In Hong Kong, we build a global business empire
Chapter 252 Buy a house and get free appliances, make the brand bigger and stronger!
Chapter 252 Buy a house and get free appliances, make the brand bigger and stronger!
Niu Bijian's public apology did have a great impact throughout Hong Kong.
Everyone was shocked by Lin Haoran's strength.
Unexpectedly, he was able to make Niu Bijian, the head of Jardine Matheson, admit his mistake. This was something no one had expected.
The same is true even for major British financial groups.
At this moment, British financial group bosses such as York Shi of Swire Group, John Madden of Wheelock and Company, and Stephen Sham of Bank of Hong Kong all had a certain fear of Lin Haoran.
Bao Yugang, Li Jiacheng, Zheng Yutong and others from Chinese-funded enterprises all admired the young man Lin Haoran at this moment.
Lin Haoran's deterrent power has reached its peak at this moment.
After this incident, Lin Haoran's status in Hong Kong directly reached the level of Shen Bi, Bao Yugang, Niu Bijian and others.
Even Niu Bijian had to admit his mistake, who would dare to mess with Lin Haoran?
If you really provoke him, wouldn't that be courting death?
Lin Haoran also kept his promise. That afternoon, he directly asked the Oriental Daily to stop reporting the scandal of Jardine Matheson.
As for other media, they have nothing to do with him.
But considering the strength of Jardine Matheson, they can certainly handle those media.
When Fortress Electrical Appliances Company took over Jardine Electrical City, it not only lost a competitor, but also gained 8 stores, which greatly increased its strength.
Moreover, the areas of these stores are much larger than those of the original Fortress Electrical Appliances chain stores.
At the very least, in the short term, there will definitely be no other electrical appliance chain store that can surpass the scale of Fortress Electrical Appliance Company. It will even be difficult to surpass it in the next few years. Its position as the number one in electrical appliance sales is basically secure.
Although there are many other types of electrical appliance stores in Hong Kong, few of them are chain stores.
What's more, the Jardine Electrical City, which originally had the potential to catch up with Fortress Electrical Appliances, has now been acquired by Fortress Electrical Appliances.
On the morning of June 6, under the leadership of Chen Shoulin, Lin Haoran also went to the Chai Wan Industrial Park.
Here, there is an electrical appliance manufacturing factory under the Hong Kong Electric Group - Fortress Electrical Manufacturing Co., Ltd.
At present, the scale of Fortress Electric Appliance Manufacturing Co., Ltd. is far smaller than that of Aigo Company, with only a few thousand employees. It mainly produces small household appliances such as electric water heaters, electric fans, induction cookers, electric ovens, rice cookers, etc. The production scale is not large, and it is more to meet the sales needs of various chain stores under Fortress Electric Appliance Company.
"Mr. Chen, have you ever considered exporting these electrical appliances?" Lin Haoran asked, looking at the busy figures in the production workshop through the glass window.
The product line of Fortress Electric Manufacturing Co., Ltd. is indeed very rich. In comparison, the product line of Aigo Company seems very monotonous, mainly electric fans.
“Boss, our Fengze Electric Appliance Manufacturing Co., Ltd. was established only two years ago. In the past few years, we have been acting as an agent to sell other brands of electrical appliances, but later we found that we were losing a lot of profits.
So, we decided to introduce technology, purchase assembly lines, set up this manufacturing plant, and create our own brand, with the original intention of achieving self-sufficiency.
There are many electrical appliance factories in Hong Kong and competition is extremely fierce. It is extremely difficult to capture more market share in the local market.
Only by exporting can we have a chance to seize the market. The domestic market is basically saturated. It is already good enough for us to rely on Fortress Electric Appliance Company to seize a part of the market.
However, in terms of exports, the main focus of the Hong Kong Electric Group is currently on promoting the internationalization of its power station business. For home appliances, we will also pay attention to overseas markets in the future to see if we can grab a share there. " Chen Shoulin replied.
Lin Haoran nodded, development must be done step by step.
"You can pay attention to the North American and European markets. The demand for home appliances in these places is huge," said Lin Haoran.
The electric fan factory of his eldest brother Lin Hao Ning is currently doing well in the North American market, but he also knows that the market there is almost saturated, and he will not be able to grab much market share if he enters now.
But no matter what, being able to expand the market will also allow Fortress Electric Company to make more money.
The factory is not too big and its production scale is far smaller than that of Aigo, but the employees are very busy.
This is because the reputation of Fortress Electric Appliances has increased recently, which has led to a significant increase in the sales of Fortress electrical appliances, so the factory is now receiving more orders.
However, Lin Haoran is definitely not satisfied with such production volume.
He has now sent Yang Mingyi to the mainland to make plans, and he will definitely engage in manufacturing in the mainland in the future. These products of Fengze Electric Company can be produced in the mainland, provided that there are sufficient orders.
It is obvious that there are not many orders based on the small market share that Fortress Electrical Appliances Company has in Hong Kong.
"Alas, Hong Kong is too small. If we develop it carelessly, we will reach a bottleneck in development. Exporting and developing overseas markets are the only way to expand," Chen Shoulin sighed.
"Actually, I think that the development of Fortress Electrical Appliances Company in Hong Kong is far from reaching a bottleneck!" Lin Haoran suddenly said with a smile.
