In Hong Kong, we build a global business empire

Chapter 274 Lin Haoran’s Idea
Lin Haoran really didn't expect the reason why Shao Yifu looked for him.

In his opinion, with Run Run Shaw's ability, it would be an easy task to manage TVB at this stage!
Therefore, after becoming a major shareholder, Lin Haoran naturally just kept to himself and did not plan to get involved in too many things here.

For him, he is destined not to care much about TVB's profits.

He will only use TVB when it is necessary.

In addition, his identity as the boss of TVB can also bring him certain benefits.

"Good suggestions and strategies?" Lin Haoran frowned and did not rush to speak. Instead, he sat in a chair and started thinking.

"Sixth Uncle, do you have our company's financial statements? I would like to use the financial statements to analyze and see if I can come up with some suggestions from them." After thinking for a while, Lin Haoran looked up at Shao Yifu and asked.

"Of course there are financial statements, not just annual statements, but even monthly financial statements. I'll get them for you right away!" After Shao Yifu finished speaking, he took out a folder from the bookshelf behind him and handed it to Lin Haoran.

After Lin Haoran took the folder, he flipped through it roughly and finally turned to the last page.

The financial statements in this folder include not only last year's annual report and this year's semi-annual report, but also monthly reports for the past two years.

The last page is last year’s annual report.

The monthly report does not have much reference value. After all, the input and expenditure are different every month. Sometimes several dramas are shot in a row in one month, the cost increases, and it is normal to make a loss. After all, the TV series that are still being filmed have not yet reached the point of making a profit.

Only a single annual report can better integrate the data.

What Lin Haoran was flipping through was a copy of the 1979 annual financial report of TVB.

Lin Haoran carefully examined every data in the annual financial report.

As Run Run Shaw said, TVB's revenue is almost entirely dependent on advertising, with other sources of income being minimal.

For example, in the overseas broadcast on-demand business, since TVB's ratings in overseas markets are not high, and the revenue is shared by many parties during the broadcasting process, the revenue that ultimately reaches the TV station is very little.

"Sixth Uncle, why is our income limited to TV advertising? Aren't there other forms of advertising revenue?" Lin Haoran looked at the data report and had some doubts in his heart.

"Other forms of advertising revenue? Haoran, what do you mean? I don't quite understand." Shao Yifu asked with a confused look on his face.

"Advertising inserts into TV programs are undoubtedly the main source of income, but besides this, there are actually many other ways to increase advertising revenue, right?" Lin Haoran was also full of doubts.

In his memory, when he was watching TV since he was a child, in addition to commercials inserted into TV programs, there were many other forms of advertising revenue.

Anyone who has watched TV knows this.

"Haoran, can you tell me more about it?" Sixth Uncle Shao Yifu's curiosity was aroused.

"For example, TVB's TV series are mainly produced by our own station, which actually provides many ways to make money.

For example, when we are shooting TV series, especially modern urban TV series, which will feature home appliances, cars and other products, we can sign sponsorship contracts with certain businesses in advance. These products will be used in the TV programs, and close-up shots will be conducted. In this way, there will surely be many brands interested in sponsorship.

Let me give you an example. Our TV station is shooting a TV drama about police catching criminals. They may shoot scenes of drag racing while driving. Driving tests the performance of the car, so this is a good opportunity to promote the car.

We negotiated with the car brands in advance and asked them to sponsor us a certain amount of money, and we used their cars for filming. In this way, everyone got what they needed.

TV stations also earn revenue by cooperating with well-known brands and holding various activities. By cooperating with well-known brands, TV stations can use the influence of brands to improve program quality and audience appeal;

At the same time, by holding various activities such as evening parties, singing competitions, beauty pageants, etc., TV stations can not only obtain sponsorship income, but also increase audience participation and loyalty.

I think it is such a waste that our TVB's flagship program "Miss Hong Kong" only has advertisements inserted during the broadcast. As the most well-known and popular variety show in Hong Kong, its ratings have always been very good.

We should find suitable sponsors before hosting the next "Miss Hong Kong". When "Miss Hong Kong" is broadcast, we will focus on introducing the sponsors. I think there will definitely be many interested advertisers by then. As long as the negotiations go well, the money earned will be no less than that from inserting advertisements.

In addition to "Miss Hong Kong", we can also plan more good variety shows to increase the ratings and also obtain more program sponsors.

In addition to advertising, the many TV dramas we shoot are also valuable gold mines. We can license the copyrights of the TV dramas to TV stations outside Hong Kong for broadcasting and earn good copyright income from them. If we license more, we may be able to recover the cost of shooting through copyright income.

In addition, we can also take advantage of the television platform to develop television product sales business, introduce products on television, and users place orders by phone. In this way, we can convert ratings into sales and make profits.

