simplest and most brutal operation he has ever performed.

Otherwise, he would not have achieved what he has today in just over two years.

Thinking of this, Lin Haoran knew what to do next.

As for acquisition, it was too easy for him.

However, acquisitions do not have to be made blindly. You have to set goals. It would be best to directly acquire some internationally renowned brands, such as fast-moving consumer goods brands, such as food, beverages, personal care products, cleaning supplies, etc.

The characteristics of these products are that consumers purchase them frequently and have high repeat purchase rates.

Although the unit price of these things is not high, the demand for them is high!

If the demand is high, then a large number of jobs can be created.

A product like Coca-Cola is one with high demand.

However, it is almost impossible for him to acquire Coca-Cola.

Today, as one of the largest fast-moving consumer goods brands in the United States, a large number of Coca-Cola shares are firmly controlled by giants such as the Squid Consortium.

Lin Haoran did ask Su Zhixue to take Coca-Cola as one of the targets for acquiring stocks, but he never had the idea of ​​a full acquisition.

He naturally knew that acquiring a giant like Coca-Cola was almost an impossible task. Even if it was theoretically feasible, the funds required would be an astronomical figure.

Currently, Coca-Cola's market value has reached more than 4 billion US dollars, and it is already ranked among the top 50 listed companies in the United States. This market value is even more than twice the market value of the Swire Properties before it delisted.

Therefore, for Lin Haoran, the idea of ​​acquiring Coca-Cola can basically be ruled out.

At least with the current financial strength and market environment, he cannot accomplish such a feat.

As for another equally well-known company, Procter & Gamble, he basically doesn't need to consider it.

Because the market value of Procter & Gamble is even more outrageous. Its current market value has exceeded 20 billion US dollars. Converted into Hong Kong dollars, it is a behemoth of more than billion Hong Kong dollars, and it can also be ranked th among listed companies in the United States.

With his personal strength, if he really wants to acquire such an enterprise, even if he just wants to become a controlling shareholder, he will have to do his best.

He naturally had no intention of devoting all his efforts to the acquisition. Instead of wasting so much money, it would be better to increase investment in the technology industry.

Like Microsoft, Intel, etc., which one doesn’t have more prospects than these fast-moving consumer goods companies?
However, this does not mean that Lin Haoran will give up his layout in the fast-moving consumer goods sector.

On the contrary, he will focus more on finding companies that have potential but have not yet emerged, and gradually build his own fast-moving consumer goods industry chain through investment, cooperation and other means.

These should not require too much investment.

In addition to the fast-moving consumer goods industry, he also has no intention of giving up the electrical appliance industry, machinery industry, automobile industry, etc.

In fact, there is still a lot of room for development in the manufacturing industry. The most important thing is that it can help the mainland while making its presence felt and being a good person there.

Just as I was thinking about it, there was a knock on the door.

"Please come in." Lin Haoran shouted outside the door.

The office door opened and the person who came in was Anton Ellison, the current CEO of Southern Company.

"Boss, I'm coming!" Anton Allison spoke in a very good attitude, and it was obvious that he had submitted to the new boss Lin Haoran.

Lin Haoran looked at the time and found that it was almost ten o'clock in the morning.

"In that case, let's go!" Lin Haoran stood up and said with a smile.

The two of them walked down the Landmark Building one after the other and came to the underground parking lot.

Anton Allison also followed Lin Haoran in the same car.

After arriving in Japan, Lin Haoran bought himself four cars just like he did in Hong Kong.

One was his own car, a Rolls-Royce, which, like the private car in Hong Kong, was also equipped with bulletproof glass and bulletproof armor.

The other three were ordinary Toyota cars, which were used as vehicles for the 13 secret guards and were equipped with local drivers.

After informing the driver of the address of 711-Eleven's Japanese headquarters, the car quickly drove out of the Landmark Building and headed straight for Chiyoda District.

Ginza is actually not far from Chiyoda Ward. Chuo Ward and Chiyoda Ward are adjacent to each other, and in the past they were only a few kilometers apart.

So, in less than twenty minutes, the car stopped in front of a seven-story building.

This building is extremely ordinary, no different from other ordinary buildings on the streets of Tokyo, but the 711 logo on it is very eye-catching.

"I've been here many times and I'm very familiar with it. Please follow me, boss!" After getting out of the car, Anton Allison looked up at the building and said to Lin Haoran with a smile.

Lin Haoran nodded and followed Anton Allison into the building.

The first floor of the building is actually a 711 convenience store. This convenience store is very large, covering several hundred square meters, and is luxuriously and comfortably decorated. There are many customers shopping in the store. It is obviously the flagship store of 711 convenience store in Japan.

Anton Allison did not enter the convenience store, but walked towards a separate staircase on the left side of the convenience store.

After walking up the stairs and going up to the second floor, Lin Haoran finally discovered that there was a front desk here.

Obviously, this is where you enter the 711 corporate headquarters.

"Hello, Mr. Anton. Our president is waiting for you in the office. I'll take you there!" The Japanese lady at the front desk obviously knew Anton Allison and had received instructions from Toshifumi Suzuki, so her attitude was very respectful.

As for Lin Haoran, she didn't know him. After taking a quick look, she just thought he was Anton Allison's subordinate.

Anton Allison nodded and wanted to walk behind the boss, but Lin Haoran shook his head at him.

So Anton Allison continued to follow the receptionist upstairs.

There is no elevator in this building.

After going up to the third floor, the receptionist did not continue to walk towards the property market. Instead, she entered the third floor, walked through a corridor, and finally came to the door of an office, then knocked on the door.

Obviously, this is Toshifumi Suzuki's office.

The door opened and a middle-aged man wearing gold-rimmed glasses came out. He looked to be about fifty years old.

Is this the person who will lead 711-Eleven to become the world's largest convenience store chain in the future?

Lin Haoran stood behind Anton Allison, looking at the plain-looking middle-aged man with a hint of curiosity.

"Hello, Mr. Anton, welcome to Tokyo, please come in!" Toshifumi Suzuki shook hands and greeted Anton Allison very enthusiastically, but did not pay much attention to Lin Haoran behind him.

After all, any normal person would think that since this young man Lin Haoran was following Anton Allison, he must be Anton Allison's subordinate.

So, he didn't observe Lin Haoran carefully at all.

If he observed carefully, he would recognize Lin Haoran's identity immediately.

This is the competitor that their president has been racking his brains to deal with recently. (End of this chapter)

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