In Hong Kong, we build a global business empire

Chapter 462 Horrifying Ratings

Witnessing the resurgence of Hong Kong's real estate industry, Chen Songqing rekindled his ambition and decided to further accelerate the pace of real estate development of the Jianing Group.

After two years of rapid expansion, the Carrian Group has firmly established itself as one of the top three real estate companies in Hong Kong.

What made Chen Songqing even more excited was that the Swire Group had recently sold off a number of real estate projects, and the Carrian Group was fortunate enough to take over a part of them.

At this moment, a bold idea came to Chen Songqing's mind - to let the Jianing Group launch an attack on the throne of Hong Kong's leading real estate company.

“We must find ways to acquire more projects. I have to discuss with Yang Changdao, the general manager of Yumin Finance Company, to try to raise more funds to accelerate our development.

With the current real estate scale of the Jianing Group, we may surpass the Hong Kong Land Group in the next two years! " Chen Songqing couldn't help but get excited when he thought about the opportunity to become a leader in the Hong Kong real estate industry.

However, if Lin Haoran knew about his idea, he would definitely sneer at it, thinking that the Jianing Group was advancing blindly and going further and further astray, which was tantamount to digging its own grave.

Time passed quickly and it was already past four in the afternoon.

Today's Hong Kong is destined to have undercurrents.

The Governor's Office is still searching for evidence, intending to recover their losses in a fair and honest manner.

The sudden closure of three mainstream media outlets has caused unprecedented shock in the media industry.

On the Jardine Matheson side, Simon Keswick was also waiting helplessly for his elder brother Henry Keswick to come and take charge of the situation.

And all major real estate developers have also ushered in a day worth celebrating.

In the TVB headquarters building on Broadcast Drive, Kowloon Tong, Run Run Shaw gently put down the work in his hands and rubbed his slightly tired brows.

From being busy at Shaw Brothers Film Company in the morning to working non-stop at TVB in the afternoon, this elderly man in his seventies hardly has a moment of rest.

You know, Run Run Shaw is already over seventy years old.

At his age, many bosses have already handed over their business to their descendants and are enjoying their old age in peace.

But Shao Yifu is different. The older he gets, the more ambitious he becomes.

"I am only the second largest shareholder of TVB. The real largest shareholder is Lin Haoran. Why am I working so hard?" Run Run Shaw's eyes fell on the documents on the table, a bitter smile appeared on the corners of his mouth, and he couldn't help but ask himself.

Although he occasionally questioned himself, Run Run Shaw never had any regrets.

He feels that with the widespread popularity of televisions, almost every household in Hong Kong will own a TV in the future.

This foresight made him deeply aware that the television industry would inevitably have a significant impact on the film industry.

Because of this, after experiencing fierce competition and a life-and-death struggle with Golden Harvest in the 1970s, Run Run Shaw decided to gradually shift his focus away from the film industry.

He no longer wanted to invest too much energy and resources in the film industry, but instead focused more on the development of TVB, hoping to carve out a place for himself in this emerging and promising television industry.

The death of Li Xiaohe was indeed positive news for Run Run Shaw, although he also felt a little regretful about the passing of this good friend.

But in his view, birth, aging, sickness and death are just the normal state of life and no one can escape it.

After experiencing the successive deaths of his parents and brothers, Li Xiaohe's departure only caused a slight ripple in his heart.

More importantly, being able to successfully take over TVB after Li Xiaohe's death is undoubtedly the achievement that Run Run Shaw cherishes most in the past year.

This is not only a major advancement in his personal career, but also adds a solid foundation for his future career.

As the chairman of TVB, after taking over TVB, he devoted himself wholeheartedly to making TVB even better, and even spent less and less time on Shaw Brothers Films.

The only thing that made him regretful was that he failed to successfully acquire the shares held by the Li family.

But fortunately, the largest shareholder, Lam Ho-yan, has no interest in the management rights of TVB. This may be an important reason why Run Run Shaw is willing to devote so much effort to TVB.

Considering TVB as his fallback, Run Run Shaw understood the potential challenges facing the film industry.

He prepared for a rainy day, hoping to pave a way out for himself by working hard in the television industry.

If the film industry really encounters difficulties, he can still rely on the television industry to stabilize his position and not end up with nothing.

Just as he was thinking about things, there was a knock on the door.

"Come in." Shao Yifu shouted outside the door.

"Mr. Shao, the survey company has just sent us yesterday's ratings. Good news, very good news!" TVB General Manager Yu Bojun excitedly opened the door and rushed in.

"Oh? Was the ratings yesterday very high?" Run Run Shaw said with a smile.

"It's more than just high. It's ridiculously high. Mr. Shao, take a look!" Yu Bojun said as he handed a ratings sheet to Shao Yifu.