These are all I can think of for now. In fact, I personally feel that there are too many places where TV stations can earn income, especially with the gradual popularization of televisions, more and more users, and greater exposure. It can be said that traffic is money, and it depends on whether we know how to use it.

Diversified profit-making methods can provide a wider profit space for TV stations. It is no wonder that our TV station’s income is so low if it only relies on the single advertising placement such as inserting advertisements during TV broadcasts. "

Lin Haoran patiently expressed his thoughts based on the TV programs he watched in his previous life. In fact, the TV advertising model during this period was indeed quite simple, and it was not until the mid-to-late 1980s that it began to gradually become diversified.

Sixth Uncle Shao Yifu listened to Lin Haoran's words attentively. His expression changed greatly from initial curiosity, to subsequent shock, and finally to sudden enlightenment.

"Haoran, I really made the right choice by asking you to come here this time. I have learned so many valuable things from your words. It turns out that there are so many ways to make profits from television!" Shao Yifu said with emotion.

Uncle Six is ​​also a business genius, otherwise he would not have achieved his current position in the business world. He can quickly understand and flexibly apply many things.

Therefore, this time, Shao Yifu did reap a lot.

It can be predicted that as long as TVB digests and absorbs what it has learned today, its revenue and profits will increase significantly.

Moreover, as television becomes more and more popular, the value of advertising will also rise, and the future development prospects of TVB are indeed limitless.

At this moment, Run Run Shaw was very glad that he had worked hard to fight for the control of TVB.

In this way, even if Shaw Brothers Film Company declined, he had left himself a way out.

"I just mentioned it casually. As for whether these methods can make money, it depends on you, Uncle Six. You know, I am very busy and I really can't spare time. I have to go to England next week.

Of course, as a shareholder of TVB, I certainly hope that TVB can make a lot of money, so that my income will also increase. "Lin Haoran explained with a smile, without revealing the fact that he was happy to be a hands-off boss.

In the eyes of the outside world, Lin Haoran owns many companies under his command, including Ching Chau Cement, Hong Kong Electric Group, China Gas, Kowloon Motor Bus, Oriental Press Group, etc., so it goes without saying that he is very busy.

Therefore, Shao Yifu did not doubt Lin Haoran's words.

After all, he himself has a deep understanding that since he became the chairman of TVB, he has to take care of both Shaw Brothers Company and manage TVB, which makes him much busier than before.

"You are still young, and it is common for you to be busy with work. I was also very busy when I was young, but I felt very fulfilled. But now I am over 70 years old, and I often wonder how many years I can live." Shao Yifu said with emotion.

Perhaps, even he himself had not expected that he would eventually cross the 107-year mark and live to the age of , becoming an extremely long-lived and wealthy old man.

This may be the reward for his good deeds over the years.

Lin Haoran did not reveal these things to Shao Yifu. He just smiled and did not continue the topic. Instead, he talked about other matters.

"Sixth Uncle, when is our next "Miss Hong Kong" variety show competition?" Lin Haoran asked curiously.

"We have already made relevant arrangements. It is planned to start on October 10th, and auditions are already being conducted in various places in Hong Kong," replied Run Run Shaw.

Lin Haoran nodded. There were still more than two months left, so he needed to prepare in advance.

Lin Haoran was actually quite curious about this famous variety show. He also wanted to witness with his own eyes what the famous "Miss Hong Kong" election scene was like.

The two had a pleasant chat in the office. Before they knew it, more than an hour had passed. Lin Haoran then stood up and prepared to say goodbye.

On the TVB side, with Run Run Shaw in charge, he basically doesn't have to worry about any problems.

After all, TVB would still be very successful even without him.

What's more, Lin Haoran just gave Shao Yifu a lot of advice.

Applying these suggestions to business management will definitely bring more revenue to TVB.

In the future, TVB's listing is a foregone conclusion. Although the current profit is not high in Lin Haoran's eyes, he still hopes that TVB's market value will be a considerable number when it is listed.

In this way, if one day he no longer values ​​TVB's influence on public opinion as a television media and wants to sell his shares, he will be able to get a satisfactory price.

"Sixth Uncle, you will have to take care of the company from now on. If you have any problems, you can call me and I will try my best to help if I can solve it." Before leaving, Lin Haoran said to Shao Yifu with a smile.

"I know you are busy, and I won't disturb you unless it is absolutely necessary!" Shao Yifu laughed.

"Then I'll go back first." Lin Haoran waved to Run Run Shaw and prepared to leave Kowloon Tong.

"Okay, go ahead and do your thing. I'm also going to talk to General Manager Yu about the suggestions you just mentioned to see how to further increase the company's revenue and profits!" Shao Yifu stood up to see him off.

(End of this chapter)