In Hong Kong, we build a global business empire

The mayor of London did not stay long at the Chamber of Commerce's exchange meeting. He only attended the dinner, exchanged a few words with everyone, and then left in a hurry.

His trip was mainly at the invitation of the president of the Chamber of Commerce, and he expressed on behalf of the government the attitude of supporting the legal and compliant operations of the Chamber of Commerce members. This move was more symbolic, so he naturally did not need to participate too much in subsequent activities.

Before leaving, he even walked up to Lin Haoran and chatted with him for a few more words.

As for what they were talking about, only Lin Haoran himself knew, and no one else came forward to listen.

At this moment, all the members of the UK Chinese Chamber of Commerce present had a very deep understanding of Lin Haoran.

Even those who knew nothing about him before, soon learned how wealthy Lin Haoran was now through the introduction of others.

At this moment, everyone looked at Lin Haoran with different eyes.

Even the president of the Chamber of Commerce here, who enjoys great prestige among the Chinese in the UK, knows that his enviable wealth is still far behind Lin Haoran's.

The market value of Hong Kong Electric Group alone is enough to compare with his total wealth.

At this moment, he had already started to set his sights on Lin Haoran.

If I could bring this kind of person into the Chamber of Commerce, I might have a lot of opportunities to cooperate with him.

After the mayor left, the atmosphere became more lively.

After dinner, the dining table was not removed but remained so that everyone could drink tea and chat.

Many people gathered together and talked about potential partners for cooperation.

British businessmen often exclude Chinese businessmen. If they want to develop better, the best way is for Chinese businessmen to unite and find more cooperation opportunities.

At the beginning, many people came to Lin Haoran, seeking opportunities to cooperate with him.

However, when everyone learned that Lin Haoran did not have any investments in the UK at present, they could only feel disappointed.

After all, no matter how strong they are, they must have industries in the UK, otherwise it will not have much to do with them.

However, everyone did not ignore him because of this. Everyone wanted to establish a good relationship with Lin Haoran.

The fact that there is no investment here now does not mean that there will be no investment in the future.

After all, why did he come all the way to the UK? Why did the mayor pay so much attention to him? Why did he attend this chamber of commerce event? All signs revealed his intention to enter the British market.

Once he officially enters the British market, opportunities for cooperation may follow.

Cooperating with this boss who has assets worth tens or even hundreds of billions of Hong Kong dollars, even if it is just a small deal, may make the net worth of these Chinese businessmen in the UK soar several times.

This is what many people present were thinking.

Seeing that no one was disturbing him for the time being, Lin Haoran breathed a sigh of relief.

The purpose of his visit to the Chinese Chamber of Commerce in the UK this time has been achieved. In his small bag, he has collected more than 80 business cards representing Chinese business representatives from all walks of life in the UK.

Those who can join this Chamber of Commerce are at least multi-millionaires and their strength cannot be low.

I think it will be easier for him to enter the British market in the future.

What's more, there is the elder Tang Kun. Even if he has no strength, others will give Tang Kun face.

At this moment, there were more than a dozen tables filled with Chamber of Commerce members, drinking tea and chatting about things.

There were only four or five people at the table where Lin Haoran was sitting. As for the others, they all went to discuss cooperation with other chamber of commerce members.

Some people talk about secrets that they don't want others to hear, so they go to their own boxes to talk.

Lin Haoran was quite interested in listening to Tang Bo and Chairman Liu talking about the British business world. He would never have the chance to hear these things normally.

If it were in the past, he would naturally not bother to understand.

But now, he is preparing to develop the market in the UK, so it would be better to understand it better.

"Old Liu, it seems that you have a lot of shares in Shipley Company? In the past six months, DHL Group has entered the British market in a big way. This is a bit of trouble for you." Tang Kun suddenly said.

Lin Haoran suddenly realized that as they were chatting, they had touched upon his blind spot.

He didn't know either Shipley or DHL Group, and didn't know what they did.

However, Lin Haoran did not interrupt to ask, but sat on the stool, drinking tea, eating the exquisite snacks on the table, and continued to listen curiously.

“Yes, I am the fourth largest shareholder of Shipley. Recently, DHL Group has entered the British market in a big way and seized the market of Royal Mail and Shipley, causing the share price of Shipley to plummet.

In order to occupy more market share, DHL Group is willing to operate at a loss. If this continues, our Shipley's market share will only get smaller and smaller.