These ratings were investigated by the most famous survey company in Hong Kong and supervised by the relevant departments of the Governor's Office, so they are also very authoritative. Basically, the ratings presented by the survey company represent the ratings of the two TV stations.

The most important source of income for TV stations - advertising revenue - is basically quoted based on ratings.

The higher the ratings, the higher the advertising revenue will naturally be, and advertisers will be willing to pay.

Especially yesterday, which was January 1st, the beginning of the new year.

At this time, higher ratings often mean more viewers and advertisers can be attracted in the new year, which is crucial to the long-term development of the TV station.

Shaw Yi-fu took the ratings table and looked at it carefully.

His eyes gradually brightened as the numbers jumped, and the corners of his mouth unconsciously rose.

Indeed, yesterday's ratings far exceeded his expectations and directly created a new historical high since the founding of TVB.

During other time periods, it was pretty much the same as usual, with ratings generally between 60% and 70%.

In other words, the ratings of another rival TV station, ATV, during these time periods were only between 30% and 40%.

This has basically been the case over the past few months.

However, when it came to the prime time from 7 to 10 p.m., when the New Year's Day Gala was broadcast, the ratings showed a surprising change.

When Run Run Shaw first saw the data, he could hardly believe his eyes and rubbed them involuntarily, thinking he was seeing things.

But after reconfirmation, the data is still eye-catching: TVB's total ratings in this period actually broke the 90% mark, reaching an astonishing 91.3%!

Among them, Jade Channel's performance was particularly eye-catching, accounting for the vast majority of the ratings, as high as 90.1%.

The shocking magnitude of this set of data far exceeded Shaw Yi-fu's expectations.

"Is the investigation company confirmed that it is correct?" Shao Yifu looked up in disbelief and confirmed.

"It's absolutely true. I couldn't believe it at first, but after repeated confirmation, this is indeed accurate data!" Yu Bojun responded with a smile.

Over 90% viewership, what does this mean?
It means that the ratings of ATV dropped to less than 10% last night!

In Hong Kong, where there are only two major television stations, such a huge gap is simply unprecedented.

Such a huge gap in ratings is unprecedented in the history of Hong Kong television and will definitely cause a huge sensation throughout Hong Kong.

Run Run Shaw actually re-watched ATV's New Year's Eve Gala last night. To be fair, the quality of the content was not bad. Although it was slightly inferior to Jade Channel, it would never cause such a huge ratings gap.

"According to the in-depth analysis of the survey company, many viewers were initially attracted by Mr. Lin's speech. After Mr. Lin's speech, most viewers were still immersed in the discussion of what Mr. Lin said. Most people had no intention of changing the channel. Almost all of them chose to stay on this channel and were unwilling to change channels."

Seeing that Shaw was still in shock at the ratings, Yu Bojun further explained, “This is the main reason for the abnormally high ratings of our Jade Channel.”

When Shao Yifu heard this, he suddenly realized that Lin Haoran's speech last night had indeed caused a great response today.

When he went out, he could hear the heated discussions of the citizens from time to time.

"It seems that the reason why our TV station received such high ratings last night is really thanks to Haoran!" Shao Yifu sighed sincerely.

"That's right. Without Mr. Lin's speech, although our New Year's Eve party last night was better than that of ATV, the ratings would probably be the same as usual. After all, ATV also has a group of loyal viewers." Yu Bojun nodded in agreement.

"We must publicize this matter on the 6 o'clock news in the evening. I want all the people in Hong Kong to witness TVB's glorious moment last night!" Run Run Shaw tightly grasped the ratings report in his hand, suddenly looked up and said to Yu Bojun.

"Understood, Mr. Shao, I'll arrange it right away!" Yu Bojun nodded heavily in response.

He knew very well what the viewership rate of over 90% meant. It meant that TVB had a brilliant start in 1981 and its revenue was bound to usher in a new round of surge.

At the same time, Shao Yifu excitedly picked up the phone, ready to tell Lin Haoran this exciting news as soon as possible.

Even a giant in the film and television industry like him could hardly hide his excitement at this moment.

Lin Haoran, who was far away in Kangle Building, was chatting with Ma Shimin about real estate affairs when he suddenly saw his pager ringing.

I looked at the caller and it was from Run Run Shaw.

After traveling to this world, he was not only able to recall many details of his previous life, but he was almost able to remember everything he saw.

Call back decisively.

"Sixth Uncle, do you have something to talk to me about?" Lin Haoran asked directly after the call was connected.

"Haoran, let me tell you a huge piece of good news. Our TVB's ratings last night exceeded 90%!" Run Run Shaw said excitedly.

(End of this chapter)