In Hong Kong, we build a global business empire

Chapter 497: Prevent 711- convenience stores from becoming a Japanese brand!

Putting down the phone, Lin Haoran couldn't help but sit in the recliner and think.

The Hong Kong Land Group and the HK Electric Group now have the strongest sales channels in Hong Kong, especially Dairy Farm International, which is under the Hong Kong Land Group.

However, outside of Hong Kong, the sales channels are no longer effective, and the company only has some influence in Southeast Asia.

Therefore, when he was in the United States, he specifically invested in Walmart, the future world's number one retail company.

Now, not only did he invest 15 million US dollars in the undeveloped Wal-Mart, he also secretly allowed Huanyu Investment Company to continue to absorb it.

The purpose is not only to value the future surge in Walmart's stock price, but also to have a certain say in this retail company that will be ranked first in the global retail industry in the future.

With control over such a powerful retail channel, he won’t have to worry about the sales of many of his products in the future.

After all, although manufacturing and retail are different industries, they are closely linked.

As a key link connecting production and consumption, the retail industry can expand consumption and promote the formation of the domestic demand market through innovation, thereby promoting the high-quality development of the manufacturing industry.

However, simply deploying Walmart is obviously far from enough.

After all, Walmart is primarily a supermarket.

Another important retail channel is obviously convenience stores.

Lin Haoran traveled back from the 21st century, and he knew very well how strong the coverage rate of convenience stores was in that era!

The 711 convenience store is a giant company that is spread all over the world.

Now, this company should be quite powerful, but I wonder how much it would cost to acquire it?
In the 711st century, 21-Eleven convenience store has become a Japanese company, but at this time, it should still be an American company.

So, when the Japanese man provoked him for no reason, Lin Haoran set his sights on the 711- convenience store.

Today, 711-Eleven convenience stores may not be as awesome as they were in the 21st century, but they should still be considered strong in the industry.

However, not many people may pay attention to the convenience store industry yet.

This is also a good opportunity for Lin Haoran.

At this moment, the person in charge of Ito-Yokado Department Store did not know that he had caused trouble by his words. Originally, Lin Haoran had not even thought of attacking 711-.

After all, there are too many companies in the world that could become industry giants.

However, because he inexplicably mocked Lin Haoran, Lin Haoran suddenly became interested in 711.

Although Lin Haoran is not clear about the specific development history of 711-711 convenience stores, since the 90-711 convenience stores in Japan are controlled by Ito-Yokado Department Store, it is obvious that in the 711s, it was the people behind the scenes who tasted the wealth brought by - convenience stores and finally acquired the parent company of - convenience stores.

However, in this world, the Ito family obviously does not have this opportunity.

711, FamilyMart, Lawson, -Eleven, Tianfu, Meiyajia, Furongxingsheng...

After sorting out his only knowledge about convenience stores, Lin Haoran went to wash up and rest early.

Early the next morning, Lin Haoran was awakened by a phone call.

I looked at the time and it was not even eight o'clock in the morning.

After yawning, he stood up and picked up the telephone receiver on the bedside table.

"Boss, you asked me to investigate the information of 711-711 convenience stores. I have already investigated a lot of information, including its situation from its establishment to the present. - convenience stores is a relatively well-known company in the United States, so it is easy for us to investigate the information. Do you have a fax machine? If so, I will send the information to you!" Cui Zilong's voice came from the other end of the phone.

"Thank you for your hard work. I have a fax machine in my study. I'll go there now. Please wait!" Lin Haoran said with a smile.

Obviously, he was extremely satisfied with this subordinate.

The task that I just assigned to him last night was already completed when I woke up.

After hanging up the phone, Lin Haoran went straight to the study next door in his pajamas.

Then, he used the fax machine to call Cui Zilong's fax machine.

After the call was connected, Lin Haoran quickly received a piece of information.

There wasn’t much information, just a few pages, but it was enough for Lin Haoran.

His main purpose was to understand the current situation of 711-Eleven convenience stores.

After getting the information, Lin Haoran sat in the study and started reading.

711-Eleven convenience stores originated in 1927. At the beginning, its main business was the retail of ice products, milk, and eggs. It was called the South Continent Ice Company.

In 1946, South Continent Company renamed the Totem Store to 711, and its company name was also changed from South Continent Company to Southern Company.

Franchising began in 1964.

In the 7s, Japan entered a period of rapid development and urbanization emerged. Toshifumi Suzuki, then director of Ito-Yokado Co., Ltd., discovered the new business model of 11- convenience stores during a visit to the United States.

In 1973, Ito-Yokado signed an agreement with the American 7-11 to establish a joint venture and opened the first 7-11 chain store in Japan. The Southern Company controlled the logistics system and Ito-Yokado controlled the operation rights of the stores.

In just 7 years, with the development of Ito-Yokado Co., Ltd., the number of 711-Eleven convenience stores in Japan has exceeded , making it the most powerful convenience store giant in Japan.

As a result, Ito-Yokado Co., Ltd. became one of the retail giants in Japan.

Today, Ito-Yokado Co., Ltd. is not only involved in the convenience store industry, but also in large-scale comprehensive supermarkets, supermarkets, department stores, specialty stores and discount stores.

In 1979, 711-Eleven entered the Taiwanese market and established Uni-President Superstore Co., Ltd. in a joint venture with Uni-President Enterprises.