When I bought the shares, the total market value of Shipley was nearly 100 million pounds. It has only been half a year since DHL Group entered the British market, and Shipley's market value has fallen by nearly half. This should be the investment that has made me lose the most money in my life." Chairman Liu said with a wry smile.

"Won't your company Shipley increase its investment? You have the advantage of being a local brand. Plus, you have been operating in the local market for so many years, and the brand effect has been deeply rooted in people's hearts. If you increase your investment to compete, you should not be unable to compete with the DHL Group, right?" Tang Kun said in surprise.

"How can we invest? DHL Group is now competing at all costs. The delivery and collection business is basically operating at a loss. Our Shipley Company held a shareholders' meeting last month to discuss further financing in order to obtain funds to compete with DHL Group.

But a month later, we still haven't found a suitable financier. Either the price we offer is too low or we don't like the idea. None of our shareholders is willing to increase their holdings. So far, we can only watch DHL Group conquer the British market.

According to the stock market value, I, the fourth largest shareholder, have lost more than five million pounds in the past six months. This is all money! "President Liu said with a wry smile.

"Fortunately, I am not very interested in investing in the stock market. I have always been managing my own business honestly and conscientiously." Tang Kun said with a smile.

"By the way, Mr. Lin, I heard that you have had several successful experiences in the Hong Kong stock market. Even Jardine Matheson, a large British company with a history of more than 100 years, failed in your hands. I wonder if Mr. Lin has any good ideas?" President Liu suddenly looked at Lin Haoran and asked.

Although Lin Haoran is young, only in his twenties, no one dares to underestimate him.

Chairman Liu is an old man in his early sixties. He has built such a big business in the UK and is considered a top figure in the business world.

"Chairman Liu, I know nothing about the Shipley Company and DHL Group you mentioned. I don't even know what happened. How can I give any advice?" Lin Haoran said with a wry smile.

"Haoran, Shipley is a listed logistics company in the UK, second only to the Royal Mail. It has an operating history of more than 20 years and is firmly the second largest logistics company in the UK. DHL Group is a rising logistics company in Germany.

Although DHL Group was established only 11 years ago, its development speed is amazing. Thanks to the strong financial support behind it, DHL Air Cargo Company quickly expanded its routes to Hong Kong, Japan, the Philippines, Australia and Singapore within one or two years of its establishment.

At the beginning of this year, DHL Group entered the UK market with great force, and immediately seized the market share of local logistics companies in the UK with a price strategy far below the market. I heard that their logistics prices were two to three times lower than those of Shipley, which was obviously a strategy of losing money to seize the market.

According to newspaper reports, in the past six months, under the impact of the DHL Group, many British logistics companies that were once strong have declared bankruptcy. Although Shipley is large in scale and has many loyal customers, it is not in danger of bankruptcy for the time being, but it is an indisputable fact that its market share has been eroded.

Because of this, the shareholders of Shipley Company fell into panic. The stock price has continued to fall in recent months. In just half a year, the decline has exceeded half. "Without waiting for President Liu to explain further, Tang Kun on the side has already introduced the situation in detail.

"Isn't this vicious competition? Won't the British government take measures to stop it?" Lin Haoran asked in surprise.

Vicious competition refers to a company selling products or providing services at prices far below the industry average or even below cost, or using unfair business means to seize market share.

Obviously, the situation described by Tang Kun fully meets the definition of vicious competition.

"Stop it? That's easier said than done," Chairman Liu smiled bitterly and shook his head. "There are many people in Parliament who support them. Opposition is useless. What's worse is that they are good at manipulating public opinion and organized a parade of thousands of people to protest our attempt to stop their low-price strategy. You know, Western countries always boast of their democracy, and so does the UK."

Lin Haoran nodded, but then shook his head and said, “Chairman Liu, I also understand your predicament, but in my opinion, if you want to regain the market, you may have to temporarily follow the example of the DHL Group and increase investment.

But you have a huge advantage, that is, as a local company, Spree has established a good reputation in the UK over the years. It is not difficult to regain market share. As long as you are willing to invest, this foreign competitor will naturally not be able to compete with you. "

"Everyone knows this," Chairman Liu sighed, "but the key is that we have limited funds. Moreover, the reason why DHL can expand rapidly and has such strong financial strength is because they have a strong backing like Squid Capital. In terms of capital competition, we have no advantage at all." (End of this chapter)