In Hong Kong, we build a global business empire

51F, Kang Le Building, office of general manager of Hong Kong Land Group.

At this moment, Lin Haoran was chatting with Ma Shiming about land purchase.

Today, the Swire Group can be regarded as a very large diversified group, especially its subsidiary Dairy Farm International, which involves a wide range of businesses.

Therefore, although the Swire Group is a real estate-based enterprise, it also has many other businesses.

Together with the hotel industry, shipping industry, etc., it can be said that the Swire Group has completely inherited all of Jardine Matheson's core businesses in Hong Kong.

What Lin Haoran and Ma Shiming were talking about was Dairy Farm International, a subsidiary of the Hong Kong Land Group.

Dairy Farm International was acquired by Hong Kong Land Group in 1972. Today, Hong Kong Land Group owns 100% of its shares and it is a private subsidiary of Hong Kong Land Group. It is now the largest food manufacturing, wholesale and retail group in Hong Kong.

It owns Wellcome supermarkets, 711-Eleven convenience store chain, Mannings Pharmacy, Unilever Foods, sandwich shops, ice cream stations throughout Hong Kong and Kowloon, as well as a 50% stake in Maxim's Group, Hong Kong's largest Chinese and Western fast food and bakery operation group.

It can be said that Dairy Farm International has reached a bottleneck in Hong Kong. If it wants to break through, it has to move beyond Hong Kong!

That is to say, take the internationalization path.

“Boss, I heard that you have good connections in Southeast Asia. I think the dairy company should start its development in Southeast Asia, focusing on Singapore, Kuala Lumpur, Bangkok, Manila, Jakarta and other major international cities in Southeast Asia.

After covering all these markets, we will go to second-tier and third-tier cities. Nanyang has a large population, and as long as we take over this market, it will be enough for Dairy Farm International to develop!" Ma Shiming said to Lin Haoran, holding a world map and pointing to the location of Nanyang.

"How much cash does Dairy Farm International have now?" Lin Haoran looked at the map and did not rush to answer Ma Shiming's question, but asked.

"Dairy Dairy International is mainly engaged in the retail industry, so the funds are constantly changing every day. However, Dairy Dairy International currently has about HK$12.8 billion in funds in its account.

Part of the funds needs to be paid to suppliers within two months, which is about HK$2 million. In other words, Dairy Farm International has more than HK$10 billion of available funds!" Ma Shiming replied.

"So much? Isn't this more than the funds that the previous Landmark Group could mobilize?" Lin Haoran was a little surprised.

Today, the Hong Kong Land Group has nearly HK$50 billion in cash.

But this included 30 billion Hong Kong dollars he invested. In addition, the Swire Properties Group has recently been looking for buyers to sell some real estate projects, and has also recovered a lot of funds from them. This has made the Swire Properties Group's cash reach a terrifying 50 billion Hong Kong dollars.

The Swire Group has no intention of announcing these. Lin Haoran should just keep quiet and make a fortune, otherwise privatization will be a bit difficult.

Anyway, the privatization of the Swire Group is already underway, so there is naturally no need to release the specific situation of the company to the public today.

A month ago, Lin Haoran knew that the available funds of the Hong Kong Land Development were less than HK$10 billion. He did not expect that the cash flow of Dairy Farm International would be so terrifying.

It is no wonder that Jardine Matheson later tried every means to separate Dairy Farm International from the Hong Kong Land Group.

“Although Dairy Farm International is a subsidiary of Hong Kong Land, the financial systems of the two companies are separate, just like the funds of Hong Kong Land and Jardine Matheson are separate, and everyone manages their own funds.

Last year, Dairy Farm International spent HK$4.8 million to acquire the Australian supermarket chain group Flannel, expanding Dairy Farm International's retail network to Australia.
Half a year ago, the Hong Kong Land Group mobilized HK$6.2 million from Dairy Farm International to buy a piece of land in Causeway Bay. Otherwise, Dairy Farm International would have more funds now!" Ma Shiming replied.

Lin Haoran nodded, his heart filled with joy.

Fortunately, Dairy Farm International had not yet been separated from the Hong Kong Land Group by Jardine Matheson, otherwise his losses would have been huge.

This is simply a golden rooster that creates wealth for him all the time!
The food, retail and real estate industries that Dairy Farm International is involved in are different.

As the saying goes, food is the first necessity of the people, and the people can never live without food.

Even if housing prices in Hong Kong plummet, it will not have any impact on Dairy Farm International.

As Hong Kong's largest food manufacturing, retail and wholesale group, Dairy Farm International's revenue and profits are extremely stable.

"I agree that we should first explore the Nanyang market. We should not miss out on Macao and Taiwan. We can even consider the mainland market in a few years. In addition, I have also let Huanyu Investment Company develop in the United States.

If we find a good retail or food company in the United States, we can also let you evaluate and acquire it. Compared with developing new markets bit by bit, direct acquisition is obviously the fastest way to expand!" Lin Haoran said with a smile.

The reason why Jardine Matheson now has such a large market channel internationally is that it has taken the direction of mergers and acquisitions, which has enabled it to quickly become an international company.