……

Lin Haoran put down the information in his hand. At this moment, he had a deep understanding of 711 convenience stores. Although the current 711 convenience stores originated in the United States, in fact, the number of its stores in the United States is only more than a thousand. In comparison, the expansion speed of 711 in Japan is too terrifying. It is obviously easy to surpass the number of stores in the United States.

Moreover, data also shows that the number of stores in Japan is still expanding rapidly.

It seems that Toshifumi Suzuki is really capable.

In fact, Toshifumi Suzuki is just a professional manager of Ito-Yokado Company, and the company is controlled by the Ito family.

In addition, Lin Haoran also noticed that the current 711 convenience store parent company, Southern Company, is not yet a listed company.

Compared with the 21 of the 711st century, the current 711 convenience stores are obviously still far behind.

This may also be an opportunity for him.

After thinking for a while, Lin Haoran made another call.

This time, he called Su Zhixue who was far away in New York, USA.

At this time, it was seven o'clock in the evening in New York. According to Lin Haoran's understanding of Su Zhixue, this family-loving man should be at home with his wife and children.

So, the number he called was Su Zhixue's home phone number in the United States.

Not long after, the call was connected.

The person who answered the phone was Su Zhixue's wife.

Upon learning that it was the boss calling, Su Zhixue's wife quickly called out to Su Zhixue.

Not only Su Zhixue is grateful to his boss Lin Haoran, but his entire family, including his wife, is grateful to him.

After all, if it weren't for Lin Haoran, they could all imagine what situation Su Zhijia would be in now.

At the beginning, in order to treat their son's illness, they had to borrow money everywhere and were almost at their wits' end.

Who would have thought that after meeting a boss like Lin Haoran, their family circumstances would change drastically.

"Boss, do you have any instructions for me?" Soon, Su Zhixue's voice came from the phone.

"Well, there is something I want you to do for me. How are you feeling over there now? How is the situation in the company?" Lin Haoran asked with a smile.

"Boss, I'm very used to life here. My wife and children are here. For me, it doesn't make any difference whether I'm in Hong Kong or in the United States..."

Next, Su Zhixue reported to him about the company's current situation of absorbing various companies, including Walmart, Intel, Coca-Cola, ExxonMobil, Citibank, Chevron, etc.

Lin Haoran pays special attention to the situation of Walmart. Now, in addition to the original 10% stake, Huanyu Investment Company also owns 8.7% of the shares.

In other words, Lin Haoran actually already holds 18.7% of Walmart's shares.

In addition, he also learned from Su Zhixue that after Walmart received Lin Haoran's $15 million investment, it launched an acquisition of the BigK department store chain, and it was very successful.

After successfully acquiring the BigK department store chain, Walmart has become the second largest department store in the United States, with more than 350 stores, second only to Kmart.

This is not a convenience store, but a large supermarket. It is extremely difficult to expand each one.

Therefore, although Walmart now has only more than 350 stores, it is much stronger than 711's parent company, Southern Company.

After acquiring the BigK department store chain, Walmart's stock price also rose. Now the price of buying Walmart shares is much higher than at the beginning. This is inevitable, and Lin Haoran can understand it.

In addition to Walmart, the progress of Intel, Coca-Cola, ExxonMobil, Citibank, Chevron, etc. in absorption varies.

In particular, the two oil companies, ExxonMobil and Chevron, have made slow progress.

After all, American oil companies are now making a lot of money thanks to the oil crisis, so naturally they have attracted a lot of investors.

However, Lin Haoran didn't care. It didn't matter how much he borrowed. The investment in the United States was mainly long-term investment, and this matter could not be rushed.

However, the acquisition of Coca-Cola shares was relatively smooth, and they have already controlled 2.35% of Coca-Cola shares so far.

Although it is only 2.35%, the current market value of Coca-Cola Company is as high as 40 billion US dollars. The 2.35% shares in Lin Haoran's hands are worth nearly 1 million US dollars according to the market price.

It can be said that 10% of Walmart’s current market value is not as valuable as 1% of Coca-Cola’s current market value.

Lin Haoran is not worried at all about the share price of Coca-Cola. Even during the stock market crash, this stock remained very strong and continued to grow rapidly.

For example, by the end of 1987, even though the stock market crash occurred in October of that year and many other stocks fell, Coca-Cola's market value continued to rise, reaching as high as US$10 billion by that time.

Moreover, Coca-Cola's annual dividends are also very generous.

This may be the reason why its stock price continues to rise. As a giant in consumer goods, even if the living conditions of the people are worse, Coca-Cola's sales will basically not fall.

Of course, compared with Coca-Cola, Walmart obviously has greater development potential.

Therefore, Lin Haoran pays more attention to Walmart stock.

When buying stocks, you can't just buy them blindly, but you have to consider the market conditions and avoid being discovered by others.

After listening to Su Zhixue's report, Lin Haoran was still very satisfied.

With Su Zhixue, a subordinate with 100% loyalty, he naturally doesn't worry about the situation at Huanyu Investment Company.

"Boss, I have reported almost everything I should report." Su Zhixue said finally.

"Well, the reason I came to you this time, besides to understand the situation on your side, I also have something else for you to do. You know the Southern Company of America, right? It is the parent company of 711-Eleven convenience stores." Lin Haoran stated the purpose of this trip.

He wants to directly acquire Southern Company and 711 to prevent this company from becoming a Japanese brand!
(End of this chapter)