Because he remembered what he had seen and heard in his previous life, that some developers, in order to make their buildings more sellable, offered free home appliances when purchasing a house.
Today, this house selling strategy has never been seen anywhere in the world.
There are so many real estate properties in Hong Kong nowadays. If we can negotiate with some of the real estate companies, the order volume of Fortress Electrical Appliance Company will at least double.
"Boss, please go ahead." Chen Shoulin suddenly became curious.
"The Hong Kong real estate market is currently in full swing. If we can join hands with giants such as Cheung Kong Group, Sun Hung Kai Properties, Henderson Land Development, Ying Tung Group, New World Development and Wo Hop Properties to launch the 'Buy a house and get home appliances for free' campaign, it will essentially be selling our home appliances directly to these real estate companies. I believe that in order to increase real estate sales, many real estate companies will gladly accept this proposal.
Furthermore, I have a certain reputation in Hong Kong, and many real estate tycoons have a certain relationship with me. As long as the cooperation plan is beneficial to them, many people should give me this face, and the possibility of successful cooperation is quite high. In this way, the product orders of Fengze Electric Company will surely increase significantly.
Not only that, we can also turn our attention to the Nanyang market. For example, I have a close relationship with Mr. Guo Henian, the richest man in Nanyang. The Guo family has a strong real estate development business in Malaysia and Singapore. If we can promote cooperation with them, the sales volume of Fengze Electric Appliance Company's products will undoubtedly reach a new high!" Lin Haoran told his idea.
Now, as his reputation grows, his network of contacts is also expanding, so he is naturally more adept at doing business.
After hearing this, Chen Shoulin's eyes flashed with excitement, and he couldn't help but exclaimed: "Boss, your idea is really great! Although the real estate market is highly competitive, 'buy a house and get an appliance for free' is definitely an eye-catching selling point. Leave this matter to me, and I will definitely do my best to reach agreements with more partners!"
At this moment, Chen Shoulin felt a spontaneous admiration for his boss. He didn't expect that he could come up with such a clever strategy.
Once this can be achieved, the sales volume of Fortress Electric Appliances will not only double, but may even increase several times.
Hong Kong, Macau, Malaysia, Singapore, the market is too broad.
A real estate developer may not have to pay much to buy a complete set of home appliances, but it can definitely make many bargain-hunting buyers feel that it is a good deal.
In this way, it is a win-win situation between Fortress Electrical Appliance Company and the real estate developer!
With Lin Haoran as the boss, many people will definitely give him face, and the chances of negotiating a deal will definitely be much greater.
"In the electrical appliance business, what we're doing is building a brand. If we want to make the brand bigger and stronger, we must maintain good quality and also do a good job of after-sales service. If we build a good reputation, we won't have to worry about sales!" Lin Haoran continued.
In his previous life, the reason why the Gree, Midea, Haier, etc. that he knew were able to stand out among so many electrical appliance brands was because of their good brand reputation!
“Boss, please rest assured that although we have only been established for more than two years, we have always been extremely strict in quality control and have never cut corners. I have always known that it is short-sighted to give up quality in pursuit of high profits, which is why we, as a new brand, have achieved such excellent sales in just two years.
As for after-sales service, I can proudly say that Fortress Electrical Appliances is definitely a leader in this respect in Hong Kong. We have set up maintenance points in every store to ensure that we can respond and solve problems quickly during the warranty period without the cumbersome return process.
Although we will charge a certain repair fee for products that are out of warranty or damaged by human factors, our prices are more affordable than those of other electrical appliance repair shops. Therefore, high-quality after-sales service has become an important part of our profitability at Fengze Electrical Appliance Company!" Chen Shoulin reported confidently.
After listening to this, Lin Haoran nodded with satisfaction and had further in-depth discussions with Chen Shoulin in the factory.
Although he would not manage these enterprises personally, he could provide some ideas to Chen Shoulin, the actual manager, and let Chen Shoulin implement them.
Although the current scale of this electrical appliance factory is not large and is only at a medium level in Hong Kong, Lin Haoran is optimistic about its future development potential.
After all, manufacturing is undoubtedly a field full of opportunities in the future. Especially with the continuous opening of the mainland market and the increasingly optimized investment environment, manufacturing can be said to be the best project for initial investment.
As for real estate, in today's mainland, people are lucky enough to have enough food to eat, so where do they get the money to buy a house?
Invest in manufacturing first, provide more jobs for people, let everyone have more money, and gradually improve the entire business atmosphere. Only in this way can the first batch of people become wealthy. Only then can the real estate industry in the mainland be developed.
He also hopes that the Fortress brand can quickly grow into a well-known brand in Hong Kong, bringing more orders to Fortress Electric, which will also enable him to make more money.
After Fengze Electric Appliance Company develops, he can even list it independently, and then he can raise more funds for its development.
In the future, the Hong Kong Electric Group can be reorganized. After the reorganization, the Hong Kong Electric Group's original non-electricity businesses including real estate, hotels, retail trade, financial investment, etc. can be established as a separate group and then listed to raise funds!
The original Hong Kong Electric Company once again became a pure electricity production and supply company.
In Lin Haoran’s previous life, Li Jiacheng did the same thing.
(End of this chapter)
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