As far as I can remember, if it weren't for Lin Haoran's intervention, Dairy Farm would have embarked on its internationalization journey a few years later when it was separated from the Hong Kong Land Group by Jardine Matheson.

It first acquired Kwik Save, the sixth largest supermarket group in the UK, for HK$21 billion, thus consolidating its initial position in Europe;
Then, it acquired the Spanish retail chain Simago SA for HK$9.83 million;

Later, it turned its attention to Australia and spent HK$12.64 billion to acquire the Woolworths supermarket group in New Zealand...

However, although its sales network has extended to Europe, Australia and other places, and occupied a large market share, it is not as profitable as the senior management of Dairy Farm International expected.

At its core, population factors become the key!
The population of the UK is okay, at least over 50 million now, but Spain has only over 30 million people, and New Zealand has only about 3 million people. Moreover, their areas are not small, and such a small population, scattered over such a large territory, has become a country with a small population and a large land area.

If we don't develop in the densely populated Southeast Asia, but go to those countries with large areas and small populations, we are doomed to fail. Now, these things have not happened yet, and Lin Haoran certainly won't let Dairy Farm International make meaningless investments in these places.

Even if they want to invest, they will only choose big cities like London and New Delhi to build new sales channels.

As for spending tens of billions or even hundreds of billions to acquire a large loss-making group?
Unless Lin Haoran lost his mind, he would never make such a decision.

On the contrary, Southeast Asia, with its large population and rapid economic development, is the most ideal market expansion location for Dairy Farm International.

Especially in Singapore, the situation is very similar to that in Hong Kong.

Since Dairy Farm International can make so much money in Hong Kong, if it can occupy a certain market share in Singapore, it will naturally not be too bad there!

This is the advantage of being a time traveler. Knowing the future experience of Dairy Farm International, you can naturally help it avoid bad investments.

Lin Haoran was not worried that Ma Shiming would do something wrong, because any investment of large sums of money required the approval of his boss.

We will expand the market to Southeast Asia first, and as for markets in other regions, we will take our time.

While chatting with Ma Shiming, Lin Haoran's pager started vibrating.

"Who's calling me?" Lin Haoran looked at the pager curiously and called back.

"Hello, is this Mr. Lin?" A voice that Lin Haoran was very familiar with came from the other end of the phone.

This voice was exactly the sound of twisting the wall.

Although he didn't know why the boss of Jardine Matheson wanted to see him, Lin Haoran still said, "I'm Lin Haoran. What does Mr. Niu Bijian want to talk to me about?"

"Mr. Lin, I would like to meet you alone to discuss something with you. Is it convenient?" Niu Bijian said.

"Then come to Kangle Building. I'm on the 51st floor, in the general manager's office." Considering the other party's status, Lin Haoran did not refuse him.

He was also curious about why Niu Bijian was looking for him.

"Okay, Mr. Lin, I'll be there in ten minutes." After saying that, Niu Bijian hung up the phone.

"Boss, what does Mr. Niu Bijian want from you?" Ma Shiming, who was standing by, asked in surprise.

Now, the Jardine Matheson Group and the Jardine Matheson Group have separated. Logically, even if they were to look for someone, they should look for him, who is in the position of general manager of the Jardine Matheson Group and vice chairman of the board of directors. Why would they look for the boss?
"I don't know either. He said he was coming over and wanted to talk to me alone. Never mind him, let's continue talking!" Lin Haoran shook his head and said with a smile.

Now, he no longer cares about Jardine Matheson, and naturally he doesn't care about Niu Bijian, the professional manager.

At this moment, the phone in Ma Shiming's office rang.

Ma Shiming picked up the phone: "This is the Hong Kong Land Group."

After a while, Ma Shiming handed the phone to Lin Haoran and said, "Boss, it's Mr. Cui calling. He wants to tell you something."

Lin Haoran took the phone and asked with a smile, "Boss Cui, do you have something to talk to me about?"

"Boss, I just received an inside message. Half an hour ago, Jardine Matheson ended a board meeting. At the meeting, Niu Bijian's position as the general manager was collectively dismissed by all British shareholders. The person who took over Niu Bijian's position was Simon Keswick, Henry Keswick's younger brother." Cui Zilong informed on the phone.

"Okay, I got it. Thank you for your help. Is there anything else?" Lin Haoran continued to ask.

"there is none left!"

"Okay, I'll hang up first!" Lin Haoran said and put the receiver back.

He was not at all surprised that Niu Bijian was forced to resign.

Because, even if he is not fired now, he will be fired in the future, and it will be Simon Keswick who will take over. Now the time is just a little earlier, and everything else remains unchanged.

Why did Niu Bijian come to me first after he was fired?

Lin Haoran was a little surprised.

"Niu Bijian was fired." Unable to figure out the reason, Lin Haoran told Ma Shiming who was standing beside him.

"Boss, he is looking for you. Could it be that he wants to join the Jardine Matheson Group?" Ma Shiming immediately thought of a possibility.

After all, Niu Bijian is only in his early 40s, which is the best stage of his career. He certainly doesn't want to retire like this.

"That's really possible, but please rest assured, Mr. Ma, I'm not very interested in him. Even if he wants to join the Landmark Group, it won't pose any threat to your position!" Lin Haoran replied with a smile. (End of this chapter)